Consumer behaviour and analytics:
"The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon
Routledge
2024
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | DE-824 Volltext |
| Zusammenfassung: | "The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision-making. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics, and also functions as a supplementary text for other marketing modules. Online resources include PowerPoint slides"-- |
| Beschreibung: | OCLC-licensed vendor bibliographic record |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781003347033 1003347037 9781000982992 1000982998 9781000983036 100098303X |
| DOI: | 10.4324/9781003347033 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV050218311 | ||
| 003 | DE-604 | ||
| 005 | 20250403 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 250326s2024 xx o|||| 00||| eng d | ||
| 020 | |a 9781003347033 |9 978-1-003-34703-3 | ||
| 020 | |a 1003347037 |9 1-003-34703-7 | ||
| 020 | |a 9781000982992 |9 978-1-000-98299-2 | ||
| 020 | |a 1000982998 |9 1-000-98299-8 | ||
| 020 | |a 9781000983036 |9 978-1-000-98303-6 | ||
| 020 | |a 100098303X |9 1-000-98303-X | ||
| 024 | 7 | |a 10.4324/9781003347033 |2 doi | |
| 035 | |a (ZDB-7-TFC)9781003347033 | ||
| 035 | |a (DE-599)BVBBV050218311 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-824 | ||
| 082 | 0 | |a 658.8/342 |2 23//eng/20230829eng | |
| 100 | 1 | |a Smith, Andrew |d 1967 March 27- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Consumer behaviour and analytics |c Andrew Smith |
| 250 | |a Second edition | ||
| 264 | 1 | |a Abingdon, Oxon |b Routledge |c 2024 | |
| 300 | |a 1 Online-Ressource | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a OCLC-licensed vendor bibliographic record | ||
| 520 | |a "The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision-making. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics, and also functions as a supplementary text for other marketing modules. Online resources include PowerPoint slides"-- | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Consumer Behavior |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Decision-Making & Problem Solving |2 bisacsh | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Marketing / Data processing | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9781032388342 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9781032388373 |
| 856 | 4 | 0 | |u https://doi.org/10.4324/9781003347033 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-7-TFC | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035553325 | |
| 966 | e | |u https://doi.org/10.4324/9781003347033 |l DE-824 |p ZDB-7-TFC |q UEI_PDA_TFC2_Kauf |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1828375211738660864 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Smith, Andrew 1967 March 27- |
| author_facet | Smith, Andrew 1967 March 27- |
| author_role | aut |
| author_sort | Smith, Andrew 1967 March 27- |
| author_variant | a s as |
| building | Verbundindex |
| bvnumber | BV050218311 |
| collection | ZDB-7-TFC |
| ctrlnum | (ZDB-7-TFC)9781003347033 (DE-599)BVBBV050218311 |
| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.4324/9781003347033 |
| edition | Second edition |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000zc 4500</leader><controlfield tag="001">BV050218311</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20250403</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">250326s2024 xx o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781003347033</subfield><subfield code="9">978-1-003-34703-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1003347037</subfield><subfield code="9">1-003-34703-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781000982992</subfield><subfield code="9">978-1-000-98299-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1000982998</subfield><subfield code="9">1-000-98299-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781000983036</subfield><subfield code="9">978-1-000-98303-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">100098303X</subfield><subfield code="9">1-000-98303-X</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4324/9781003347033</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-7-TFC)9781003347033</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV050218311</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-824</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/342</subfield><subfield code="2">23//eng/20230829eng</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Smith, Andrew</subfield><subfield code="d">1967 March 27-</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Consumer behaviour and analytics</subfield><subfield code="c">Andrew Smith</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Second edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Abingdon, Oxon</subfield><subfield code="b">Routledge</subfield><subfield code="c">2024</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">OCLC-licensed vendor bibliographic record</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision-making. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics, and also functions as a supplementary text for other marketing modules. Online resources include PowerPoint slides"--</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / General</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Consumer Behavior</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Decision-Making & Problem Solving</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing / Data processing</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9781032388342</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9781032388373</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.4324/9781003347033</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-7-TFC</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-035553325</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4324/9781003347033</subfield><subfield code="l">DE-824</subfield><subfield code="p">ZDB-7-TFC</subfield><subfield code="q">UEI_PDA_TFC2_Kauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV050218311 |
| illustrated | Not Illustrated |
| indexdate | 2025-04-03T10:01:19Z |
| institution | BVB |
| isbn | 9781003347033 1003347037 9781000982992 1000982998 9781000983036 100098303X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035553325 |
| open_access_boolean | |
| owner | DE-824 |
| owner_facet | DE-824 |
| physical | 1 Online-Ressource |
| psigel | ZDB-7-TFC ZDB-7-TFC UEI_PDA_TFC2_Kauf |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Routledge |
| record_format | marc |
| spelling | Smith, Andrew 1967 March 27- Verfasser aut Consumer behaviour and analytics Andrew Smith Second edition Abingdon, Oxon Routledge 2024 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier OCLC-licensed vendor bibliographic record "The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision-making. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics, and also functions as a supplementary text for other marketing modules. Online resources include PowerPoint slides"-- BUSINESS & ECONOMICS / General bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh BUSINESS & ECONOMICS / Decision-Making & Problem Solving bisacsh Consumer behavior Marketing / Data processing Erscheint auch als Druck-Ausgabe 9781032388342 Erscheint auch als Druck-Ausgabe 9781032388373 https://doi.org/10.4324/9781003347033 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Smith, Andrew 1967 March 27- Consumer behaviour and analytics BUSINESS & ECONOMICS / General bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh BUSINESS & ECONOMICS / Decision-Making & Problem Solving bisacsh Consumer behavior Marketing / Data processing |
| title | Consumer behaviour and analytics |
| title_auth | Consumer behaviour and analytics |
| title_exact_search | Consumer behaviour and analytics |
| title_full | Consumer behaviour and analytics Andrew Smith |
| title_fullStr | Consumer behaviour and analytics Andrew Smith |
| title_full_unstemmed | Consumer behaviour and analytics Andrew Smith |
| title_short | Consumer behaviour and analytics |
| title_sort | consumer behaviour and analytics |
| topic | BUSINESS & ECONOMICS / General bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh BUSINESS & ECONOMICS / Decision-Making & Problem Solving bisacsh Consumer behavior Marketing / Data processing |
| topic_facet | BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Consumer Behavior BUSINESS & ECONOMICS / Decision-Making & Problem Solving Consumer behavior Marketing / Data processing |
| url | https://doi.org/10.4324/9781003347033 |
| work_keys_str_mv | AT smithandrew consumerbehaviourandanalytics |