The marketing plan :: how to prepare and implement it /
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York :
American Management Association,
©1992.
|
| Ausgabe: | New, expanded ed. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes index. |
| Beschreibung: | 1 online resource (xiv, 209 pages) : illustrations |
| ISBN: | 0585027749 9780585027746 9780814478059 0814478050 |
Internformat
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| 245 | 1 | 4 | |a The marketing plan : |b how to prepare and implement it / |c William M. Luther. |
| 250 | |a New, expanded ed. | ||
| 260 | |a New York : |b American Management Association, |c ©1992. | ||
| 300 | |a 1 online resource (xiv, 209 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 588 | 0 | |a Print version record. | |
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| 650 | 2 | |a Marketing |0 https://id.nlm.nih.gov/mesh/D040541 | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Green Business. |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
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| adam_text | |
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| author | Luther, William M. |
| author_facet | Luther, William M. |
| author_role | |
| author_sort | Luther, William M. |
| author_variant | w m l wm wml |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
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| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBA |
| contents | Planning and people -- Product/service plan -- Marketing communications plan -- Research plan -- Customer relations plan -- Sales management plan -- The complete marketing plan. |
| ctrlnum | (OCoLC)42329325 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | New, expanded ed. |
| format | Electronic eBook |
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| id | ZDB-4-EBA-ocm42329325 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:14:53Z |
| institution | BVB |
| isbn | 0585027749 9780585027746 9780814478059 0814478050 |
| language | English |
| oclc_num | 42329325 |
| open_access_boolean | |
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| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xiv, 209 pages) : illustrations |
| psigel | ZDB-4-EBA |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | American Management Association, |
| record_format | marc |
| spelling | Luther, William M. The marketing plan : how to prepare and implement it / William M. Luther. New, expanded ed. New York : American Management Association, ©1992. 1 online resource (xiv, 209 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes index. Planning and people -- Product/service plan -- Marketing communications plan -- Research plan -- Customer relations plan -- Sales management plan -- The complete marketing plan. Print version record. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing. marketing. aat BUSINESS & ECONOMICS Green Business. bisacsh Marketing fast has work: The marketing plan (Text) https://id.oclc.org/worldcat/entity/E39PCGYyFgHkDKbWBDgRtBpqXq https://id.oclc.org/worldcat/ontology/hasWork Print version: Luther, William M. Marketing plan. New, expanded ed. New York : American Management Association, ©1992 0814478050 (DLC) 92017618 (OCoLC)25915195 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2452 Volltext |
| spellingShingle | Luther, William M. The marketing plan : how to prepare and implement it / Planning and people -- Product/service plan -- Marketing communications plan -- Research plan -- Customer relations plan -- Sales management plan -- The complete marketing plan. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing. marketing. aat BUSINESS & ECONOMICS Green Business. bisacsh Marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85081333 https://id.nlm.nih.gov/mesh/D040541 |
| title | The marketing plan : how to prepare and implement it / |
| title_auth | The marketing plan : how to prepare and implement it / |
| title_exact_search | The marketing plan : how to prepare and implement it / |
| title_full | The marketing plan : how to prepare and implement it / William M. Luther. |
| title_fullStr | The marketing plan : how to prepare and implement it / William M. Luther. |
| title_full_unstemmed | The marketing plan : how to prepare and implement it / William M. Luther. |
| title_short | The marketing plan : |
| title_sort | marketing plan how to prepare and implement it |
| title_sub | how to prepare and implement it / |
| topic | Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing https://id.nlm.nih.gov/mesh/D040541 Marketing. marketing. aat BUSINESS & ECONOMICS Green Business. bisacsh Marketing fast |
| topic_facet | Marketing. Marketing marketing. BUSINESS & ECONOMICS Green Business. |
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