E-profit :: high payoff strategies for capturing the e-commerce edge /
"In clear and accessible language, business technology expert Peter S. Cohan gives you specific examples of e-commerce applications that have generated high payoffs and created a real competitive advantage for companies. He also dissects less effective ventures, and analyzes why they fell short...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York :
AMACOM,
2000.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "In clear and accessible language, business technology expert Peter S. Cohan gives you specific examples of e-commerce applications that have generated high payoffs and created a real competitive advantage for companies. He also dissects less effective ventures, and analyzes why they fell short. Exploring organizations as diverse as Amazon.com, Children's Hospital of Los Angeles, Cisco, Eastman Chemical, Merrill Lynch, Provident American, and Weyerhaeuser, he extrapolates 10 principles that characterize the best e-commerce strategies, and shows you how to adapt them to your own business. CEOs as well as CFOs will value Cohan's proven formulas for financially evaluating e-commerce project."--Jacket |
| Beschreibung: | 1 online resource (vii, 285 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 0585112800 9780585112800 9780814405444 0814405444 |
Internformat
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| 100 | 1 | |a Cohan, Peter S., |d 1957- |1 https://id.oclc.org/worldcat/entity/E39PCjD7d9HJPhF6xv6BtFXMmq | |
| 245 | 1 | 0 | |a E-profit : |b high payoff strategies for capturing the e-commerce edge / |c Peter S. Cohan. |
| 260 | |a New York : |b AMACOM, |c 2000. | ||
| 300 | |a 1 online resource (vii, 285 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | 0 | |t Introduction: e-Profit -- |t Winning the Economic Case for E-Commerce -- |t The Evidence on High-Payoff E-Commerce Applications -- |t E-Commerce Demands New Methods of Project Financial Evaluation -- |t The Highest-Payoff E-Commerce Application: Cisco Connection Online -- |t Principles of High-Payoff E-Commerce Applications -- |t How to Avoid Low-Payoff E-Commerce Applications -- |t ANX (Automotive Network Exchange) -- |t Ames Research Center -- |t CIBC -- |t Financial Evaluation of E-Commerce -- |t An Executive Perspective on Why E-Commerce Counts -- |t Measuring a Successful E-Commerce Project -- |t How the Stock Market Assigns Value to Intangible Assets -- |t An Approach to E-Commerce Financial Evaluation -- |t How E-Commerce Creates Competitive Advantage -- |t Book Selling and the Internet -- |t Principles of E-Commerce and Competitive Advantage -- |t A Methodology for Using E-Commerce to Create Competitive Advantage -- |t Managing the Transition to E-Commerce -- |t Getting Senior Management Online -- |t Senior Executive Attitudes toward E-Commerce -- |t Framework for Assessing CEO Attitudes toward E-Commerce -- |t Case Studies of CEO Attitudes toward E-Commerce -- |t Charles Schwab -- |t Kosher Grocer, Inc. -- |t CVS -- |t W.W. Grainger -- |t Chase Manhattan -- |t Cemex -- |t Astoria Financial -- |t Engaging the CEO in E-Strategy -- |t Evaluating Potential Applications -- |t E-Commerce, Self-Reinventors, and Change Avoiders -- |t Citigroup's e-Citi -- |t Merrill Lynch Direct Marketers -- |t Principles for Evaluating E-Commerce Applications -- |t Methodology for Evaluating E-Commerce Applications -- |t Leading Change. |
| 520 | 1 | |a "In clear and accessible language, business technology expert Peter S. Cohan gives you specific examples of e-commerce applications that have generated high payoffs and created a real competitive advantage for companies. He also dissects less effective ventures, and analyzes why they fell short. Exploring organizations as diverse as Amazon.com, Children's Hospital of Los Angeles, Cisco, Eastman Chemical, Merrill Lynch, Provident American, and Weyerhaeuser, he extrapolates 10 principles that characterize the best e-commerce strategies, and shows you how to adapt them to your own business. CEOs as well as CFOs will value Cohan's proven formulas for financially evaluating e-commerce project."--Jacket | |
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 650 | 0 | |a Business enterprises |x Computer networks. |0 http://id.loc.gov/authorities/subjects/sh95010396 | |
| 650 | 0 | |a Electronic commerce. |0 http://id.loc.gov/authorities/subjects/sh96008434 | |
| 650 | 0 | |a Information technology |x Economic aspects. | |
| 650 | 0 | |a Internet. |0 http://id.loc.gov/authorities/subjects/sh92002816 | |
| 650 | 0 | |a Internet marketing. |0 http://id.loc.gov/authorities/subjects/sh95005028 | |
| 650 | 2 | |a Internet |0 https://id.nlm.nih.gov/mesh/D020407 | |
| 650 | 6 | |a Entreprises |x Réseaux d'ordinateurs. | |
| 650 | 6 | |a Commerce électronique. | |
| 650 | 6 | |a Technologie de l'information |x Aspect économique. | |
| 650 | 6 | |a Internet. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 7 | |a Internet. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Business enterprises |x Computer networks |2 fast | |
| 650 | 7 | |a Electronic commerce |2 fast | |
| 650 | 7 | |a Information technology |x Economic aspects |2 fast | |
| 650 | 7 | |a Internet |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 1 | 7 | |a E-commerce. |2 gtt |
| 776 | 0 | 8 | |i Print version: |a Cohan, Peter S., 1957- |t E-profit. |d New York : AMACOM, 2000 |z 0814405444 |w (DLC) 99059361 |w (OCoLC)42935732 |
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Datensatz im Suchindex
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| _version_ | 1816881585782259712 |
| adam_text | |
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| author | Cohan, Peter S., 1957- |
| author_facet | Cohan, Peter S., 1957- |
| author_role | |
| author_sort | Cohan, Peter S., 1957- |
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| callnumber-search | HD30.37 .C65 2000eb |
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| collection | ZDB-4-EBA |
| contents | Introduction: e-Profit -- Winning the Economic Case for E-Commerce -- The Evidence on High-Payoff E-Commerce Applications -- E-Commerce Demands New Methods of Project Financial Evaluation -- The Highest-Payoff E-Commerce Application: Cisco Connection Online -- Principles of High-Payoff E-Commerce Applications -- How to Avoid Low-Payoff E-Commerce Applications -- ANX (Automotive Network Exchange) -- Ames Research Center -- CIBC -- Financial Evaluation of E-Commerce -- An Executive Perspective on Why E-Commerce Counts -- Measuring a Successful E-Commerce Project -- How the Stock Market Assigns Value to Intangible Assets -- An Approach to E-Commerce Financial Evaluation -- How E-Commerce Creates Competitive Advantage -- Book Selling and the Internet -- Principles of E-Commerce and Competitive Advantage -- A Methodology for Using E-Commerce to Create Competitive Advantage -- Managing the Transition to E-Commerce -- Getting Senior Management Online -- Senior Executive Attitudes toward E-Commerce -- Framework for Assessing CEO Attitudes toward E-Commerce -- Case Studies of CEO Attitudes toward E-Commerce -- Charles Schwab -- Kosher Grocer, Inc. -- CVS -- W.W. Grainger -- Chase Manhattan -- Cemex -- Astoria Financial -- Engaging the CEO in E-Strategy -- Evaluating Potential Applications -- E-Commerce, Self-Reinventors, and Change Avoiders -- Citigroup's e-Citi -- Merrill Lynch Direct Marketers -- Principles for Evaluating E-Commerce Applications -- Methodology for Evaluating E-Commerce Applications -- Leading Change. |
| ctrlnum | (OCoLC)44958419 |
| dewey-full | 658.8/00285 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/00285 |
| dewey-search | 658.8/00285 |
| dewey-sort | 3658.8 3285 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBA-ocm44958419 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:15:03Z |
| institution | BVB |
| isbn | 0585112800 9780585112800 9780814405444 0814405444 |
| language | English |
| oclc_num | 44958419 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (vii, 285 pages) |
| psigel | ZDB-4-EBA |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | AMACOM, |
| record_format | marc |
| spelling | Cohan, Peter S., 1957- https://id.oclc.org/worldcat/entity/E39PCjD7d9HJPhF6xv6BtFXMmq E-profit : high payoff strategies for capturing the e-commerce edge / Peter S. Cohan. New York : AMACOM, 2000. 1 online resource (vii, 285 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Introduction: e-Profit -- Winning the Economic Case for E-Commerce -- The Evidence on High-Payoff E-Commerce Applications -- E-Commerce Demands New Methods of Project Financial Evaluation -- The Highest-Payoff E-Commerce Application: Cisco Connection Online -- Principles of High-Payoff E-Commerce Applications -- How to Avoid Low-Payoff E-Commerce Applications -- ANX (Automotive Network Exchange) -- Ames Research Center -- CIBC -- Financial Evaluation of E-Commerce -- An Executive Perspective on Why E-Commerce Counts -- Measuring a Successful E-Commerce Project -- How the Stock Market Assigns Value to Intangible Assets -- An Approach to E-Commerce Financial Evaluation -- How E-Commerce Creates Competitive Advantage -- Book Selling and the Internet -- Principles of E-Commerce and Competitive Advantage -- A Methodology for Using E-Commerce to Create Competitive Advantage -- Managing the Transition to E-Commerce -- Getting Senior Management Online -- Senior Executive Attitudes toward E-Commerce -- Framework for Assessing CEO Attitudes toward E-Commerce -- Case Studies of CEO Attitudes toward E-Commerce -- Charles Schwab -- Kosher Grocer, Inc. -- CVS -- W.W. Grainger -- Chase Manhattan -- Cemex -- Astoria Financial -- Engaging the CEO in E-Strategy -- Evaluating Potential Applications -- E-Commerce, Self-Reinventors, and Change Avoiders -- Citigroup's e-Citi -- Merrill Lynch Direct Marketers -- Principles for Evaluating E-Commerce Applications -- Methodology for Evaluating E-Commerce Applications -- Leading Change. "In clear and accessible language, business technology expert Peter S. Cohan gives you specific examples of e-commerce applications that have generated high payoffs and created a real competitive advantage for companies. He also dissects less effective ventures, and analyzes why they fell short. Exploring organizations as diverse as Amazon.com, Children's Hospital of Los Angeles, Cisco, Eastman Chemical, Merrill Lynch, Provident American, and Weyerhaeuser, he extrapolates 10 principles that characterize the best e-commerce strategies, and shows you how to adapt them to your own business. CEOs as well as CFOs will value Cohan's proven formulas for financially evaluating e-commerce project."--Jacket Print version record. English. Business enterprises Computer networks. http://id.loc.gov/authorities/subjects/sh95010396 Electronic commerce. http://id.loc.gov/authorities/subjects/sh96008434 Information technology Economic aspects. Internet. http://id.loc.gov/authorities/subjects/sh92002816 Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Internet https://id.nlm.nih.gov/mesh/D020407 Entreprises Réseaux d'ordinateurs. Commerce électronique. Technologie de l'information Aspect économique. Internet. Marketing sur Internet. Internet. aat BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Business enterprises Computer networks fast Electronic commerce fast Information technology Economic aspects fast Internet fast Internet marketing fast E-commerce. gtt Print version: Cohan, Peter S., 1957- E-profit. New York : AMACOM, 2000 0814405444 (DLC) 99059361 (OCoLC)42935732 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=17102 Volltext |
| spellingShingle | Cohan, Peter S., 1957- E-profit : high payoff strategies for capturing the e-commerce edge / Introduction: e-Profit -- Winning the Economic Case for E-Commerce -- The Evidence on High-Payoff E-Commerce Applications -- E-Commerce Demands New Methods of Project Financial Evaluation -- The Highest-Payoff E-Commerce Application: Cisco Connection Online -- Principles of High-Payoff E-Commerce Applications -- How to Avoid Low-Payoff E-Commerce Applications -- ANX (Automotive Network Exchange) -- Ames Research Center -- CIBC -- Financial Evaluation of E-Commerce -- An Executive Perspective on Why E-Commerce Counts -- Measuring a Successful E-Commerce Project -- How the Stock Market Assigns Value to Intangible Assets -- An Approach to E-Commerce Financial Evaluation -- How E-Commerce Creates Competitive Advantage -- Book Selling and the Internet -- Principles of E-Commerce and Competitive Advantage -- A Methodology for Using E-Commerce to Create Competitive Advantage -- Managing the Transition to E-Commerce -- Getting Senior Management Online -- Senior Executive Attitudes toward E-Commerce -- Framework for Assessing CEO Attitudes toward E-Commerce -- Case Studies of CEO Attitudes toward E-Commerce -- Charles Schwab -- Kosher Grocer, Inc. -- CVS -- W.W. Grainger -- Chase Manhattan -- Cemex -- Astoria Financial -- Engaging the CEO in E-Strategy -- Evaluating Potential Applications -- E-Commerce, Self-Reinventors, and Change Avoiders -- Citigroup's e-Citi -- Merrill Lynch Direct Marketers -- Principles for Evaluating E-Commerce Applications -- Methodology for Evaluating E-Commerce Applications -- Leading Change. Business enterprises Computer networks. http://id.loc.gov/authorities/subjects/sh95010396 Electronic commerce. http://id.loc.gov/authorities/subjects/sh96008434 Information technology Economic aspects. Internet. http://id.loc.gov/authorities/subjects/sh92002816 Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Internet https://id.nlm.nih.gov/mesh/D020407 Entreprises Réseaux d'ordinateurs. Commerce électronique. Technologie de l'information Aspect économique. Internet. Marketing sur Internet. Internet. aat BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Business enterprises Computer networks fast Electronic commerce fast Information technology Economic aspects fast Internet fast Internet marketing fast E-commerce. gtt |
| subject_GND | http://id.loc.gov/authorities/subjects/sh95010396 http://id.loc.gov/authorities/subjects/sh96008434 http://id.loc.gov/authorities/subjects/sh92002816 http://id.loc.gov/authorities/subjects/sh95005028 https://id.nlm.nih.gov/mesh/D020407 |
| title | E-profit : high payoff strategies for capturing the e-commerce edge / |
| title_alt | Introduction: e-Profit -- Winning the Economic Case for E-Commerce -- The Evidence on High-Payoff E-Commerce Applications -- E-Commerce Demands New Methods of Project Financial Evaluation -- The Highest-Payoff E-Commerce Application: Cisco Connection Online -- Principles of High-Payoff E-Commerce Applications -- How to Avoid Low-Payoff E-Commerce Applications -- ANX (Automotive Network Exchange) -- Ames Research Center -- CIBC -- Financial Evaluation of E-Commerce -- An Executive Perspective on Why E-Commerce Counts -- Measuring a Successful E-Commerce Project -- How the Stock Market Assigns Value to Intangible Assets -- An Approach to E-Commerce Financial Evaluation -- How E-Commerce Creates Competitive Advantage -- Book Selling and the Internet -- Principles of E-Commerce and Competitive Advantage -- A Methodology for Using E-Commerce to Create Competitive Advantage -- Managing the Transition to E-Commerce -- Getting Senior Management Online -- Senior Executive Attitudes toward E-Commerce -- Framework for Assessing CEO Attitudes toward E-Commerce -- Case Studies of CEO Attitudes toward E-Commerce -- Charles Schwab -- Kosher Grocer, Inc. -- CVS -- W.W. Grainger -- Chase Manhattan -- Cemex -- Astoria Financial -- Engaging the CEO in E-Strategy -- Evaluating Potential Applications -- E-Commerce, Self-Reinventors, and Change Avoiders -- Citigroup's e-Citi -- Merrill Lynch Direct Marketers -- Principles for Evaluating E-Commerce Applications -- Methodology for Evaluating E-Commerce Applications -- Leading Change. |
| title_auth | E-profit : high payoff strategies for capturing the e-commerce edge / |
| title_exact_search | E-profit : high payoff strategies for capturing the e-commerce edge / |
| title_full | E-profit : high payoff strategies for capturing the e-commerce edge / Peter S. Cohan. |
| title_fullStr | E-profit : high payoff strategies for capturing the e-commerce edge / Peter S. Cohan. |
| title_full_unstemmed | E-profit : high payoff strategies for capturing the e-commerce edge / Peter S. Cohan. |
| title_short | E-profit : |
| title_sort | e profit high payoff strategies for capturing the e commerce edge |
| title_sub | high payoff strategies for capturing the e-commerce edge / |
| topic | Business enterprises Computer networks. http://id.loc.gov/authorities/subjects/sh95010396 Electronic commerce. http://id.loc.gov/authorities/subjects/sh96008434 Information technology Economic aspects. Internet. http://id.loc.gov/authorities/subjects/sh92002816 Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Internet https://id.nlm.nih.gov/mesh/D020407 Entreprises Réseaux d'ordinateurs. Commerce électronique. Technologie de l'information Aspect économique. Internet. Marketing sur Internet. Internet. aat BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Business enterprises Computer networks fast Electronic commerce fast Information technology Economic aspects fast Internet fast Internet marketing fast E-commerce. gtt |
| topic_facet | Business enterprises Computer networks. Electronic commerce. Information technology Economic aspects. Internet. Internet marketing. Internet Entreprises Réseaux d'ordinateurs. Commerce électronique. Technologie de l'information Aspect économique. Marketing sur Internet. BUSINESS & ECONOMICS Marketing General. BUSINESS & ECONOMICS Distribution. Business enterprises Computer networks Electronic commerce Information technology Economic aspects Internet marketing E-commerce. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=17102 |
| work_keys_str_mv | AT cohanpeters eprofithighpayoffstrategiesforcapturingtheecommerceedge |