Social Media Use by Governments: A Policy Primer to Discuss Trends, Identify Policy Opportunities and Guide Decision Makers
This working paper takes a comparative snapshot of social media use in and by OECD governments. The focus is on government institutions, as opposed to personalities, and how they manage to capture the opportunities of new social media platforms to deliver better public services and to create more op...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Paris
OECD Publishing
2014
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| Schriftenreihe: | OECD Working Papers on Public Governance
no.26 |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | This working paper takes a comparative snapshot of social media use in and by OECD governments. The focus is on government institutions, as opposed to personalities, and how they manage to capture the opportunities of new social media platforms to deliver better public services and to create more open policy processes. The analysis is based on a large amount of empirical data, including a survey of OECD governments on policies and objectives in this area. Major challenges are discussed, notably those related to the uncertainty of institutions on how to best leverage social media beyond "corporate" communications. The paper proposes tools to guide decision makers: a checklist of issues to be considered by government institutions, a set of potential indicators to appraise impacts, and a range of options for more in-depth policy analysis. |
| Beschreibung: | 1 Online-Ressource (71 p.) 21 x 29.7cm. |
| DOI: | 10.1787/5jxrcmghmk0s-en |
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| spelling | Mickoleit, Arthur VerfasserIn aut Social Media Use by Governments A Policy Primer to Discuss Trends, Identify Policy Opportunities and Guide Decision Makers Arthur, Mickoleit Paris OECD Publishing 2014 1 Online-Ressource (71 p.) 21 x 29.7cm. Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier OECD Working Papers on Public Governance no.26 This working paper takes a comparative snapshot of social media use in and by OECD governments. The focus is on government institutions, as opposed to personalities, and how they manage to capture the opportunities of new social media platforms to deliver better public services and to create more open policy processes. The analysis is based on a large amount of empirical data, including a survey of OECD governments on policies and objectives in this area. Major challenges are discussed, notably those related to the uncertainty of institutions on how to best leverage social media beyond "corporate" communications. The paper proposes tools to guide decision makers: a checklist of issues to be considered by government institutions, a set of potential indicators to appraise impacts, and a range of options for more in-depth policy analysis. Governance FWS01 ZDB-13-SOC FWS_PDA_SOC https://doi.org/10.1787/5jxrcmghmk0s-en Volltext |
| spellingShingle | Mickoleit, Arthur Social Media Use by Governments A Policy Primer to Discuss Trends, Identify Policy Opportunities and Guide Decision Makers Governance |
| title | Social Media Use by Governments A Policy Primer to Discuss Trends, Identify Policy Opportunities and Guide Decision Makers |
| title_auth | Social Media Use by Governments A Policy Primer to Discuss Trends, Identify Policy Opportunities and Guide Decision Makers |
| title_exact_search | Social Media Use by Governments A Policy Primer to Discuss Trends, Identify Policy Opportunities and Guide Decision Makers |
| title_full | Social Media Use by Governments A Policy Primer to Discuss Trends, Identify Policy Opportunities and Guide Decision Makers Arthur, Mickoleit |
| title_fullStr | Social Media Use by Governments A Policy Primer to Discuss Trends, Identify Policy Opportunities and Guide Decision Makers Arthur, Mickoleit |
| title_full_unstemmed | Social Media Use by Governments A Policy Primer to Discuss Trends, Identify Policy Opportunities and Guide Decision Makers Arthur, Mickoleit |
| title_short | Social Media Use by Governments |
| title_sort | social media use by governments a policy primer to discuss trends identify policy opportunities and guide decision makers |
| title_sub | A Policy Primer to Discuss Trends, Identify Policy Opportunities and Guide Decision Makers |
| topic | Governance |
| topic_facet | Governance |
| url | https://doi.org/10.1787/5jxrcmghmk0s-en |
| work_keys_str_mv | AT mickoleitarthur socialmediausebygovernmentsapolicyprimertodiscusstrendsidentifypolicyopportunitiesandguidedecisionmakers |