Lessons from National Pensions Communication Campaigns:
The present report focuses on the pre-campaign planning, the design, the delivery, and the monitoring and evaluation of National Pension Communication Campaigns in a range of OECD and non-OECD countries. The research identifies barriers to effective communications and highlights models of good pract...
Gespeichert in:
| 1. Verfasser: | |
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| Weitere Verfasser: | , , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Paris
OECD Publishing
2012
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| Schriftenreihe: | OECD Working Papers on Finance, Insurance and Private Pensions
no.18 |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | The present report focuses on the pre-campaign planning, the design, the delivery, and the monitoring and evaluation of National Pension Communication Campaigns in a range of OECD and non-OECD countries. The research identifies barriers to effective communications and highlights models of good practice in order to help organisers design campaigns that are more effective in terms of impact and more efficient in the way they use resources. In particular, the report argues that the success of campaign organisers will depend on their ability to set realistic and measurable goals that can be delivered in a timely, cost-effective and innovative manner to achieve maximum impact. The report also calls for better evaluation of campaigns and more targeted communication that delivers clearer messages. |
| Beschreibung: | 1 Online-Ressource (64 p.) 21 x 29.7cm. |
| DOI: | 10.1787/5k98xwz5z09v-en |
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| author | Atkinson, Adele |
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| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1787/5k98xwz5z09v-en |
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| illustrated | Not Illustrated |
| indexdate | 2024-11-26T14:56:05Z |
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| language | English |
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| series2 | OECD Working Papers on Finance, Insurance and Private Pensions |
| spelling | Atkinson, Adele VerfasserIn aut Lessons from National Pensions Communication Campaigns Adele, Atkinson ... [et al] = Les enseignements tirés des campagnes d'information nationales sur l'épargne-retraite / Adele, Atkinson ... [et al] Les enseignements tirés des campagnes d'information nationales sur l'épargne-retraite Paris OECD Publishing 2012 1 Online-Ressource (64 p.) 21 x 29.7cm. Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier OECD Working Papers on Finance, Insurance and Private Pensions no.18 The present report focuses on the pre-campaign planning, the design, the delivery, and the monitoring and evaluation of National Pension Communication Campaigns in a range of OECD and non-OECD countries. The research identifies barriers to effective communications and highlights models of good practice in order to help organisers design campaigns that are more effective in terms of impact and more efficient in the way they use resources. In particular, the report argues that the success of campaign organisers will depend on their ability to set realistic and measurable goals that can be delivered in a timely, cost-effective and innovative manner to achieve maximum impact. The report also calls for better evaluation of campaigns and more targeted communication that delivers clearer messages. Finance and Investment Harrison, Debbie MitwirkendeR ctb Messy, Flore-Anne MitwirkendeR ctb Yermo, Juan MitwirkendeR ctb FWS01 ZDB-13-SOC FWS_PDA_SOC https://doi.org/10.1787/5k98xwz5z09v-en Volltext |
| spellingShingle | Atkinson, Adele Lessons from National Pensions Communication Campaigns Finance and Investment |
| title | Lessons from National Pensions Communication Campaigns |
| title_alt | Les enseignements tirés des campagnes d'information nationales sur l'épargne-retraite |
| title_auth | Lessons from National Pensions Communication Campaigns |
| title_exact_search | Lessons from National Pensions Communication Campaigns |
| title_full | Lessons from National Pensions Communication Campaigns Adele, Atkinson ... [et al] = Les enseignements tirés des campagnes d'information nationales sur l'épargne-retraite / Adele, Atkinson ... [et al] |
| title_fullStr | Lessons from National Pensions Communication Campaigns Adele, Atkinson ... [et al] = Les enseignements tirés des campagnes d'information nationales sur l'épargne-retraite / Adele, Atkinson ... [et al] |
| title_full_unstemmed | Lessons from National Pensions Communication Campaigns Adele, Atkinson ... [et al] = Les enseignements tirés des campagnes d'information nationales sur l'épargne-retraite / Adele, Atkinson ... [et al] |
| title_short | Lessons from National Pensions Communication Campaigns |
| title_sort | lessons from national pensions communication campaigns |
| topic | Finance and Investment |
| topic_facet | Finance and Investment |
| url | https://doi.org/10.1787/5k98xwz5z09v-en |
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