Marketing the museum /:
"The history of the museum is one of shifting purposes and changing ideals. Taking a necessarily close look at the specific needs of this sector, this volume asks if it is possible to define the 'product' which the modern museum can offer. Are the theories of marketing developed for m...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York :
Routledge,
1997.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "The history of the museum is one of shifting purposes and changing ideals. Taking a necessarily close look at the specific needs of this sector, this volume asks if it is possible to define the 'product' which the modern museum can offer. Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum? Or, as anti-marketing lobbies believe, should marketing play only the smallest of roles, if any at all?" "In this volume, the marketing of a museum is not seen in terms of 'product', but rather as the process by which one can build a relationship between the museum and the public. This study is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. It gives practical guidelines to the specific ways in which marketing can be tailored to the needs of museums and become a useful as well as an acceptable part of today's museums in achieving their ultimate purpose in serving the community."--Jacket |
| Beschreibung: | 1 online resource (x, 257 pages) : illustrations |
| Bibliographie: | Includes bibliographical references (pages 232-245) and index. |
| ISBN: | 0585453292 9780585453293 9780203033661 0203033663 9780415103923 0415103924 9780415152938 0415152933 9781134743162 1134743165 9781134743117 1134743114 9781134743155 1134743157 9786610331208 6610331200 1280331208 9781280331206 |
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| 100 | 1 | |a McLean, Fiona, |d 1961- |1 https://id.oclc.org/worldcat/entity/E39PCjHw8C3B4pHGVdPPy8vHvd |0 http://id.loc.gov/authorities/names/n96040871 | |
| 245 | 1 | 0 | |a Marketing the museum / |c Fiona McLean. |
| 260 | |a London ; |a New York : |b Routledge, |c 1997. | ||
| 300 | |a 1 online resource (x, 257 pages) : |b illustrations | ||
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| 504 | |a Includes bibliographical references (pages 232-245) and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | 0 | |g Machine generated contents note: |g pt. 1 |t Issues and challenges -- |g 1. |t museum context -- |g 2. |t marketing context -- |g 3. |t museum's environment -- |g 4. |t Museums and the public -- |g pt. II |t practice -- |g 5. |t museum's markets -- |g 6. |t museum product -- |g 7. |t Communicating the museum product -- |g 8. |t Resource attraction -- |g 9. |t Implementing the marketing effort -- |t Fictional case-study: Marketing Plan for Currie Natural History Museum -- |g 10. |t Future developments for marketing the museum. |
| 520 | |a "The history of the museum is one of shifting purposes and changing ideals. Taking a necessarily close look at the specific needs of this sector, this volume asks if it is possible to define the 'product' which the modern museum can offer. Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum? Or, as anti-marketing lobbies believe, should marketing play only the smallest of roles, if any at all?" "In this volume, the marketing of a museum is not seen in terms of 'product', but rather as the process by which one can build a relationship between the museum and the public. This study is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. It gives practical guidelines to the specific ways in which marketing can be tailored to the needs of museums and become a useful as well as an acceptable part of today's museums in achieving their ultimate purpose in serving the community."--Jacket | ||
| 546 | |a English. | ||
| 650 | 0 | |a Museums |x Marketing. | |
| 650 | 0 | |a Museums |x Administration. | |
| 650 | 0 | |a Museums |x Management. | |
| 650 | 6 | |a Musées |x Marketing. | |
| 650 | 6 | |a Musées |x Gestion. | |
| 650 | 7 | |a museum administration. |2 aat | |
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| 650 | 7 | |a Museums |x Marketing |2 fast | |
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| DE-BY-FWS_katkey | ZDB-4-EBA-ocm52690405 |
|---|---|
| _version_ | 1816881608887631872 |
| adam_text | |
| any_adam_object | |
| author | McLean, Fiona, 1961- |
| author_GND | http://id.loc.gov/authorities/names/n96040871 |
| author_facet | McLean, Fiona, 1961- |
| author_role | |
| author_sort | McLean, Fiona, 1961- |
| author_variant | f m fm |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | A - General Works |
| callnumber-label | AM121 |
| callnumber-raw | AM121 .M4 1997eb |
| callnumber-search | AM121 .M4 1997eb |
| callnumber-sort | AM 3121 M4 41997EB |
| callnumber-subject | AM - Museums and Collecting |
| collection | ZDB-4-EBA |
| contents | Issues and challenges -- museum context -- marketing context -- museum's environment -- Museums and the public -- practice -- museum's markets -- museum product -- Communicating the museum product -- Resource attraction -- Implementing the marketing effort -- Fictional case-study: Marketing Plan for Currie Natural History Museum -- Future developments for marketing the museum. |
| ctrlnum | (OCoLC)52690405 |
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| dewey-ones | 069 - Museology (Museum science) |
| dewey-raw | 069/.5 |
| dewey-search | 069/.5 |
| dewey-sort | 269 15 |
| dewey-tens | 060 - General organizations and museology |
| discipline | Allgemeines |
| format | Electronic eBook |
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| id | ZDB-4-EBA-ocm52690405 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:15:25Z |
| institution | BVB |
| isbn | 0585453292 9780585453293 9780203033661 0203033663 9780415103923 0415103924 9780415152938 0415152933 9781134743162 1134743165 9781134743117 1134743114 9781134743155 1134743157 9786610331208 6610331200 1280331208 9781280331206 |
| language | English |
| oclc_num | 52690405 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (x, 257 pages) : illustrations |
| psigel | ZDB-4-EBA |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Routledge, |
| record_format | marc |
| spelling | McLean, Fiona, 1961- https://id.oclc.org/worldcat/entity/E39PCjHw8C3B4pHGVdPPy8vHvd http://id.loc.gov/authorities/names/n96040871 Marketing the museum / Fiona McLean. London ; New York : Routledge, 1997. 1 online resource (x, 257 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier data file Includes bibliographical references (pages 232-245) and index. Print version record. Machine generated contents note: pt. 1 Issues and challenges -- 1. museum context -- 2. marketing context -- 3. museum's environment -- 4. Museums and the public -- pt. II practice -- 5. museum's markets -- 6. museum product -- 7. Communicating the museum product -- 8. Resource attraction -- 9. Implementing the marketing effort -- Fictional case-study: Marketing Plan for Currie Natural History Museum -- 10. Future developments for marketing the museum. "The history of the museum is one of shifting purposes and changing ideals. Taking a necessarily close look at the specific needs of this sector, this volume asks if it is possible to define the 'product' which the modern museum can offer. Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum? Or, as anti-marketing lobbies believe, should marketing play only the smallest of roles, if any at all?" "In this volume, the marketing of a museum is not seen in terms of 'product', but rather as the process by which one can build a relationship between the museum and the public. This study is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. It gives practical guidelines to the specific ways in which marketing can be tailored to the needs of museums and become a useful as well as an acceptable part of today's museums in achieving their ultimate purpose in serving the community."--Jacket English. Museums Marketing. Museums Administration. Museums Management. Musées Marketing. Musées Gestion. museum administration. aat TRAVEL Museums, Tours, Points of Interest. bisacsh BUSINESS & ECONOMICS Museum Administration & Museology. bisacsh REFERENCE General. bisacsh Museums Administration fast Museums Marketing fast Marketing. gtt Musea. gtt Print version: McLean, Fiona, 1961- Marketing the museum. London ; New York : Routledge, 1997 0415103924 (DLC) 96022435 (OCoLC)34663437 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=84780 Volltext |
| spellingShingle | McLean, Fiona, 1961- Marketing the museum / Issues and challenges -- museum context -- marketing context -- museum's environment -- Museums and the public -- practice -- museum's markets -- museum product -- Communicating the museum product -- Resource attraction -- Implementing the marketing effort -- Fictional case-study: Marketing Plan for Currie Natural History Museum -- Future developments for marketing the museum. Museums Marketing. Museums Administration. Museums Management. Musées Marketing. Musées Gestion. museum administration. aat TRAVEL Museums, Tours, Points of Interest. bisacsh BUSINESS & ECONOMICS Museum Administration & Museology. bisacsh REFERENCE General. bisacsh Museums Administration fast Museums Marketing fast Marketing. gtt Musea. gtt |
| title | Marketing the museum / |
| title_alt | Issues and challenges -- museum context -- marketing context -- museum's environment -- Museums and the public -- practice -- museum's markets -- museum product -- Communicating the museum product -- Resource attraction -- Implementing the marketing effort -- Fictional case-study: Marketing Plan for Currie Natural History Museum -- Future developments for marketing the museum. |
| title_auth | Marketing the museum / |
| title_exact_search | Marketing the museum / |
| title_full | Marketing the museum / Fiona McLean. |
| title_fullStr | Marketing the museum / Fiona McLean. |
| title_full_unstemmed | Marketing the museum / Fiona McLean. |
| title_short | Marketing the museum / |
| title_sort | marketing the museum |
| topic | Museums Marketing. Museums Administration. Museums Management. Musées Marketing. Musées Gestion. museum administration. aat TRAVEL Museums, Tours, Points of Interest. bisacsh BUSINESS & ECONOMICS Museum Administration & Museology. bisacsh REFERENCE General. bisacsh Museums Administration fast Museums Marketing fast Marketing. gtt Musea. gtt |
| topic_facet | Museums Marketing. Museums Administration. Museums Management. Musées Marketing. Musées Gestion. museum administration. TRAVEL Museums, Tours, Points of Interest. BUSINESS & ECONOMICS Museum Administration & Museology. REFERENCE General. Museums Administration Museums Marketing Marketing. Musea. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=84780 |
| work_keys_str_mv | AT mcleanfiona marketingthemuseum |