Strategic Agility in Marketing: Concepts, Methods, and Organizational Impact
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Fachmedien Wiesbaden
2025
Wiesbaden Springer |
| Ausgabe: | 1st ed. 2025 |
| Schriftenreihe: | Future of Business and Finance
|
| Schlagworte: | |
| Online-Zugang: | DE-B768 DE-634 DE-1043 DE-1102 DE-1046 DE-858 DE-Aug4 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-859 DE-860 DE-1049 DE-861 DE-863 DE-862 DE-523 DE-2070s DE-91 DE-19 DE-703 DE-706 DE-824 DE-739 Volltext |
| Beschreibung: | 1 Online-Ressource (XVIII, 227 p. 42 illus) |
| ISBN: | 9783658475109 |
| ISSN: | 2662-2475 |
| DOI: | 10.1007/978-3-658-47510-9 |
Internformat
MARC
| LEADER | 00000nam a2200000zcb4500 | ||
|---|---|---|---|
| 001 | BV050227649 | ||
| 003 | DE-604 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 250401s2025 xx o|||| 00||| eng d | ||
| 020 | |a 9783658475109 |c Online |9 978-3-658-47510-9 | ||
| 024 | 7 | |a 10.1007/978-3-658-47510-9 |2 doi | |
| 035 | |a (ZDB-2-BUM)9783658475109 | ||
| 035 | |a (DE-599)BVBBV050227649 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-573 |a DE-858 |a DE-863 |a DE-Aug4 |a DE-91 |a DE-703 |a DE-1049 |a DE-861 |a DE-2070s |a DE-862 |a DE-19 |a DE-1043 |a DE-634 |a DE-523 |a DE-898 |a DE-860 |a DE-1046 |a DE-B768 |a DE-859 |a DE-1102 |a DE-824 |a DE-1051 |a DE-92 |a DE-706 |a DE-M347 |a DE-739 |a DE-83 | ||
| 082 | 0 | |a 658.8 |2 23 | |
| 084 | |a WIR 000 |2 stub | ||
| 100 | 1 | |a Kröger, Jens |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic Agility in Marketing |b Concepts, Methods, and Organizational Impact |c by Jens Kröger, Stefanie Marx |
| 250 | |a 1st ed. 2025 | ||
| 264 | 1 | |a Wiesbaden |b Springer Fachmedien Wiesbaden |c 2025 | |
| 264 | 1 | |a Wiesbaden |b Springer | |
| 300 | |a 1 Online-Ressource (XVIII, 227 p. 42 illus) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Future of Business and Finance |x 2662-2475 | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Market Psychology | |
| 650 | 4 | |a Market Research and Competitive Intelligence | |
| 650 | 4 | |a Organizational and Strategic Communication | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Motivation research (Marketing) | |
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Business intelligence | |
| 650 | 4 | |a Communication in organizations | |
| 700 | 1 | |a Marx, Stefanie |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-3-658-47509-3 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-3-658-47511-6 |
| 856 | 4 | 0 | |u https://doi.org/10.1007/978-3-658-47510-9 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-2-BUM | ||
| 940 | 1 | |q ZDB-2-BUM_2025 | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035562508 | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-47510-9 |l DE-B768 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-47510-9 |l DE-634 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-47510-9 |l DE-1043 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-47510-9 |l DE-1102 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-47510-9 |l DE-1046 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-47510-9 |l DE-858 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-47510-9 |l DE-Aug4 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-47510-9 |l DE-573 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-47510-9 |l DE-M347 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-47510-9 |l DE-92 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-47510-9 |l DE-1051 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-47510-9 |l DE-898 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-47510-9 |l DE-859 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-47510-9 |l DE-860 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-47510-9 |l DE-1049 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-47510-9 |l DE-861 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-47510-9 |l DE-863 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-47510-9 |l DE-862 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-47510-9 |l DE-523 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-47510-9 |l DE-2070s |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-47510-9 |l DE-91 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-47510-9 |l DE-19 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-47510-9 |l DE-703 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-47510-9 |l DE-706 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-47510-9 |l DE-824 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-47510-9 |l DE-739 |p ZDB-2-BUM |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1828254373357027328 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Kröger, Jens Marx, Stefanie |
| author_facet | Kröger, Jens Marx, Stefanie |
| author_role | aut aut |
| author_sort | Kröger, Jens |
| author_variant | j k jk s m sm |
| building | Verbundindex |
| bvnumber | BV050227649 |
| classification_tum | WIR 000 |
| collection | ZDB-2-BUM |
| ctrlnum | (ZDB-2-BUM)9783658475109 (DE-599)BVBBV050227649 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-658-47510-9 |
| edition | 1st ed. 2025 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000zcb4500</leader><controlfield tag="001">BV050227649</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">250401s2025 xx o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783658475109</subfield><subfield code="c">Online</subfield><subfield code="9">978-3-658-47510-9</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/978-3-658-47510-9</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-2-BUM)9783658475109</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV050227649</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-573</subfield><subfield code="a">DE-858</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-B768</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-1102</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-83</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 000</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kröger, Jens</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Strategic Agility in Marketing</subfield><subfield code="b">Concepts, Methods, and Organizational Impact</subfield><subfield code="c">by Jens Kröger, Stefanie Marx</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st ed. 2025</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Wiesbaden</subfield><subfield code="b">Springer Fachmedien Wiesbaden</subfield><subfield code="c">2025</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Wiesbaden</subfield><subfield code="b">Springer</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XVIII, 227 p. 42 illus)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Future of Business and Finance</subfield><subfield code="x">2662-2475</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Market Psychology</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Market Research and Competitive Intelligence</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Organizational and Strategic Communication</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Motivation research (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business intelligence</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Communication in organizations</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Marx, Stefanie</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-3-658-47509-3</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-3-658-47511-6</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1007/978-3-658-47510-9</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-2-BUM</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-2-BUM_2025</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-035562508</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-47510-9</subfield><subfield code="l">DE-B768</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-47510-9</subfield><subfield code="l">DE-634</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-47510-9</subfield><subfield code="l">DE-1043</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-47510-9</subfield><subfield code="l">DE-1102</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-47510-9</subfield><subfield code="l">DE-1046</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-47510-9</subfield><subfield code="l">DE-858</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-47510-9</subfield><subfield code="l">DE-Aug4</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-47510-9</subfield><subfield code="l">DE-573</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-47510-9</subfield><subfield code="l">DE-M347</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-47510-9</subfield><subfield code="l">DE-92</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-47510-9</subfield><subfield code="l">DE-1051</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-47510-9</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-47510-9</subfield><subfield code="l">DE-859</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-47510-9</subfield><subfield code="l">DE-860</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-47510-9</subfield><subfield code="l">DE-1049</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-47510-9</subfield><subfield code="l">DE-861</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-47510-9</subfield><subfield code="l">DE-863</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-47510-9</subfield><subfield code="l">DE-862</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-47510-9</subfield><subfield code="l">DE-523</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-47510-9</subfield><subfield code="l">DE-2070s</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-47510-9</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-47510-9</subfield><subfield code="l">DE-19</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-47510-9</subfield><subfield code="l">DE-703</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-47510-9</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-47510-9</subfield><subfield code="l">DE-824</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-47510-9</subfield><subfield code="l">DE-739</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV050227649 |
| illustrated | Not Illustrated |
| indexdate | 2025-04-02T04:00:39Z |
| institution | BVB |
| isbn | 9783658475109 |
| issn | 2662-2475 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035562508 |
| open_access_boolean | |
| owner | DE-573 DE-858 DE-863 DE-BY-FWS DE-Aug4 DE-91 DE-BY-TUM DE-703 DE-1049 DE-861 DE-2070s DE-862 DE-BY-FWS DE-19 DE-BY-UBM DE-1043 DE-634 DE-523 DE-898 DE-BY-UBR DE-860 DE-1046 DE-B768 DE-859 DE-1102 DE-824 DE-1051 DE-92 DE-706 DE-M347 DE-739 DE-83 |
| owner_facet | DE-573 DE-858 DE-863 DE-BY-FWS DE-Aug4 DE-91 DE-BY-TUM DE-703 DE-1049 DE-861 DE-2070s DE-862 DE-BY-FWS DE-19 DE-BY-UBM DE-1043 DE-634 DE-523 DE-898 DE-BY-UBR DE-860 DE-1046 DE-B768 DE-859 DE-1102 DE-824 DE-1051 DE-92 DE-706 DE-M347 DE-739 DE-83 |
| physical | 1 Online-Ressource (XVIII, 227 p. 42 illus) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2025 |
| publishDate | 2025 |
| publishDateSearch | 2025 |
| publishDateSort | 2025 |
| publisher | Springer Fachmedien Wiesbaden Springer |
| record_format | marc |
| series2 | Future of Business and Finance |
| spellingShingle | Kröger, Jens Marx, Stefanie Strategic Agility in Marketing Concepts, Methods, and Organizational Impact Marketing Market Psychology Market Research and Competitive Intelligence Organizational and Strategic Communication Motivation research (Marketing) Marketing research Business intelligence Communication in organizations |
| title | Strategic Agility in Marketing Concepts, Methods, and Organizational Impact |
| title_auth | Strategic Agility in Marketing Concepts, Methods, and Organizational Impact |
| title_exact_search | Strategic Agility in Marketing Concepts, Methods, and Organizational Impact |
| title_full | Strategic Agility in Marketing Concepts, Methods, and Organizational Impact by Jens Kröger, Stefanie Marx |
| title_fullStr | Strategic Agility in Marketing Concepts, Methods, and Organizational Impact by Jens Kröger, Stefanie Marx |
| title_full_unstemmed | Strategic Agility in Marketing Concepts, Methods, and Organizational Impact by Jens Kröger, Stefanie Marx |
| title_short | Strategic Agility in Marketing |
| title_sort | strategic agility in marketing concepts methods and organizational impact |
| title_sub | Concepts, Methods, and Organizational Impact |
| topic | Marketing Market Psychology Market Research and Competitive Intelligence Organizational and Strategic Communication Motivation research (Marketing) Marketing research Business intelligence Communication in organizations |
| topic_facet | Marketing Market Psychology Market Research and Competitive Intelligence Organizational and Strategic Communication Motivation research (Marketing) Marketing research Business intelligence Communication in organizations |
| url | https://doi.org/10.1007/978-3-658-47510-9 |
| work_keys_str_mv | AT krogerjens strategicagilityinmarketingconceptsmethodsandorganizationalimpact AT marxstefanie strategicagilityinmarketingconceptsmethodsandorganizationalimpact |