The anatomy of persuasion /:
Step-by-step process that you can use to analyze, organize, and present information in a persuasive way to get what you want.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York :
Amacom,
[1997]
|
| Schlagworte: | |
| Online-Zugang: | Volltext Volltext |
| Zusammenfassung: | Step-by-step process that you can use to analyze, organize, and present information in a persuasive way to get what you want. |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780814417010 0814417019 0585029326 9780585029320 9781680159202 1680159208 9780814409367 0814409369 |
Internformat
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| 100 | 1 | |a Aubuchon, Norbert. | |
| 245 | 1 | 4 | |a The anatomy of persuasion / |c Norbert Aubuchon. |
| 264 | 1 | |a New York : |b Amacom, |c [1997] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | 0 | |g 1. |t Overview -- |g 2. |t Creativity -- |g 3. |t Two Principles of Communication -- |g 4. |t The Buying Process -- |g 5. |t The Persuasion Process: Part I -- |g 6. |t Needs -- |g 7. |t The Persuasion Process: Part II -- |g 8. |t Controlling the Persuasion Process -- |g 9. |t Features, Functions, and Benefits -- |g 10. |t Setting Your Objective -- |g 11. |t Using the Tools -- |g 12. |t Case Study: How to Increase Staff During a Hiring Freeze -- |g 13. |t Case Study: How to Get Funding for Your Program -- |g 14. |t Case Study: How to Be a Rocket Scientist! -- |g 15. |t Building Your Own Proposal -- |g 16. |t A Touch of the Real World -- |g 17. |t Can You Find the Errors? -- |g 18. |t Selling Your Ideas to Higher Management -- |g 19. |t The Anatomy of Persuasion as a Management Tool. |
| 520 | |a Step-by-step process that you can use to analyze, organize, and present information in a persuasive way to get what you want. | ||
| 546 | |a English. | ||
| 650 | 0 | |a Persuasion (Psychology) in business. | |
| 650 | 0 | |a Persuasion (Rhetoric) in business. | |
| 650 | 0 | |a Selling. |0 http://id.loc.gov/authorities/subjects/sh85119819 | |
| 650 | 0 | |a Leadership. |0 http://id.loc.gov/authorities/subjects/sh85075480 | |
| 650 | 2 | |a Leadership |0 https://id.nlm.nih.gov/mesh/D007857 | |
| 650 | 6 | |a Vente. | |
| 650 | 6 | |a Leadership. | |
| 650 | 7 | |a selling. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Negotiating. |2 bisacsh | |
| 650 | 7 | |a Leadership |2 fast | |
| 650 | 7 | |a Negotiation in business |2 fast | |
| 650 | 7 | |a Persuasion (Psychology) |2 fast | |
| 650 | 7 | |a Persuasion (Rhetoric) |2 fast | |
| 650 | 7 | |a Selling |2 fast | |
| 776 | 0 | 8 | |i Print version: |t Anatomy of persuasion. |d New York : Amacom, [1997] |z 0814479529 |w (DLC) 96051050 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocm42329433 |
|---|---|
| _version_ | 1816881574840369152 |
| adam_text | |
| any_adam_object | |
| author | Aubuchon, Norbert |
| author_facet | Aubuchon, Norbert |
| author_role | |
| author_sort | Aubuchon, Norbert |
| author_variant | n a na |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HD58 |
| callnumber-raw | HD58.6 |
| callnumber-search | HD58.6 |
| callnumber-sort | HD 258.6 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| collection | ZDB-4-EBA |
| contents | Overview -- Creativity -- Two Principles of Communication -- The Buying Process -- The Persuasion Process: Part I -- Needs -- The Persuasion Process: Part II -- Controlling the Persuasion Process -- Features, Functions, and Benefits -- Setting Your Objective -- Using the Tools -- Case Study: How to Increase Staff During a Hiring Freeze -- Case Study: How to Get Funding for Your Program -- Case Study: How to Be a Rocket Scientist! -- Building Your Own Proposal -- A Touch of the Real World -- Can You Find the Errors? -- Selling Your Ideas to Higher Management -- The Anatomy of Persuasion as a Management Tool. |
| ctrlnum | (OCoLC)42329433 |
| dewey-full | 658.4/052 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/052 |
| dewey-search | 658.4/052 |
| dewey-sort | 3658.4 252 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBA-ocm42329433 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:14:53Z |
| institution | BVB |
| isbn | 9780814417010 0814417019 0585029326 9780585029320 9781680159202 1680159208 9780814409367 0814409369 |
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| lccn | 2019714908 |
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| publishDate | 1997 |
| publishDateSearch | 1997 |
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| publisher | Amacom, |
| record_format | marc |
| spelling | Aubuchon, Norbert. The anatomy of persuasion / Norbert Aubuchon. New York : Amacom, [1997] 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Print version record. 1. Overview -- 2. Creativity -- 3. Two Principles of Communication -- 4. The Buying Process -- 5. The Persuasion Process: Part I -- 6. Needs -- 7. The Persuasion Process: Part II -- 8. Controlling the Persuasion Process -- 9. Features, Functions, and Benefits -- 10. Setting Your Objective -- 11. Using the Tools -- 12. Case Study: How to Increase Staff During a Hiring Freeze -- 13. Case Study: How to Get Funding for Your Program -- 14. Case Study: How to Be a Rocket Scientist! -- 15. Building Your Own Proposal -- 16. A Touch of the Real World -- 17. Can You Find the Errors? -- 18. Selling Your Ideas to Higher Management -- 19. The Anatomy of Persuasion as a Management Tool. Step-by-step process that you can use to analyze, organize, and present information in a persuasive way to get what you want. English. Persuasion (Psychology) in business. Persuasion (Rhetoric) in business. Selling. http://id.loc.gov/authorities/subjects/sh85119819 Leadership. http://id.loc.gov/authorities/subjects/sh85075480 Leadership https://id.nlm.nih.gov/mesh/D007857 Vente. Leadership. selling. aat BUSINESS & ECONOMICS Negotiating. bisacsh Leadership fast Negotiation in business fast Persuasion (Psychology) fast Persuasion (Rhetoric) fast Selling fast Print version: Anatomy of persuasion. New York : Amacom, [1997] 0814479529 (DLC) 96051050 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2103 Volltext FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1086342 Volltext |
| spellingShingle | Aubuchon, Norbert The anatomy of persuasion / Overview -- Creativity -- Two Principles of Communication -- The Buying Process -- The Persuasion Process: Part I -- Needs -- The Persuasion Process: Part II -- Controlling the Persuasion Process -- Features, Functions, and Benefits -- Setting Your Objective -- Using the Tools -- Case Study: How to Increase Staff During a Hiring Freeze -- Case Study: How to Get Funding for Your Program -- Case Study: How to Be a Rocket Scientist! -- Building Your Own Proposal -- A Touch of the Real World -- Can You Find the Errors? -- Selling Your Ideas to Higher Management -- The Anatomy of Persuasion as a Management Tool. Persuasion (Psychology) in business. Persuasion (Rhetoric) in business. Selling. http://id.loc.gov/authorities/subjects/sh85119819 Leadership. http://id.loc.gov/authorities/subjects/sh85075480 Leadership https://id.nlm.nih.gov/mesh/D007857 Vente. Leadership. selling. aat BUSINESS & ECONOMICS Negotiating. bisacsh Leadership fast Negotiation in business fast Persuasion (Psychology) fast Persuasion (Rhetoric) fast Selling fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85119819 http://id.loc.gov/authorities/subjects/sh85075480 https://id.nlm.nih.gov/mesh/D007857 |
| title | The anatomy of persuasion / |
| title_alt | Overview -- Creativity -- Two Principles of Communication -- The Buying Process -- The Persuasion Process: Part I -- Needs -- The Persuasion Process: Part II -- Controlling the Persuasion Process -- Features, Functions, and Benefits -- Setting Your Objective -- Using the Tools -- Case Study: How to Increase Staff During a Hiring Freeze -- Case Study: How to Get Funding for Your Program -- Case Study: How to Be a Rocket Scientist! -- Building Your Own Proposal -- A Touch of the Real World -- Can You Find the Errors? -- Selling Your Ideas to Higher Management -- The Anatomy of Persuasion as a Management Tool. |
| title_auth | The anatomy of persuasion / |
| title_exact_search | The anatomy of persuasion / |
| title_full | The anatomy of persuasion / Norbert Aubuchon. |
| title_fullStr | The anatomy of persuasion / Norbert Aubuchon. |
| title_full_unstemmed | The anatomy of persuasion / Norbert Aubuchon. |
| title_short | The anatomy of persuasion / |
| title_sort | anatomy of persuasion |
| topic | Persuasion (Psychology) in business. Persuasion (Rhetoric) in business. Selling. http://id.loc.gov/authorities/subjects/sh85119819 Leadership. http://id.loc.gov/authorities/subjects/sh85075480 Leadership https://id.nlm.nih.gov/mesh/D007857 Vente. Leadership. selling. aat BUSINESS & ECONOMICS Negotiating. bisacsh Leadership fast Negotiation in business fast Persuasion (Psychology) fast Persuasion (Rhetoric) fast Selling fast |
| topic_facet | Persuasion (Psychology) in business. Persuasion (Rhetoric) in business. Selling. Leadership. Leadership Vente. selling. BUSINESS & ECONOMICS Negotiating. Negotiation in business Persuasion (Psychology) Persuasion (Rhetoric) Selling |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2103 https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1086342 |
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