Pictorial metaphor in advertising /:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York :
Routledge,
1996.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | 1 online resource (x, 233 pages) : illustrations |
| Bibliographie: | Includes bibliographical references (pages 223-230) and index. |
| ISBN: | 0203064259 9780203064252 9786610330232 6610330239 9780415128681 0415128684 9780415186766 0415186765 1134663153 9781134663156 1280330236 9781280330230 1134663145 9781134663149 |
Internformat
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| 082 | 7 | |a 659.1 |2 20 | |
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| 100 | 1 | |a Forceville, Ch. |q (Charles) |1 https://id.oclc.org/worldcat/entity/E39PCjKMpb699QH9mQ6RtkKpxC |0 http://id.loc.gov/authorities/names/n88212775 | |
| 245 | 1 | 0 | |a Pictorial metaphor in advertising / |c Charles Forceville. |
| 260 | |a London ; |a New York : |b Routledge, |c 1996. | ||
| 300 | |a 1 online resource (x, 233 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 223-230) and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Chapter 1 Introduction -- chapter 2 Max Black's interaction theory of metaphor -- chapter 3 Towards a theory of pictorial metaphor -- Relevant studies -- chapter 4 Advertising -- Word and image and levels of context -- chapter 5 Communicator and addressee in the advertising message -- Relevance theory perspectives -- chapter 6 Pictorial metaphor in advertisements and billboards -- Case studies -- chapter 7 Individuals' responses to three IBM billboards -- An exploratory experiment -- chapter 8 Closing remarks. | |
| 546 | |a English. | ||
| 650 | 0 | |a Symbolism in advertising. |0 http://id.loc.gov/authorities/subjects/sh85131413 | |
| 650 | 0 | |a Pictures |x Printing. |0 http://id.loc.gov/authorities/subjects/sh85102015 | |
| 650 | 0 | |a Metaphor. |0 http://id.loc.gov/authorities/subjects/sh85084283 | |
| 650 | 0 | |a Advertising layout and typography. |0 http://id.loc.gov/authorities/subjects/sh85001204 | |
| 650 | 2 | |a Metaphor |0 https://id.nlm.nih.gov/mesh/D019365 | |
| 650 | 6 | |a Symbolisme dans la publicité. | |
| 650 | 6 | |a Illustrations, images, etc. |x Impression. | |
| 650 | 6 | |a Métaphore. | |
| 650 | 6 | |a Publicité |x Mise en pages et typographie. | |
| 650 | 7 | |a metaphor. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advertising layout and typography |2 fast | |
| 650 | 7 | |a Metaphor |2 fast | |
| 650 | 7 | |a Pictures |x Printing |2 fast | |
| 650 | 7 | |a Symbolism in advertising |2 fast | |
| 653 | 0 | |a Advertising | |
| 758 | |i has work: |a Pictorial metaphor in advertising (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFw6YYVMJBPMKqB9XDdxpd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Forceville, Ch. (Charles). |t Pictorial metaphor in advertising. |d London ; New York : Routledge, 1996 |z 0415128684 |w (DLC) 95018294 |w (OCoLC)32510502 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocm50584056 |
|---|---|
| _version_ | 1816881601597931520 |
| adam_text | |
| any_adam_object | |
| author | Forceville, Ch. (Charles) |
| author_GND | http://id.loc.gov/authorities/names/n88212775 |
| author_facet | Forceville, Ch. (Charles) |
| author_role | |
| author_sort | Forceville, Ch |
| author_variant | c f cf |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5827 |
| callnumber-raw | HF5827 .F67 1995eb |
| callnumber-search | HF5827 .F67 1995eb |
| callnumber-sort | HF 45827 F67 41995EB |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBA |
| contents | Chapter 1 Introduction -- chapter 2 Max Black's interaction theory of metaphor -- chapter 3 Towards a theory of pictorial metaphor -- Relevant studies -- chapter 4 Advertising -- Word and image and levels of context -- chapter 5 Communicator and addressee in the advertising message -- Relevance theory perspectives -- chapter 6 Pictorial metaphor in advertisements and billboards -- Case studies -- chapter 7 Individuals' responses to three IBM billboards -- An exploratory experiment -- chapter 8 Closing remarks. |
| ctrlnum | (OCoLC)50584056 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBA-ocm50584056 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:15:19Z |
| institution | BVB |
| isbn | 0203064259 9780203064252 9786610330232 6610330239 9780415128681 0415128684 9780415186766 0415186765 1134663153 9781134663156 1280330236 9781280330230 1134663145 9781134663149 |
| language | English |
| oclc_num | 50584056 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (x, 233 pages) : illustrations |
| psigel | ZDB-4-EBA |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | Routledge, |
| record_format | marc |
| spelling | Forceville, Ch. (Charles) https://id.oclc.org/worldcat/entity/E39PCjKMpb699QH9mQ6RtkKpxC http://id.loc.gov/authorities/names/n88212775 Pictorial metaphor in advertising / Charles Forceville. London ; New York : Routledge, 1996. 1 online resource (x, 233 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (pages 223-230) and index. Print version record. Chapter 1 Introduction -- chapter 2 Max Black's interaction theory of metaphor -- chapter 3 Towards a theory of pictorial metaphor -- Relevant studies -- chapter 4 Advertising -- Word and image and levels of context -- chapter 5 Communicator and addressee in the advertising message -- Relevance theory perspectives -- chapter 6 Pictorial metaphor in advertisements and billboards -- Case studies -- chapter 7 Individuals' responses to three IBM billboards -- An exploratory experiment -- chapter 8 Closing remarks. English. Symbolism in advertising. http://id.loc.gov/authorities/subjects/sh85131413 Pictures Printing. http://id.loc.gov/authorities/subjects/sh85102015 Metaphor. http://id.loc.gov/authorities/subjects/sh85084283 Advertising layout and typography. http://id.loc.gov/authorities/subjects/sh85001204 Metaphor https://id.nlm.nih.gov/mesh/D019365 Symbolisme dans la publicité. Illustrations, images, etc. Impression. Métaphore. Publicité Mise en pages et typographie. metaphor. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising layout and typography fast Metaphor fast Pictures Printing fast Symbolism in advertising fast Advertising has work: Pictorial metaphor in advertising (Text) https://id.oclc.org/worldcat/entity/E39PCFw6YYVMJBPMKqB9XDdxpd https://id.oclc.org/worldcat/ontology/hasWork Print version: Forceville, Ch. (Charles). Pictorial metaphor in advertising. London ; New York : Routledge, 1996 0415128684 (DLC) 95018294 (OCoLC)32510502 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=70808 Volltext |
| spellingShingle | Forceville, Ch. (Charles) Pictorial metaphor in advertising / Chapter 1 Introduction -- chapter 2 Max Black's interaction theory of metaphor -- chapter 3 Towards a theory of pictorial metaphor -- Relevant studies -- chapter 4 Advertising -- Word and image and levels of context -- chapter 5 Communicator and addressee in the advertising message -- Relevance theory perspectives -- chapter 6 Pictorial metaphor in advertisements and billboards -- Case studies -- chapter 7 Individuals' responses to three IBM billboards -- An exploratory experiment -- chapter 8 Closing remarks. Symbolism in advertising. http://id.loc.gov/authorities/subjects/sh85131413 Pictures Printing. http://id.loc.gov/authorities/subjects/sh85102015 Metaphor. http://id.loc.gov/authorities/subjects/sh85084283 Advertising layout and typography. http://id.loc.gov/authorities/subjects/sh85001204 Metaphor https://id.nlm.nih.gov/mesh/D019365 Symbolisme dans la publicité. Illustrations, images, etc. Impression. Métaphore. Publicité Mise en pages et typographie. metaphor. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising layout and typography fast Metaphor fast Pictures Printing fast Symbolism in advertising fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85131413 http://id.loc.gov/authorities/subjects/sh85102015 http://id.loc.gov/authorities/subjects/sh85084283 http://id.loc.gov/authorities/subjects/sh85001204 https://id.nlm.nih.gov/mesh/D019365 |
| title | Pictorial metaphor in advertising / |
| title_auth | Pictorial metaphor in advertising / |
| title_exact_search | Pictorial metaphor in advertising / |
| title_full | Pictorial metaphor in advertising / Charles Forceville. |
| title_fullStr | Pictorial metaphor in advertising / Charles Forceville. |
| title_full_unstemmed | Pictorial metaphor in advertising / Charles Forceville. |
| title_short | Pictorial metaphor in advertising / |
| title_sort | pictorial metaphor in advertising |
| topic | Symbolism in advertising. http://id.loc.gov/authorities/subjects/sh85131413 Pictures Printing. http://id.loc.gov/authorities/subjects/sh85102015 Metaphor. http://id.loc.gov/authorities/subjects/sh85084283 Advertising layout and typography. http://id.loc.gov/authorities/subjects/sh85001204 Metaphor https://id.nlm.nih.gov/mesh/D019365 Symbolisme dans la publicité. Illustrations, images, etc. Impression. Métaphore. Publicité Mise en pages et typographie. metaphor. aat BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising layout and typography fast Metaphor fast Pictures Printing fast Symbolism in advertising fast |
| topic_facet | Symbolism in advertising. Pictures Printing. Metaphor. Advertising layout and typography. Metaphor Symbolisme dans la publicité. Illustrations, images, etc. Impression. Métaphore. Publicité Mise en pages et typographie. metaphor. BUSINESS & ECONOMICS Advertising & Promotion. Advertising layout and typography Pictures Printing Symbolism in advertising |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=70808 |
| work_keys_str_mv | AT forcevillech pictorialmetaphorinadvertising |