Seducing the French :: the dilemma of Americanization /
When Coca-Cola was introduced in France in the late 1940s, the country's most prestigious newspaper warned that Coke threatened France's cultural landscape. This is one of the examples cited in Richard Kuisel's engaging exploration of France's response to American influence after...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berkeley :
University of California Press,
©1993.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | When Coca-Cola was introduced in France in the late 1940s, the country's most prestigious newspaper warned that Coke threatened France's cultural landscape. This is one of the examples cited in Richard Kuisel's engaging exploration of France's response to American influence after World War II. In analyzing early French resistance and then the gradual adaptation to all things American that evolved by the mid-1980s, he offers an intriguing study of national identity and the protection of cultural boundaries.The French have historically struggled against Americanization in order to safeguard "Frenchness." What would happen to the French way of life if gaining American prosperity brought vulgar materialism and social conformity? A clash between American consumerism and French civilisation seemed inevitable.Cold War anti-Communism, the Marshall Plan, the Coca-Cola controversy, and de Gaulle's efforts to curb American investment illustrate ways that anti-Americanization was played out. Kuisel also raises issues that extend beyond France, including the economic, social, and cultural effects of the Americanized consumer society that have become a global phenomenon.Kuisel's lively account reaches across French society to include politicians, businessmen, trade unionists, Parisian intelligentsia, and ordinary citizens. The result reveals much about the French-and about Americans. As Euro Disney welcomes travellers to its Parisian fantasyland, and with French recently declared the official language of France (to defend it from the encroachments of English), Kuisel's book is especially relevant. |
| Beschreibung: | 1 online resource (xiii, 296 pages) : illustrations |
| Bibliographie: | Includes bibliographical references (pages 277-285) and index. |
| ISBN: | 9780520918412 052091841X 0585078955 9780585078953 |
Internformat
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| 505 | 0 | |a Anti-Americanism and national identity -- The new American hegemony: the French and the Cold War -- Yankee go home: the left, Coca-Cola, and the Cold War -- The missionaries of the Marshall Plan -- The American temptation: the coming of consumer society -- The Gaullist exorcism: anti-Americanism encore -- The American challenge: dollars and multinationals -- Detente: debating America in the 1960s -- Vive l'amerique: an epilogue from 1970 to Euro Disneyland -- Reflections: the French face Americanization. | |
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 520 | |a When Coca-Cola was introduced in France in the late 1940s, the country's most prestigious newspaper warned that Coke threatened France's cultural landscape. This is one of the examples cited in Richard Kuisel's engaging exploration of France's response to American influence after World War II. In analyzing early French resistance and then the gradual adaptation to all things American that evolved by the mid-1980s, he offers an intriguing study of national identity and the protection of cultural boundaries.The French have historically struggled against Americanization in order to safeguard "Frenchness." What would happen to the French way of life if gaining American prosperity brought vulgar materialism and social conformity? A clash between American consumerism and French civilisation seemed inevitable.Cold War anti-Communism, the Marshall Plan, the Coca-Cola controversy, and de Gaulle's efforts to curb American investment illustrate ways that anti-Americanization was played out. Kuisel also raises issues that extend beyond France, including the economic, social, and cultural effects of the Americanized consumer society that have become a global phenomenon.Kuisel's lively account reaches across French society to include politicians, businessmen, trade unionists, Parisian intelligentsia, and ordinary citizens. The result reveals much about the French-and about Americans. As Euro Disney welcomes travellers to its Parisian fantasyland, and with French recently declared the official language of France (to defend it from the encroachments of English), Kuisel's book is especially relevant. | ||
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| _version_ | 1816881584750460928 |
| adam_text | |
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| author | Kuisel, Richard F. |
| author_facet | Kuisel, Richard F. |
| author_role | |
| author_sort | Kuisel, Richard F. |
| author_variant | r f k rf rfk |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | D - World History |
| callnumber-label | DC59 |
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| callnumber-search | DC59.8.U6 K85 1993eb |
| callnumber-sort | DC 259.8 U6 K85 41993EB |
| callnumber-subject | DC - France, Andorra, Monaco |
| collection | ZDB-4-EBA |
| contents | Anti-Americanism and national identity -- The new American hegemony: the French and the Cold War -- Yankee go home: the left, Coca-Cola, and the Cold War -- The missionaries of the Marshall Plan -- The American temptation: the coming of consumer society -- The Gaullist exorcism: anti-Americanism encore -- The American challenge: dollars and multinationals -- Detente: debating America in the 1960s -- Vive l'amerique: an epilogue from 1970 to Euro Disneyland -- Reflections: the French face Americanization. |
| ctrlnum | (OCoLC)44956888 |
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| dewey-hundreds | 900 - History & geography |
| dewey-ones | 944 - France and Monaco |
| dewey-raw | 944 |
| dewey-search | 944 |
| dewey-sort | 3944 |
| dewey-tens | 940 - History of Europe |
| discipline | Geschichte |
| era | 1900-1999 fast |
| era_facet | 1900-1999 |
| format | Electronic eBook |
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| geographic | France Civilization American influences. http://id.loc.gov/authorities/subjects/sh85051195 France Civilization 20th century. http://id.loc.gov/authorities/subjects/sh85051193 France Relations United States. http://id.loc.gov/authorities/subjects/sh89002751 United States Relations France. http://id.loc.gov/authorities/subjects/sh89002752 United States Foreign public opinion, French. France Civilisation Influence américaine. France Civilisation 20e siècle. France fast https://id.oclc.org/worldcat/entity/E39PBJd8gD4vdtqQMdQHvYqbBP United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq |
| geographic_facet | France Civilization American influences. France Civilization 20th century. France Relations United States. United States Relations France. United States Foreign public opinion, French. France Civilisation Influence américaine. France Civilisation 20e siècle. France United States |
| id | ZDB-4-EBA-ocm44956888 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:15:03Z |
| institution | BVB |
| isbn | 9780520918412 052091841X 0585078955 9780585078953 |
| language | English |
| oclc_num | 44956888 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xiii, 296 pages) : illustrations |
| psigel | ZDB-4-EBA |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | University of California Press, |
| record_format | marc |
| spelling | Kuisel, Richard F. Seducing the French : the dilemma of Americanization / Richard F. Kuisel. Berkeley : University of California Press, ©1993. 1 online resource (xiii, 296 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (pages 277-285) and index. Anti-Americanism and national identity -- The new American hegemony: the French and the Cold War -- Yankee go home: the left, Coca-Cola, and the Cold War -- The missionaries of the Marshall Plan -- The American temptation: the coming of consumer society -- The Gaullist exorcism: anti-Americanism encore -- The American challenge: dollars and multinationals -- Detente: debating America in the 1960s -- Vive l'amerique: an epilogue from 1970 to Euro Disneyland -- Reflections: the French face Americanization. Print version record. English. When Coca-Cola was introduced in France in the late 1940s, the country's most prestigious newspaper warned that Coke threatened France's cultural landscape. This is one of the examples cited in Richard Kuisel's engaging exploration of France's response to American influence after World War II. In analyzing early French resistance and then the gradual adaptation to all things American that evolved by the mid-1980s, he offers an intriguing study of national identity and the protection of cultural boundaries.The French have historically struggled against Americanization in order to safeguard "Frenchness." What would happen to the French way of life if gaining American prosperity brought vulgar materialism and social conformity? A clash between American consumerism and French civilisation seemed inevitable.Cold War anti-Communism, the Marshall Plan, the Coca-Cola controversy, and de Gaulle's efforts to curb American investment illustrate ways that anti-Americanization was played out. Kuisel also raises issues that extend beyond France, including the economic, social, and cultural effects of the Americanized consumer society that have become a global phenomenon.Kuisel's lively account reaches across French society to include politicians, businessmen, trade unionists, Parisian intelligentsia, and ordinary citizens. The result reveals much about the French-and about Americans. As Euro Disney welcomes travellers to its Parisian fantasyland, and with French recently declared the official language of France (to defend it from the encroachments of English), Kuisel's book is especially relevant. France Civilization American influences. http://id.loc.gov/authorities/subjects/sh85051195 France Civilization 20th century. http://id.loc.gov/authorities/subjects/sh85051193 France Relations United States. http://id.loc.gov/authorities/subjects/sh89002751 United States Relations France. http://id.loc.gov/authorities/subjects/sh89002752 United States Foreign public opinion, French. Public opinion France. France Civilisation Influence américaine. France Civilisation 20e siècle. Opinion publique France. HISTORY. bisacsh Civilization fast Civilization American influences fast Public opinion fast Public opinion, French fast International relations fast France fast https://id.oclc.org/worldcat/entity/E39PBJd8gD4vdtqQMdQHvYqbBP United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq 1900-1999 fast has work: Seducing the French (Text) https://id.oclc.org/worldcat/entity/E39PCFRXTD77WvrpP9m9cH7k8P https://id.oclc.org/worldcat/ontology/hasWork Print version: Kuisel, Richard F. Seducing the French. Berkeley : University of California Press, ©1993 0520079620 (DLC) 92026548 (OCoLC)26363961 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=21254 Volltext |
| spellingShingle | Kuisel, Richard F. Seducing the French : the dilemma of Americanization / Anti-Americanism and national identity -- The new American hegemony: the French and the Cold War -- Yankee go home: the left, Coca-Cola, and the Cold War -- The missionaries of the Marshall Plan -- The American temptation: the coming of consumer society -- The Gaullist exorcism: anti-Americanism encore -- The American challenge: dollars and multinationals -- Detente: debating America in the 1960s -- Vive l'amerique: an epilogue from 1970 to Euro Disneyland -- Reflections: the French face Americanization. Public opinion France. Opinion publique France. HISTORY. bisacsh Civilization fast Civilization American influences fast Public opinion fast Public opinion, French fast International relations fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85051195 http://id.loc.gov/authorities/subjects/sh85051193 http://id.loc.gov/authorities/subjects/sh89002751 http://id.loc.gov/authorities/subjects/sh89002752 |
| title | Seducing the French : the dilemma of Americanization / |
| title_auth | Seducing the French : the dilemma of Americanization / |
| title_exact_search | Seducing the French : the dilemma of Americanization / |
| title_full | Seducing the French : the dilemma of Americanization / Richard F. Kuisel. |
| title_fullStr | Seducing the French : the dilemma of Americanization / Richard F. Kuisel. |
| title_full_unstemmed | Seducing the French : the dilemma of Americanization / Richard F. Kuisel. |
| title_short | Seducing the French : |
| title_sort | seducing the french the dilemma of americanization |
| title_sub | the dilemma of Americanization / |
| topic | Public opinion France. Opinion publique France. HISTORY. bisacsh Civilization fast Civilization American influences fast Public opinion fast Public opinion, French fast International relations fast |
| topic_facet | France Civilization American influences. France Civilization 20th century. France Relations United States. United States Relations France. United States Foreign public opinion, French. Public opinion France. France Civilisation Influence américaine. France Civilisation 20e siècle. Opinion publique France. HISTORY. Civilization Civilization American influences Public opinion Public opinion, French International relations France United States |
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| work_keys_str_mv | AT kuiselrichardf seducingthefrenchthedilemmaofamericanization |