Marke und Mythos:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Berlin, Germany
Springer
[2024]
|
| Schriftenreihe: | Sachbuch
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Auszug Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | XXV, 128 Seiten 24 cm |
| ISBN: | 9783662685822 3662685825 |
Internformat
MARC
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| 653 | |a Wie entstehen Marken | ||
| 653 | |a Was unterscheidet Marken | ||
| 653 | |a Was ist wichtig für die Entstehung | ||
| 653 | |a Market Psychology. | ||
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Datensatz im Suchindex
| _version_ | 1828095868734013441 |
|---|---|
| adam_text |
1
APPLE:
MAGIE
DEVICES
1
LITERATUR
9
2
MCDONALD
'
S:
A
GLORIOUS
NAME
11
LITERATUR
20
3
HUAWEI:
DAS
VERSPRECHEN
CHINAS
23
LITERATUR
32
4
BARACK
OBAMA:
ZURUECK
IN
DIE
ZUKUNFT
35
LITERATUR
46
5
FRIDAYS
FOR
FUTURE:
EIGENTLICHE
AUTHENTIZITAET
49
LITERATUR
58
6
BP:
DIESSEITS
VON
GUT
UND
BOESE
61
LITERATUR
70
7
OPEL:
WER
WIR
SIND
73
LITERATUR
83
8
BEYOND
MEAT:
WAS
WIR
ESSEN
SOLLEN
85
LITERATUR
96
9
BOY
LONDON:
DAS
LOGO
IST
DIE
MARKE
99
LITERATUR
108
XXIV
INHALTSVERZEICHNIS
10
BORED
APES
&
CO:
NFTS
UND
KUNST
ALS
MARKE
LITERATUR
111
123
NACHWORT
127 |
| any_adam_object | 1 |
| author | Waller, Stefan |
| author_GND | (DE-588)1071550667 |
| author_facet | Waller, Stefan |
| author_role | aut |
| author_sort | Waller, Stefan |
| author_variant | s w sw |
| building | Verbundindex |
| bvnumber | BV050225460 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
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| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Not Illustrated |
| indexdate | 2025-03-31T08:01:17Z |
| institution | BVB |
| institution_GND | (DE-588)1065168780 |
| isbn | 9783662685822 3662685825 |
| language | German |
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| owner | DE-12 |
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| physical | XXV, 128 Seiten 24 cm |
| publishDate | 2024 |
| publishDateSearch | 2024 |
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| publisher | Springer |
| record_format | marc |
| series2 | Sachbuch |
| spelling | Waller, Stefan Verfasser (DE-588)1071550667 aut Marke und Mythos Stefan Waller Berlin, Germany Springer [2024] XXV, 128 Seiten 24 cm txt rdacontent n rdamedia nc rdacarrier Sachbuch Motivation research (Marketing). Markenimage (DE-588)4136439-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Marke und Mythos Marken als Lifestyle Wie entstehen Marken Was unterscheidet Marken Was ist wichtig für die Entstehung Market Psychology. Markenimage (DE-588)4136439-9 s Markenpolitik (DE-588)4144679-3 s DE-604 Springer-Verlag GmbH (DE-588)1065168780 pbl Erscheint auch als Online-Ausgabe Waller, Stefan Marke und Mythos 1st ed. 2024 Berlin, Heidelberg : Springer Berlin Heidelberg, Imprint: Springer, 2024 Online-Ressource, XXV, 128 S., online resource. X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=0bc4633846834d5c91b2cf8ff29b1731&prov=M&dok_var=1&dok_ext=htm Inhaltstext X:MVB https://link.springer.com/978-3-662-68582-2 Auszug B:DE-101 application/pdf https://d-nb.info/1309431426/04 Inhaltsverzeichnis DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035560358&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p dnb 20250114 DE-101 https://d-nb.info/provenance/plan#dnb |
| spellingShingle | Waller, Stefan Marke und Mythos Motivation research (Marketing). Markenimage (DE-588)4136439-9 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4136439-9 (DE-588)4144679-3 |
| title | Marke und Mythos |
| title_auth | Marke und Mythos |
| title_exact_search | Marke und Mythos |
| title_full | Marke und Mythos Stefan Waller |
| title_fullStr | Marke und Mythos Stefan Waller |
| title_full_unstemmed | Marke und Mythos Stefan Waller |
| title_short | Marke und Mythos |
| title_sort | marke und mythos |
| topic | Motivation research (Marketing). Markenimage (DE-588)4136439-9 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Motivation research (Marketing). Markenimage Markenpolitik |
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