Creating the corporate soul :: the rise of public relations and corporate imagery in American big business /
"Over the course of the twentieth century the popular perception of America's giant corporations has undergone an astonishing change. Condemned as dangerous leviathans in the century's first decades, by 1945 major corporations had become respected, even revered, institutions. Roland M...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berkeley :
University of California Press,
©1998.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Over the course of the twentieth century the popular perception of America's giant corporations has undergone an astonishing change. Condemned as dangerous leviathans in the century's first decades, by 1945 major corporations had become respected, even revered, institutions. Roland Marchand's book tells how large companies such as AT & T and U.S. Steel created their own "souls" in order to reassure consumers and politicians that their size and influence posed no threat to democracy or American values." "Marchand traces this important transformation in the culture of capitalism by offering a series of fascinating case studies of such corporate giants as General Motors, General Electric, Metropolitan Life Insurance, Du Pont Chemicals, and Ford Motors."--Jacket |
| Beschreibung: | 1 online resource (xi, 461 pages) : illustrations (some color) |
| Format: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Bibliographie: | Includes bibliographical references (pages 369-440) and index. |
| ISBN: | 9780520926233 0520926234 0585301204 9780585301204 |
Internformat
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| 100 | 1 | |a Marchand, Roland. |0 http://id.loc.gov/authorities/names/n84227683 | |
| 245 | 1 | 0 | |a Creating the corporate soul : |b the rise of public relations and corporate imagery in American big business / |c Roland Marchand. |
| 260 | |a Berkeley : |b University of California Press, |c ©1998. | ||
| 300 | |a 1 online resource (xi, 461 pages) : |b illustrations (some color) | ||
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| 504 | |a Includes bibliographical references (pages 369-440) and index. | ||
| 520 | 1 | |a "Over the course of the twentieth century the popular perception of America's giant corporations has undergone an astonishing change. Condemned as dangerous leviathans in the century's first decades, by 1945 major corporations had become respected, even revered, institutions. Roland Marchand's book tells how large companies such as AT & T and U.S. Steel created their own "souls" in order to reassure consumers and politicians that their size and influence posed no threat to democracy or American values." "Marchand traces this important transformation in the culture of capitalism by offering a series of fascinating case studies of such corporate giants as General Motors, General Electric, Metropolitan Life Insurance, Du Pont Chemicals, and Ford Motors."--Jacket | |
| 505 | 0 | 0 | |t Confessions And Rebuttals: The Plight Of The Soulless Corporation -- |t ATandT: The Vision Of A Loved Monopoly -- |t Corporate Morale In War And Peace: Advocacy, Industrial Statesmanship, And Humanization -- |t A "Corporation Consciousness": General Motors, General Electric, And The Bruce Barton Formula -- |t To Be An Institution: The Service Ideal And The Institutional Style -- |t The 1930s: Save The System -- |t The Corporations Come To The Fair: The Visit To The Factory Transformed -- |t Little Towns And Big Corporations: The Wartime Imagery Of A Nation United -- |t Conclusion: Like a Good Neighbor. |
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| 650 | 0 | |a Big business |z United States |x History. | |
| 650 | 0 | |a Advertising |z United States |x History. | |
| 650 | 6 | |a Entreprises |x Image |z États-Unis |x Histoire. | |
| 650 | 6 | |a Entreprises |x Relations publiques |z États-Unis |x Histoire. | |
| 650 | 6 | |a Grandes entreprises |z États-Unis |x Histoire. | |
| 650 | 6 | |a Publicité |z États-Unis |x Histoire. | |
| 650 | 6 | |a Sociétés |x Relations publiques |z États-Unis |x Histoire. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Public Relations. |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Big business |2 fast | |
| 650 | 7 | |a Corporate image |2 fast | |
| 650 | 7 | |a Corporations |x Public relations |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
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| author | Marchand, Roland |
| author_GND | http://id.loc.gov/authorities/names/n84227683 |
| author_facet | Marchand, Roland |
| author_role | |
| author_sort | Marchand, Roland |
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| building | Verbundindex |
| bvnumber | localFWS |
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| callnumber-subject | HD - Industries, Land Use, Labor |
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| contents | Confessions And Rebuttals: The Plight Of The Soulless Corporation -- ATandT: The Vision Of A Loved Monopoly -- Corporate Morale In War And Peace: Advocacy, Industrial Statesmanship, And Humanization -- A "Corporation Consciousness": General Motors, General Electric, And The Bruce Barton Formula -- To Be An Institution: The Service Ideal And The Institutional Style -- The 1930s: Save The System -- The Corporations Come To The Fair: The Visit To The Factory Transformed -- Little Towns And Big Corporations: The Wartime Imagery Of A Nation United -- Conclusion: Like a Good Neighbor. |
| ctrlnum | (OCoLC)47009889 |
| dewey-full | 659.2/85 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2/85 |
| dewey-search | 659.2/85 |
| dewey-sort | 3659.2 285 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| era | Geschichte 1900-1998. swd |
| era_facet | Geschichte 1900-1998. |
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| genre | History fast |
| genre_facet | History |
| geographic | United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq USA gnd http://d-nb.info/gnd/4078704-7 |
| geographic_facet | United States USA |
| id | ZDB-4-EBA-ocm47009889 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:15:13Z |
| institution | BVB |
| isbn | 9780520926233 0520926234 0585301204 9780585301204 |
| language | English |
| oclc_num | 47009889 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xi, 461 pages) : illustrations (some color) |
| psigel | ZDB-4-EBA |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | University of California Press, |
| record_format | marc |
| spelling | Marchand, Roland. http://id.loc.gov/authorities/names/n84227683 Creating the corporate soul : the rise of public relations and corporate imagery in American big business / Roland Marchand. Berkeley : University of California Press, ©1998. 1 online resource (xi, 461 pages) : illustrations (some color) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (pages 369-440) and index. "Over the course of the twentieth century the popular perception of America's giant corporations has undergone an astonishing change. Condemned as dangerous leviathans in the century's first decades, by 1945 major corporations had become respected, even revered, institutions. Roland Marchand's book tells how large companies such as AT & T and U.S. Steel created their own "souls" in order to reassure consumers and politicians that their size and influence posed no threat to democracy or American values." "Marchand traces this important transformation in the culture of capitalism by offering a series of fascinating case studies of such corporate giants as General Motors, General Electric, Metropolitan Life Insurance, Du Pont Chemicals, and Ford Motors."--Jacket Confessions And Rebuttals: The Plight Of The Soulless Corporation -- ATandT: The Vision Of A Loved Monopoly -- Corporate Morale In War And Peace: Advocacy, Industrial Statesmanship, And Humanization -- A "Corporation Consciousness": General Motors, General Electric, And The Bruce Barton Formula -- To Be An Institution: The Service Ideal And The Institutional Style -- The 1930s: Save The System -- The Corporations Come To The Fair: The Visit To The Factory Transformed -- Little Towns And Big Corporations: The Wartime Imagery Of A Nation United -- Conclusion: Like a Good Neighbor. Use copy Restrictions unspecified star MiAaHDL Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2011. MiAaHDL Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL Print version record. English. Corporate image United States History. Corporations Public relations United States History. Big business United States History. Advertising United States History. Entreprises Image États-Unis Histoire. Entreprises Relations publiques États-Unis Histoire. Grandes entreprises États-Unis Histoire. Publicité États-Unis Histoire. Sociétés Relations publiques États-Unis Histoire. BUSINESS & ECONOMICS Public Relations. bisacsh Advertising fast Big business fast Corporate image fast Corporations Public relations fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Großbetrieb gnd Corporate Identity gnd http://d-nb.info/gnd/4193565-2 Öffentlichkeitsarbeit gnd USA gnd http://d-nb.info/gnd/4078704-7 Public relations. gtt Corporate image. gtt Internationale ondernemingen. gtt Geschichte 1900-1998. swd History fast has work: Creating the corporate soul (Text) https://id.oclc.org/worldcat/entity/E39PCFTkrtY7TKDbG97kDVvCgq https://id.oclc.org/worldcat/ontology/hasWork Print version: Marchand, Roland. Creating the corporate soul. Berkeley : University of California Press, ©1998 0520087194 (DLC) 97050098 (OCoLC)37993821 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=6825 Volltext |
| spellingShingle | Marchand, Roland Creating the corporate soul : the rise of public relations and corporate imagery in American big business / Confessions And Rebuttals: The Plight Of The Soulless Corporation -- ATandT: The Vision Of A Loved Monopoly -- Corporate Morale In War And Peace: Advocacy, Industrial Statesmanship, And Humanization -- A "Corporation Consciousness": General Motors, General Electric, And The Bruce Barton Formula -- To Be An Institution: The Service Ideal And The Institutional Style -- The 1930s: Save The System -- The Corporations Come To The Fair: The Visit To The Factory Transformed -- Little Towns And Big Corporations: The Wartime Imagery Of A Nation United -- Conclusion: Like a Good Neighbor. Corporate image United States History. Corporations Public relations United States History. Big business United States History. Advertising United States History. Entreprises Image États-Unis Histoire. Entreprises Relations publiques États-Unis Histoire. Grandes entreprises États-Unis Histoire. Publicité États-Unis Histoire. Sociétés Relations publiques États-Unis Histoire. BUSINESS & ECONOMICS Public Relations. bisacsh Advertising fast Big business fast Corporate image fast Corporations Public relations fast Großbetrieb gnd Corporate Identity gnd http://d-nb.info/gnd/4193565-2 Öffentlichkeitsarbeit gnd Public relations. gtt Corporate image. gtt Internationale ondernemingen. gtt |
| subject_GND | http://d-nb.info/gnd/4193565-2 http://d-nb.info/gnd/4078704-7 |
| title | Creating the corporate soul : the rise of public relations and corporate imagery in American big business / |
| title_alt | Confessions And Rebuttals: The Plight Of The Soulless Corporation -- ATandT: The Vision Of A Loved Monopoly -- Corporate Morale In War And Peace: Advocacy, Industrial Statesmanship, And Humanization -- A "Corporation Consciousness": General Motors, General Electric, And The Bruce Barton Formula -- To Be An Institution: The Service Ideal And The Institutional Style -- The 1930s: Save The System -- The Corporations Come To The Fair: The Visit To The Factory Transformed -- Little Towns And Big Corporations: The Wartime Imagery Of A Nation United -- Conclusion: Like a Good Neighbor. |
| title_auth | Creating the corporate soul : the rise of public relations and corporate imagery in American big business / |
| title_exact_search | Creating the corporate soul : the rise of public relations and corporate imagery in American big business / |
| title_full | Creating the corporate soul : the rise of public relations and corporate imagery in American big business / Roland Marchand. |
| title_fullStr | Creating the corporate soul : the rise of public relations and corporate imagery in American big business / Roland Marchand. |
| title_full_unstemmed | Creating the corporate soul : the rise of public relations and corporate imagery in American big business / Roland Marchand. |
| title_short | Creating the corporate soul : |
| title_sort | creating the corporate soul the rise of public relations and corporate imagery in american big business |
| title_sub | the rise of public relations and corporate imagery in American big business / |
| topic | Corporate image United States History. Corporations Public relations United States History. Big business United States History. Advertising United States History. Entreprises Image États-Unis Histoire. Entreprises Relations publiques États-Unis Histoire. Grandes entreprises États-Unis Histoire. Publicité États-Unis Histoire. Sociétés Relations publiques États-Unis Histoire. BUSINESS & ECONOMICS Public Relations. bisacsh Advertising fast Big business fast Corporate image fast Corporations Public relations fast Großbetrieb gnd Corporate Identity gnd http://d-nb.info/gnd/4193565-2 Öffentlichkeitsarbeit gnd Public relations. gtt Corporate image. gtt Internationale ondernemingen. gtt |
| topic_facet | Corporate image United States History. Corporations Public relations United States History. Big business United States History. Advertising United States History. Entreprises Image États-Unis Histoire. Entreprises Relations publiques États-Unis Histoire. Grandes entreprises États-Unis Histoire. Publicité États-Unis Histoire. Sociétés Relations publiques États-Unis Histoire. BUSINESS & ECONOMICS Public Relations. Advertising Big business Corporate image Corporations Public relations United States Großbetrieb Corporate Identity Öffentlichkeitsarbeit USA Public relations. Corporate image. Internationale ondernemingen. History |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=6825 |
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