Relationship marketing in professional services :: a study of agency-client dynamics in the advertising sector /
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York :
Routledge,
2002.
|
| Schriftenreihe: | Routledge advances in management and business studies.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | 1 online resource (xiv, 373 pages) : illustrations |
| Bibliographie: | Includes bibliographical references (pages 345-356) and index. |
| ISBN: | 0203280776 9780203280775 |
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| indexdate | 2024-11-27T13:15:19Z |
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| spelling | Halinen, Aino, 1961- https://id.oclc.org/worldcat/entity/E39PBJkhJVjCyfVM793XjDW4bd http://id.loc.gov/authorities/names/n96059256 Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector / Aino Halinen. London ; New York : Routledge, 2002. 1 online resource (xiv, 373 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Routledge advances in management and business studies Includes bibliographical references (pages 345-356) and index. Print version record. Relationship marketing. http://id.loc.gov/authorities/subjects/sh96005326 Service industries Marketing. http://id.loc.gov/authorities/subjects/sh87006846 Relationship marketing Finland Case studies. Advertising agencies Customer services Finland Case studies. Marketing relationnel. Services (Industrie) Marketing. Marketing relationnel Finlande Études de cas. Agences de publicité Service à la clientèle Finlande Études de cas. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Relationship marketing. cct Service industries Marketing. cct Relationship marketing Finland. cct Advertising agencies Customer services Finland. cct Advertising agencies Customer services fast Relationship marketing fast Service industries Marketing fast Finland fast https://id.oclc.org/worldcat/entity/E39PBJtMjwrX6pdK3hJc64v8md Case studies fast Routledge advances in management and business studies. http://id.loc.gov/authorities/names/n97011449 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=70308 Volltext |
| spellingShingle | Halinen, Aino, 1961- Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector / Routledge advances in management and business studies. Relationship marketing. http://id.loc.gov/authorities/subjects/sh96005326 Service industries Marketing. http://id.loc.gov/authorities/subjects/sh87006846 Relationship marketing Finland Case studies. Advertising agencies Customer services Finland Case studies. Marketing relationnel. Services (Industrie) Marketing. Marketing relationnel Finlande Études de cas. Agences de publicité Service à la clientèle Finlande Études de cas. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Relationship marketing. cct Service industries Marketing. cct Relationship marketing Finland. cct Advertising agencies Customer services Finland. cct Advertising agencies Customer services fast Relationship marketing fast Service industries Marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh96005326 http://id.loc.gov/authorities/subjects/sh87006846 |
| title | Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector / |
| title_auth | Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector / |
| title_exact_search | Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector / |
| title_full | Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector / Aino Halinen. |
| title_fullStr | Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector / Aino Halinen. |
| title_full_unstemmed | Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector / Aino Halinen. |
| title_short | Relationship marketing in professional services : |
| title_sort | relationship marketing in professional services a study of agency client dynamics in the advertising sector |
| title_sub | a study of agency-client dynamics in the advertising sector / |
| topic | Relationship marketing. http://id.loc.gov/authorities/subjects/sh96005326 Service industries Marketing. http://id.loc.gov/authorities/subjects/sh87006846 Relationship marketing Finland Case studies. Advertising agencies Customer services Finland Case studies. Marketing relationnel. Services (Industrie) Marketing. Marketing relationnel Finlande Études de cas. Agences de publicité Service à la clientèle Finlande Études de cas. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Relationship marketing. cct Service industries Marketing. cct Relationship marketing Finland. cct Advertising agencies Customer services Finland. cct Advertising agencies Customer services fast Relationship marketing fast Service industries Marketing fast |
| topic_facet | Relationship marketing. Service industries Marketing. Relationship marketing Finland Case studies. Advertising agencies Customer services Finland Case studies. Marketing relationnel. Services (Industrie) Marketing. Marketing relationnel Finlande Études de cas. Agences de publicité Service à la clientèle Finlande Études de cas. BUSINESS & ECONOMICS Advertising & Promotion. Relationship marketing Finland. Advertising agencies Customer services Finland. Advertising agencies Customer services Relationship marketing Service industries Marketing Finland Case studies |
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