Desegregating the dollar :: African American consumerism in the twentieth century /
Despite African Americans' nearly $500 billion collective annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in postslavery America. Desegregating the Dollar presents the first fully integrated history of black consumeris...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York :
New York University Press,
©1998.
|
| Schriftenreihe: | Book collections on Project MUSE.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Despite African Americans' nearly $500 billion collective annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in postslavery America. Desegregating the Dollar presents the first fully integrated history of black consumerism during the last century. The World War I-era "Great Migration" of African Americans from the rural South to northern and southern cities stimulated initial corporate interest in blacks as consumers. A generation later, as black urbanization intensified during World War II and its aftermath, the notion of a distinct, profitable African American consumer market gained greater currency. Moreover, black socioeconomic gains resulting from the Civil Rights Movement, which itself featured such consumer justice protests as the Montgomery Bus Boycott, further enhanced the status and influence of African American shoppers Unwilling to settle for facile black-and-white answers, Weems also explores the roles of blacks who promoted the importance of the African American consumer market to U.S. corporations. Their actions, ironically, set the stage for the ongoing destruction of black-owned businesses. While the extent of educational, employment, and residential desegregation remains debatable, African American consumer dollars have, by any standard, been fully incorporated into the U.S. economy. Basing his conclusions on exhaustive research in trade journals and other primary and secondary materials, Robert E. Weems Jr. has given us the definitive account of the complicated relationship between African Americans, capitalism, and consumerism. |
| Beschreibung: | 1 online resource (x, 195 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 0585324247 9780585324241 0814792901 9780814792902 0814793274 9780814793275 9780814784914 0814784917 |
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| 100 | 1 | |a Weems, Robert E., |d 1951- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjyTDR9dKqcGDQRpDkdTVC |0 http://id.loc.gov/authorities/names/n95057797 | |
| 245 | 1 | 0 | |a Desegregating the dollar : |b African American consumerism in the twentieth century / |c Robert E. Weems, Jr. |
| 260 | |a New York : |b New York University Press, |c ©1998. | ||
| 300 | |a 1 online resource (x, 195 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a The birth and development of the African American consumer market, 1900-1940 -- New world a-coming: Black consumers, 1941-1960 -- African American consumer activism before and during the Civil Rights era -- The revolution will be marketed: American corporations and Black consumers during the 1960s -- Blaxploitation and big business: American corporations and Black consumers during the 1970s -- A tale of two markets: African American consumers during the 1980s -- Epilogue: the changing same: American corporations and Black consumers during the 1990s -- Appendix: national negro business league Black consumer questionnaire, 1931. | |
| 520 | |a Despite African Americans' nearly $500 billion collective annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in postslavery America. Desegregating the Dollar presents the first fully integrated history of black consumerism during the last century. | ||
| 520 | 8 | |a The World War I-era "Great Migration" of African Americans from the rural South to northern and southern cities stimulated initial corporate interest in blacks as consumers. A generation later, as black urbanization intensified during World War II and its aftermath, the notion of a distinct, profitable African American consumer market gained greater currency. Moreover, black socioeconomic gains resulting from the Civil Rights Movement, which itself featured such consumer justice protests as the Montgomery Bus Boycott, further enhanced the status and influence of African American shoppers | |
| 520 | 8 | |a Unwilling to settle for facile black-and-white answers, Weems also explores the roles of blacks who promoted the importance of the African American consumer market to U.S. corporations. Their actions, ironically, set the stage for the ongoing destruction of black-owned businesses. While the extent of educational, employment, and residential desegregation remains debatable, African American consumer dollars have, by any standard, been fully incorporated into the U.S. economy. Basing his conclusions on exhaustive research in trade journals and other primary and secondary materials, Robert E. Weems Jr. has given us the definitive account of the complicated relationship between African Americans, capitalism, and consumerism. | |
| 650 | 0 | |a African American consumers |x History |y 20th century. | |
| 650 | 0 | |a Racism |z United States |x History |y 20th century. | |
| 650 | 6 | |a Consommateurs noirs américains |x Histoire |y 20e siècle. | |
| 650 | 6 | |a Racisme |z États-Unis |x Histoire |y 20e siècle. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Consumer Behavior. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Commercial Policy. |2 bisacsh | |
| 650 | 7 | |a African American consumers |2 fast | |
| 650 | 7 | |a Racism |2 fast | |
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| 651 | 7 | |a Schwärze |2 gnd |0 http://d-nb.info/gnd/1032831111 | |
| 650 | 1 | 7 | |a Consumentisme. |2 gtt |
| 650 | 1 | 7 | |a Rassendiscriminatie. |2 gtt |
| 648 | 7 | |a 1900-1999 |2 fast | |
| 655 | 7 | |a History |2 fast | |
| 758 | |i has work: |a Desegregating the dollar (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFwrw4PH6gHPdgBMMXRwcq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Weems, Robert E., 1951- |t Desegregating the dollar. |d New York : New York University Press, ©1998 |z 0814793274 |w (DLC) 97033866 |w (OCoLC)37675700 |
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Datensatz im Suchindex
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| _version_ | 1816881593636093952 |
| adam_text | |
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| author | Weems, Robert E., 1951- |
| author_GND | http://id.loc.gov/authorities/names/n95057797 |
| author_facet | Weems, Robert E., 1951- |
| author_role | aut |
| author_sort | Weems, Robert E., 1951- |
| author_variant | r e w re rew |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HC110 |
| callnumber-raw | HC110.C6 W44 1998eb |
| callnumber-search | HC110.C6 W44 1998eb |
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| callnumber-subject | HC - Economic History and Conditions |
| collection | ZDB-4-EBA |
| contents | The birth and development of the African American consumer market, 1900-1940 -- New world a-coming: Black consumers, 1941-1960 -- African American consumer activism before and during the Civil Rights era -- The revolution will be marketed: American corporations and Black consumers during the 1960s -- Blaxploitation and big business: American corporations and Black consumers during the 1970s -- A tale of two markets: African American consumers during the 1980s -- Epilogue: the changing same: American corporations and Black consumers during the 1990s -- Appendix: national negro business league Black consumer questionnaire, 1931. |
| ctrlnum | (OCoLC)45844041 |
| dewey-full | 381.3/089/96073 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 381 - Commerce (Trade) |
| dewey-raw | 381.3/089/96073 |
| dewey-search | 381.3/089/96073 |
| dewey-sort | 3381.3 289 596073 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| era | 1900-1999 fast |
| era_facet | 1900-1999 |
| format | Electronic eBook |
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| genre | History fast |
| genre_facet | History |
| geographic | United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq USA gnd http://d-nb.info/gnd/4078704-7 Schwärze gnd http://d-nb.info/gnd/1032831111 |
| geographic_facet | United States USA Schwärze |
| id | ZDB-4-EBA-ocm45844041 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:15:11Z |
| institution | BVB |
| isbn | 0585324247 9780585324241 0814792901 9780814792902 0814793274 9780814793275 9780814784914 0814784917 |
| language | English |
| oclc_num | 45844041 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (x, 195 pages) |
| psigel | ZDB-4-EBA |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | New York University Press, |
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| spelling | Weems, Robert E., 1951- author. https://id.oclc.org/worldcat/entity/E39PCjyTDR9dKqcGDQRpDkdTVC http://id.loc.gov/authorities/names/n95057797 Desegregating the dollar : African American consumerism in the twentieth century / Robert E. Weems, Jr. New York : New York University Press, ©1998. 1 online resource (x, 195 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Print version record. The birth and development of the African American consumer market, 1900-1940 -- New world a-coming: Black consumers, 1941-1960 -- African American consumer activism before and during the Civil Rights era -- The revolution will be marketed: American corporations and Black consumers during the 1960s -- Blaxploitation and big business: American corporations and Black consumers during the 1970s -- A tale of two markets: African American consumers during the 1980s -- Epilogue: the changing same: American corporations and Black consumers during the 1990s -- Appendix: national negro business league Black consumer questionnaire, 1931. Despite African Americans' nearly $500 billion collective annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in postslavery America. Desegregating the Dollar presents the first fully integrated history of black consumerism during the last century. The World War I-era "Great Migration" of African Americans from the rural South to northern and southern cities stimulated initial corporate interest in blacks as consumers. A generation later, as black urbanization intensified during World War II and its aftermath, the notion of a distinct, profitable African American consumer market gained greater currency. Moreover, black socioeconomic gains resulting from the Civil Rights Movement, which itself featured such consumer justice protests as the Montgomery Bus Boycott, further enhanced the status and influence of African American shoppers Unwilling to settle for facile black-and-white answers, Weems also explores the roles of blacks who promoted the importance of the African American consumer market to U.S. corporations. Their actions, ironically, set the stage for the ongoing destruction of black-owned businesses. While the extent of educational, employment, and residential desegregation remains debatable, African American consumer dollars have, by any standard, been fully incorporated into the U.S. economy. Basing his conclusions on exhaustive research in trade journals and other primary and secondary materials, Robert E. Weems Jr. has given us the definitive account of the complicated relationship between African Americans, capitalism, and consumerism. African American consumers History 20th century. Racism United States History 20th century. Consommateurs noirs américains Histoire 20e siècle. Racisme États-Unis Histoire 20e siècle. BUSINESS & ECONOMICS Consumer Behavior. bisacsh BUSINESS & ECONOMICS Commercial Policy. bisacsh African American consumers fast Racism fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Verbrauch gnd http://d-nb.info/gnd/4078777-1 USA gnd http://d-nb.info/gnd/4078704-7 Schwärze gnd http://d-nb.info/gnd/1032831111 Consumentisme. gtt Rassendiscriminatie. gtt 1900-1999 fast History fast has work: Desegregating the dollar (Text) https://id.oclc.org/worldcat/entity/E39PCFwrw4PH6gHPdgBMMXRwcq https://id.oclc.org/worldcat/ontology/hasWork Print version: Weems, Robert E., 1951- Desegregating the dollar. New York : New York University Press, ©1998 0814793274 (DLC) 97033866 (OCoLC)37675700 Book collections on Project MUSE. FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=48165 Volltext |
| spellingShingle | Weems, Robert E., 1951- Desegregating the dollar : African American consumerism in the twentieth century / Book collections on Project MUSE. The birth and development of the African American consumer market, 1900-1940 -- New world a-coming: Black consumers, 1941-1960 -- African American consumer activism before and during the Civil Rights era -- The revolution will be marketed: American corporations and Black consumers during the 1960s -- Blaxploitation and big business: American corporations and Black consumers during the 1970s -- A tale of two markets: African American consumers during the 1980s -- Epilogue: the changing same: American corporations and Black consumers during the 1990s -- Appendix: national negro business league Black consumer questionnaire, 1931. African American consumers History 20th century. Racism United States History 20th century. Consommateurs noirs américains Histoire 20e siècle. Racisme États-Unis Histoire 20e siècle. BUSINESS & ECONOMICS Consumer Behavior. bisacsh BUSINESS & ECONOMICS Commercial Policy. bisacsh African American consumers fast Racism fast Verbrauch gnd http://d-nb.info/gnd/4078777-1 Consumentisme. gtt Rassendiscriminatie. gtt |
| subject_GND | http://d-nb.info/gnd/4078777-1 http://d-nb.info/gnd/4078704-7 http://d-nb.info/gnd/1032831111 |
| title | Desegregating the dollar : African American consumerism in the twentieth century / |
| title_auth | Desegregating the dollar : African American consumerism in the twentieth century / |
| title_exact_search | Desegregating the dollar : African American consumerism in the twentieth century / |
| title_full | Desegregating the dollar : African American consumerism in the twentieth century / Robert E. Weems, Jr. |
| title_fullStr | Desegregating the dollar : African American consumerism in the twentieth century / Robert E. Weems, Jr. |
| title_full_unstemmed | Desegregating the dollar : African American consumerism in the twentieth century / Robert E. Weems, Jr. |
| title_short | Desegregating the dollar : |
| title_sort | desegregating the dollar african american consumerism in the twentieth century |
| title_sub | African American consumerism in the twentieth century / |
| topic | African American consumers History 20th century. Racism United States History 20th century. Consommateurs noirs américains Histoire 20e siècle. Racisme États-Unis Histoire 20e siècle. BUSINESS & ECONOMICS Consumer Behavior. bisacsh BUSINESS & ECONOMICS Commercial Policy. bisacsh African American consumers fast Racism fast Verbrauch gnd http://d-nb.info/gnd/4078777-1 Consumentisme. gtt Rassendiscriminatie. gtt |
| topic_facet | African American consumers History 20th century. Racism United States History 20th century. Consommateurs noirs américains Histoire 20e siècle. Racisme États-Unis Histoire 20e siècle. BUSINESS & ECONOMICS Consumer Behavior. BUSINESS & ECONOMICS Commercial Policy. African American consumers Racism United States Verbrauch USA Schwärze Consumentisme. Rassendiscriminatie. History |
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