Verfügbarkeit: The language of advertising :

The language of advertising :: written texts /

This accessible satellite textbook is unique in offering students hands-on practical experience of textual analysis focused on Advertising. It includes activities, sample texts, commentaries and further activity suggestions.

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Goddard, Angela, 1954-
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	London ; New York : Routledge, 1998.
Schriftenreihe:	Intertext (London, England)
Schlagworte:	English language > Discourse analysis. English language > Written English. Advertising > Language. Anglais (Langue) > Anglais écrit. Advertising > Language English language > Discourse analysis English language > Written English Advertenties. Taalgebruik. Engels.
Online-Zugang:	Volltext
Zusammenfassung:	This accessible satellite textbook is unique in offering students hands-on practical experience of textual analysis focused on Advertising. It includes activities, sample texts, commentaries and further activity suggestions.
Beschreibung:	1 online resource (ix, 134 pages) : illustrations
Bibliographie:	Includes bibliographical references (pages 127-128) and index.
ISBN:	0203159705 9780203159705 020302754X 9780203027547

Internformat

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spelling	Goddard, Angela, 1954- https://id.oclc.org/worldcat/entity/E39PBJgMwP9yXJJvP6CqV7HcT3 http://id.loc.gov/authorities/names/n97050982 The language of advertising : written texts / Angela Goddard. London ; New York : Routledge, 1998. 1 online resource (ix, 134 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier data file Intertext Includes bibliographical references (pages 127-128) and index. Print version record. Preliminaries; Contents; Introduction; Unit one: What is an advertisement?; Unit two: Attention-seeking devices; Unit three: Writers, readers and texts; Unit four: How does that sound?; Unit five: Nautical but nice: intertextuality; Unit six: Cultural variations; Unit seven: Tricks of the trade; Unit eight: Picture me this; Symbols; Index of terms; References This accessible satellite textbook is unique in offering students hands-on practical experience of textual analysis focused on Advertising. It includes activities, sample texts, commentaries and further activity suggestions. English language Discourse analysis. http://id.loc.gov/authorities/subjects/sh85043521 English language Written English. http://id.loc.gov/authorities/subjects/sh88004881 Advertising Language. Anglais (Langue) Anglais écrit. Advertising Language fast English language Discourse analysis fast English language Written English fast Advertenties. gtt Taalgebruik. gtt Engels. gtt has work: The language of advertising (Text) https://id.oclc.org/worldcat/entity/E39PCGGqD3KwQR9YBBW8mpfMGd https://id.oclc.org/worldcat/ontology/hasWork Print version: Goddard, Angela, 1954- Language of advertising. London ; New York : Routledge, 1998 0415145988 (DLC) 97014926 (OCoLC)36942403 Intertext (London, England) http://id.loc.gov/authorities/names/n96084827 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=60631 Volltext
spellingShingle	Goddard, Angela, 1954- The language of advertising : written texts / Intertext (London, England) Preliminaries; Contents; Introduction; Unit one: What is an advertisement?; Unit two: Attention-seeking devices; Unit three: Writers, readers and texts; Unit four: How does that sound?; Unit five: Nautical but nice: intertextuality; Unit six: Cultural variations; Unit seven: Tricks of the trade; Unit eight: Picture me this; Symbols; Index of terms; References English language Discourse analysis. http://id.loc.gov/authorities/subjects/sh85043521 English language Written English. http://id.loc.gov/authorities/subjects/sh88004881 Advertising Language. Anglais (Langue) Anglais écrit. Advertising Language fast English language Discourse analysis fast English language Written English fast Advertenties. gtt Taalgebruik. gtt Engels. gtt
subject_GND	http://id.loc.gov/authorities/subjects/sh85043521 http://id.loc.gov/authorities/subjects/sh88004881
title	The language of advertising : written texts /
title_auth	The language of advertising : written texts /
title_exact_search	The language of advertising : written texts /
title_full	The language of advertising : written texts / Angela Goddard.
title_fullStr	The language of advertising : written texts / Angela Goddard.
title_full_unstemmed	The language of advertising : written texts / Angela Goddard.
title_short	The language of advertising :
title_sort	language of advertising written texts
title_sub	written texts /
topic	English language Discourse analysis. http://id.loc.gov/authorities/subjects/sh85043521 English language Written English. http://id.loc.gov/authorities/subjects/sh88004881 Advertising Language. Anglais (Langue) Anglais écrit. Advertising Language fast English language Discourse analysis fast English language Written English fast Advertenties. gtt Taalgebruik. gtt Engels. gtt
topic_facet	English language Discourse analysis. English language Written English. Advertising Language. Anglais (Langue) Anglais écrit. Advertising Language English language Discourse analysis English language Written English Advertenties. Taalgebruik. Engels.
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=60631
work_keys_str_mv	AT goddardangela thelanguageofadvertisingwrittentexts AT goddardangela languageofadvertisingwrittentexts

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