Cross-cultural behaviour in tourism :: concepts and analysis /

Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an underst...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Reisinger, Yvette
Weitere Verfasser: Turner, Lindsay W.
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Oxford ; Boston : Butterworth-Heinemann, 2003.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies * Management: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and deal with tourists from di.
Beschreibung:1 online resource (xxiv, 337 pages)
Bibliographie:Includes bibliographical references and index.
ISBN:0585459711
9780585459714
0080490867
9780080490861
9786611006136
6611006133
9781136412851
1136412859
9781136412806
1136412808
9781136412844
1136412840
9781138131965
1138131962

Es ist kein Print-Exemplar vorhanden.

Volltext öffnen