Effective e-mail marketing :: the complete guide to creating successful campaigns /
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York :
AMACOM,
©2002.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes index. |
| Beschreibung: | 1 online resource (xii, 288 pages) |
| ISBN: | 0814426484 9780814426487 |
Internformat
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
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| 003 | OCoLC | ||
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| 100 | 1 | |a Lewis, Herschell Gordon, |d 1926-2016. |1 https://id.oclc.org/worldcat/entity/E39PBJx4tmJbgxcT9hF8kpCRKd | |
| 245 | 1 | 0 | |a Effective e-mail marketing : |b the complete guide to creating successful campaigns / |c Herschell Gordon Lewis. |
| 246 | 3 | 0 | |a E-mail marketing |
| 246 | 3 | 0 | |a Email marketing |
| 260 | |a New York : |b AMACOM, |c ©2002. | ||
| 300 | |a 1 online resource (xii, 288 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Ch. 1. Effective E-Mail -- The Communications Revolution -- Ch. 2. Adapting Your Message to This Medium -- Ch. 3. How to Get Opt-Ins -- Ch. 4. Avoiding the "Spam" Accusation -- Ch. 5. That Magical Ingredient -- Rapport -- Ch. 6. Psychology Over Technology: A Valid Conclusion? -- Ch. 7. The All-Important Subject Line -- Ch. 8. Personalization and Relevance -- Ch. 9. Holding On to Fragile Response -- Ch. 10. Words and Phrases That Work -- Ch. 11. Words and Phrases That Don't Work -- Ch. 12. Structuring Sentences and Paragraphs That Persuade -- Ch. 13. How to Reduce Opt-Outs -- Ch. 14. The Interval Enigma: How Often Should You E-Mail? -- Ch. 15. Monday and Friday -- Poor E-Mail Days? -- Ch. 16. Rich Media and Viral Mail -- Ch. 17. Sample E-Mails: The Good, the Bad, and the Ugly -- Ch. 18. "And in conclusion, ladies and gentlemen ..." -- App. A Potpurri of Tips. | |
| 546 | |a English. | ||
| 650 | 0 | |a Internet marketing. |0 http://id.loc.gov/authorities/subjects/sh95005028 | |
| 650 | 0 | |a Electronic mail systems. |0 http://id.loc.gov/authorities/subjects/sh85042347 | |
| 650 | 2 | |a Electronic Mail |0 https://id.nlm.nih.gov/mesh/D034742 | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Courrier électronique. | |
| 650 | 7 | |a electronic mail. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x International |x Marketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Exports & Imports. |2 bisacsh | |
| 650 | 7 | |a Electronic mail systems |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Commerce. |2 hilcc | |
| 650 | 7 | |a Business & Economics. |2 hilcc | |
| 650 | 7 | |a Marketing & Sales. |2 hilcc | |
| 758 | |i has work: |a Effective e-mail marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGJXMgPc4mkjXQcmggpJQq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Lewis, Herschell Gordon, 1926- |t Effective e-mail marketing. |d New York : AMACOM, ©2002 |z 0814471471 |w (DLC) 2002001933 |w (OCoLC)49002009 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBA |q FWS_PDA_EBA |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=72939 |3 Volltext |
| 938 | |a EBSCOhost |b EBSC |n 72939 | ||
| 938 | |a Internet Archive |b INAR |n effectiveemailma00hers | ||
| 938 | |a YBP Library Services |b YANK |n 2343165 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBA | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocm50921553 |
|---|---|
| _version_ | 1816881602856222720 |
| adam_text | |
| any_adam_object | |
| author | Lewis, Herschell Gordon, 1926-2016 |
| author_facet | Lewis, Herschell Gordon, 1926-2016 |
| author_role | |
| author_sort | Lewis, Herschell Gordon, 1926-2016 |
| author_variant | h g l hg hgl |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
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| callnumber-search | HF5415.1265 .L482 2002eb |
| callnumber-sort | HF 45415.1265 L482 42002EB |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBA |
| contents | Ch. 1. Effective E-Mail -- The Communications Revolution -- Ch. 2. Adapting Your Message to This Medium -- Ch. 3. How to Get Opt-Ins -- Ch. 4. Avoiding the "Spam" Accusation -- Ch. 5. That Magical Ingredient -- Rapport -- Ch. 6. Psychology Over Technology: A Valid Conclusion? -- Ch. 7. The All-Important Subject Line -- Ch. 8. Personalization and Relevance -- Ch. 9. Holding On to Fragile Response -- Ch. 10. Words and Phrases That Work -- Ch. 11. Words and Phrases That Don't Work -- Ch. 12. Structuring Sentences and Paragraphs That Persuade -- Ch. 13. How to Reduce Opt-Outs -- Ch. 14. The Interval Enigma: How Often Should You E-Mail? -- Ch. 15. Monday and Friday -- Poor E-Mail Days? -- Ch. 16. Rich Media and Viral Mail -- Ch. 17. Sample E-Mails: The Good, the Bad, and the Ugly -- Ch. 18. "And in conclusion, ladies and gentlemen ..." -- App. A Potpurri of Tips. |
| ctrlnum | (OCoLC)50921553 |
| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBA-ocm50921553 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:15:20Z |
| institution | BVB |
| isbn | 0814426484 9780814426487 |
| language | English |
| lccn | 2002001933 |
| oclc_num | 50921553 |
| open_access_boolean | |
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| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xii, 288 pages) |
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| publisher | AMACOM, |
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| spelling | Lewis, Herschell Gordon, 1926-2016. https://id.oclc.org/worldcat/entity/E39PBJx4tmJbgxcT9hF8kpCRKd Effective e-mail marketing : the complete guide to creating successful campaigns / Herschell Gordon Lewis. E-mail marketing Email marketing New York : AMACOM, ©2002. 1 online resource (xii, 288 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes index. Print version record. Ch. 1. Effective E-Mail -- The Communications Revolution -- Ch. 2. Adapting Your Message to This Medium -- Ch. 3. How to Get Opt-Ins -- Ch. 4. Avoiding the "Spam" Accusation -- Ch. 5. That Magical Ingredient -- Rapport -- Ch. 6. Psychology Over Technology: A Valid Conclusion? -- Ch. 7. The All-Important Subject Line -- Ch. 8. Personalization and Relevance -- Ch. 9. Holding On to Fragile Response -- Ch. 10. Words and Phrases That Work -- Ch. 11. Words and Phrases That Don't Work -- Ch. 12. Structuring Sentences and Paragraphs That Persuade -- Ch. 13. How to Reduce Opt-Outs -- Ch. 14. The Interval Enigma: How Often Should You E-Mail? -- Ch. 15. Monday and Friday -- Poor E-Mail Days? -- Ch. 16. Rich Media and Viral Mail -- Ch. 17. Sample E-Mails: The Good, the Bad, and the Ugly -- Ch. 18. "And in conclusion, ladies and gentlemen ..." -- App. A Potpurri of Tips. English. Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Electronic mail systems. http://id.loc.gov/authorities/subjects/sh85042347 Electronic Mail https://id.nlm.nih.gov/mesh/D034742 Marketing sur Internet. Courrier électronique. electronic mail. aat BUSINESS & ECONOMICS International Marketing. bisacsh BUSINESS & ECONOMICS Marketing Multilevel. bisacsh BUSINESS & ECONOMICS Exports & Imports. bisacsh Electronic mail systems fast Internet marketing fast Commerce. hilcc Business & Economics. hilcc Marketing & Sales. hilcc has work: Effective e-mail marketing (Text) https://id.oclc.org/worldcat/entity/E39PCGJXMgPc4mkjXQcmggpJQq https://id.oclc.org/worldcat/ontology/hasWork Print version: Lewis, Herschell Gordon, 1926- Effective e-mail marketing. New York : AMACOM, ©2002 0814471471 (DLC) 2002001933 (OCoLC)49002009 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=72939 Volltext |
| spellingShingle | Lewis, Herschell Gordon, 1926-2016 Effective e-mail marketing : the complete guide to creating successful campaigns / Ch. 1. Effective E-Mail -- The Communications Revolution -- Ch. 2. Adapting Your Message to This Medium -- Ch. 3. How to Get Opt-Ins -- Ch. 4. Avoiding the "Spam" Accusation -- Ch. 5. That Magical Ingredient -- Rapport -- Ch. 6. Psychology Over Technology: A Valid Conclusion? -- Ch. 7. The All-Important Subject Line -- Ch. 8. Personalization and Relevance -- Ch. 9. Holding On to Fragile Response -- Ch. 10. Words and Phrases That Work -- Ch. 11. Words and Phrases That Don't Work -- Ch. 12. Structuring Sentences and Paragraphs That Persuade -- Ch. 13. How to Reduce Opt-Outs -- Ch. 14. The Interval Enigma: How Often Should You E-Mail? -- Ch. 15. Monday and Friday -- Poor E-Mail Days? -- Ch. 16. Rich Media and Viral Mail -- Ch. 17. Sample E-Mails: The Good, the Bad, and the Ugly -- Ch. 18. "And in conclusion, ladies and gentlemen ..." -- App. A Potpurri of Tips. Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Electronic mail systems. http://id.loc.gov/authorities/subjects/sh85042347 Electronic Mail https://id.nlm.nih.gov/mesh/D034742 Marketing sur Internet. Courrier électronique. electronic mail. aat BUSINESS & ECONOMICS International Marketing. bisacsh BUSINESS & ECONOMICS Marketing Multilevel. bisacsh BUSINESS & ECONOMICS Exports & Imports. bisacsh Electronic mail systems fast Internet marketing fast Commerce. hilcc Business & Economics. hilcc Marketing & Sales. hilcc |
| subject_GND | http://id.loc.gov/authorities/subjects/sh95005028 http://id.loc.gov/authorities/subjects/sh85042347 https://id.nlm.nih.gov/mesh/D034742 |
| title | Effective e-mail marketing : the complete guide to creating successful campaigns / |
| title_alt | E-mail marketing Email marketing |
| title_auth | Effective e-mail marketing : the complete guide to creating successful campaigns / |
| title_exact_search | Effective e-mail marketing : the complete guide to creating successful campaigns / |
| title_full | Effective e-mail marketing : the complete guide to creating successful campaigns / Herschell Gordon Lewis. |
| title_fullStr | Effective e-mail marketing : the complete guide to creating successful campaigns / Herschell Gordon Lewis. |
| title_full_unstemmed | Effective e-mail marketing : the complete guide to creating successful campaigns / Herschell Gordon Lewis. |
| title_short | Effective e-mail marketing : |
| title_sort | effective e mail marketing the complete guide to creating successful campaigns |
| title_sub | the complete guide to creating successful campaigns / |
| topic | Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Electronic mail systems. http://id.loc.gov/authorities/subjects/sh85042347 Electronic Mail https://id.nlm.nih.gov/mesh/D034742 Marketing sur Internet. Courrier électronique. electronic mail. aat BUSINESS & ECONOMICS International Marketing. bisacsh BUSINESS & ECONOMICS Marketing Multilevel. bisacsh BUSINESS & ECONOMICS Exports & Imports. bisacsh Electronic mail systems fast Internet marketing fast Commerce. hilcc Business & Economics. hilcc Marketing & Sales. hilcc |
| topic_facet | Internet marketing. Electronic mail systems. Electronic Mail Marketing sur Internet. Courrier électronique. electronic mail. BUSINESS & ECONOMICS International Marketing. BUSINESS & ECONOMICS Marketing Multilevel. BUSINESS & ECONOMICS Exports & Imports. Electronic mail systems Internet marketing Commerce. Business & Economics. Marketing & Sales. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=72939 |
| work_keys_str_mv | AT lewisherschellgordon effectiveemailmarketingthecompleteguidetocreatingsuccessfulcampaigns AT lewisherschellgordon emailmarketing |