Verfügbarkeit: The secrets of word-of-mouth marketing :

The secrets of word-of-mouth marketing :: how to trigger exponential sales through runaway word of mouth /

How to harness the awesome power of "word of mouth."

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Silverman, George, 1942-
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	New York : AMACOM, 2001.
Schlagworte:	Word-of-mouth advertising. Marketing. Marketing Bouche-à-oreille (Publicité) marketing. BUSINESS & ECONOMICS > Marketing > General. BUSINESS & ECONOMICS > Distribution. Word-of-mouth advertising
Online-Zugang:	Volltext
Zusammenfassung:	How to harness the awesome power of "word of mouth."
Beschreibung:	Includes index.
Beschreibung:	1 online resource (xii, 258 pages)
ISBN:	0814425666 9780814425664 0814470726 9780814470725

Internformat

MARC


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245	1	4	\|a The secrets of word-of-mouth marketing : \|b how to trigger exponential sales through runaway word of mouth / \|c by George Silverman.
260			\|a New York : \|b AMACOM, \|c 2001.
300			\|a 1 online resource (xii, 258 pages)
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520			\|a How to harness the awesome power of "word of mouth."
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505	0	0	\|t Prologue: The Calf-Path -- \|g Ch. 1. \|t Dominating Your Market by Shortening the Customer Decision Cycle -- \|g Ch. 2. \|t The Power of Word of Mouth -- \|g Ch. 3. \|t The Nine Levels of Word of Mouth -- \|g Ch. 4. \|t Harnessing Word of Mouth -- \|g Ch. 5. \|t Using Word of Mouth to Speed the Decision Process -- \|g Ch. 6. \|t Delivering the Message -- \|g Ch. 7. \|t Viral Marketing -- \|g Ch. 8. \|t Researching Word of Mouth -- \|g Ch. 9. \|t Constructing a Word-of-Mouth Campaign -- \|g Ch. 10. \|t Word of Mouth, the "Tried and True" Way -- \|g Ch. 11. \|t Campaign Methods That Work Best -- \|g Ch. 12. \|t Practical Tips and Suggestions -- \|g Ch. 13. \|t The Secrets of Word-of-Mouth Marketing -- \|g Ch. 14. \|t An Allegory: The Emperor's New Marketing -- \|g Ch. 15. \|t The Future -- \|g App. A. \|t What Drives People to Web Sites.
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Datensatz im Suchindex

DE-BY-FWS_katkey	ZDB-4-EBA-ocm49569315
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author	Silverman, George, 1942-
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author_role
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contents	Prologue: The Calf-Path -- Dominating Your Market by Shortening the Customer Decision Cycle -- The Power of Word of Mouth -- The Nine Levels of Word of Mouth -- Harnessing Word of Mouth -- Using Word of Mouth to Speed the Decision Process -- Delivering the Message -- Viral Marketing -- Researching Word of Mouth -- Constructing a Word-of-Mouth Campaign -- Word of Mouth, the "Tried and True" Way -- Campaign Methods That Work Best -- Practical Tips and Suggestions -- The Secrets of Word-of-Mouth Marketing -- An Allegory: The Emperor's New Marketing -- The Future -- What Drives People to Web Sites.
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format	Electronic eBook
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spelling	Silverman, George, 1942- https://id.oclc.org/worldcat/entity/E39PCjDq4BkKGVWmXWmg4WBdPP http://id.loc.gov/authorities/names/n00103446 The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth / by George Silverman. New York : AMACOM, 2001. 1 online resource (xii, 258 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes index. How to harness the awesome power of "word of mouth." Print version record. Prologue: The Calf-Path -- Ch. 1. Dominating Your Market by Shortening the Customer Decision Cycle -- Ch. 2. The Power of Word of Mouth -- Ch. 3. The Nine Levels of Word of Mouth -- Ch. 4. Harnessing Word of Mouth -- Ch. 5. Using Word of Mouth to Speed the Decision Process -- Ch. 6. Delivering the Message -- Ch. 7. Viral Marketing -- Ch. 8. Researching Word of Mouth -- Ch. 9. Constructing a Word-of-Mouth Campaign -- Ch. 10. Word of Mouth, the "Tried and True" Way -- Ch. 11. Campaign Methods That Work Best -- Ch. 12. Practical Tips and Suggestions -- Ch. 13. The Secrets of Word-of-Mouth Marketing -- Ch. 14. An Allegory: The Emperor's New Marketing -- Ch. 15. The Future -- App. A. What Drives People to Web Sites. English. Word-of-mouth advertising. http://id.loc.gov/authorities/subjects/sh94006574 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Bouche-à-oreille (Publicité) Marketing. marketing. aat BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Marketing fast Word-of-mouth advertising fast has work: The secrets of word-of-mouth marketing (Text) https://id.oclc.org/worldcat/entity/E39PCFKktwvwqxcqj7QW889rWP https://id.oclc.org/worldcat/ontology/hasWork Print version: Silverman, George, 1942- Secrets of word-of-mouth marketing. New York : AMACOM, 2001 0814470726 (DLC) 00067635 (OCoLC)45487490 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=59977 Volltext
spellingShingle	Silverman, George, 1942- The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth / Prologue: The Calf-Path -- Dominating Your Market by Shortening the Customer Decision Cycle -- The Power of Word of Mouth -- The Nine Levels of Word of Mouth -- Harnessing Word of Mouth -- Using Word of Mouth to Speed the Decision Process -- Delivering the Message -- Viral Marketing -- Researching Word of Mouth -- Constructing a Word-of-Mouth Campaign -- Word of Mouth, the "Tried and True" Way -- Campaign Methods That Work Best -- Practical Tips and Suggestions -- The Secrets of Word-of-Mouth Marketing -- An Allegory: The Emperor's New Marketing -- The Future -- What Drives People to Web Sites. Word-of-mouth advertising. http://id.loc.gov/authorities/subjects/sh94006574 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Bouche-à-oreille (Publicité) Marketing. marketing. aat BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Marketing fast Word-of-mouth advertising fast
subject_GND	http://id.loc.gov/authorities/subjects/sh94006574 http://id.loc.gov/authorities/subjects/sh85081333 https://id.nlm.nih.gov/mesh/D040541
title	The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth /
title_alt	Prologue: The Calf-Path -- Dominating Your Market by Shortening the Customer Decision Cycle -- The Power of Word of Mouth -- The Nine Levels of Word of Mouth -- Harnessing Word of Mouth -- Using Word of Mouth to Speed the Decision Process -- Delivering the Message -- Viral Marketing -- Researching Word of Mouth -- Constructing a Word-of-Mouth Campaign -- Word of Mouth, the "Tried and True" Way -- Campaign Methods That Work Best -- Practical Tips and Suggestions -- The Secrets of Word-of-Mouth Marketing -- An Allegory: The Emperor's New Marketing -- The Future -- What Drives People to Web Sites.
title_auth	The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth /
title_exact_search	The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth /
title_full	The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth / by George Silverman.
title_fullStr	The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth / by George Silverman.
title_full_unstemmed	The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth / by George Silverman.
title_short	The secrets of word-of-mouth marketing :
title_sort	secrets of word of mouth marketing how to trigger exponential sales through runaway word of mouth
title_sub	how to trigger exponential sales through runaway word of mouth /
topic	Word-of-mouth advertising. http://id.loc.gov/authorities/subjects/sh94006574 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Bouche-à-oreille (Publicité) Marketing. marketing. aat BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Marketing fast Word-of-mouth advertising fast
topic_facet	Word-of-mouth advertising. Marketing. Marketing Bouche-à-oreille (Publicité) marketing. BUSINESS & ECONOMICS Marketing General. BUSINESS & ECONOMICS Distribution. Word-of-mouth advertising
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=59977
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