Qualitative research in marketing and management: doing interpretive research projects
This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects.Bringing together concepts of qualitative research from ethnography, digital ethnography, phenomenology, assemblage theory, critical discourse analysis, semiotics,...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2025
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| Ausgabe: | Third edition |
| Schlagworte: | |
| Zusammenfassung: | This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects.Bringing together concepts of qualitative research from ethnography, digital ethnography, phenomenology, assemblage theory, critical discourse analysis, semiotics, literary analysis, practice theory, postmodernism, poststructuralism and other areas, it has a uniquely pragmatic approach. The book bridges the gap between advanced, specialised books on research traditions with more general introductory business research books. The first half of the book considers the practicalities of research and writing a research project, including the craft of academic writing, the critical literature review, the role of the independent research project as part of university courses, suggested projected structures, standards of academic scholarship, and the main techniques for gathering qualitative data. The book’s second half deals with abstract concepts and advanced theory by looking at key theoretical traditions that guide the interpretation of qualitative data. This third edition has been fully updated to include new examples, insights from recent research, and an improved pedagogy for logic and clarity throughout, as well as more graphics, diagrams, chapter summaries and exercises to aid understanding.It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.Online resources include PowerPoint lecture slides |
| Beschreibung: | Auf dem Cover: Support material |
| Beschreibung: | viii, 304 Seiten Diagramme |
| ISBN: | 9781032557809 9781032557816 |
Internformat
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| 500 | |a Auf dem Cover: Support material | ||
| 520 | |a This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects.Bringing together concepts of qualitative research from ethnography, digital ethnography, phenomenology, assemblage theory, critical discourse analysis, semiotics, literary analysis, practice theory, postmodernism, poststructuralism and other areas, it has a uniquely pragmatic approach. The book bridges the gap between advanced, specialised books on research traditions with more general introductory business research books. The first half of the book considers the practicalities of research and writing a research project, including the craft of academic writing, the critical literature review, the role of the independent research project as part of university courses, suggested projected structures, standards of academic scholarship, and the main techniques for gathering qualitative data. The book’s second half deals with abstract concepts and advanced theory by looking at key theoretical traditions that guide the interpretation of qualitative data. This third edition has been fully updated to include new examples, insights from recent research, and an improved pedagogy for logic and clarity throughout, as well as more graphics, diagrams, chapter summaries and exercises to aid understanding.It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.Online resources include PowerPoint lecture slides | ||
| 650 | 4 | |a bicssc / Sales & marketing | |
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Datensatz im Suchindex
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| id | DE-604.BV050186754 |
| illustrated | Not Illustrated |
| indexdate | 2025-04-07T16:00:47Z |
| institution | BVB |
| isbn | 9781032557809 9781032557816 |
| language | English |
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| physical | viii, 304 Seiten Diagramme |
| publishDate | 2025 |
| publishDateSearch | 2025 |
| publishDateSort | 2025 |
| publisher | Routledge |
| record_format | marc |
| spelling | Hackley, Chris Verfasser (DE-588)141768525 aut Qualitative research in marketing and management doing interpretive research projects Chris Hackley Third edition London ; New York Routledge 2025 viii, 304 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Auf dem Cover: Support material This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects.Bringing together concepts of qualitative research from ethnography, digital ethnography, phenomenology, assemblage theory, critical discourse analysis, semiotics, literary analysis, practice theory, postmodernism, poststructuralism and other areas, it has a uniquely pragmatic approach. The book bridges the gap between advanced, specialised books on research traditions with more general introductory business research books. The first half of the book considers the practicalities of research and writing a research project, including the craft of academic writing, the critical literature review, the role of the independent research project as part of university courses, suggested projected structures, standards of academic scholarship, and the main techniques for gathering qualitative data. The book’s second half deals with abstract concepts and advanced theory by looking at key theoretical traditions that guide the interpretation of qualitative data. This third edition has been fully updated to include new examples, insights from recent research, and an improved pedagogy for logic and clarity throughout, as well as more graphics, diagrams, chapter summaries and exercises to aid understanding.It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.Online resources include PowerPoint lecture slides bicssc / Sales & marketing bicssc / Sociology bisacsh / BUSINESS & ECONOMICS / Management bisacsh / BUSINESS & ECONOMICS / Marketing / Research Erscheint auch als Online-Ausgabe 978-1-003-43220-3 |
| spellingShingle | Hackley, Chris Qualitative research in marketing and management doing interpretive research projects bicssc / Sales & marketing bicssc / Sociology bisacsh / BUSINESS & ECONOMICS / Management bisacsh / BUSINESS & ECONOMICS / Marketing / Research |
| title | Qualitative research in marketing and management doing interpretive research projects |
| title_auth | Qualitative research in marketing and management doing interpretive research projects |
| title_exact_search | Qualitative research in marketing and management doing interpretive research projects |
| title_full | Qualitative research in marketing and management doing interpretive research projects Chris Hackley |
| title_fullStr | Qualitative research in marketing and management doing interpretive research projects Chris Hackley |
| title_full_unstemmed | Qualitative research in marketing and management doing interpretive research projects Chris Hackley |
| title_short | Qualitative research in marketing and management |
| title_sort | qualitative research in marketing and management doing interpretive research projects |
| title_sub | doing interpretive research projects |
| topic | bicssc / Sales & marketing bicssc / Sociology bisacsh / BUSINESS & ECONOMICS / Management bisacsh / BUSINESS & ECONOMICS / Marketing / Research |
| topic_facet | bicssc / Sales & marketing bicssc / Sociology bisacsh / BUSINESS & ECONOMICS / Management bisacsh / BUSINESS & ECONOMICS / Marketing / Research |
| work_keys_str_mv | AT hackleychris qualitativeresearchinmarketingandmanagementdoinginterpretiveresearchprojects |