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Artful persuasion :: how to command attention, change minds, and influence people /

Peels away the mystery that surrounds the psychology of influence and reveals how the world's most persuasive politicians, advertisers, salespeople, and spin doctors work their magic. Case studies in human behavior, examples of masterful persuaders such as Churchill and Lincoln, and step-by-ste...

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1. Verfasser:	Mills, Harry, 1950-
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	New York : American Management Association, 2000.
Schlagworte:	Persuasion (Psychology) Influence (Psychology) Influence (Psychologie) SELF-HELP > Motivational & Inspirational.
Online-Zugang:	Volltext
Zusammenfassung:	Peels away the mystery that surrounds the psychology of influence and reveals how the world's most persuasive politicians, advertisers, salespeople, and spin doctors work their magic. Case studies in human behavior, examples of masterful persuaders such as Churchill and Lincoln, and step-by-step guidelines help readers put the power of persuasion to work.
Beschreibung:	1 online resource (xviii, 300 pages)
Bibliographie:	Includes bibliographical references and index.
ISBN:	0814425259 9780814425251

Internformat

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505	0		\|a Preface: Manipulation, seduction, and persuasion: why I wrote this book; how high is your persuasion IQ? -- Part 1. How persuasion works -- Thoughtful persuasion, mindless influence: the two routes to successful persuasion -- The persuasion effect: the four patterns of influence -- Part 2. Thoughtful persuasion -- Foxes, bloodhounds, and donkeys: the three types of influencers -- Persuasion starts with credibility: how to build trust and sell your expertise -- First impression, best impression: the art of image management -- Reading the other person: how to use personality type to persuade -- Power talk!: how to give words added impact -- Winning people's hearts: the power of metaphors, analogies, and stories -- Winning people's minds: how to structure and package your message -- Power pitches: how to persuade with graphs, charts, and videos -- Ask, don't tell!: the gentle art of self-persuasion -- Different groups, different messages: how to target and influence different groups -- Strategy pure and simple: how to outthink and outwit your opponents -- Part 3. Mindless influence -- Mindless persuasion: the seven persuasion triggers of automatic influence -- Persuasion trigger one: contrast: the power of a benchmark -- Persuasion trigger two: reciprocation: the law of give-and-take -- Persuasion trigger three: commitment and consistency: getting one foot in the door -- Persuasion trigger four: authority: the influence of position -- Persuasion trigger five: scarcity: the rule of the rare -- Persuasion trigger six: conformity: everyone is doing it -- Persuasion trigger seven: liking: friends won't let you down -- Part 4. Persuasion at its best -- Icons of influence: the most influential persuaders of the twentieth century.
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contents	Preface: Manipulation, seduction, and persuasion: why I wrote this book; how high is your persuasion IQ? -- Part 1. How persuasion works -- Thoughtful persuasion, mindless influence: the two routes to successful persuasion -- The persuasion effect: the four patterns of influence -- Part 2. Thoughtful persuasion -- Foxes, bloodhounds, and donkeys: the three types of influencers -- Persuasion starts with credibility: how to build trust and sell your expertise -- First impression, best impression: the art of image management -- Reading the other person: how to use personality type to persuade -- Power talk!: how to give words added impact -- Winning people's hearts: the power of metaphors, analogies, and stories -- Winning people's minds: how to structure and package your message -- Power pitches: how to persuade with graphs, charts, and videos -- Ask, don't tell!: the gentle art of self-persuasion -- Different groups, different messages: how to target and influence different groups -- Strategy pure and simple: how to outthink and outwit your opponents -- Part 3. Mindless influence -- Mindless persuasion: the seven persuasion triggers of automatic influence -- Persuasion trigger one: contrast: the power of a benchmark -- Persuasion trigger two: reciprocation: the law of give-and-take -- Persuasion trigger three: commitment and consistency: getting one foot in the door -- Persuasion trigger four: authority: the influence of position -- Persuasion trigger five: scarcity: the rule of the rare -- Persuasion trigger six: conformity: everyone is doing it -- Persuasion trigger seven: liking: friends won't let you down -- Part 4. Persuasion at its best -- Icons of influence: the most influential persuaders of the twentieth century.
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dewey-tens	150 - Psychology
discipline	Psychologie
format	Electronic eBook
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spelling	Mills, Harry, 1950- https://id.oclc.org/worldcat/entity/E39PCjyRKcH4Drgyg84V86mHP3 http://id.loc.gov/authorities/names/no2003069755 Artful persuasion : how to command attention, change minds, and influence people / Harry Mills. New York : American Management Association, 2000. 1 online resource (xviii, 300 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Peels away the mystery that surrounds the psychology of influence and reveals how the world's most persuasive politicians, advertisers, salespeople, and spin doctors work their magic. Case studies in human behavior, examples of masterful persuaders such as Churchill and Lincoln, and step-by-step guidelines help readers put the power of persuasion to work. Preface: Manipulation, seduction, and persuasion: why I wrote this book; how high is your persuasion IQ? -- Part 1. How persuasion works -- Thoughtful persuasion, mindless influence: the two routes to successful persuasion -- The persuasion effect: the four patterns of influence -- Part 2. Thoughtful persuasion -- Foxes, bloodhounds, and donkeys: the three types of influencers -- Persuasion starts with credibility: how to build trust and sell your expertise -- First impression, best impression: the art of image management -- Reading the other person: how to use personality type to persuade -- Power talk!: how to give words added impact -- Winning people's hearts: the power of metaphors, analogies, and stories -- Winning people's minds: how to structure and package your message -- Power pitches: how to persuade with graphs, charts, and videos -- Ask, don't tell!: the gentle art of self-persuasion -- Different groups, different messages: how to target and influence different groups -- Strategy pure and simple: how to outthink and outwit your opponents -- Part 3. Mindless influence -- Mindless persuasion: the seven persuasion triggers of automatic influence -- Persuasion trigger one: contrast: the power of a benchmark -- Persuasion trigger two: reciprocation: the law of give-and-take -- Persuasion trigger three: commitment and consistency: getting one foot in the door -- Persuasion trigger four: authority: the influence of position -- Persuasion trigger five: scarcity: the rule of the rare -- Persuasion trigger six: conformity: everyone is doing it -- Persuasion trigger seven: liking: friends won't let you down -- Part 4. Persuasion at its best -- Icons of influence: the most influential persuaders of the twentieth century. Print version record. Persuasion (Psychology) http://id.loc.gov/authorities/subjects/sh85100175 Influence (Psychology) http://id.loc.gov/authorities/subjects/sh85066123 Influence (Psychologie) SELF-HELP Motivational & Inspirational. bisacsh Influence (Psychology) fast Persuasion (Psychology) fast has work: Artful persuasion (Text) https://id.oclc.org/worldcat/entity/E39PCG4rKcF9VMRrkMHVd8wxTb https://id.oclc.org/worldcat/ontology/hasWork Print version: Mills, Harry, 1950- Artful persuasion. New York : American Management Association, 2000 0814470637 (DLC) 99056754 (OCoLC)42842379 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=40128 Volltext
spellingShingle	Mills, Harry, 1950- Artful persuasion : how to command attention, change minds, and influence people / Preface: Manipulation, seduction, and persuasion: why I wrote this book; how high is your persuasion IQ? -- Part 1. How persuasion works -- Thoughtful persuasion, mindless influence: the two routes to successful persuasion -- The persuasion effect: the four patterns of influence -- Part 2. Thoughtful persuasion -- Foxes, bloodhounds, and donkeys: the three types of influencers -- Persuasion starts with credibility: how to build trust and sell your expertise -- First impression, best impression: the art of image management -- Reading the other person: how to use personality type to persuade -- Power talk!: how to give words added impact -- Winning people's hearts: the power of metaphors, analogies, and stories -- Winning people's minds: how to structure and package your message -- Power pitches: how to persuade with graphs, charts, and videos -- Ask, don't tell!: the gentle art of self-persuasion -- Different groups, different messages: how to target and influence different groups -- Strategy pure and simple: how to outthink and outwit your opponents -- Part 3. Mindless influence -- Mindless persuasion: the seven persuasion triggers of automatic influence -- Persuasion trigger one: contrast: the power of a benchmark -- Persuasion trigger two: reciprocation: the law of give-and-take -- Persuasion trigger three: commitment and consistency: getting one foot in the door -- Persuasion trigger four: authority: the influence of position -- Persuasion trigger five: scarcity: the rule of the rare -- Persuasion trigger six: conformity: everyone is doing it -- Persuasion trigger seven: liking: friends won't let you down -- Part 4. Persuasion at its best -- Icons of influence: the most influential persuaders of the twentieth century. Persuasion (Psychology) http://id.loc.gov/authorities/subjects/sh85100175 Influence (Psychology) http://id.loc.gov/authorities/subjects/sh85066123 Influence (Psychologie) SELF-HELP Motivational & Inspirational. bisacsh Influence (Psychology) fast Persuasion (Psychology) fast
subject_GND	http://id.loc.gov/authorities/subjects/sh85100175 http://id.loc.gov/authorities/subjects/sh85066123
title	Artful persuasion : how to command attention, change minds, and influence people /
title_auth	Artful persuasion : how to command attention, change minds, and influence people /
title_exact_search	Artful persuasion : how to command attention, change minds, and influence people /
title_full	Artful persuasion : how to command attention, change minds, and influence people / Harry Mills.
title_fullStr	Artful persuasion : how to command attention, change minds, and influence people / Harry Mills.
title_full_unstemmed	Artful persuasion : how to command attention, change minds, and influence people / Harry Mills.
title_short	Artful persuasion :
title_sort	artful persuasion how to command attention change minds and influence people
title_sub	how to command attention, change minds, and influence people /
topic	Persuasion (Psychology) http://id.loc.gov/authorities/subjects/sh85100175 Influence (Psychology) http://id.loc.gov/authorities/subjects/sh85066123 Influence (Psychologie) SELF-HELP Motivational & Inspirational. bisacsh Influence (Psychology) fast Persuasion (Psychology) fast
topic_facet	Persuasion (Psychology) Influence (Psychology) Influence (Psychologie) SELF-HELP Motivational & Inspirational.
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