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This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, International New Venture concepts, and others. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as expla...

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Bibliographische Detailangaben
1. Verfasser: Noble, David F. (David Franklin), 1935-
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Indianapolis, IN : JIST Works, ©2004.
Ausgabe:3rd ed.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, International New Venture concepts, and others. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as explained in the book. Relevant market entry strategies are explained in light of crucial determinants of international business decision making.
Beschreibung:Includes indexes.
Beschreibung:1 online resource (viii, 424 pages)
ISBN:1593570236
9781593570231

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