Speaking of health :: assessing health communication strategies for diverse populations /

"Using case studies in the areas of diabetes, mammography, and mass communication campaigns, Speaking of Health examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. By suggesting creative strategies and gui...

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Körperschaft: Institute of Medicine (U.S.). Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Washington, D.C. : National Academies Press, ©2002.
Schriftenreihe:Online access: NCBI NCBI Bookshelf.
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Online-Zugang:Volltext
Zusammenfassung:"Using case studies in the areas of diabetes, mammography, and mass communication campaigns, Speaking of Health examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. By suggesting creative strategies and guidelines for speaking to diverse audiences now and in the future, the Institute of Medicine seeks to take health communication into the 21st century."--Jacket
Beschreibung:1 online resource (xix, 356 pages)
Format:Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Bibliographie:Includes bibliographical references (pages 273-318) and index.
ISBN:0309512727
9780309512725
9786610185214
6610185212

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