The emerging high-tech consumer :: a market profile and marketing strategy implications /
Gespeichert in:
Weitere Verfasser: | |
---|---|
Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Westport, Conn. :
Quorum Books,
1997.
|
Schlagworte: | |
Online-Zugang: | DE-862 DE-863 |
Beschreibung: | 1 online resource (xii, 160 pages :) |
Bibliographie: | Includes bibliographical references (pages 145-152) and indexes. |
ISBN: | 0313008191 9780313008191 1567200729 9781567200720 |
Internformat
MARC
LEADER | 00000cam a2200000 a 4500 | ||
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245 | 0 | 4 | |a The emerging high-tech consumer : |b a market profile and marketing strategy implications / |c edited by Allan C. Reddy. |
260 | |a Westport, Conn. : |b Quorum Books, |c 1997. | ||
300 | |a 1 online resource (xii, 160 pages :) | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a computer |b c |2 rdamedia | ||
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340 | |g polychrome. |2 rdacc |0 http://rdaregistry.info/termList/RDAColourContent/1003 | ||
347 | |a data file | ||
504 | |a Includes bibliographical references (pages 145-152) and indexes. | ||
505 | 0 | |a High-tech consumers and business-to-business markets / Bruce D. Buskirk and Allan C. Reddy -- The internet as a medium in delivering education / Ron Barnette and Allan C. Reddy -- The Telecommunications Act and the high-tech consumer / James A. Muncy -- The high-tech innovator : a model and scale for measurement / Jacqueline K. Eastman -- Quality and the high-tech consumer / Claude R. Superville and Allan C. Reddy -- Global consumers / Niren M. Vyas and Allan C. Reddy -- Distribution considerations in marketing to high-tech consumers / Carol C. Bienstock -- Conclusion : marketing strategy implications / Allan C. Reddy -- Appendix A : researching industry information electronically / Ruth Pagell -- Appendix B : internet marketing ; Appendic C : just-in-time retailing / Allan C. Reddy. | |
588 | 0 | |a Print version record. | |
546 | |a English. | ||
650 | 0 | |a Affluent consumers. |0 http://id.loc.gov/authorities/subjects/sh88000748 | |
650 | 0 | |a High technology |x Marketing. | |
650 | 0 | |a Internet. |0 http://id.loc.gov/authorities/subjects/sh92002816 | |
650 | 6 | |a Consommateurs riches. | |
650 | 6 | |a Internet. | |
650 | 7 | |a Internet. |2 aat | |
650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Research. |2 bisacsh | |
650 | 7 | |a Affluent consumers |2 fast | |
650 | 7 | |a High technology |x Marketing |2 fast | |
650 | 7 | |a Internet |2 fast | |
650 | 1 | 7 | |a Marketing. |2 gtt |
650 | 1 | 7 | |a Consumentengedrag. |0 (NL-LeOCL)078475171 |2 gtt |
650 | 1 | 7 | |a Hoogwaardige technologie. |0 (NL-LeOCL)078537215 |2 gtt |
650 | 1 | 7 | |a Internet. |2 gtt |
700 | 1 | |a Reddy, Allan C. | |
758 | |i has work: |a The emerging high-tech consumer (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFxvYqW6qcVVBMjqJFVDdP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
776 | 0 | 8 | |i Print version: |t Emerging high-tech consumer. |d Westport, Conn. : Quorum Books, 1997 |z 1567200729 |w (DLC) 96046713 |w (OCoLC)36023984 |
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Datensatz im Suchindex
DE-BY-FWS_katkey | ZDB-4-EBA-ocm51812988 |
---|---|
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adam_text | |
any_adam_object | |
author2 | Reddy, Allan C. |
author2_role | |
author2_variant | a c r ac acr |
author_facet | Reddy, Allan C. |
author_sort | Reddy, Allan C. |
building | Verbundindex |
bvnumber | localFWS |
callnumber-first | H - Social Science |
callnumber-label | HF5415 |
callnumber-raw | HF5415.32 .E527 1997eb |
callnumber-search | HF5415.32 .E527 1997eb |
callnumber-sort | HF 45415.32 E527 41997EB |
callnumber-subject | HF - Commerce |
collection | ZDB-4-EBA |
contents | High-tech consumers and business-to-business markets / Bruce D. Buskirk and Allan C. Reddy -- The internet as a medium in delivering education / Ron Barnette and Allan C. Reddy -- The Telecommunications Act and the high-tech consumer / James A. Muncy -- The high-tech innovator : a model and scale for measurement / Jacqueline K. Eastman -- Quality and the high-tech consumer / Claude R. Superville and Allan C. Reddy -- Global consumers / Niren M. Vyas and Allan C. Reddy -- Distribution considerations in marketing to high-tech consumers / Carol C. Bienstock -- Conclusion : marketing strategy implications / Allan C. Reddy -- Appendix A : researching industry information electronically / Ruth Pagell -- Appendix B : internet marketing ; Appendic C : just-in-time retailing / Allan C. Reddy. |
ctrlnum | (OCoLC)51812988 |
dewey-full | 658.8/34/08621 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8/34/08621 |
dewey-search | 658.8/34/08621 |
dewey-sort | 3658.8 234 48621 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
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id | ZDB-4-EBA-ocm51812988 |
illustrated | Illustrated |
indexdate | 2025-03-18T14:13:48Z |
institution | BVB |
isbn | 0313008191 9780313008191 1567200729 9781567200720 |
language | English |
oclc_num | 51812988 |
open_access_boolean | |
owner | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
owner_facet | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
physical | 1 online resource (xii, 160 pages :) |
psigel | ZDB-4-EBA FWS_PDA_EBA ZDB-4-EBA |
publishDate | 1997 |
publishDateSearch | 1997 |
publishDateSort | 1997 |
publisher | Quorum Books, |
record_format | marc |
spelling | The emerging high-tech consumer : a market profile and marketing strategy implications / edited by Allan C. Reddy. Westport, Conn. : Quorum Books, 1997. 1 online resource (xii, 160 pages :) text txt rdacontent computer c rdamedia online resource cr rdacarrier polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 data file Includes bibliographical references (pages 145-152) and indexes. High-tech consumers and business-to-business markets / Bruce D. Buskirk and Allan C. Reddy -- The internet as a medium in delivering education / Ron Barnette and Allan C. Reddy -- The Telecommunications Act and the high-tech consumer / James A. Muncy -- The high-tech innovator : a model and scale for measurement / Jacqueline K. Eastman -- Quality and the high-tech consumer / Claude R. Superville and Allan C. Reddy -- Global consumers / Niren M. Vyas and Allan C. Reddy -- Distribution considerations in marketing to high-tech consumers / Carol C. Bienstock -- Conclusion : marketing strategy implications / Allan C. Reddy -- Appendix A : researching industry information electronically / Ruth Pagell -- Appendix B : internet marketing ; Appendic C : just-in-time retailing / Allan C. Reddy. Print version record. English. Affluent consumers. http://id.loc.gov/authorities/subjects/sh88000748 High technology Marketing. Internet. http://id.loc.gov/authorities/subjects/sh92002816 Consommateurs riches. Internet. Internet. aat BUSINESS & ECONOMICS Marketing Research. bisacsh Affluent consumers fast High technology Marketing fast Internet fast Marketing. gtt Consumentengedrag. (NL-LeOCL)078475171 gtt Hoogwaardige technologie. (NL-LeOCL)078537215 gtt Internet. gtt Reddy, Allan C. has work: The emerging high-tech consumer (Text) https://id.oclc.org/worldcat/entity/E39PCFxvYqW6qcVVBMjqJFVDdP https://id.oclc.org/worldcat/ontology/hasWork Print version: Emerging high-tech consumer. Westport, Conn. : Quorum Books, 1997 1567200729 (DLC) 96046713 (OCoLC)36023984 |
spellingShingle | The emerging high-tech consumer : a market profile and marketing strategy implications / High-tech consumers and business-to-business markets / Bruce D. Buskirk and Allan C. Reddy -- The internet as a medium in delivering education / Ron Barnette and Allan C. Reddy -- The Telecommunications Act and the high-tech consumer / James A. Muncy -- The high-tech innovator : a model and scale for measurement / Jacqueline K. Eastman -- Quality and the high-tech consumer / Claude R. Superville and Allan C. Reddy -- Global consumers / Niren M. Vyas and Allan C. Reddy -- Distribution considerations in marketing to high-tech consumers / Carol C. Bienstock -- Conclusion : marketing strategy implications / Allan C. Reddy -- Appendix A : researching industry information electronically / Ruth Pagell -- Appendix B : internet marketing ; Appendic C : just-in-time retailing / Allan C. Reddy. Affluent consumers. http://id.loc.gov/authorities/subjects/sh88000748 High technology Marketing. Internet. http://id.loc.gov/authorities/subjects/sh92002816 Consommateurs riches. Internet. Internet. aat BUSINESS & ECONOMICS Marketing Research. bisacsh Affluent consumers fast High technology Marketing fast Internet fast Marketing. gtt Consumentengedrag. (NL-LeOCL)078475171 gtt Hoogwaardige technologie. (NL-LeOCL)078537215 gtt Internet. gtt |
subject_GND | http://id.loc.gov/authorities/subjects/sh88000748 http://id.loc.gov/authorities/subjects/sh92002816 (NL-LeOCL)078475171 (NL-LeOCL)078537215 |
title | The emerging high-tech consumer : a market profile and marketing strategy implications / |
title_auth | The emerging high-tech consumer : a market profile and marketing strategy implications / |
title_exact_search | The emerging high-tech consumer : a market profile and marketing strategy implications / |
title_full | The emerging high-tech consumer : a market profile and marketing strategy implications / edited by Allan C. Reddy. |
title_fullStr | The emerging high-tech consumer : a market profile and marketing strategy implications / edited by Allan C. Reddy. |
title_full_unstemmed | The emerging high-tech consumer : a market profile and marketing strategy implications / edited by Allan C. Reddy. |
title_short | The emerging high-tech consumer : |
title_sort | emerging high tech consumer a market profile and marketing strategy implications |
title_sub | a market profile and marketing strategy implications / |
topic | Affluent consumers. http://id.loc.gov/authorities/subjects/sh88000748 High technology Marketing. Internet. http://id.loc.gov/authorities/subjects/sh92002816 Consommateurs riches. Internet. Internet. aat BUSINESS & ECONOMICS Marketing Research. bisacsh Affluent consumers fast High technology Marketing fast Internet fast Marketing. gtt Consumentengedrag. (NL-LeOCL)078475171 gtt Hoogwaardige technologie. (NL-LeOCL)078537215 gtt Internet. gtt |
topic_facet | Affluent consumers. High technology Marketing. Internet. Consommateurs riches. BUSINESS & ECONOMICS Marketing Research. Affluent consumers High technology Marketing Internet Marketing. Consumentengedrag. Hoogwaardige technologie. |
work_keys_str_mv | AT reddyallanc theemerginghightechconsumeramarketprofileandmarketingstrategyimplications AT reddyallanc emerginghightechconsumeramarketprofileandmarketingstrategyimplications |