Coca-colonization and the Cold War :: the cultural mission of the United States in Austria after the Second World War /
"Reinhold Wagnleitner argues that cultural propaganda played an enormous part in integrating Austrians and other Europeans into the American sphere during the Cold War ... Wagnleitner traces the intimate relationship between the political and economic reconstruction of a democratic Austria and...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English German |
| Veröffentlicht: |
Chapel Hill :
University of North Carolina Press,
©1994.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Reinhold Wagnleitner argues that cultural propaganda played an enormous part in integrating Austrians and other Europeans into the American sphere during the Cold War ... Wagnleitner traces the intimate relationship between the political and economic reconstruction of a democratic Austria and the parallel process of cultural assimilation. Initially, U.S. cultural programs had been developed to impress Europeans with the achievements of American high culture. However, popular culture was more readily accepted, at least among the young, who were the primary target group of the propaganda campaign. The prevalence of Coca-Cola and rock 'n' roll are just two examples addressed by Wagnleitner. Soon, the cultural hegemony of the United States became visible in nearly all quarters of Austrian life: the press, advertising, comics, literature, education, radio, music, theater, and fashion. Hollywood proved particularly effective in spreading American cultural ideals"--Publisher's description |
| Beschreibung: | 1 online resource (xv, 367 pages) : illustrations |
| Format: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Bibliographie: | Includes bibliographical references (pages 331-362) and index. |
| ISBN: | 9780807821497 0807821497 0585028982 9780585028989 080786613X 9780807866139 |
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| 100 | 1 | |a Wagnleitner, Reinhold, |d 1949- |1 https://id.oclc.org/worldcat/entity/E39PBJjCPRD9drXTXghQCJKDbd |0 http://id.loc.gov/authorities/names/n80154817 | |
| 240 | 1 | 0 | |a Coca-colonisation und Kalter Krieg. |l English |
| 245 | 1 | 0 | |a Coca-colonization and the Cold War : |b the cultural mission of the United States in Austria after the Second World War / |c Reinhold Wagnleitner ; translated by Diana M. Wolf. |
| 260 | |a Chapel Hill : |b University of North Carolina Press, |c ©1994. | ||
| 300 | |a 1 online resource (xv, 367 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references (pages 331-362) and index. | ||
| 505 | 0 | |a The problem of America as artifact of European expansion -- The development of United States cultural foreign policy -- United States press politics in Austria -- "Howling and noise": United States radio politics in Austria -- The U.S. information centers, the U.S. publications section, and U.S. literature in Austria -- Psychology instead of a teacher's pedestal: the U.S. education division, exchange programs, and the propagation of the English language -- Drama and music from the United States -- The influence of Hollywood -- The result: the children of Schmal(t)z and Coca-Cola. | |
| 588 | 0 | |a Print version record. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2011. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2011 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 520 | |a "Reinhold Wagnleitner argues that cultural propaganda played an enormous part in integrating Austrians and other Europeans into the American sphere during the Cold War ... Wagnleitner traces the intimate relationship between the political and economic reconstruction of a democratic Austria and the parallel process of cultural assimilation. Initially, U.S. cultural programs had been developed to impress Europeans with the achievements of American high culture. However, popular culture was more readily accepted, at least among the young, who were the primary target group of the propaganda campaign. The prevalence of Coca-Cola and rock 'n' roll are just two examples addressed by Wagnleitner. Soon, the cultural hegemony of the United States became visible in nearly all quarters of Austrian life: the press, advertising, comics, literature, education, radio, music, theater, and fashion. Hollywood proved particularly effective in spreading American cultural ideals"--Publisher's description | ||
| 546 | |a English. | ||
| 651 | 0 | |a Austria |x Civilization |x American influences. |0 http://id.loc.gov/authorities/subjects/sh95000477 | |
| 651 | 0 | |a Austria |x Intellectual life |y 20th century. | |
| 651 | 0 | |a United States |x Relations |z Austria. | |
| 650 | 0 | |a Propaganda, American |z Austria. | |
| 651 | 0 | |a Austria |x Relations |z United States. | |
| 651 | 6 | |a Autriche |x Vie intellectuelle |y 20e siècle. | |
| 650 | 6 | |a Propagande américaine |z Autriche. | |
| 650 | 7 | |a POLITICAL SCIENCE |x Globalization. |2 bisacsh | |
| 650 | 7 | |a Propaganda, American |2 fast | |
| 650 | 7 | |a International relations |2 fast | |
| 650 | 7 | |a Intellectual life |2 fast | |
| 650 | 7 | |a Civilization |x American influences |2 fast | |
| 651 | 7 | |a Austria |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJx8BTwr9ybyyMq4GVJFKd | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 650 | 1 | 7 | |a Amerikanisatie. |2 gtt |
| 650 | 1 | 7 | |a Culturele invloeden. |2 gtt |
| 648 | 7 | |a 1900-1999 |2 fast | |
| 758 | |i has work: |a Coca-colonization and the Cold War (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGwxkqh89T6KvB36BCVm7d |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Wagnleitner, Reinhold, 1949- |s Coca-colonisation und Kalter Krieg. English. |t Coca-colonization and the Cold War. |d Chapel Hill : University of North Carolina Press, ©1994 |z 0807821497 |w (DLC) 93038431 |w (OCoLC)29183164 |
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Datensatz im Suchindex
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| author | Wagnleitner, Reinhold, 1949- |
| author_GND | http://id.loc.gov/authorities/names/n80154817 |
| author_facet | Wagnleitner, Reinhold, 1949- |
| author_role | |
| author_sort | Wagnleitner, Reinhold, 1949- |
| author_variant | r w rw |
| building | Verbundindex |
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| callnumber-first | D - World History |
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| callnumber-raw | DB91.2 .W3413 1994eb |
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| callnumber-subject | DB - Austria, Liechtenstein, Hungary, Czechoslovakia |
| collection | ZDB-4-EBA |
| contents | The problem of America as artifact of European expansion -- The development of United States cultural foreign policy -- United States press politics in Austria -- "Howling and noise": United States radio politics in Austria -- The U.S. information centers, the U.S. publications section, and U.S. literature in Austria -- Psychology instead of a teacher's pedestal: the U.S. education division, exchange programs, and the propagation of the English language -- Drama and music from the United States -- The influence of Hollywood -- The result: the children of Schmal(t)z and Coca-Cola. |
| ctrlnum | (OCoLC)42329416 |
| dewey-full | 303.48//2436073 |
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| dewey-ones | 303 - Social processes |
| dewey-raw | 303.48//2436073 |
| dewey-search | 303.48//2436073 |
| dewey-sort | 3303.48 72436073 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| era | 1900-1999 fast |
| era_facet | 1900-1999 |
| format | Electronic eBook |
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Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.</subfield><subfield code="u">http://purl.oclc.org/DLF/benchrepro0212</subfield><subfield code="5">MiAaHDL</subfield></datafield><datafield tag="583" ind1="1" ind2=" "><subfield code="a">digitized</subfield><subfield code="c">2011</subfield><subfield code="h">HathiTrust Digital Library</subfield><subfield code="l">committed to preserve</subfield><subfield code="2">pda</subfield><subfield code="5">MiAaHDL</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"Reinhold Wagnleitner argues that cultural propaganda played an enormous part in integrating Austrians and other Europeans into the American sphere during the Cold War ... Wagnleitner traces the intimate relationship between the political and economic reconstruction of a democratic Austria and the parallel process of cultural assimilation. 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| geographic | Austria Civilization American influences. http://id.loc.gov/authorities/subjects/sh95000477 Austria Intellectual life 20th century. United States Relations Austria. Austria Relations United States. Autriche Vie intellectuelle 20e siècle. Austria fast https://id.oclc.org/worldcat/entity/E39PBJx8BTwr9ybyyMq4GVJFKd United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq |
| geographic_facet | Austria Civilization American influences. Austria Intellectual life 20th century. United States Relations Austria. Austria Relations United States. Autriche Vie intellectuelle 20e siècle. Austria United States |
| id | ZDB-4-EBA-ocm42329416 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:14:53Z |
| institution | BVB |
| isbn | 9780807821497 0807821497 0585028982 9780585028989 080786613X 9780807866139 |
| language | English German |
| lccn | 93038431 |
| oclc_num | 42329416 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xv, 367 pages) : illustrations |
| psigel | ZDB-4-EBA |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | University of North Carolina Press, |
| record_format | marc |
| spelling | Wagnleitner, Reinhold, 1949- https://id.oclc.org/worldcat/entity/E39PBJjCPRD9drXTXghQCJKDbd http://id.loc.gov/authorities/names/n80154817 Coca-colonisation und Kalter Krieg. English Coca-colonization and the Cold War : the cultural mission of the United States in Austria after the Second World War / Reinhold Wagnleitner ; translated by Diana M. Wolf. Chapel Hill : University of North Carolina Press, ©1994. 1 online resource (xv, 367 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (pages 331-362) and index. The problem of America as artifact of European expansion -- The development of United States cultural foreign policy -- United States press politics in Austria -- "Howling and noise": United States radio politics in Austria -- The U.S. information centers, the U.S. publications section, and U.S. literature in Austria -- Psychology instead of a teacher's pedestal: the U.S. education division, exchange programs, and the propagation of the English language -- Drama and music from the United States -- The influence of Hollywood -- The result: the children of Schmal(t)z and Coca-Cola. Print version record. Use copy Restrictions unspecified star MiAaHDL Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2011. MiAaHDL Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL "Reinhold Wagnleitner argues that cultural propaganda played an enormous part in integrating Austrians and other Europeans into the American sphere during the Cold War ... Wagnleitner traces the intimate relationship between the political and economic reconstruction of a democratic Austria and the parallel process of cultural assimilation. Initially, U.S. cultural programs had been developed to impress Europeans with the achievements of American high culture. However, popular culture was more readily accepted, at least among the young, who were the primary target group of the propaganda campaign. The prevalence of Coca-Cola and rock 'n' roll are just two examples addressed by Wagnleitner. Soon, the cultural hegemony of the United States became visible in nearly all quarters of Austrian life: the press, advertising, comics, literature, education, radio, music, theater, and fashion. Hollywood proved particularly effective in spreading American cultural ideals"--Publisher's description English. Austria Civilization American influences. http://id.loc.gov/authorities/subjects/sh95000477 Austria Intellectual life 20th century. United States Relations Austria. Propaganda, American Austria. Austria Relations United States. Autriche Vie intellectuelle 20e siècle. Propagande américaine Autriche. POLITICAL SCIENCE Globalization. bisacsh Propaganda, American fast International relations fast Intellectual life fast Civilization American influences fast Austria fast https://id.oclc.org/worldcat/entity/E39PBJx8BTwr9ybyyMq4GVJFKd United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Amerikanisatie. gtt Culturele invloeden. gtt 1900-1999 fast has work: Coca-colonization and the Cold War (Text) https://id.oclc.org/worldcat/entity/E39PCGwxkqh89T6KvB36BCVm7d https://id.oclc.org/worldcat/ontology/hasWork Print version: Wagnleitner, Reinhold, 1949- Coca-colonisation und Kalter Krieg. English. Coca-colonization and the Cold War. Chapel Hill : University of North Carolina Press, ©1994 0807821497 (DLC) 93038431 (OCoLC)29183164 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1559 Volltext |
| spellingShingle | Wagnleitner, Reinhold, 1949- Coca-colonization and the Cold War : the cultural mission of the United States in Austria after the Second World War / The problem of America as artifact of European expansion -- The development of United States cultural foreign policy -- United States press politics in Austria -- "Howling and noise": United States radio politics in Austria -- The U.S. information centers, the U.S. publications section, and U.S. literature in Austria -- Psychology instead of a teacher's pedestal: the U.S. education division, exchange programs, and the propagation of the English language -- Drama and music from the United States -- The influence of Hollywood -- The result: the children of Schmal(t)z and Coca-Cola. Propaganda, American Austria. Propagande américaine Autriche. POLITICAL SCIENCE Globalization. bisacsh Propaganda, American fast International relations fast Intellectual life fast Civilization American influences fast Amerikanisatie. gtt Culturele invloeden. gtt |
| subject_GND | http://id.loc.gov/authorities/subjects/sh95000477 |
| title | Coca-colonization and the Cold War : the cultural mission of the United States in Austria after the Second World War / |
| title_alt | Coca-colonisation und Kalter Krieg. |
| title_auth | Coca-colonization and the Cold War : the cultural mission of the United States in Austria after the Second World War / |
| title_exact_search | Coca-colonization and the Cold War : the cultural mission of the United States in Austria after the Second World War / |
| title_full | Coca-colonization and the Cold War : the cultural mission of the United States in Austria after the Second World War / Reinhold Wagnleitner ; translated by Diana M. Wolf. |
| title_fullStr | Coca-colonization and the Cold War : the cultural mission of the United States in Austria after the Second World War / Reinhold Wagnleitner ; translated by Diana M. Wolf. |
| title_full_unstemmed | Coca-colonization and the Cold War : the cultural mission of the United States in Austria after the Second World War / Reinhold Wagnleitner ; translated by Diana M. Wolf. |
| title_short | Coca-colonization and the Cold War : |
| title_sort | coca colonization and the cold war the cultural mission of the united states in austria after the second world war |
| title_sub | the cultural mission of the United States in Austria after the Second World War / |
| topic | Propaganda, American Austria. Propagande américaine Autriche. POLITICAL SCIENCE Globalization. bisacsh Propaganda, American fast International relations fast Intellectual life fast Civilization American influences fast Amerikanisatie. gtt Culturele invloeden. gtt |
| topic_facet | Austria Civilization American influences. Austria Intellectual life 20th century. United States Relations Austria. Propaganda, American Austria. Austria Relations United States. Autriche Vie intellectuelle 20e siècle. Propagande américaine Autriche. POLITICAL SCIENCE Globalization. Propaganda, American International relations Intellectual life Civilization American influences Austria United States Amerikanisatie. Culturele invloeden. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1559 |
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