Verfügbarkeit: Conquering consumerspace :

Conquering consumerspace :: marketing strategies for a branded world /

Welcome to consumerspace, where reality is branded, life and commerce are indistinguishable, and we are what we buy.

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Bibliographische Detailangaben
1. Verfasser:	Solomon, Michael R.
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	New York : AMACOM, ©2003.
Schlagworte:	Branding (Marketing) Consumers' preferences. Customer relations. Produits de marque > Commercialisation. Consommateurs > Préférences. Relations avec la clientèle. Stratégie de marque. branding. BUSINESS & ECONOMICS > Advertising & Promotion. Consumers' preferences Customer relations Andre fag (naturvidenskab og teknik) > Andre fag
Online-Zugang:	Volltext
Zusammenfassung:	Welcome to consumerspace, where reality is branded, life and commerce are indistinguishable, and we are what we buy.
Beschreibung:	1 online resource (xii, 276 pages) : illustrations
Bibliographie:	Includes bibliographical references (pages 251-265) and index.
ISBN:	0814427227 9780814427224 9780814407417 0814407412

Internformat

MARC


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245	1	0	\|a Conquering consumerspace : \|b marketing strategies for a branded world / \|c Michael R. Solomon.
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520			\|a Welcome to consumerspace, where reality is branded, life and commerce are indistinguishable, and we are what we buy.
588	0		\|a Print version record.
505	0	0	\|g Ch. 1. \|t Now Entering Consumerspace: Welcome to a Branded World -- \|g Ch. 2. \|t How Products Get Their Meaning in Consumerspace -- \|g Ch. 3. \|t O Pioneers!: Scanning Global Youth Culture -- \|g Ch. 4. \|t Here's Where You Can Stick Your Ad: Customers Talk Back -- \|g Ch. 5. \|t From Pawns to Partners: Turning Customers into Codesigners -- \|g Ch. 6. \|t Virtual Voices: Building Consumerspace Online -- \|g Ch. 7. \|t Disneyfication of Reality: Building Consumerspace Offline -- \|g Ch. 8. \|t I Buy, Therefore I Am: Shopping in Consumerspace -- \|g Ch. 9. \|t Trouble in Paradise: Culture Jamming in Consumerspace -- \|g Ch. 10. \|t Simply, Consumerspace.
650		0	\|a Branding (Marketing) \|0 http://id.loc.gov/authorities/subjects/sh2007006470
650		0	\|a Consumers' preferences. \|0 http://id.loc.gov/authorities/subjects/sh85031496
650		0	\|a Customer relations. \|0 http://id.loc.gov/authorities/subjects/sh85034963
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653			\|a Andre fag (naturvidenskab og teknik) \|a Andre fag
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Datensatz im Suchindex

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author	Solomon, Michael R.
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contents	Now Entering Consumerspace: Welcome to a Branded World -- How Products Get Their Meaning in Consumerspace -- O Pioneers!: Scanning Global Youth Culture -- Here's Where You Can Stick Your Ad: Customers Talk Back -- From Pawns to Partners: Turning Customers into Codesigners -- Virtual Voices: Building Consumerspace Online -- Disneyfication of Reality: Building Consumerspace Offline -- I Buy, Therefore I Am: Shopping in Consumerspace -- Trouble in Paradise: Culture Jamming in Consumerspace -- Simply, Consumerspace.
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illustrated	Illustrated
indexdate	2024-11-27T13:15:26Z
institution	BVB
isbn	0814427227 9780814427224 9780814407417 0814407412
language	English
oclc_num	52722658
open_access_boolean
owner	MAIN DE-863 DE-BY-FWS
owner_facet	MAIN DE-863 DE-BY-FWS
physical	1 online resource (xii, 276 pages) : illustrations
psigel	ZDB-4-EBA
publishDate	2003
publishDateSearch	2003
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publisher	AMACOM,
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spelling	Solomon, Michael R. Conquering consumerspace : marketing strategies for a branded world / Michael R. Solomon. New York : AMACOM, ©2003. 1 online resource (xii, 276 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 data file Includes bibliographical references (pages 251-265) and index. Welcome to consumerspace, where reality is branded, life and commerce are indistinguishable, and we are what we buy. Print version record. Ch. 1. Now Entering Consumerspace: Welcome to a Branded World -- Ch. 2. How Products Get Their Meaning in Consumerspace -- Ch. 3. O Pioneers!: Scanning Global Youth Culture -- Ch. 4. Here's Where You Can Stick Your Ad: Customers Talk Back -- Ch. 5. From Pawns to Partners: Turning Customers into Codesigners -- Ch. 6. Virtual Voices: Building Consumerspace Online -- Ch. 7. Disneyfication of Reality: Building Consumerspace Offline -- Ch. 8. I Buy, Therefore I Am: Shopping in Consumerspace -- Ch. 9. Trouble in Paradise: Culture Jamming in Consumerspace -- Ch. 10. Simply, Consumerspace. Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Consumers' preferences. http://id.loc.gov/authorities/subjects/sh85031496 Customer relations. http://id.loc.gov/authorities/subjects/sh85034963 Produits de marque Commercialisation. Consommateurs Préférences. Relations avec la clientèle. Stratégie de marque. branding. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Branding (Marketing) fast Consumers' preferences fast Customer relations fast Andre fag (naturvidenskab og teknik) Andre fag has work: Conquering consumerspace (Text) https://id.oclc.org/worldcat/entity/E39PCFB8Kd88TCtXQpbp9kFPDC https://id.oclc.org/worldcat/ontology/hasWork Print version: Solomon, Michael R. Conquering consumerspace. New York : AMACOM, ©2003 0814407412 (DLC) 2002155062 (OCoLC)51172435 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=86803 Volltext
spellingShingle	Solomon, Michael R. Conquering consumerspace : marketing strategies for a branded world / Now Entering Consumerspace: Welcome to a Branded World -- How Products Get Their Meaning in Consumerspace -- O Pioneers!: Scanning Global Youth Culture -- Here's Where You Can Stick Your Ad: Customers Talk Back -- From Pawns to Partners: Turning Customers into Codesigners -- Virtual Voices: Building Consumerspace Online -- Disneyfication of Reality: Building Consumerspace Offline -- I Buy, Therefore I Am: Shopping in Consumerspace -- Trouble in Paradise: Culture Jamming in Consumerspace -- Simply, Consumerspace. Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Consumers' preferences. http://id.loc.gov/authorities/subjects/sh85031496 Customer relations. http://id.loc.gov/authorities/subjects/sh85034963 Produits de marque Commercialisation. Consommateurs Préférences. Relations avec la clientèle. Stratégie de marque. branding. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Branding (Marketing) fast Consumers' preferences fast Customer relations fast
subject_GND	http://id.loc.gov/authorities/subjects/sh2007006470 http://id.loc.gov/authorities/subjects/sh85031496 http://id.loc.gov/authorities/subjects/sh85034963
title	Conquering consumerspace : marketing strategies for a branded world /
title_alt	Now Entering Consumerspace: Welcome to a Branded World -- How Products Get Their Meaning in Consumerspace -- O Pioneers!: Scanning Global Youth Culture -- Here's Where You Can Stick Your Ad: Customers Talk Back -- From Pawns to Partners: Turning Customers into Codesigners -- Virtual Voices: Building Consumerspace Online -- Disneyfication of Reality: Building Consumerspace Offline -- I Buy, Therefore I Am: Shopping in Consumerspace -- Trouble in Paradise: Culture Jamming in Consumerspace -- Simply, Consumerspace.
title_auth	Conquering consumerspace : marketing strategies for a branded world /
title_exact_search	Conquering consumerspace : marketing strategies for a branded world /
title_full	Conquering consumerspace : marketing strategies for a branded world / Michael R. Solomon.
title_fullStr	Conquering consumerspace : marketing strategies for a branded world / Michael R. Solomon.
title_full_unstemmed	Conquering consumerspace : marketing strategies for a branded world / Michael R. Solomon.
title_short	Conquering consumerspace :
title_sort	conquering consumerspace marketing strategies for a branded world
title_sub	marketing strategies for a branded world /
topic	Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Consumers' preferences. http://id.loc.gov/authorities/subjects/sh85031496 Customer relations. http://id.loc.gov/authorities/subjects/sh85034963 Produits de marque Commercialisation. Consommateurs Préférences. Relations avec la clientèle. Stratégie de marque. branding. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Branding (Marketing) fast Consumers' preferences fast Customer relations fast
topic_facet	Branding (Marketing) Consumers' preferences. Customer relations. Produits de marque Commercialisation. Consommateurs Préférences. Relations avec la clientèle. Stratégie de marque. branding. BUSINESS & ECONOMICS Advertising & Promotion. Consumers' preferences Customer relations
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=86803
work_keys_str_mv	AT solomonmichaelr conqueringconsumerspacemarketingstrategiesforabrandedworld

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