Loyalty management: from loyalty programs to omnichannel customer experiences
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon
Routledge
2025
|
| Ausgabe: | 2nd edition |
| Schlagworte: | |
| Beschreibung: | Description based on online resource; title from digital title page (viewed on November 01, 2019) |
| Beschreibung: | xxii, 37 pages |
| ISBN: | 9781032510354 |
Internformat
MARC
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| 020 | |a 9781032510354 |c pbk |9 978-1-03-251035-4 | ||
| 035 | |a (DE-599)BVBBV050179555 | ||
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| 100 | 1 | |a Ziliani, Cristina |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Loyalty management |b from loyalty programs to omnichannel customer experiences |c Cristina Ziliani and Marco Ieva |
| 250 | |a 2nd edition | ||
| 264 | 1 | |a Abingdon, Oxon |b Routledge |c 2025 | |
| 264 | 4 | |c © 2025 | |
| 300 | |a xxii, 37 pages | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Description based on online resource; title from digital title page (viewed on November 01, 2019) | ||
| 650 | 4 | |a Customer loyalty | |
| 650 | 4 | |a Customer relations | |
| 700 | 1 | |a Ieva, Marco |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-04-029806-0 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035515316 | |
Datensatz im Suchindex
| _version_ | 1824679588180000768 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Ziliani, Cristina Ieva, Marco |
| author_facet | Ziliani, Cristina Ieva, Marco |
| author_role | aut aut |
| author_sort | Ziliani, Cristina |
| author_variant | c z cz m i mi |
| building | Verbundindex |
| bvnumber | BV050179555 |
| ctrlnum | (DE-599)BVBBV050179555 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd edition |
| format | Book |
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| id | DE-604.BV050179555 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-21T15:00:58Z |
| institution | BVB |
| isbn | 9781032510354 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035515316 |
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| physical | xxii, 37 pages |
| publishDate | 2025 |
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| publishDateSort | 2025 |
| publisher | Routledge |
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| spelling | Ziliani, Cristina Verfasser aut Loyalty management from loyalty programs to omnichannel customer experiences Cristina Ziliani and Marco Ieva 2nd edition Abingdon, Oxon Routledge 2025 © 2025 xxii, 37 pages txt rdacontent n rdamedia nc rdacarrier Description based on online resource; title from digital title page (viewed on November 01, 2019) Customer loyalty Customer relations Ieva, Marco aut Erscheint auch als Online-Ausgabe 978-1-04-029806-0 |
| spellingShingle | Ziliani, Cristina Ieva, Marco Loyalty management from loyalty programs to omnichannel customer experiences Customer loyalty Customer relations |
| title | Loyalty management from loyalty programs to omnichannel customer experiences |
| title_auth | Loyalty management from loyalty programs to omnichannel customer experiences |
| title_exact_search | Loyalty management from loyalty programs to omnichannel customer experiences |
| title_full | Loyalty management from loyalty programs to omnichannel customer experiences Cristina Ziliani and Marco Ieva |
| title_fullStr | Loyalty management from loyalty programs to omnichannel customer experiences Cristina Ziliani and Marco Ieva |
| title_full_unstemmed | Loyalty management from loyalty programs to omnichannel customer experiences Cristina Ziliani and Marco Ieva |
| title_short | Loyalty management |
| title_sort | loyalty management from loyalty programs to omnichannel customer experiences |
| title_sub | from loyalty programs to omnichannel customer experiences |
| topic | Customer loyalty Customer relations |
| topic_facet | Customer loyalty Customer relations |
| work_keys_str_mv | AT zilianicristina loyaltymanagementfromloyaltyprogramstoomnichannelcustomerexperiences AT ievamarco loyaltymanagementfromloyaltyprogramstoomnichannelcustomerexperiences |