Verfügbarkeit: The customer differential :

The customer differential :: the complete guide to implementing customer relationship management /

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Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Nykamp, Melinda
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	New York : AMACOM, 2001.
Schlagworte:	Customer relations > Management. Data mining. Exploration de données (Informatique) BUSINESS & ECONOMICS > Customer Relations. Customer relations > Management Data mining
Online-Zugang:	Volltext
Zusammenfassung:	Annotation Publisher Fact Sheet Annotation
Beschreibung:	Includes index.
Beschreibung:	1 online resource (x, 212 pages) : illustrations
ISBN:	0814425658 9780814425657

Internformat

MARC


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520	8		\|a Publisher Fact Sheet \|b Provides a plan for implementing Customer Relationship Management (CRM) at the core of every organization.
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spelling	Nykamp, Melinda. The customer differential : the complete guide to implementing customer relationship management / Melinda Nykamp. New York : AMACOM, 2001. 1 online resource (x, 212 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes index. Print version record. Annotation Customer Relationship Management (CRM) is the buzz of the business world. Broader than the age-old principle that "the customer is always right," CRM targets profitable ways to act on that premise, at all times, across all channels & function -keeping the customer coming back for more. Now, THE CUSTOMER DIFFERENTIAL provides a game plan for implanting CRM at the core of every organization. More than any other book before, it supplies the step-by-step guidelines complemented by illuminating case studies on how to put into practice this powerful new directive, including how to: Implement a four-step planning process to ensure a successful CRM initiative, Refocus the business & organize the entire company around CRM, Support CRM using metrics & analytics, as well as systems & technology, Transform customer interactions in every department & at every customer touchpoint Publisher Fact Sheet Provides a plan for implementing Customer Relationship Management (CRM) at the core of every organization. Annotation The Complete Guide to Implementing Customer Relationship Management. English. Customer relations Management. http://id.loc.gov/authorities/subjects/sh2007005453 Data mining. http://id.loc.gov/authorities/subjects/sh97002073 Exploration de données (Informatique) BUSINESS & ECONOMICS Customer Relations. bisacsh Customer relations Management fast Data mining fast Print version: Nykamp, Melinda. Customer differential. New York : AMACOM, 2001 081440622X (DLC) 00050226 (OCoLC)45103076 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=56744 Volltext
spellingShingle	Nykamp, Melinda The customer differential : the complete guide to implementing customer relationship management / Customer relations Management. http://id.loc.gov/authorities/subjects/sh2007005453 Data mining. http://id.loc.gov/authorities/subjects/sh97002073 Exploration de données (Informatique) BUSINESS & ECONOMICS Customer Relations. bisacsh Customer relations Management fast Data mining fast
subject_GND	http://id.loc.gov/authorities/subjects/sh2007005453 http://id.loc.gov/authorities/subjects/sh97002073
title	The customer differential : the complete guide to implementing customer relationship management /
title_auth	The customer differential : the complete guide to implementing customer relationship management /
title_exact_search	The customer differential : the complete guide to implementing customer relationship management /
title_full	The customer differential : the complete guide to implementing customer relationship management / Melinda Nykamp.
title_fullStr	The customer differential : the complete guide to implementing customer relationship management / Melinda Nykamp.
title_full_unstemmed	The customer differential : the complete guide to implementing customer relationship management / Melinda Nykamp.
title_short	The customer differential :
title_sort	customer differential the complete guide to implementing customer relationship management
title_sub	the complete guide to implementing customer relationship management /
topic	Customer relations Management. http://id.loc.gov/authorities/subjects/sh2007005453 Data mining. http://id.loc.gov/authorities/subjects/sh97002073 Exploration de données (Informatique) BUSINESS & ECONOMICS Customer Relations. bisacsh Customer relations Management fast Data mining fast
topic_facet	Customer relations Management. Data mining. Exploration de données (Informatique) BUSINESS & ECONOMICS Customer Relations. Customer relations Management Data mining
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=56744
work_keys_str_mv	AT nykampmelinda thecustomerdifferentialthecompleteguidetoimplementingcustomerrelationshipmanagement AT nykampmelinda customerdifferentialthecompleteguidetoimplementingcustomerrelationshipmanagement

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