The economy of icons :: how business manufactures meaning /

This text examines various industries to show how business endows products with evocative meaning. The author argues that foods now appeal through their sensuality and nosalgia, that houses and stores draw customers through their exoticism, and that tourist destinations offer thematic experiences.

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Bibliographische Detailangaben
1. Verfasser: Sternberg, Ernest, 1953-
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Westport, Conn. : Praeger, 1999.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:This text examines various industries to show how business endows products with evocative meaning. The author argues that foods now appeal through their sensuality and nosalgia, that houses and stores draw customers through their exoticism, and that tourist destinations offer thematic experiences.
Beschreibung:1 online resource (x, 176 pages)
Bibliographie:Includes bibliographical references (pages 169-172) and index.
ISBN:9781567509441
1567509444

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