New trends in marketing and consumer science:
This book explores emerging trends and innovative solutions, ultimately serving as a vital resource for academics, researchers, and practitioners seeking to stay ahead of the curve. Bridging the gap between theory and practice, this book empowers readers to not only understand the forces driving cha...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA, USA
IGI Global
[2024]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES)
|
| Schlagworte: | |
| Online-Zugang: | DE-863 DE-862 |
| Zusammenfassung: | This book explores emerging trends and innovative solutions, ultimately serving as a vital resource for academics, researchers, and practitioners seeking to stay ahead of the curve. Bridging the gap between theory and practice, this book empowers readers to not only understand the forces driving change, but also to harness these forces in their respective fields. Join us in unlocking the secrets of tomorrow's marketing landscape and charting a course toward success in the ever-evolving world of consumer science. "This book examines the various emerging trends that marketers are facing, including shifting customer expectations and fragmented media landscapes, as well as the challenge of transforming large amounts of data into actionable knowledge, like the continuous advancement of technology together with different socioeconomic and geopolitical changes. This book presents a collection of researches that discuss and emphasize how the advances in technology expanded the service economy and improved further customer relationships"-- |
| Beschreibung: | Includes bibliographical references and index. - Description based on title screen (IGI Global, viewed 05/17/2024) |
| Beschreibung: | 1 Online-Ressource (xix, 516 Seiten) |
| ISBN: | 9798369327555 |
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| 500 | |a Includes bibliographical references and index. - Description based on title screen (IGI Global, viewed 05/17/2024) | ||
| 520 | 3 | |a This book explores emerging trends and innovative solutions, ultimately serving as a vital resource for academics, researchers, and practitioners seeking to stay ahead of the curve. Bridging the gap between theory and practice, this book empowers readers to not only understand the forces driving change, but also to harness these forces in their respective fields. Join us in unlocking the secrets of tomorrow's marketing landscape and charting a course toward success in the ever-evolving world of consumer science. | |
| 520 | 3 | |a "This book examines the various emerging trends that marketers are facing, including shifting customer expectations and fragmented media landscapes, as well as the challenge of transforming large amounts of data into actionable knowledge, like the continuous advancement of technology together with different socioeconomic and geopolitical changes. This book presents a collection of researches that discuss and emphasize how the advances in technology expanded the service economy and improved further customer relationships"-- | |
| 653 | 0 | |a Consumers / Psychology | |
| 653 | 0 | |a Marketing / Technological innovations | |
| 653 | 0 | |a Artificial intelligence | |
| 653 | 0 | |a Marketing | |
| 653 | 0 | |a Consumer research | |
| 653 | 0 | |a Agile marketing methodologies | |
| 653 | 0 | |a AI and machine learning in marketing | |
| 653 | 0 | |a Augmented reality | |
| 653 | 0 | |a Behavioral economics | |
| 653 | 0 | |a Big data analytics | |
| 653 | 0 | |a Blockchain in marketing | |
| 653 | 0 | |a Content marketing | |
| 653 | 0 | |a Cross-channel marketing | |
| 653 | 0 | |a Customer experience (CX) | |
| 653 | 0 | |a Diversity and inclusiong | |
| 653 | 0 | |a Emotional intelligence in AI | |
| 653 | 0 | |a Geopolitical trends | |
| 653 | 0 | |a Influencer marketing | |
| 653 | 0 | |a Personalization and customer segmentation | |
| 653 | 0 | |a Post-COVID marketing | |
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Datensatz im Suchindex
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| dewey-ones | 658 - General management |
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| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV050189574 |
| illustrated | Not Illustrated |
| indexdate | 2025-03-04T04:01:17Z |
| institution | BVB |
| isbn | 9798369327555 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035525147 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS DE-862 DE-BY-FWS |
| owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS |
| physical | 1 Online-Ressource (xix, 516 Seiten) |
| psigel | ZDB-98-IGB ZDB-95-IGB |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | IGI Global |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) |
| spellingShingle | New trends in marketing and consumer science |
| title | New trends in marketing and consumer science |
| title_auth | New trends in marketing and consumer science |
| title_exact_search | New trends in marketing and consumer science |
| title_full | New trends in marketing and consumer science Theodore K. Tarnanidis (University of Macedonia, Greece), Nikolaos Sklavounos (International Hellenic University, Greece) |
| title_fullStr | New trends in marketing and consumer science Theodore K. Tarnanidis (University of Macedonia, Greece), Nikolaos Sklavounos (International Hellenic University, Greece) |
| title_full_unstemmed | New trends in marketing and consumer science Theodore K. Tarnanidis (University of Macedonia, Greece), Nikolaos Sklavounos (International Hellenic University, Greece) |
| title_short | New trends in marketing and consumer science |
| title_sort | new trends in marketing and consumer science |
| work_keys_str_mv | AT tarnanidistheodore newtrendsinmarketingandconsumerscience AT sklavounosnikolaos newtrendsinmarketingandconsumerscience |