Corporate community relations :: the principle of the neighbor of choice /
This volume aims to show companies how to design strategies that position them as neighbours of choice in the communities in which they operate. The author illustrates that a company's community reputation also affects the behaviour of consumers and employees.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Westport, Conn. :
Quorum Books,
1999.
|
| Schlagworte: | |
| Online-Zugang: | Volltext Volltext |
| Zusammenfassung: | This volume aims to show companies how to design strategies that position them as neighbours of choice in the communities in which they operate. The author illustrates that a company's community reputation also affects the behaviour of consumers and employees. |
| Beschreibung: | 1 online resource (xviii, 185 pages) : illustrations |
| Bibliographie: | Includes bibliographical references (pages 173-174) and index. |
| ISBN: | 0585384169 9780585384160 9780313389993 0313389993 |
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| 100 | 1 | |a Burke, Edmund M. | |
| 245 | 1 | 0 | |a Corporate community relations : |b the principle of the neighbor of choice / |c Edmund M. Burke ; foreword by Raymond V. Gilmartin. |
| 260 | |a Westport, Conn. : |b Quorum Books, |c 1999. | ||
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| 504 | |a Includes bibliographical references (pages 173-174) and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Preliminaries; Contents; 1 The Psychological Contract; 2 From Balloons and T Shirts to Neighbor of Choice; 3 How to Achieve a Competitive Advantage; 4 The Company Assessment; 5 Who Are the Company's Communities; 6 The Shadow Constituencies; 7 The Community Assessment; 8 The First Strategy: Building Relationships of Trust; 9 The Second Strategy: Managing Community Issues and Concerns; 10 The Third Strategy; 11 ... And Achieve a Competitive Advantage; 12 Shaping a Social Vision: The Value Premise of the Neighbor of Choice; Selected Bibliography; Name Index; Subject Index. | |
| 520 | |a This volume aims to show companies how to design strategies that position them as neighbours of choice in the communities in which they operate. The author illustrates that a company's community reputation also affects the behaviour of consumers and employees. | ||
| 650 | 0 | |a Corporate image. |0 http://id.loc.gov/authorities/subjects/sh85032900 | |
| 650 | 0 | |a Social responsibility of business. |0 http://id.loc.gov/authorities/subjects/sh90005735 | |
| 650 | 0 | |a Public relations. |0 http://id.loc.gov/authorities/subjects/sh85108753 | |
| 650 | 2 | |a Public Relations |0 https://id.nlm.nih.gov/mesh/D011641 | |
| 650 | 6 | |a Entreprises |x Image. | |
| 650 | 6 | |a Entreprises |x Relations publiques. | |
| 650 | 6 | |a Entreprises |x Responsabilité sociale. | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 7 | |a corporate image. |2 aat | |
| 650 | 7 | |a public relations. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Development |x Sustainable Development. |2 bisacsh | |
| 650 | 7 | |a Corporate image |2 fast | |
| 650 | 7 | |a Public relations |2 fast | |
| 650 | 7 | |a Social responsibility of business |2 fast | |
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| adam_text | |
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| author | Burke, Edmund M. |
| author_facet | Burke, Edmund M. |
| author_role | |
| author_sort | Burke, Edmund M. |
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| building | Verbundindex |
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| callnumber-raw | HD59.2 .B87 1999eb |
| callnumber-search | HD59.2 .B87 1999eb |
| callnumber-sort | HD 259.2 B87 41999EB |
| callnumber-subject | HD - Industries, Land Use, Labor |
| collection | ZDB-4-EBA |
| contents | Preliminaries; Contents; 1 The Psychological Contract; 2 From Balloons and T Shirts to Neighbor of Choice; 3 How to Achieve a Competitive Advantage; 4 The Company Assessment; 5 Who Are the Company's Communities; 6 The Shadow Constituencies; 7 The Community Assessment; 8 The First Strategy: Building Relationships of Trust; 9 The Second Strategy: Managing Community Issues and Concerns; 10 The Third Strategy; 11 ... And Achieve a Competitive Advantage; 12 Shaping a Social Vision: The Value Premise of the Neighbor of Choice; Selected Bibliography; Name Index; Subject Index. |
| ctrlnum | (OCoLC)49415017 |
| dewey-full | 658.4/08 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/08 |
| dewey-search | 658.4/08 |
| dewey-sort | 3658.4 18 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBA-ocm49415017 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:15:16Z |
| institution | BVB |
| isbn | 0585384169 9780585384160 9780313389993 0313389993 |
| language | English |
| oclc_num | 49415017 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xviii, 185 pages) : illustrations |
| psigel | ZDB-4-EBA |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Quorum Books, |
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| spelling | Burke, Edmund M. Corporate community relations : the principle of the neighbor of choice / Edmund M. Burke ; foreword by Raymond V. Gilmartin. Westport, Conn. : Quorum Books, 1999. 1 online resource (xviii, 185 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 data file Includes bibliographical references (pages 173-174) and index. Print version record. Preliminaries; Contents; 1 The Psychological Contract; 2 From Balloons and T Shirts to Neighbor of Choice; 3 How to Achieve a Competitive Advantage; 4 The Company Assessment; 5 Who Are the Company's Communities; 6 The Shadow Constituencies; 7 The Community Assessment; 8 The First Strategy: Building Relationships of Trust; 9 The Second Strategy: Managing Community Issues and Concerns; 10 The Third Strategy; 11 ... And Achieve a Competitive Advantage; 12 Shaping a Social Vision: The Value Premise of the Neighbor of Choice; Selected Bibliography; Name Index; Subject Index. This volume aims to show companies how to design strategies that position them as neighbours of choice in the communities in which they operate. The author illustrates that a company's community reputation also affects the behaviour of consumers and employees. Corporate image. http://id.loc.gov/authorities/subjects/sh85032900 Social responsibility of business. http://id.loc.gov/authorities/subjects/sh90005735 Public relations. http://id.loc.gov/authorities/subjects/sh85108753 Public Relations https://id.nlm.nih.gov/mesh/D011641 Entreprises Image. Entreprises Relations publiques. Entreprises Responsabilité sociale. Relations publiques. corporate image. aat public relations. aat BUSINESS & ECONOMICS Development Sustainable Development. bisacsh Corporate image fast Public relations fast Social responsibility of business fast Corporate image. gtt Sociale verantwoordelijkheid. gtt Public relations. gtt has work: Corporate community relations (Text) https://id.oclc.org/worldcat/entity/E39PCFBHTYmvG8bTPRpd8bTtjC https://id.oclc.org/worldcat/ontology/hasWork Print version: Burke, Edmund M. Corporate community relations. Westport, Conn. : Quorum Books, 1999 156720192X (DLC) 98027837 (OCoLC)39455857 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=318734 Volltext FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=62732 Volltext |
| spellingShingle | Burke, Edmund M. Corporate community relations : the principle of the neighbor of choice / Preliminaries; Contents; 1 The Psychological Contract; 2 From Balloons and T Shirts to Neighbor of Choice; 3 How to Achieve a Competitive Advantage; 4 The Company Assessment; 5 Who Are the Company's Communities; 6 The Shadow Constituencies; 7 The Community Assessment; 8 The First Strategy: Building Relationships of Trust; 9 The Second Strategy: Managing Community Issues and Concerns; 10 The Third Strategy; 11 ... And Achieve a Competitive Advantage; 12 Shaping a Social Vision: The Value Premise of the Neighbor of Choice; Selected Bibliography; Name Index; Subject Index. Corporate image. http://id.loc.gov/authorities/subjects/sh85032900 Social responsibility of business. http://id.loc.gov/authorities/subjects/sh90005735 Public relations. http://id.loc.gov/authorities/subjects/sh85108753 Public Relations https://id.nlm.nih.gov/mesh/D011641 Entreprises Image. Entreprises Relations publiques. Entreprises Responsabilité sociale. Relations publiques. corporate image. aat public relations. aat BUSINESS & ECONOMICS Development Sustainable Development. bisacsh Corporate image fast Public relations fast Social responsibility of business fast Corporate image. gtt Sociale verantwoordelijkheid. gtt Public relations. gtt |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85032900 http://id.loc.gov/authorities/subjects/sh90005735 http://id.loc.gov/authorities/subjects/sh85108753 https://id.nlm.nih.gov/mesh/D011641 |
| title | Corporate community relations : the principle of the neighbor of choice / |
| title_auth | Corporate community relations : the principle of the neighbor of choice / |
| title_exact_search | Corporate community relations : the principle of the neighbor of choice / |
| title_full | Corporate community relations : the principle of the neighbor of choice / Edmund M. Burke ; foreword by Raymond V. Gilmartin. |
| title_fullStr | Corporate community relations : the principle of the neighbor of choice / Edmund M. Burke ; foreword by Raymond V. Gilmartin. |
| title_full_unstemmed | Corporate community relations : the principle of the neighbor of choice / Edmund M. Burke ; foreword by Raymond V. Gilmartin. |
| title_short | Corporate community relations : |
| title_sort | corporate community relations the principle of the neighbor of choice |
| title_sub | the principle of the neighbor of choice / |
| topic | Corporate image. http://id.loc.gov/authorities/subjects/sh85032900 Social responsibility of business. http://id.loc.gov/authorities/subjects/sh90005735 Public relations. http://id.loc.gov/authorities/subjects/sh85108753 Public Relations https://id.nlm.nih.gov/mesh/D011641 Entreprises Image. Entreprises Relations publiques. Entreprises Responsabilité sociale. Relations publiques. corporate image. aat public relations. aat BUSINESS & ECONOMICS Development Sustainable Development. bisacsh Corporate image fast Public relations fast Social responsibility of business fast Corporate image. gtt Sociale verantwoordelijkheid. gtt Public relations. gtt |
| topic_facet | Corporate image. Social responsibility of business. Public relations. Public Relations Entreprises Image. Entreprises Relations publiques. Entreprises Responsabilité sociale. Relations publiques. corporate image. public relations. BUSINESS & ECONOMICS Development Sustainable Development. Corporate image Public relations Social responsibility of business Sociale verantwoordelijkheid. |
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| work_keys_str_mv | AT burkeedmundm corporatecommunityrelationstheprincipleoftheneighborofchoice |