Machiavelli, marketing, and management /:
This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today's manager of his works for management, marketing and political thought.
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York :
Routledge,
2000.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today's manager of his works for management, marketing and political thought. |
| Beschreibung: | 1 online resource (xiii, 242 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 0203462173 9780203462171 9780415216692 0415216699 9780415216708 0415216702 0203770412 9780203770412 1280317701 9781280317705 9786610317707 6610317704 1134605684 9781134605682 0429232446 9780429232442 1134605676 9781134605675 |
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| 245 | 0 | 0 | |a Machiavelli, marketing, and management / |c edited by Phil Harris, Andrew Lock and Patricia Rees. |
| 260 | |a London ; |a New York : |b Routledge, |c 2000. | ||
| 300 | |a 1 online resource (xiii, 242 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 347 | |a data file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today's manager of his works for management, marketing and political thought. | ||
| 505 | 0 | |a Foreword / Beatrice Rangoni Machiavelli -- 1. Introduction -- 2. Machiavelli through the ages: 500 years on / Phil Harris, Andrew Lock and Patricia Rees -- 3. Machiavelli's contemporaries / George Bull -- 4. Machiavelli, master of liberty / Beatrice Rangoni Machiavelli -- 5. Contra postmodernism: Machiavelli on limits to the malleability of consciousness / Richard Elliott -- 6. Niccolo Machiavelli as relationship marketing guru / Michael Thomas -- 7. Machiavellian communication: the role of spin doctors and image makers in early and late twentieth-century British politics / Dominic Wring -- 8. Renaissance realpolitik for modern management / Alistair McAlpine -- 9. From the dark to the light: ranges of the real skills of management / Brian Stone and Jayne Pashley -- 10. Corporate governance: real power, Cecil King and Machiavelli / Ken Simmonds -- 11. Machiavelli, politics and modern language use in modern management / Terry Berrow -- 12. Are Machiavellian tactics still appropriate or defensible in politics? / Maureen Ramsay -- 13. Nicco and Charlie: a story of two political servants and of political management / Kevin Moloney -- 14. Machiavelli and Powell: maximizing prophets / John Parkin -- 15. Butchers, bunglers and Machiavelli: Italian political philosophy and the First World War / Martin Stephen -- 16. Machiavelli and human nature / Robert Gutfreund -- 17. The myth and reality of telling the truth: the legacy of Niccolo Machiavelli / Phil Harris. | |
| 546 | |a English. | ||
| 600 | 1 | 0 | |a Machiavelli, Niccolò, |d 1469-1527. |
| 600 | 1 | 6 | |a Machiavelli, Niccolò, |d 1469-1527. |
| 600 | 1 | 7 | |a Machiavelli, Niccolò, |d 1469-1527 |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJmdyY76pfxqv3j4vDMpT3 |
| 650 | 0 | |a Management. |0 http://id.loc.gov/authorities/subjects/sh85080336 | |
| 650 | 0 | |a Marketing. |0 http://id.loc.gov/authorities/subjects/sh85081333 | |
| 650 | 2 | |a Marketing |0 https://id.nlm.nih.gov/mesh/D040541 | |
| 650 | 6 | |a Gestion. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a management. |2 aat | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a Management |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 700 | 1 | |a Harris, Phil, |d 1952- |1 https://id.oclc.org/worldcat/entity/E39PCjGvHwvXK6G8MPjGjGpxwy |0 http://id.loc.gov/authorities/names/n00083531 | |
| 700 | 1 | |a Lock, Andrew, |d 1947- |1 https://id.oclc.org/worldcat/entity/E39PCjrYfVMC7BWTr7gMwxxcrq |0 http://id.loc.gov/authorities/names/n00085325 | |
| 700 | 1 | |a Rees, Patricia. | |
| 758 | |i has work: |a Machiavelli, marketing, and management (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGdC7XqQwDQFpBJkVRQ9CP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Machiavelli, marketing, and management. |d London ; New York : Routledge, 2000 |z 0415216699 |w (DLC) 00021043 |w (OCoLC)43311764 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocm51169122 |
|---|---|
| _version_ | 1816881603568205825 |
| adam_text | |
| any_adam_object | |
| author2 | Harris, Phil, 1952- Lock, Andrew, 1947- Rees, Patricia |
| author2_role | |
| author2_variant | p h ph a l al p r pr |
| author_GND | http://id.loc.gov/authorities/names/n00083531 http://id.loc.gov/authorities/names/n00085325 |
| author_facet | Harris, Phil, 1952- Lock, Andrew, 1947- Rees, Patricia |
| author_sort | Harris, Phil, 1952- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HD31 |
| callnumber-raw | HD31 .M28133 2000eb |
| callnumber-search | HD31 .M28133 2000eb |
| callnumber-sort | HD 231 M28133 42000EB |
| callnumber-subject | HD - Industries, Land Use, Labor |
| collection | ZDB-4-EBA |
| contents | Foreword / Beatrice Rangoni Machiavelli -- 1. Introduction -- 2. Machiavelli through the ages: 500 years on / Phil Harris, Andrew Lock and Patricia Rees -- 3. Machiavelli's contemporaries / George Bull -- 4. Machiavelli, master of liberty / Beatrice Rangoni Machiavelli -- 5. Contra postmodernism: Machiavelli on limits to the malleability of consciousness / Richard Elliott -- 6. Niccolo Machiavelli as relationship marketing guru / Michael Thomas -- 7. Machiavellian communication: the role of spin doctors and image makers in early and late twentieth-century British politics / Dominic Wring -- 8. Renaissance realpolitik for modern management / Alistair McAlpine -- 9. From the dark to the light: ranges of the real skills of management / Brian Stone and Jayne Pashley -- 10. Corporate governance: real power, Cecil King and Machiavelli / Ken Simmonds -- 11. Machiavelli, politics and modern language use in modern management / Terry Berrow -- 12. Are Machiavellian tactics still appropriate or defensible in politics? / Maureen Ramsay -- 13. Nicco and Charlie: a story of two political servants and of political management / Kevin Moloney -- 14. Machiavelli and Powell: maximizing prophets / John Parkin -- 15. Butchers, bunglers and Machiavelli: Italian political philosophy and the First World War / Martin Stephen -- 16. Machiavelli and human nature / Robert Gutfreund -- 17. The myth and reality of telling the truth: the legacy of Niccolo Machiavelli / Phil Harris. |
| ctrlnum | (OCoLC)51169122 |
| dewey-full | 658 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658 |
| dewey-search | 658 |
| dewey-sort | 3658 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Illustrated |
| indexdate | 2024-11-27T13:15:21Z |
| institution | BVB |
| isbn | 0203462173 9780203462171 9780415216692 0415216699 9780415216708 0415216702 0203770412 9780203770412 1280317701 9781280317705 9786610317707 6610317704 1134605684 9781134605682 0429232446 9780429232442 1134605676 9781134605675 |
| language | English |
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| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xiii, 242 pages) : illustrations |
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| spelling | Machiavelli, marketing, and management / edited by Phil Harris, Andrew Lock and Patricia Rees. London ; New York : Routledge, 2000. 1 online resource (xiii, 242 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 data file Includes bibliographical references and index. Print version record. This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today's manager of his works for management, marketing and political thought. Foreword / Beatrice Rangoni Machiavelli -- 1. Introduction -- 2. Machiavelli through the ages: 500 years on / Phil Harris, Andrew Lock and Patricia Rees -- 3. Machiavelli's contemporaries / George Bull -- 4. Machiavelli, master of liberty / Beatrice Rangoni Machiavelli -- 5. Contra postmodernism: Machiavelli on limits to the malleability of consciousness / Richard Elliott -- 6. Niccolo Machiavelli as relationship marketing guru / Michael Thomas -- 7. Machiavellian communication: the role of spin doctors and image makers in early and late twentieth-century British politics / Dominic Wring -- 8. Renaissance realpolitik for modern management / Alistair McAlpine -- 9. From the dark to the light: ranges of the real skills of management / Brian Stone and Jayne Pashley -- 10. Corporate governance: real power, Cecil King and Machiavelli / Ken Simmonds -- 11. Machiavelli, politics and modern language use in modern management / Terry Berrow -- 12. Are Machiavellian tactics still appropriate or defensible in politics? / Maureen Ramsay -- 13. Nicco and Charlie: a story of two political servants and of political management / Kevin Moloney -- 14. Machiavelli and Powell: maximizing prophets / John Parkin -- 15. Butchers, bunglers and Machiavelli: Italian political philosophy and the First World War / Martin Stephen -- 16. Machiavelli and human nature / Robert Gutfreund -- 17. The myth and reality of telling the truth: the legacy of Niccolo Machiavelli / Phil Harris. English. Machiavelli, Niccolò, 1469-1527. Machiavelli, Niccolò, 1469-1527 fast https://id.oclc.org/worldcat/entity/E39PBJmdyY76pfxqv3j4vDMpT3 Management. http://id.loc.gov/authorities/subjects/sh85080336 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Gestion. Marketing. management. aat marketing. aat BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh Management fast Marketing fast Harris, Phil, 1952- https://id.oclc.org/worldcat/entity/E39PCjGvHwvXK6G8MPjGjGpxwy http://id.loc.gov/authorities/names/n00083531 Lock, Andrew, 1947- https://id.oclc.org/worldcat/entity/E39PCjrYfVMC7BWTr7gMwxxcrq http://id.loc.gov/authorities/names/n00085325 Rees, Patricia. has work: Machiavelli, marketing, and management (Text) https://id.oclc.org/worldcat/entity/E39PCGdC7XqQwDQFpBJkVRQ9CP https://id.oclc.org/worldcat/ontology/hasWork Print version: Machiavelli, marketing, and management. London ; New York : Routledge, 2000 0415216699 (DLC) 00021043 (OCoLC)43311764 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=74097 Volltext |
| spellingShingle | Machiavelli, marketing, and management / Foreword / Beatrice Rangoni Machiavelli -- 1. Introduction -- 2. Machiavelli through the ages: 500 years on / Phil Harris, Andrew Lock and Patricia Rees -- 3. Machiavelli's contemporaries / George Bull -- 4. Machiavelli, master of liberty / Beatrice Rangoni Machiavelli -- 5. Contra postmodernism: Machiavelli on limits to the malleability of consciousness / Richard Elliott -- 6. Niccolo Machiavelli as relationship marketing guru / Michael Thomas -- 7. Machiavellian communication: the role of spin doctors and image makers in early and late twentieth-century British politics / Dominic Wring -- 8. Renaissance realpolitik for modern management / Alistair McAlpine -- 9. From the dark to the light: ranges of the real skills of management / Brian Stone and Jayne Pashley -- 10. Corporate governance: real power, Cecil King and Machiavelli / Ken Simmonds -- 11. Machiavelli, politics and modern language use in modern management / Terry Berrow -- 12. Are Machiavellian tactics still appropriate or defensible in politics? / Maureen Ramsay -- 13. Nicco and Charlie: a story of two political servants and of political management / Kevin Moloney -- 14. Machiavelli and Powell: maximizing prophets / John Parkin -- 15. Butchers, bunglers and Machiavelli: Italian political philosophy and the First World War / Martin Stephen -- 16. Machiavelli and human nature / Robert Gutfreund -- 17. The myth and reality of telling the truth: the legacy of Niccolo Machiavelli / Phil Harris. Machiavelli, Niccolò, 1469-1527. Machiavelli, Niccolò, 1469-1527 fast https://id.oclc.org/worldcat/entity/E39PBJmdyY76pfxqv3j4vDMpT3 Management. http://id.loc.gov/authorities/subjects/sh85080336 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Gestion. Marketing. management. aat marketing. aat BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh Management fast Marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85080336 http://id.loc.gov/authorities/subjects/sh85081333 https://id.nlm.nih.gov/mesh/D040541 |
| title | Machiavelli, marketing, and management / |
| title_auth | Machiavelli, marketing, and management / |
| title_exact_search | Machiavelli, marketing, and management / |
| title_full | Machiavelli, marketing, and management / edited by Phil Harris, Andrew Lock and Patricia Rees. |
| title_fullStr | Machiavelli, marketing, and management / edited by Phil Harris, Andrew Lock and Patricia Rees. |
| title_full_unstemmed | Machiavelli, marketing, and management / edited by Phil Harris, Andrew Lock and Patricia Rees. |
| title_short | Machiavelli, marketing, and management / |
| title_sort | machiavelli marketing and management |
| topic | Machiavelli, Niccolò, 1469-1527. Machiavelli, Niccolò, 1469-1527 fast https://id.oclc.org/worldcat/entity/E39PBJmdyY76pfxqv3j4vDMpT3 Management. http://id.loc.gov/authorities/subjects/sh85080336 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Gestion. Marketing. management. aat marketing. aat BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh Management fast Marketing fast |
| topic_facet | Machiavelli, Niccolò, 1469-1527. Machiavelli, Niccolò, 1469-1527 Management. Marketing. Marketing Gestion. management. marketing. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. Management |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=74097 |
| work_keys_str_mv | AT harrisphil machiavellimarketingandmanagement AT lockandrew machiavellimarketingandmanagement AT reespatricia machiavellimarketingandmanagement |