The maturing marketplace :: buying habits of baby boomers and their parents /
Examines the ways in which the buying habits of baby boomers differ from the habits of their parents, and how marketers can use the various insights to be gained from this knowledge to market a broad variety of goods and services.
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Westport, Conn. :
Quorum Books,
©2000.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Examines the ways in which the buying habits of baby boomers differ from the habits of their parents, and how marketers can use the various insights to be gained from this knowledge to market a broad variety of goods and services. |
| Beschreibung: | 1 online resource (xii, 303 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 0585393125 9780585393124 0313000522 9780313000522 1280868856 9781280868856 |
Internformat
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBA-ocm49569496 | ||
| 003 | OCoLC | ||
| 005 | 20241004212047.0 | ||
| 006 | m o d | ||
| 007 | cr mn||||||||| | ||
| 008 | 020314s2000 ctu ob 001 0 eng d | ||
| 040 | |a N$T |b eng |e pn |c N$T |d OCLCQ |d OCLCG |d OCLCQ |d OSU |d OCLCQ |d TUU |d OCLCQ |d ZCU |d DKDLA |d OCLCQ |d ADU |d E7B |d LUCPP |d BTCTA |d YDXCP |d IDEBK |d IOD |d QT5 |d MHW |d OCLCO |d FVL |d OCLCO |d OCLCQ |d MWM |d COCUF |d AGLDB |d CNNOR |d MOR |d PLS |d PIFBR |d OCLCQ |d SAV |d QT7 |d U3W |d LUE |d OCLCF |d INARC |d STF |d BRL |d WRM |d VTS |d NRAMU |d OCLCA |d OCLCQ |d INT |d VT2 |d REC |d TOF |d OCLCQ |d G3B |d TKN |d M8D |d OCLCO |d OCLCQ |d OCLCO |d UKAHL |d OCLCL |d YDX | ||
| 019 | |a 55091929 |a 232189888 |a 488718861 |a 533380780 |a 614656306 |a 646710732 |a 722136149 |a 727994016 |a 748542763 |a 814486415 |a 888769724 |a 961525465 |a 962663318 |a 1037455954 | ||
| 020 | |a 0585393125 |q (electronic bk.) | ||
| 020 | |a 9780585393124 |q (electronic bk.) | ||
| 020 | |a 0313000522 |q (electronic bk.) | ||
| 020 | |a 9780313000522 |q (electronic bk.) | ||
| 020 | |a 1280868856 | ||
| 020 | |a 9781280868856 | ||
| 020 | |z 1567203442 |q (alk. paper) | ||
| 020 | |z 9781567203448 |q (alk. paper) | ||
| 035 | |a (OCoLC)49569496 |z (OCoLC)55091929 |z (OCoLC)232189888 |z (OCoLC)488718861 |z (OCoLC)533380780 |z (OCoLC)614656306 |z (OCoLC)646710732 |z (OCoLC)722136149 |z (OCoLC)727994016 |z (OCoLC)748542763 |z (OCoLC)814486415 |z (OCoLC)888769724 |z (OCoLC)961525465 |z (OCoLC)962663318 |z (OCoLC)1037455954 | ||
| 037 | |b Greenwood eBooks |n http://www.ebooks.greenwood.com/about.asp | ||
| 043 | |a n-us--- | ||
| 050 | 4 | |a HF5415.33.U6 |b M36 2000eb | |
| 072 | 7 | |a BUS |x 043060 |2 bisacsh | |
| 072 | 7 | |a JBM |2 bicssc | |
| 082 | 7 | |a 658.8/34/0844 |2 21 | |
| 084 | |a 85.40 |2 bcl | ||
| 049 | |a MAIN | ||
| 245 | 0 | 4 | |a The maturing marketplace : |b buying habits of baby boomers and their parents / |c George P. Moschis [and others]. |
| 260 | |a Westport, Conn. : |b Quorum Books, |c ©2000. | ||
| 300 | |a 1 online resource (xii, 303 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | 8 | |a Examines the ways in which the buying habits of baby boomers differ from the habits of their parents, and how marketers can use the various insights to be gained from this knowledge to market a broad variety of goods and services. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Overview -- Food and beverages, food stores, and restaurants -- Apparel and footwear -- Pharmaceutical products --Housing -- Technology products and telecommunication services -- Health care -- Travel and leisure -- Financial services -- Insurance -- Summary and implications for marketing strategy. | |
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Consumer behavior |z United States. | |
| 650 | 0 | |a Baby boom generation |z United States |x Attitudes. | |
| 650 | 0 | |a Middle-aged consumers |z United States |x Attitudes. | |
| 650 | 0 | |a Older consumers |z United States |x Attitudes. | |
| 650 | 0 | |a Market segmentation |z United States. | |
| 650 | 6 | |a Consommateurs |x Comportement |z États-Unis. | |
| 650 | 6 | |a Génération du baby-boom |z États-Unis |x Attitudes. | |
| 650 | 6 | |a Consommateurs d'âge moyen |z États-Unis |x Attitudes. | |
| 650 | 6 | |a Consommateurs âgés |z États-Unis |x Attitudes. | |
| 650 | 6 | |a Segmentation du marché |z États-Unis. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Research. |2 bisacsh | |
| 650 | 7 | |a Baby boom generation |x Attitudes |2 fast | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Market segmentation |2 fast | |
| 650 | 7 | |a Middle-aged consumers |x Attitudes |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 650 | 1 | 7 | |a Consumentengedrag. |2 gtt |
| 650 | 1 | 7 | |a Marktsegmentatie. |2 gtt |
| 650 | 1 | 7 | |a Leeftijdsgroepen. |2 gtt |
| 700 | 1 | |a Moschis, George P., |d 1944- |0 http://id.loc.gov/authorities/names/n85260856 | |
| 758 | |i has work: |a The maturing marketplace (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFCqcYcm49RJGfBjYT9X7d |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Maturing marketplace. |d Westport, Conn. : Quorum Books, 2000 |z 1567203442 |w (DLC) 99036602 |w (OCoLC)41612440 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBA |q FWS_PDA_EBA |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=62743 |3 Volltext |
| 936 | |a BATCHLOAD | ||
| 938 | |a YBP Library Services |b YANK |n 306469300 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH12852526 | ||
| 938 | |a Baker and Taylor |b BTCP |n bl2002003867 | ||
| 938 | |a ebrary |b EBRY |n ebr10018058 | ||
| 938 | |a EBSCOhost |b EBSC |n 62743 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 86885 | ||
| 938 | |a Internet Archive |b INAR |n maturingmarketpl00mosc | ||
| 938 | |a YBP Library Services |b YANK |n 2294241 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBA | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocm49569496 |
|---|---|
| _version_ | 1816881598859051008 |
| adam_text | |
| any_adam_object | |
| author2 | Moschis, George P., 1944- |
| author2_role | |
| author2_variant | g p m gp gpm |
| author_GND | http://id.loc.gov/authorities/names/n85260856 |
| author_facet | Moschis, George P., 1944- |
| author_sort | Moschis, George P., 1944- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.33.U6 M36 2000eb |
| callnumber-search | HF5415.33.U6 M36 2000eb |
| callnumber-sort | HF 45415.33 U6 M36 42000EB |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBA |
| contents | Overview -- Food and beverages, food stores, and restaurants -- Apparel and footwear -- Pharmaceutical products --Housing -- Technology products and telecommunication services -- Health care -- Travel and leisure -- Financial services -- Insurance -- Summary and implications for marketing strategy. |
| ctrlnum | (OCoLC)49569496 |
| dewey-full | 658.8/34/0844 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/34/0844 |
| dewey-search | 658.8/34/0844 |
| dewey-sort | 3658.8 234 3844 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04766cam a2200841 a 4500</leader><controlfield tag="001">ZDB-4-EBA-ocm49569496 </controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr mn|||||||||</controlfield><controlfield tag="008">020314s2000 ctu ob 001 0 eng d</controlfield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">N$T</subfield><subfield code="b">eng</subfield><subfield code="e">pn</subfield><subfield code="c">N$T</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCG</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OSU</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">TUU</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">ZCU</subfield><subfield code="d">DKDLA</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">ADU</subfield><subfield code="d">E7B</subfield><subfield code="d">LUCPP</subfield><subfield code="d">BTCTA</subfield><subfield code="d">YDXCP</subfield><subfield code="d">IDEBK</subfield><subfield code="d">IOD</subfield><subfield code="d">QT5</subfield><subfield code="d">MHW</subfield><subfield code="d">OCLCO</subfield><subfield code="d">FVL</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">MWM</subfield><subfield code="d">COCUF</subfield><subfield code="d">AGLDB</subfield><subfield code="d">CNNOR</subfield><subfield code="d">MOR</subfield><subfield code="d">PLS</subfield><subfield code="d">PIFBR</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">SAV</subfield><subfield code="d">QT7</subfield><subfield code="d">U3W</subfield><subfield code="d">LUE</subfield><subfield code="d">OCLCF</subfield><subfield code="d">INARC</subfield><subfield code="d">STF</subfield><subfield code="d">BRL</subfield><subfield code="d">WRM</subfield><subfield code="d">VTS</subfield><subfield code="d">NRAMU</subfield><subfield code="d">OCLCA</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">INT</subfield><subfield code="d">VT2</subfield><subfield code="d">REC</subfield><subfield code="d">TOF</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">G3B</subfield><subfield code="d">TKN</subfield><subfield code="d">M8D</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">UKAHL</subfield><subfield code="d">OCLCL</subfield><subfield code="d">YDX</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">55091929</subfield><subfield code="a">232189888</subfield><subfield code="a">488718861</subfield><subfield code="a">533380780</subfield><subfield code="a">614656306</subfield><subfield code="a">646710732</subfield><subfield code="a">722136149</subfield><subfield code="a">727994016</subfield><subfield code="a">748542763</subfield><subfield code="a">814486415</subfield><subfield code="a">888769724</subfield><subfield code="a">961525465</subfield><subfield code="a">962663318</subfield><subfield code="a">1037455954</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0585393125</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780585393124</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0313000522</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780313000522</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1280868856</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781280868856</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">1567203442</subfield><subfield code="q">(alk. paper)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781567203448</subfield><subfield code="q">(alk. paper)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)49569496</subfield><subfield code="z">(OCoLC)55091929</subfield><subfield code="z">(OCoLC)232189888</subfield><subfield code="z">(OCoLC)488718861</subfield><subfield code="z">(OCoLC)533380780</subfield><subfield code="z">(OCoLC)614656306</subfield><subfield code="z">(OCoLC)646710732</subfield><subfield code="z">(OCoLC)722136149</subfield><subfield code="z">(OCoLC)727994016</subfield><subfield code="z">(OCoLC)748542763</subfield><subfield code="z">(OCoLC)814486415</subfield><subfield code="z">(OCoLC)888769724</subfield><subfield code="z">(OCoLC)961525465</subfield><subfield code="z">(OCoLC)962663318</subfield><subfield code="z">(OCoLC)1037455954</subfield></datafield><datafield tag="037" ind1=" " ind2=" "><subfield code="b">Greenwood eBooks</subfield><subfield code="n">http://www.ebooks.greenwood.com/about.asp</subfield></datafield><datafield tag="043" ind1=" " ind2=" "><subfield code="a">n-us---</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.33.U6</subfield><subfield code="b">M36 2000eb</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">043060</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">JBM</subfield><subfield code="2">bicssc</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.8/34/0844</subfield><subfield code="2">21</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">85.40</subfield><subfield code="2">bcl</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="245" ind1="0" ind2="4"><subfield code="a">The maturing marketplace :</subfield><subfield code="b">buying habits of baby boomers and their parents /</subfield><subfield code="c">George P. Moschis [and others].</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">Westport, Conn. :</subfield><subfield code="b">Quorum Books,</subfield><subfield code="c">©2000.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (xii, 303 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1="8" ind2=" "><subfield code="a">Examines the ways in which the buying habits of baby boomers differ from the habits of their parents, and how marketers can use the various insights to be gained from this knowledge to market a broad variety of goods and services.</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Overview -- Food and beverages, food stores, and restaurants -- Apparel and footwear -- Pharmaceutical products --Housing -- Technology products and telecommunication services -- Health care -- Travel and leisure -- Financial services -- Insurance -- Summary and implications for marketing strategy.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Print version record.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Consumer behavior</subfield><subfield code="z">United States.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Baby boom generation</subfield><subfield code="z">United States</subfield><subfield code="x">Attitudes.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Middle-aged consumers</subfield><subfield code="z">United States</subfield><subfield code="x">Attitudes.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Older consumers</subfield><subfield code="z">United States</subfield><subfield code="x">Attitudes.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Market segmentation</subfield><subfield code="z">United States.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Consommateurs</subfield><subfield code="x">Comportement</subfield><subfield code="z">États-Unis.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Génération du baby-boom</subfield><subfield code="z">États-Unis</subfield><subfield code="x">Attitudes.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Consommateurs d'âge moyen</subfield><subfield code="z">États-Unis</subfield><subfield code="x">Attitudes.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Consommateurs âgés</subfield><subfield code="z">États-Unis</subfield><subfield code="x">Attitudes.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Segmentation du marché</subfield><subfield code="z">États-Unis.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Marketing</subfield><subfield code="x">Research.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Baby boom generation</subfield><subfield code="x">Attitudes</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Consumer behavior</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Market segmentation</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Middle-aged consumers</subfield><subfield code="x">Attitudes</subfield><subfield code="2">fast</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">United States</subfield><subfield code="2">fast</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq</subfield></datafield><datafield tag="650" ind1="1" ind2="7"><subfield code="a">Consumentengedrag.</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1="1" ind2="7"><subfield code="a">Marktsegmentatie.</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1="1" ind2="7"><subfield code="a">Leeftijdsgroepen.</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Moschis, George P.,</subfield><subfield code="d">1944-</subfield><subfield code="0">http://id.loc.gov/authorities/names/n85260856</subfield></datafield><datafield tag="758" ind1=" " ind2=" "><subfield code="i">has work:</subfield><subfield code="a">The maturing marketplace (Text)</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCFCqcYcm49RJGfBjYT9X7d</subfield><subfield code="4">https://id.oclc.org/worldcat/ontology/hasWork</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="t">Maturing marketplace.</subfield><subfield code="d">Westport, Conn. : Quorum Books, 2000</subfield><subfield code="z">1567203442</subfield><subfield code="w">(DLC) 99036602</subfield><subfield code="w">(OCoLC)41612440</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FWS_PDA_EBA</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=62743</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="936" ind1=" " ind2=" "><subfield code="a">BATCHLOAD</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">306469300</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Askews and Holts Library Services</subfield><subfield code="b">ASKH</subfield><subfield code="n">AH12852526</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Baker and Taylor</subfield><subfield code="b">BTCP</subfield><subfield code="n">bl2002003867</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ebrary</subfield><subfield code="b">EBRY</subfield><subfield code="n">ebr10018058</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">62743</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ProQuest MyiLibrary Digital eBook Collection</subfield><subfield code="b">IDEB</subfield><subfield code="n">86885</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Internet Archive</subfield><subfield code="b">INAR</subfield><subfield code="n">maturingmarketpl00mosc</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">2294241</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| geographic | United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq |
| geographic_facet | United States |
| id | ZDB-4-EBA-ocm49569496 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:15:16Z |
| institution | BVB |
| isbn | 0585393125 9780585393124 0313000522 9780313000522 1280868856 9781280868856 |
| language | English |
| oclc_num | 49569496 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xii, 303 pages) |
| psigel | ZDB-4-EBA |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Quorum Books, |
| record_format | marc |
| spelling | The maturing marketplace : buying habits of baby boomers and their parents / George P. Moschis [and others]. Westport, Conn. : Quorum Books, ©2000. 1 online resource (xii, 303 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Examines the ways in which the buying habits of baby boomers differ from the habits of their parents, and how marketers can use the various insights to be gained from this knowledge to market a broad variety of goods and services. Includes bibliographical references and index. Overview -- Food and beverages, food stores, and restaurants -- Apparel and footwear -- Pharmaceutical products --Housing -- Technology products and telecommunication services -- Health care -- Travel and leisure -- Financial services -- Insurance -- Summary and implications for marketing strategy. Print version record. Consumer behavior United States. Baby boom generation United States Attitudes. Middle-aged consumers United States Attitudes. Older consumers United States Attitudes. Market segmentation United States. Consommateurs Comportement États-Unis. Génération du baby-boom États-Unis Attitudes. Consommateurs d'âge moyen États-Unis Attitudes. Consommateurs âgés États-Unis Attitudes. Segmentation du marché États-Unis. BUSINESS & ECONOMICS Marketing Research. bisacsh Baby boom generation Attitudes fast Consumer behavior fast Market segmentation fast Middle-aged consumers Attitudes fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Consumentengedrag. gtt Marktsegmentatie. gtt Leeftijdsgroepen. gtt Moschis, George P., 1944- http://id.loc.gov/authorities/names/n85260856 has work: The maturing marketplace (Text) https://id.oclc.org/worldcat/entity/E39PCFCqcYcm49RJGfBjYT9X7d https://id.oclc.org/worldcat/ontology/hasWork Print version: Maturing marketplace. Westport, Conn. : Quorum Books, 2000 1567203442 (DLC) 99036602 (OCoLC)41612440 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=62743 Volltext |
| spellingShingle | The maturing marketplace : buying habits of baby boomers and their parents / Overview -- Food and beverages, food stores, and restaurants -- Apparel and footwear -- Pharmaceutical products --Housing -- Technology products and telecommunication services -- Health care -- Travel and leisure -- Financial services -- Insurance -- Summary and implications for marketing strategy. Consumer behavior United States. Baby boom generation United States Attitudes. Middle-aged consumers United States Attitudes. Older consumers United States Attitudes. Market segmentation United States. Consommateurs Comportement États-Unis. Génération du baby-boom États-Unis Attitudes. Consommateurs d'âge moyen États-Unis Attitudes. Consommateurs âgés États-Unis Attitudes. Segmentation du marché États-Unis. BUSINESS & ECONOMICS Marketing Research. bisacsh Baby boom generation Attitudes fast Consumer behavior fast Market segmentation fast Middle-aged consumers Attitudes fast Consumentengedrag. gtt Marktsegmentatie. gtt Leeftijdsgroepen. gtt |
| title | The maturing marketplace : buying habits of baby boomers and their parents / |
| title_auth | The maturing marketplace : buying habits of baby boomers and their parents / |
| title_exact_search | The maturing marketplace : buying habits of baby boomers and their parents / |
| title_full | The maturing marketplace : buying habits of baby boomers and their parents / George P. Moschis [and others]. |
| title_fullStr | The maturing marketplace : buying habits of baby boomers and their parents / George P. Moschis [and others]. |
| title_full_unstemmed | The maturing marketplace : buying habits of baby boomers and their parents / George P. Moschis [and others]. |
| title_short | The maturing marketplace : |
| title_sort | maturing marketplace buying habits of baby boomers and their parents |
| title_sub | buying habits of baby boomers and their parents / |
| topic | Consumer behavior United States. Baby boom generation United States Attitudes. Middle-aged consumers United States Attitudes. Older consumers United States Attitudes. Market segmentation United States. Consommateurs Comportement États-Unis. Génération du baby-boom États-Unis Attitudes. Consommateurs d'âge moyen États-Unis Attitudes. Consommateurs âgés États-Unis Attitudes. Segmentation du marché États-Unis. BUSINESS & ECONOMICS Marketing Research. bisacsh Baby boom generation Attitudes fast Consumer behavior fast Market segmentation fast Middle-aged consumers Attitudes fast Consumentengedrag. gtt Marktsegmentatie. gtt Leeftijdsgroepen. gtt |
| topic_facet | Consumer behavior United States. Baby boom generation United States Attitudes. Middle-aged consumers United States Attitudes. Older consumers United States Attitudes. Market segmentation United States. Consommateurs Comportement États-Unis. Génération du baby-boom États-Unis Attitudes. Consommateurs d'âge moyen États-Unis Attitudes. Consommateurs âgés États-Unis Attitudes. Segmentation du marché États-Unis. BUSINESS & ECONOMICS Marketing Research. Baby boom generation Attitudes Consumer behavior Market segmentation Middle-aged consumers Attitudes United States Consumentengedrag. Marktsegmentatie. Leeftijdsgroepen. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=62743 |
| work_keys_str_mv | AT moschisgeorgep thematuringmarketplacebuyinghabitsofbabyboomersandtheirparents AT moschisgeorgep maturingmarketplacebuyinghabitsofbabyboomersandtheirparents |