Strategic Agility in Marketing: Concepts, Methods, and Organizational Impact
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Wiesbaden
Springer Fachmedien Wiesbaden
2025
Wiesbaden Springer |
| Edition: | 1st ed. 2025 |
| Series: | Future of Business and Finance
|
| Subjects: | |
| Online Access: | DE-B768 DE-634 DE-1043 DE-1102 DE-1046 DE-858 DE-Aug4 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-859 DE-860 DE-1049 DE-861 DE-863 DE-862 DE-523 DE-2070s DE-91 DE-19 DE-703 DE-706 DE-824 DE-739 Volltext |
| Physical Description: | 1 Online-Ressource (XVIII, 227 p. 42 illus) |
| ISBN: | 9783658475109 |
| ISSN: | 2662-2475 |
| DOI: | 10.1007/978-3-658-47510-9 |
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| author | Kröger, Jens Marx, Stefanie |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
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| owner_facet | DE-573 DE-858 DE-863 DE-BY-FWS DE-Aug4 DE-91 DE-BY-TUM DE-703 DE-1049 DE-861 DE-2070s DE-862 DE-BY-FWS DE-19 DE-BY-UBM DE-1043 DE-634 DE-523 DE-898 DE-BY-UBR DE-860 DE-1046 DE-B768 DE-859 DE-1102 DE-824 DE-1051 DE-92 DE-706 DE-M347 DE-739 DE-83 |
| physical | 1 Online-Ressource (XVIII, 227 p. 42 illus) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2025 |
| publishDate | 2025 |
| publishDateSearch | 2025 |
| publishDateSort | 2025 |
| publisher | Springer Fachmedien Wiesbaden Springer |
| record_format | marc |
| series2 | Future of Business and Finance |
| spellingShingle | Kröger, Jens Marx, Stefanie Strategic Agility in Marketing Concepts, Methods, and Organizational Impact Marketing Market Psychology Market Research and Competitive Intelligence Organizational and Strategic Communication Motivation research (Marketing) Marketing research Business intelligence Communication in organizations |
| title | Strategic Agility in Marketing Concepts, Methods, and Organizational Impact |
| title_auth | Strategic Agility in Marketing Concepts, Methods, and Organizational Impact |
| title_exact_search | Strategic Agility in Marketing Concepts, Methods, and Organizational Impact |
| title_full | Strategic Agility in Marketing Concepts, Methods, and Organizational Impact by Jens Kröger, Stefanie Marx |
| title_fullStr | Strategic Agility in Marketing Concepts, Methods, and Organizational Impact by Jens Kröger, Stefanie Marx |
| title_full_unstemmed | Strategic Agility in Marketing Concepts, Methods, and Organizational Impact by Jens Kröger, Stefanie Marx |
| title_short | Strategic Agility in Marketing |
| title_sort | strategic agility in marketing concepts methods and organizational impact |
| title_sub | Concepts, Methods, and Organizational Impact |
| topic | Marketing Market Psychology Market Research and Competitive Intelligence Organizational and Strategic Communication Motivation research (Marketing) Marketing research Business intelligence Communication in organizations |
| topic_facet | Marketing Market Psychology Market Research and Competitive Intelligence Organizational and Strategic Communication Motivation research (Marketing) Marketing research Business intelligence Communication in organizations |
| url | https://doi.org/10.1007/978-3-658-47510-9 |
| work_keys_str_mv | AT krogerjens strategicagilityinmarketingconceptsmethodsandorganizationalimpact AT marxstefanie strategicagilityinmarketingconceptsmethodsandorganizationalimpact |