Entrepreneurship: An African Perspective
Many entrepreneurs starting up their own business have a great idea but they fail because they haven't spent enough time planning how to carry it out. In this book, a team of successful entrepreneurs, business advisors and subject specialists lay out the process of planning and starting your ow...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cape Town
Juta & Company, Limited
2023
|
| Ausgabe: | 2nd ed |
| Online-Zugang: | DE-2070s |
| Zusammenfassung: | Many entrepreneurs starting up their own business have a great idea but they fail because they haven't spent enough time planning how to carry it out. In this book, a team of successful entrepreneurs, business advisors and subject specialists lay out the process of planning and starting your own enterprise, introducing you to the world of entrepreneurship and advising how to grow a business. Drawing on their personal experiences in the different phases of start-up and establishing their businesses they add valuable hands-on information. Entrepreneurship - An African Perspective is a theoretical as well as practical guide to how to develop business ideas to establish a successful enterprise |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (505 Seiten) |
| ISBN: | 9781998962211 |
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| 264 | 4 | |c ©2023 | |
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| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 505 | 8 | |a Front cover -- Title page -- Imprint page -- Contents -- About the authors -- Chapter 1: Entrepreneurship and small, medium and micro enterprises in perspective -- Learning outcomes -- Introduction -- 1.1 Defining entrepreneur and entrepreneurship -- 1.2 The relationship between entrepreneurship, a small business enterprise and small business management -- 1.3 Types of entrepreneurial businesses -- 1.3.1 The formal small business -- 1.3.1.1 The small and micro business sector -- 1.3.2 The formal medium business -- 1.4 Corporate entrepreneurship or intrapreneurship -- 1.4.1 Franchisors and franchisees -- 1.5 Key success factors of entrepreneurs -- 1.5.1 The skills, expertise and aptitudes of an entrepreneur -- 1.5.2 The important personal characteristics of entrepreneurs -- 1.5.2.1 Perseverance -- 1.5.2.2 Commitment to the business -- 1.5.2.3 Involvement in the business -- 1.5.2.4 Willingness to take risks -- 1.5.2.5 Sound human relations -- 1.5.2.6 Creativity and innovative ability -- 1.5.2.7 Positive attitude and approach -- 1.5.3 The important functional management skills of entrepreneurs -- 1.5.3.1 Planning a business before it is established -- 1.5.3.2 General management skills and the use of advisers -- 1.5.3.3 Customer service -- 1.5.3.4 Knowledge of competitors -- 1.5.3.5 Market orientation -- 1.5.3.6 The importance of quality products or services -- 1.5.3.7 Accounting for your own purposes -- 1.5.3.8 Insight into expenditure, income, profit and loss -- 1.5.3.9 The ability to use income wisely -- 1.6 Dealing with external factors that affect the business -- 1.7 Summary -- Self-evaluation questions -- References and further reading -- Legislation -- Chapter 2: Basic business concepts and the business environment -- Learning outcomes -- Introduction -- 2.1 The relationship between a business and an establishment | |
| 505 | 8 | |a 2.2 Classification of a business and the establishment in the economy -- 2.2.1 The branch of industry and the production branch -- 2.2.2 The different sectors in which a business can operate -- 2.2.3 The industrial column -- 2.3 The business environment -- 2.3.1 The micro environment -- 2.3.1.1 The mission statement and objectives of the business -- 2.3.1.2 The functions of the business -- 2.3.1.3 The production factors of the business -- 2.3.1.4 The influence of management on the micro environment -- 2.3.2 The market environment -- 2.3.2.1 The market -- 2.3.2.2 The competition -- 2.3.2.3 The suppliers of resources and services -- 2.3.3 The macro environment -- 2.3.3.1 Economic environment (economic conditions) -- 2.3.3.2 Social environment -- 2.3.3.3 Technological environment -- 2.3.3.4 Physical environment -- 2.3.3.5 Political and statutory environment -- 2.3.3.6 International environment -- 2.4 Summary -- Self-evaluation questions -- References and further reading -- Legislation -- Chapter 3: The identification and development of business ideas -- Learning outcomes -- Introduction -- 3.1 Setting up a business -- 3.2 Cultivating an entrepreneur's creative attitude -- 3.2.1 What is creativity? -- 3.2.2 Am I creative? -- 3.2.3 Team creativity -- 3.2.3.1 Design thinking -- 3.2.3.2 Storyboarding -- 3.2.3.3 SCAMPER -- 3.2.3.4 Six Thinking Hats -- 3.3 Generating business ideas -- 3.3.1 The generation of ideas from the entrepreneur's skills, expertise and aptitude -- 3.3.2 Generating ideas from common needs -- 3.3.3 Generating ideas from existing problems -- 3.3.4 Generating ideas from everyday activities -- 3.3.5 Generating ideas from other sources -- 3.4 Developing and evaluating business ideas -- 3.4.1 The development of your business ideas -- 3.4.2 Feasibility of your business ideas -- 3.5 Summary -- Self-evaluation questions | |
| 505 | 8 | |a References and further reading -- Chapter 4: The viability of a business idea -- Learning outcomes -- Introduction -- 4.1 Viability study -- 4.2 Market research -- 4.3 Needs analysis and characteristics of customers -- 4.4 The business form -- 4.4.1 Types of business forms -- 4.4.1.1 Sole trader or sole proprietor -- 4.4.1.2 Partnership -- 4.4.1.3 Company -- 4.4.2 Legal considerations -- 4.4.2.1 Companies Act -- 4.4.2.2 Consumer Protection Act -- 4.4.3 Practical checklist when starting a business -- 4.5 The mission statement and objectives of the business -- 4.5.1 Mission statement -- 4.5.2 Objectives -- 4.6 Market analysis -- 4.6.1 Calculating the total potential market -- Step 1: Market segmentation -- Step 2: Evaluation and the target-market decision -- Step 3: Market positioning -- 4.6.2 Calculating the size of the market -- 4.6.3 Determine the target market -- 4.6.4 Calculating the expected market share -- 4.7 Calculating income -- 4.7.1 Calculating the cost price of the product -- 4.7.1.1 Variable and fixed costs -- 4.7.1.2 Direct and indirect costs -- 4.7.1.3 Calculating the total costs per unit of the product -- 4.7.2 Calculating the selling price -- 4.8 Calculating the expected net profit -- 4.9 Calculating the break-even point -- 4.9.1 Ways to lower the break-even volume -- 4.9.2 The aim is profit -- 4.10 Cash planning: The cash budget (cash forecast) -- 4.10.1 The purpose of cash budgeting -- 4.10.2 Consistent budgets -- 4.10.3 Analysing the cash budget -- 4.11 Summary -- Self-evaluation questions -- References and further reading -- Legislation -- Chapter 5: The business plan -- Learning outcomes -- Introduction -- 5.1 The purpose and principles of the business plan -- 5.1.1 A blueprint and roadmap for the business -- 5.1.2 A flexible document -- 5.1.3 A plan developed by the entrepreneur -- 5.2 The users of the business plan | |
| 505 | 8 | |a 5.3 The business model -- 5.3.1 Value creation -- 5.3.1.1 The value proposition -- 5.3.1.2 Target customers -- 5.3.1.3 Channels -- 5.3.1.4 Customer service -- 5.3.1.5 Income model -- 5.3.2 Efficiency -- 5.3.2.1 External parties -- 5.3.2.2 Operational activities -- 5.3.2.3 Resources -- 5.3.2.4 Costing -- 5.4 The business plan -- 5.5 Technological assistance in drafting the business plan -- 5.6 The structure of the business plan -- 5.7 Guidelines for writing a business plan -- 5.8 Writing a business plan -- 5.8.1 Cover page -- 5.8.2 Confidentiality agreement -- 5.8.3 Table of contents -- 5.8.4 Executive summary -- 5.8.5 Business description -- 5.8.6 Marketing plan -- 5.8.7 Location -- 5.8.8 Management -- 5.8.9 Financial plan -- 5.8.10 Critical risks -- 5.8.11 Appendices -- 5.9 Summary -- Self-evaluation questions -- References and further reading -- Appendix A -- Confidentiality agreement -- Table of contents -- 1. Executive summary -- 2. Business description -- 2.1 General description of the business -- 2.2 Industry background -- 2.3 Primary business goals -- 2.4 Uniqueness of the product/service -- 3. Marketing plan -- 3.1 Market research and analysis -- 3.2 Target market -- 3.3 Market size and market share -- 3.4 Competition -- 3.5 Marketing strategy -- Product strategy -- 3.6 Pricing strategy -- 3.7 Promotion strategy -- 3.8 Distribution strategy -- 4. Location -- 5. Management plan -- 5.1 Organisational structure -- 5.2 Human resources plan -- Ownership structure -- 6. Financial plan -- 7. Critical risks -- Chapter 6: Financing the capital requirements of a small business -- Learning outcomes -- Introduction -- 6.1 Sources of finance -- 6.1.1 Own capital (equity) -- 6.1.2 Outside capital (foreign, borrowed, external capital) -- 6.2 Forms and sources of finance -- 6.2.1 Permanent finance and its sources -- 6.2.2 Long-term finance and its sources | |
| 505 | 8 | |a 6.2.3 Medium-term finance and its sources -- 6.2.4 Short-term finance and its sources -- 6.3 Choosing sources and forms of finance -- 6.3.1 Matching life expectancy of assets and the length of time that credit/finance is available for -- 6.3.2 Availability and accessibility issues -- 6.3.3 Costs associated with a specific source -- 6.3.4 Independence versus dependence and control -- 6.3.5 Freedom of application of finance -- 6.3.6 The positive and negative effects of financial leverage -- 6.3.7 Considerations of liquidity and profitability -- 6.3.8 Taxation considerations -- 6.3.9 Building long-term relationships -- 6.4 Typical problems in obtaining finance -- 6.4.1 When own capital's contribution is too small -- 6.4.2 Lack of experience in financial management -- 6.4.3 Lack of financial expertise in small business -- 6.4.4 Too much emphasis on collateral by suppliers of finance -- 6.4.5 Lack of planning -- 6.4.6 Creditworthiness -- 6.5 Summary -- Self-evaluation questions -- Chapter 7: The break-even analysis -- Learning outcomes -- Introduction -- 7.1 Critical aspects of starting a business -- 7.2 The break-even point -- 7.2.1 Using the break-even formula -- 7.2.1.1 Verifying your answer -- 7.3 Other financial management concepts -- 7.3.1 Overheads -- 7.3.2 Direct costs -- 7.3.3 Marginal income -- 7.3.3.1 Marginal income percentage (gross profit percentage) -- 7.3.3.2 Verifying your answer -- 7.4 Calculating the break-even point in terms of monetary sales volume -- 7.5 Using a graph to explain the break-even point -- 7.5.1 Indirect costs -- 7.5.2 Direct costs -- 7.5.3 The complete graphical break-even point -- 7.6 Advantages and disadvantages of the break-even analysis -- 7.7 Changes to the three critical factors -- 7.7.1 If the selling price per unit changes -- 7.7.2 If indirect costs change -- 7.7.3 If the direct costs per unit change | |
| 505 | 8 | |a 7.8 The business intent is to continuously make a profit! | |
| 520 | |a Many entrepreneurs starting up their own business have a great idea but they fail because they haven't spent enough time planning how to carry it out. In this book, a team of successful entrepreneurs, business advisors and subject specialists lay out the process of planning and starting your own enterprise, introducing you to the world of entrepreneurship and advising how to grow a business. Drawing on their personal experiences in the different phases of start-up and establishing their businesses they add valuable hands-on information. Entrepreneurship - An African Perspective is a theoretical as well as practical guide to how to develop business ideas to establish a successful enterprise | ||
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Nieuwenhuizen, C. |t Entrepreneurship |d Cape Town : Juta & Company, Limited,c2023 |z 9781998962204 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035509892 | |
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Datensatz im Suchindex
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| adam_text | |
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| author | Nieuwenhuizen, C. |
| author_facet | Nieuwenhuizen, C. |
| author_role | aut |
| author_sort | Nieuwenhuizen, C. |
| author_variant | c n cn |
| building | Verbundindex |
| bvnumber | BV050174012 |
| contents | Front cover -- Title page -- Imprint page -- Contents -- About the authors -- Chapter 1: Entrepreneurship and small, medium and micro enterprises in perspective -- Learning outcomes -- Introduction -- 1.1 Defining entrepreneur and entrepreneurship -- 1.2 The relationship between entrepreneurship, a small business enterprise and small business management -- 1.3 Types of entrepreneurial businesses -- 1.3.1 The formal small business -- 1.3.1.1 The small and micro business sector -- 1.3.2 The formal medium business -- 1.4 Corporate entrepreneurship or intrapreneurship -- 1.4.1 Franchisors and franchisees -- 1.5 Key success factors of entrepreneurs -- 1.5.1 The skills, expertise and aptitudes of an entrepreneur -- 1.5.2 The important personal characteristics of entrepreneurs -- 1.5.2.1 Perseverance -- 1.5.2.2 Commitment to the business -- 1.5.2.3 Involvement in the business -- 1.5.2.4 Willingness to take risks -- 1.5.2.5 Sound human relations -- 1.5.2.6 Creativity and innovative ability -- 1.5.2.7 Positive attitude and approach -- 1.5.3 The important functional management skills of entrepreneurs -- 1.5.3.1 Planning a business before it is established -- 1.5.3.2 General management skills and the use of advisers -- 1.5.3.3 Customer service -- 1.5.3.4 Knowledge of competitors -- 1.5.3.5 Market orientation -- 1.5.3.6 The importance of quality products or services -- 1.5.3.7 Accounting for your own purposes -- 1.5.3.8 Insight into expenditure, income, profit and loss -- 1.5.3.9 The ability to use income wisely -- 1.6 Dealing with external factors that affect the business -- 1.7 Summary -- Self-evaluation questions -- References and further reading -- Legislation -- Chapter 2: Basic business concepts and the business environment -- Learning outcomes -- Introduction -- 2.1 The relationship between a business and an establishment 2.2 Classification of a business and the establishment in the economy -- 2.2.1 The branch of industry and the production branch -- 2.2.2 The different sectors in which a business can operate -- 2.2.3 The industrial column -- 2.3 The business environment -- 2.3.1 The micro environment -- 2.3.1.1 The mission statement and objectives of the business -- 2.3.1.2 The functions of the business -- 2.3.1.3 The production factors of the business -- 2.3.1.4 The influence of management on the micro environment -- 2.3.2 The market environment -- 2.3.2.1 The market -- 2.3.2.2 The competition -- 2.3.2.3 The suppliers of resources and services -- 2.3.3 The macro environment -- 2.3.3.1 Economic environment (economic conditions) -- 2.3.3.2 Social environment -- 2.3.3.3 Technological environment -- 2.3.3.4 Physical environment -- 2.3.3.5 Political and statutory environment -- 2.3.3.6 International environment -- 2.4 Summary -- Self-evaluation questions -- References and further reading -- Legislation -- Chapter 3: The identification and development of business ideas -- Learning outcomes -- Introduction -- 3.1 Setting up a business -- 3.2 Cultivating an entrepreneur's creative attitude -- 3.2.1 What is creativity? -- 3.2.2 Am I creative? -- 3.2.3 Team creativity -- 3.2.3.1 Design thinking -- 3.2.3.2 Storyboarding -- 3.2.3.3 SCAMPER -- 3.2.3.4 Six Thinking Hats -- 3.3 Generating business ideas -- 3.3.1 The generation of ideas from the entrepreneur's skills, expertise and aptitude -- 3.3.2 Generating ideas from common needs -- 3.3.3 Generating ideas from existing problems -- 3.3.4 Generating ideas from everyday activities -- 3.3.5 Generating ideas from other sources -- 3.4 Developing and evaluating business ideas -- 3.4.1 The development of your business ideas -- 3.4.2 Feasibility of your business ideas -- 3.5 Summary -- Self-evaluation questions References and further reading -- Chapter 4: The viability of a business idea -- Learning outcomes -- Introduction -- 4.1 Viability study -- 4.2 Market research -- 4.3 Needs analysis and characteristics of customers -- 4.4 The business form -- 4.4.1 Types of business forms -- 4.4.1.1 Sole trader or sole proprietor -- 4.4.1.2 Partnership -- 4.4.1.3 Company -- 4.4.2 Legal considerations -- 4.4.2.1 Companies Act -- 4.4.2.2 Consumer Protection Act -- 4.4.3 Practical checklist when starting a business -- 4.5 The mission statement and objectives of the business -- 4.5.1 Mission statement -- 4.5.2 Objectives -- 4.6 Market analysis -- 4.6.1 Calculating the total potential market -- Step 1: Market segmentation -- Step 2: Evaluation and the target-market decision -- Step 3: Market positioning -- 4.6.2 Calculating the size of the market -- 4.6.3 Determine the target market -- 4.6.4 Calculating the expected market share -- 4.7 Calculating income -- 4.7.1 Calculating the cost price of the product -- 4.7.1.1 Variable and fixed costs -- 4.7.1.2 Direct and indirect costs -- 4.7.1.3 Calculating the total costs per unit of the product -- 4.7.2 Calculating the selling price -- 4.8 Calculating the expected net profit -- 4.9 Calculating the break-even point -- 4.9.1 Ways to lower the break-even volume -- 4.9.2 The aim is profit -- 4.10 Cash planning: The cash budget (cash forecast) -- 4.10.1 The purpose of cash budgeting -- 4.10.2 Consistent budgets -- 4.10.3 Analysing the cash budget -- 4.11 Summary -- Self-evaluation questions -- References and further reading -- Legislation -- Chapter 5: The business plan -- Learning outcomes -- Introduction -- 5.1 The purpose and principles of the business plan -- 5.1.1 A blueprint and roadmap for the business -- 5.1.2 A flexible document -- 5.1.3 A plan developed by the entrepreneur -- 5.2 The users of the business plan 5.3 The business model -- 5.3.1 Value creation -- 5.3.1.1 The value proposition -- 5.3.1.2 Target customers -- 5.3.1.3 Channels -- 5.3.1.4 Customer service -- 5.3.1.5 Income model -- 5.3.2 Efficiency -- 5.3.2.1 External parties -- 5.3.2.2 Operational activities -- 5.3.2.3 Resources -- 5.3.2.4 Costing -- 5.4 The business plan -- 5.5 Technological assistance in drafting the business plan -- 5.6 The structure of the business plan -- 5.7 Guidelines for writing a business plan -- 5.8 Writing a business plan -- 5.8.1 Cover page -- 5.8.2 Confidentiality agreement -- 5.8.3 Table of contents -- 5.8.4 Executive summary -- 5.8.5 Business description -- 5.8.6 Marketing plan -- 5.8.7 Location -- 5.8.8 Management -- 5.8.9 Financial plan -- 5.8.10 Critical risks -- 5.8.11 Appendices -- 5.9 Summary -- Self-evaluation questions -- References and further reading -- Appendix A -- Confidentiality agreement -- Table of contents -- 1. Executive summary -- 2. Business description -- 2.1 General description of the business -- 2.2 Industry background -- 2.3 Primary business goals -- 2.4 Uniqueness of the product/service -- 3. Marketing plan -- 3.1 Market research and analysis -- 3.2 Target market -- 3.3 Market size and market share -- 3.4 Competition -- 3.5 Marketing strategy -- Product strategy -- 3.6 Pricing strategy -- 3.7 Promotion strategy -- 3.8 Distribution strategy -- 4. Location -- 5. Management plan -- 5.1 Organisational structure -- 5.2 Human resources plan -- Ownership structure -- 6. Financial plan -- 7. Critical risks -- Chapter 6: Financing the capital requirements of a small business -- Learning outcomes -- Introduction -- 6.1 Sources of finance -- 6.1.1 Own capital (equity) -- 6.1.2 Outside capital (foreign, borrowed, external capital) -- 6.2 Forms and sources of finance -- 6.2.1 Permanent finance and its sources -- 6.2.2 Long-term finance and its sources 6.2.3 Medium-term finance and its sources -- 6.2.4 Short-term finance and its sources -- 6.3 Choosing sources and forms of finance -- 6.3.1 Matching life expectancy of assets and the length of time that credit/finance is available for -- 6.3.2 Availability and accessibility issues -- 6.3.3 Costs associated with a specific source -- 6.3.4 Independence versus dependence and control -- 6.3.5 Freedom of application of finance -- 6.3.6 The positive and negative effects of financial leverage -- 6.3.7 Considerations of liquidity and profitability -- 6.3.8 Taxation considerations -- 6.3.9 Building long-term relationships -- 6.4 Typical problems in obtaining finance -- 6.4.1 When own capital's contribution is too small -- 6.4.2 Lack of experience in financial management -- 6.4.3 Lack of financial expertise in small business -- 6.4.4 Too much emphasis on collateral by suppliers of finance -- 6.4.5 Lack of planning -- 6.4.6 Creditworthiness -- 6.5 Summary -- Self-evaluation questions -- Chapter 7: The break-even analysis -- Learning outcomes -- Introduction -- 7.1 Critical aspects of starting a business -- 7.2 The break-even point -- 7.2.1 Using the break-even formula -- 7.2.1.1 Verifying your answer -- 7.3 Other financial management concepts -- 7.3.1 Overheads -- 7.3.2 Direct costs -- 7.3.3 Marginal income -- 7.3.3.1 Marginal income percentage (gross profit percentage) -- 7.3.3.2 Verifying your answer -- 7.4 Calculating the break-even point in terms of monetary sales volume -- 7.5 Using a graph to explain the break-even point -- 7.5.1 Indirect costs -- 7.5.2 Direct costs -- 7.5.3 The complete graphical break-even point -- 7.6 Advantages and disadvantages of the break-even analysis -- 7.7 Changes to the three critical factors -- 7.7.1 If the selling price per unit changes -- 7.7.2 If indirect costs change -- 7.7.3 If the direct costs per unit change 7.8 The business intent is to continuously make a profit! |
| ctrlnum | (ZDB-30-PQE)EBC30967936 (ZDB-30-PAD)EBC30967936 (ZDB-89-EBL)EBL30967936 (OCoLC)1411310274 (DE-599)BVBBV050174012 |
| edition | 2nd ed |
| format | Electronic eBook |
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1.5.3.4 Knowledge of competitors -- 1.5.3.5 Market orientation -- 1.5.3.6 The importance of quality products or services -- 1.5.3.7 Accounting for your own purposes -- 1.5.3.8 Insight into expenditure, income, profit and loss -- 1.5.3.9 The ability to use income wisely -- 1.6 Dealing with external factors that affect the business -- 1.7 Summary -- Self-evaluation questions -- References and further reading -- Legislation -- Chapter 2: Basic business concepts and the business environment -- Learning outcomes -- Introduction -- 2.1 The relationship between a business and an establishment</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">2.2 Classification of a business and the establishment in the economy -- 2.2.1 The branch of industry and the production branch -- 2.2.2 The different sectors in which a business can operate -- 2.2.3 The industrial column -- 2.3 The business environment -- 2.3.1 The micro environment -- 2.3.1.1 The mission statement and objectives of the business -- 2.3.1.2 The functions of the business -- 2.3.1.3 The production factors of the business -- 2.3.1.4 The influence of management on the micro environment -- 2.3.2 The market environment -- 2.3.2.1 The market -- 2.3.2.2 The competition -- 2.3.2.3 The suppliers of resources and services -- 2.3.3 The macro environment -- 2.3.3.1 Economic environment (economic conditions) -- 2.3.3.2 Social environment -- 2.3.3.3 Technological environment -- 2.3.3.4 Physical environment -- 2.3.3.5 Political and statutory environment -- 2.3.3.6 International environment -- 2.4 Summary -- Self-evaluation questions -- References and further reading -- Legislation -- Chapter 3: The identification and development of business ideas -- Learning outcomes -- Introduction -- 3.1 Setting up a business -- 3.2 Cultivating an entrepreneur's creative attitude -- 3.2.1 What is creativity? -- 3.2.2 Am I creative? -- 3.2.3 Team creativity -- 3.2.3.1 Design thinking -- 3.2.3.2 Storyboarding -- 3.2.3.3 SCAMPER -- 3.2.3.4 Six Thinking Hats -- 3.3 Generating business ideas -- 3.3.1 The generation of ideas from the entrepreneur's skills, expertise and aptitude -- 3.3.2 Generating ideas from common needs -- 3.3.3 Generating ideas from existing problems -- 3.3.4 Generating ideas from everyday activities -- 3.3.5 Generating ideas from other sources -- 3.4 Developing and evaluating business ideas -- 3.4.1 The development of your business ideas -- 3.4.2 Feasibility of your business ideas -- 3.5 Summary -- Self-evaluation questions</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">References and further reading -- Chapter 4: The viability of a business idea -- Learning outcomes -- Introduction -- 4.1 Viability study -- 4.2 Market research -- 4.3 Needs analysis and characteristics of customers -- 4.4 The business form -- 4.4.1 Types of business forms -- 4.4.1.1 Sole trader or sole proprietor -- 4.4.1.2 Partnership -- 4.4.1.3 Company -- 4.4.2 Legal considerations -- 4.4.2.1 Companies Act -- 4.4.2.2 Consumer Protection Act -- 4.4.3 Practical checklist when starting a business -- 4.5 The mission statement and objectives of the business -- 4.5.1 Mission statement -- 4.5.2 Objectives -- 4.6 Market analysis -- 4.6.1 Calculating the total potential market -- Step 1: Market segmentation -- Step 2: Evaluation and the target-market decision -- Step 3: Market positioning -- 4.6.2 Calculating the size of the market -- 4.6.3 Determine the target market -- 4.6.4 Calculating the expected market share -- 4.7 Calculating income -- 4.7.1 Calculating the cost price of the product -- 4.7.1.1 Variable and fixed costs -- 4.7.1.2 Direct and indirect costs -- 4.7.1.3 Calculating the total costs per unit of the product -- 4.7.2 Calculating the selling price -- 4.8 Calculating the expected net profit -- 4.9 Calculating the break-even point -- 4.9.1 Ways to lower the break-even volume -- 4.9.2 The aim is profit -- 4.10 Cash planning: The cash budget (cash forecast) -- 4.10.1 The purpose of cash budgeting -- 4.10.2 Consistent budgets -- 4.10.3 Analysing the cash budget -- 4.11 Summary -- Self-evaluation questions -- References and further reading -- Legislation -- Chapter 5: The business plan -- Learning outcomes -- Introduction -- 5.1 The purpose and principles of the business plan -- 5.1.1 A blueprint and roadmap for the business -- 5.1.2 A flexible document -- 5.1.3 A plan developed by the entrepreneur -- 5.2 The users of the business plan</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">5.3 The business model -- 5.3.1 Value creation -- 5.3.1.1 The value proposition -- 5.3.1.2 Target customers -- 5.3.1.3 Channels -- 5.3.1.4 Customer service -- 5.3.1.5 Income model -- 5.3.2 Efficiency -- 5.3.2.1 External parties -- 5.3.2.2 Operational activities -- 5.3.2.3 Resources -- 5.3.2.4 Costing -- 5.4 The business plan -- 5.5 Technological assistance in drafting the business plan -- 5.6 The structure of the business plan -- 5.7 Guidelines for writing a business plan -- 5.8 Writing a business plan -- 5.8.1 Cover page -- 5.8.2 Confidentiality agreement -- 5.8.3 Table of contents -- 5.8.4 Executive summary -- 5.8.5 Business description -- 5.8.6 Marketing plan -- 5.8.7 Location -- 5.8.8 Management -- 5.8.9 Financial plan -- 5.8.10 Critical risks -- 5.8.11 Appendices -- 5.9 Summary -- Self-evaluation questions -- References and further reading -- Appendix A -- Confidentiality agreement -- Table of contents -- 1. Executive summary -- 2. Business description -- 2.1 General description of the business -- 2.2 Industry background -- 2.3 Primary business goals -- 2.4 Uniqueness of the product/service -- 3. Marketing plan -- 3.1 Market research and analysis -- 3.2 Target market -- 3.3 Market size and market share -- 3.4 Competition -- 3.5 Marketing strategy -- Product strategy -- 3.6 Pricing strategy -- 3.7 Promotion strategy -- 3.8 Distribution strategy -- 4. Location -- 5. Management plan -- 5.1 Organisational structure -- 5.2 Human resources plan -- Ownership structure -- 6. Financial plan -- 7. Critical risks -- Chapter 6: Financing the capital requirements of a small business -- Learning outcomes -- Introduction -- 6.1 Sources of finance -- 6.1.1 Own capital (equity) -- 6.1.2 Outside capital (foreign, borrowed, external capital) -- 6.2 Forms and sources of finance -- 6.2.1 Permanent finance and its sources -- 6.2.2 Long-term finance and its sources</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">6.2.3 Medium-term finance and its sources -- 6.2.4 Short-term finance and its sources -- 6.3 Choosing sources and forms of finance -- 6.3.1 Matching life expectancy of assets and the length of time that credit/finance is available for -- 6.3.2 Availability and accessibility issues -- 6.3.3 Costs associated with a specific source -- 6.3.4 Independence versus dependence and control -- 6.3.5 Freedom of application of finance -- 6.3.6 The positive and negative effects of financial leverage -- 6.3.7 Considerations of liquidity and profitability -- 6.3.8 Taxation considerations -- 6.3.9 Building long-term relationships -- 6.4 Typical problems in obtaining finance -- 6.4.1 When own capital's contribution is too small -- 6.4.2 Lack of experience in financial management -- 6.4.3 Lack of financial expertise in small business -- 6.4.4 Too much emphasis on collateral by suppliers of finance -- 6.4.5 Lack of planning -- 6.4.6 Creditworthiness -- 6.5 Summary -- Self-evaluation questions -- Chapter 7: The break-even analysis -- Learning outcomes -- Introduction -- 7.1 Critical aspects of starting a business -- 7.2 The break-even point -- 7.2.1 Using the break-even formula -- 7.2.1.1 Verifying your answer -- 7.3 Other financial management concepts -- 7.3.1 Overheads -- 7.3.2 Direct costs -- 7.3.3 Marginal income -- 7.3.3.1 Marginal income percentage (gross profit percentage) -- 7.3.3.2 Verifying your answer -- 7.4 Calculating the break-even point in terms of monetary sales volume -- 7.5 Using a graph to explain the break-even point -- 7.5.1 Indirect costs -- 7.5.2 Direct costs -- 7.5.3 The complete graphical break-even point -- 7.6 Advantages and disadvantages of the break-even analysis -- 7.7 Changes to the three critical factors -- 7.7.1 If the selling price per unit changes -- 7.7.2 If indirect costs change -- 7.7.3 If the direct costs per unit change</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">7.8 The business intent is to continuously make a profit!</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Many entrepreneurs starting up their own business have a great idea but they fail because they haven't spent enough time planning how to carry it out. In this book, a team of successful entrepreneurs, business advisors and subject specialists lay out the process of planning and starting your own enterprise, introducing you to the world of entrepreneurship and advising how to grow a business. Drawing on their personal experiences in the different phases of start-up and establishing their businesses they add valuable hands-on information. Entrepreneurship - An African Perspective is a theoretical as well as practical guide to how to develop business ideas to establish a successful enterprise</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Nieuwenhuizen, C.</subfield><subfield code="t">Entrepreneurship</subfield><subfield code="d">Cape Town : Juta & Company, Limited,c2023</subfield><subfield code="z">9781998962204</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-035509892</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=30967936</subfield><subfield code="l">DE-2070s</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">HWR_PDA_PQE</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV050174012 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-19T17:44:41Z |
| institution | BVB |
| isbn | 9781998962211 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035509892 |
| oclc_num | 1411310274 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 Online-Ressource (505 Seiten) |
| psigel | ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Juta & Company, Limited |
| record_format | marc |
| spelling | Nieuwenhuizen, C. Verfasser aut Entrepreneurship An African Perspective 2nd ed Cape Town Juta & Company, Limited 2023 ©2023 1 Online-Ressource (505 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Front cover -- Title page -- Imprint page -- Contents -- About the authors -- Chapter 1: Entrepreneurship and small, medium and micro enterprises in perspective -- Learning outcomes -- Introduction -- 1.1 Defining entrepreneur and entrepreneurship -- 1.2 The relationship between entrepreneurship, a small business enterprise and small business management -- 1.3 Types of entrepreneurial businesses -- 1.3.1 The formal small business -- 1.3.1.1 The small and micro business sector -- 1.3.2 The formal medium business -- 1.4 Corporate entrepreneurship or intrapreneurship -- 1.4.1 Franchisors and franchisees -- 1.5 Key success factors of entrepreneurs -- 1.5.1 The skills, expertise and aptitudes of an entrepreneur -- 1.5.2 The important personal characteristics of entrepreneurs -- 1.5.2.1 Perseverance -- 1.5.2.2 Commitment to the business -- 1.5.2.3 Involvement in the business -- 1.5.2.4 Willingness to take risks -- 1.5.2.5 Sound human relations -- 1.5.2.6 Creativity and innovative ability -- 1.5.2.7 Positive attitude and approach -- 1.5.3 The important functional management skills of entrepreneurs -- 1.5.3.1 Planning a business before it is established -- 1.5.3.2 General management skills and the use of advisers -- 1.5.3.3 Customer service -- 1.5.3.4 Knowledge of competitors -- 1.5.3.5 Market orientation -- 1.5.3.6 The importance of quality products or services -- 1.5.3.7 Accounting for your own purposes -- 1.5.3.8 Insight into expenditure, income, profit and loss -- 1.5.3.9 The ability to use income wisely -- 1.6 Dealing with external factors that affect the business -- 1.7 Summary -- Self-evaluation questions -- References and further reading -- Legislation -- Chapter 2: Basic business concepts and the business environment -- Learning outcomes -- Introduction -- 2.1 The relationship between a business and an establishment 2.2 Classification of a business and the establishment in the economy -- 2.2.1 The branch of industry and the production branch -- 2.2.2 The different sectors in which a business can operate -- 2.2.3 The industrial column -- 2.3 The business environment -- 2.3.1 The micro environment -- 2.3.1.1 The mission statement and objectives of the business -- 2.3.1.2 The functions of the business -- 2.3.1.3 The production factors of the business -- 2.3.1.4 The influence of management on the micro environment -- 2.3.2 The market environment -- 2.3.2.1 The market -- 2.3.2.2 The competition -- 2.3.2.3 The suppliers of resources and services -- 2.3.3 The macro environment -- 2.3.3.1 Economic environment (economic conditions) -- 2.3.3.2 Social environment -- 2.3.3.3 Technological environment -- 2.3.3.4 Physical environment -- 2.3.3.5 Political and statutory environment -- 2.3.3.6 International environment -- 2.4 Summary -- Self-evaluation questions -- References and further reading -- Legislation -- Chapter 3: The identification and development of business ideas -- Learning outcomes -- Introduction -- 3.1 Setting up a business -- 3.2 Cultivating an entrepreneur's creative attitude -- 3.2.1 What is creativity? -- 3.2.2 Am I creative? -- 3.2.3 Team creativity -- 3.2.3.1 Design thinking -- 3.2.3.2 Storyboarding -- 3.2.3.3 SCAMPER -- 3.2.3.4 Six Thinking Hats -- 3.3 Generating business ideas -- 3.3.1 The generation of ideas from the entrepreneur's skills, expertise and aptitude -- 3.3.2 Generating ideas from common needs -- 3.3.3 Generating ideas from existing problems -- 3.3.4 Generating ideas from everyday activities -- 3.3.5 Generating ideas from other sources -- 3.4 Developing and evaluating business ideas -- 3.4.1 The development of your business ideas -- 3.4.2 Feasibility of your business ideas -- 3.5 Summary -- Self-evaluation questions References and further reading -- Chapter 4: The viability of a business idea -- Learning outcomes -- Introduction -- 4.1 Viability study -- 4.2 Market research -- 4.3 Needs analysis and characteristics of customers -- 4.4 The business form -- 4.4.1 Types of business forms -- 4.4.1.1 Sole trader or sole proprietor -- 4.4.1.2 Partnership -- 4.4.1.3 Company -- 4.4.2 Legal considerations -- 4.4.2.1 Companies Act -- 4.4.2.2 Consumer Protection Act -- 4.4.3 Practical checklist when starting a business -- 4.5 The mission statement and objectives of the business -- 4.5.1 Mission statement -- 4.5.2 Objectives -- 4.6 Market analysis -- 4.6.1 Calculating the total potential market -- Step 1: Market segmentation -- Step 2: Evaluation and the target-market decision -- Step 3: Market positioning -- 4.6.2 Calculating the size of the market -- 4.6.3 Determine the target market -- 4.6.4 Calculating the expected market share -- 4.7 Calculating income -- 4.7.1 Calculating the cost price of the product -- 4.7.1.1 Variable and fixed costs -- 4.7.1.2 Direct and indirect costs -- 4.7.1.3 Calculating the total costs per unit of the product -- 4.7.2 Calculating the selling price -- 4.8 Calculating the expected net profit -- 4.9 Calculating the break-even point -- 4.9.1 Ways to lower the break-even volume -- 4.9.2 The aim is profit -- 4.10 Cash planning: The cash budget (cash forecast) -- 4.10.1 The purpose of cash budgeting -- 4.10.2 Consistent budgets -- 4.10.3 Analysing the cash budget -- 4.11 Summary -- Self-evaluation questions -- References and further reading -- Legislation -- Chapter 5: The business plan -- Learning outcomes -- Introduction -- 5.1 The purpose and principles of the business plan -- 5.1.1 A blueprint and roadmap for the business -- 5.1.2 A flexible document -- 5.1.3 A plan developed by the entrepreneur -- 5.2 The users of the business plan 5.3 The business model -- 5.3.1 Value creation -- 5.3.1.1 The value proposition -- 5.3.1.2 Target customers -- 5.3.1.3 Channels -- 5.3.1.4 Customer service -- 5.3.1.5 Income model -- 5.3.2 Efficiency -- 5.3.2.1 External parties -- 5.3.2.2 Operational activities -- 5.3.2.3 Resources -- 5.3.2.4 Costing -- 5.4 The business plan -- 5.5 Technological assistance in drafting the business plan -- 5.6 The structure of the business plan -- 5.7 Guidelines for writing a business plan -- 5.8 Writing a business plan -- 5.8.1 Cover page -- 5.8.2 Confidentiality agreement -- 5.8.3 Table of contents -- 5.8.4 Executive summary -- 5.8.5 Business description -- 5.8.6 Marketing plan -- 5.8.7 Location -- 5.8.8 Management -- 5.8.9 Financial plan -- 5.8.10 Critical risks -- 5.8.11 Appendices -- 5.9 Summary -- Self-evaluation questions -- References and further reading -- Appendix A -- Confidentiality agreement -- Table of contents -- 1. Executive summary -- 2. Business description -- 2.1 General description of the business -- 2.2 Industry background -- 2.3 Primary business goals -- 2.4 Uniqueness of the product/service -- 3. Marketing plan -- 3.1 Market research and analysis -- 3.2 Target market -- 3.3 Market size and market share -- 3.4 Competition -- 3.5 Marketing strategy -- Product strategy -- 3.6 Pricing strategy -- 3.7 Promotion strategy -- 3.8 Distribution strategy -- 4. Location -- 5. Management plan -- 5.1 Organisational structure -- 5.2 Human resources plan -- Ownership structure -- 6. Financial plan -- 7. Critical risks -- Chapter 6: Financing the capital requirements of a small business -- Learning outcomes -- Introduction -- 6.1 Sources of finance -- 6.1.1 Own capital (equity) -- 6.1.2 Outside capital (foreign, borrowed, external capital) -- 6.2 Forms and sources of finance -- 6.2.1 Permanent finance and its sources -- 6.2.2 Long-term finance and its sources 6.2.3 Medium-term finance and its sources -- 6.2.4 Short-term finance and its sources -- 6.3 Choosing sources and forms of finance -- 6.3.1 Matching life expectancy of assets and the length of time that credit/finance is available for -- 6.3.2 Availability and accessibility issues -- 6.3.3 Costs associated with a specific source -- 6.3.4 Independence versus dependence and control -- 6.3.5 Freedom of application of finance -- 6.3.6 The positive and negative effects of financial leverage -- 6.3.7 Considerations of liquidity and profitability -- 6.3.8 Taxation considerations -- 6.3.9 Building long-term relationships -- 6.4 Typical problems in obtaining finance -- 6.4.1 When own capital's contribution is too small -- 6.4.2 Lack of experience in financial management -- 6.4.3 Lack of financial expertise in small business -- 6.4.4 Too much emphasis on collateral by suppliers of finance -- 6.4.5 Lack of planning -- 6.4.6 Creditworthiness -- 6.5 Summary -- Self-evaluation questions -- Chapter 7: The break-even analysis -- Learning outcomes -- Introduction -- 7.1 Critical aspects of starting a business -- 7.2 The break-even point -- 7.2.1 Using the break-even formula -- 7.2.1.1 Verifying your answer -- 7.3 Other financial management concepts -- 7.3.1 Overheads -- 7.3.2 Direct costs -- 7.3.3 Marginal income -- 7.3.3.1 Marginal income percentage (gross profit percentage) -- 7.3.3.2 Verifying your answer -- 7.4 Calculating the break-even point in terms of monetary sales volume -- 7.5 Using a graph to explain the break-even point -- 7.5.1 Indirect costs -- 7.5.2 Direct costs -- 7.5.3 The complete graphical break-even point -- 7.6 Advantages and disadvantages of the break-even analysis -- 7.7 Changes to the three critical factors -- 7.7.1 If the selling price per unit changes -- 7.7.2 If indirect costs change -- 7.7.3 If the direct costs per unit change 7.8 The business intent is to continuously make a profit! Many entrepreneurs starting up their own business have a great idea but they fail because they haven't spent enough time planning how to carry it out. In this book, a team of successful entrepreneurs, business advisors and subject specialists lay out the process of planning and starting your own enterprise, introducing you to the world of entrepreneurship and advising how to grow a business. Drawing on their personal experiences in the different phases of start-up and establishing their businesses they add valuable hands-on information. Entrepreneurship - An African Perspective is a theoretical as well as practical guide to how to develop business ideas to establish a successful enterprise Erscheint auch als Druck-Ausgabe Nieuwenhuizen, C. Entrepreneurship Cape Town : Juta & Company, Limited,c2023 9781998962204 |
| spellingShingle | Nieuwenhuizen, C. Entrepreneurship An African Perspective Front cover -- Title page -- Imprint page -- Contents -- About the authors -- Chapter 1: Entrepreneurship and small, medium and micro enterprises in perspective -- Learning outcomes -- Introduction -- 1.1 Defining entrepreneur and entrepreneurship -- 1.2 The relationship between entrepreneurship, a small business enterprise and small business management -- 1.3 Types of entrepreneurial businesses -- 1.3.1 The formal small business -- 1.3.1.1 The small and micro business sector -- 1.3.2 The formal medium business -- 1.4 Corporate entrepreneurship or intrapreneurship -- 1.4.1 Franchisors and franchisees -- 1.5 Key success factors of entrepreneurs -- 1.5.1 The skills, expertise and aptitudes of an entrepreneur -- 1.5.2 The important personal characteristics of entrepreneurs -- 1.5.2.1 Perseverance -- 1.5.2.2 Commitment to the business -- 1.5.2.3 Involvement in the business -- 1.5.2.4 Willingness to take risks -- 1.5.2.5 Sound human relations -- 1.5.2.6 Creativity and innovative ability -- 1.5.2.7 Positive attitude and approach -- 1.5.3 The important functional management skills of entrepreneurs -- 1.5.3.1 Planning a business before it is established -- 1.5.3.2 General management skills and the use of advisers -- 1.5.3.3 Customer service -- 1.5.3.4 Knowledge of competitors -- 1.5.3.5 Market orientation -- 1.5.3.6 The importance of quality products or services -- 1.5.3.7 Accounting for your own purposes -- 1.5.3.8 Insight into expenditure, income, profit and loss -- 1.5.3.9 The ability to use income wisely -- 1.6 Dealing with external factors that affect the business -- 1.7 Summary -- Self-evaluation questions -- References and further reading -- Legislation -- Chapter 2: Basic business concepts and the business environment -- Learning outcomes -- Introduction -- 2.1 The relationship between a business and an establishment 2.2 Classification of a business and the establishment in the economy -- 2.2.1 The branch of industry and the production branch -- 2.2.2 The different sectors in which a business can operate -- 2.2.3 The industrial column -- 2.3 The business environment -- 2.3.1 The micro environment -- 2.3.1.1 The mission statement and objectives of the business -- 2.3.1.2 The functions of the business -- 2.3.1.3 The production factors of the business -- 2.3.1.4 The influence of management on the micro environment -- 2.3.2 The market environment -- 2.3.2.1 The market -- 2.3.2.2 The competition -- 2.3.2.3 The suppliers of resources and services -- 2.3.3 The macro environment -- 2.3.3.1 Economic environment (economic conditions) -- 2.3.3.2 Social environment -- 2.3.3.3 Technological environment -- 2.3.3.4 Physical environment -- 2.3.3.5 Political and statutory environment -- 2.3.3.6 International environment -- 2.4 Summary -- Self-evaluation questions -- References and further reading -- Legislation -- Chapter 3: The identification and development of business ideas -- Learning outcomes -- Introduction -- 3.1 Setting up a business -- 3.2 Cultivating an entrepreneur's creative attitude -- 3.2.1 What is creativity? -- 3.2.2 Am I creative? -- 3.2.3 Team creativity -- 3.2.3.1 Design thinking -- 3.2.3.2 Storyboarding -- 3.2.3.3 SCAMPER -- 3.2.3.4 Six Thinking Hats -- 3.3 Generating business ideas -- 3.3.1 The generation of ideas from the entrepreneur's skills, expertise and aptitude -- 3.3.2 Generating ideas from common needs -- 3.3.3 Generating ideas from existing problems -- 3.3.4 Generating ideas from everyday activities -- 3.3.5 Generating ideas from other sources -- 3.4 Developing and evaluating business ideas -- 3.4.1 The development of your business ideas -- 3.4.2 Feasibility of your business ideas -- 3.5 Summary -- Self-evaluation questions References and further reading -- Chapter 4: The viability of a business idea -- Learning outcomes -- Introduction -- 4.1 Viability study -- 4.2 Market research -- 4.3 Needs analysis and characteristics of customers -- 4.4 The business form -- 4.4.1 Types of business forms -- 4.4.1.1 Sole trader or sole proprietor -- 4.4.1.2 Partnership -- 4.4.1.3 Company -- 4.4.2 Legal considerations -- 4.4.2.1 Companies Act -- 4.4.2.2 Consumer Protection Act -- 4.4.3 Practical checklist when starting a business -- 4.5 The mission statement and objectives of the business -- 4.5.1 Mission statement -- 4.5.2 Objectives -- 4.6 Market analysis -- 4.6.1 Calculating the total potential market -- Step 1: Market segmentation -- Step 2: Evaluation and the target-market decision -- Step 3: Market positioning -- 4.6.2 Calculating the size of the market -- 4.6.3 Determine the target market -- 4.6.4 Calculating the expected market share -- 4.7 Calculating income -- 4.7.1 Calculating the cost price of the product -- 4.7.1.1 Variable and fixed costs -- 4.7.1.2 Direct and indirect costs -- 4.7.1.3 Calculating the total costs per unit of the product -- 4.7.2 Calculating the selling price -- 4.8 Calculating the expected net profit -- 4.9 Calculating the break-even point -- 4.9.1 Ways to lower the break-even volume -- 4.9.2 The aim is profit -- 4.10 Cash planning: The cash budget (cash forecast) -- 4.10.1 The purpose of cash budgeting -- 4.10.2 Consistent budgets -- 4.10.3 Analysing the cash budget -- 4.11 Summary -- Self-evaluation questions -- References and further reading -- Legislation -- Chapter 5: The business plan -- Learning outcomes -- Introduction -- 5.1 The purpose and principles of the business plan -- 5.1.1 A blueprint and roadmap for the business -- 5.1.2 A flexible document -- 5.1.3 A plan developed by the entrepreneur -- 5.2 The users of the business plan 5.3 The business model -- 5.3.1 Value creation -- 5.3.1.1 The value proposition -- 5.3.1.2 Target customers -- 5.3.1.3 Channels -- 5.3.1.4 Customer service -- 5.3.1.5 Income model -- 5.3.2 Efficiency -- 5.3.2.1 External parties -- 5.3.2.2 Operational activities -- 5.3.2.3 Resources -- 5.3.2.4 Costing -- 5.4 The business plan -- 5.5 Technological assistance in drafting the business plan -- 5.6 The structure of the business plan -- 5.7 Guidelines for writing a business plan -- 5.8 Writing a business plan -- 5.8.1 Cover page -- 5.8.2 Confidentiality agreement -- 5.8.3 Table of contents -- 5.8.4 Executive summary -- 5.8.5 Business description -- 5.8.6 Marketing plan -- 5.8.7 Location -- 5.8.8 Management -- 5.8.9 Financial plan -- 5.8.10 Critical risks -- 5.8.11 Appendices -- 5.9 Summary -- Self-evaluation questions -- References and further reading -- Appendix A -- Confidentiality agreement -- Table of contents -- 1. Executive summary -- 2. Business description -- 2.1 General description of the business -- 2.2 Industry background -- 2.3 Primary business goals -- 2.4 Uniqueness of the product/service -- 3. Marketing plan -- 3.1 Market research and analysis -- 3.2 Target market -- 3.3 Market size and market share -- 3.4 Competition -- 3.5 Marketing strategy -- Product strategy -- 3.6 Pricing strategy -- 3.7 Promotion strategy -- 3.8 Distribution strategy -- 4. Location -- 5. Management plan -- 5.1 Organisational structure -- 5.2 Human resources plan -- Ownership structure -- 6. Financial plan -- 7. Critical risks -- Chapter 6: Financing the capital requirements of a small business -- Learning outcomes -- Introduction -- 6.1 Sources of finance -- 6.1.1 Own capital (equity) -- 6.1.2 Outside capital (foreign, borrowed, external capital) -- 6.2 Forms and sources of finance -- 6.2.1 Permanent finance and its sources -- 6.2.2 Long-term finance and its sources 6.2.3 Medium-term finance and its sources -- 6.2.4 Short-term finance and its sources -- 6.3 Choosing sources and forms of finance -- 6.3.1 Matching life expectancy of assets and the length of time that credit/finance is available for -- 6.3.2 Availability and accessibility issues -- 6.3.3 Costs associated with a specific source -- 6.3.4 Independence versus dependence and control -- 6.3.5 Freedom of application of finance -- 6.3.6 The positive and negative effects of financial leverage -- 6.3.7 Considerations of liquidity and profitability -- 6.3.8 Taxation considerations -- 6.3.9 Building long-term relationships -- 6.4 Typical problems in obtaining finance -- 6.4.1 When own capital's contribution is too small -- 6.4.2 Lack of experience in financial management -- 6.4.3 Lack of financial expertise in small business -- 6.4.4 Too much emphasis on collateral by suppliers of finance -- 6.4.5 Lack of planning -- 6.4.6 Creditworthiness -- 6.5 Summary -- Self-evaluation questions -- Chapter 7: The break-even analysis -- Learning outcomes -- Introduction -- 7.1 Critical aspects of starting a business -- 7.2 The break-even point -- 7.2.1 Using the break-even formula -- 7.2.1.1 Verifying your answer -- 7.3 Other financial management concepts -- 7.3.1 Overheads -- 7.3.2 Direct costs -- 7.3.3 Marginal income -- 7.3.3.1 Marginal income percentage (gross profit percentage) -- 7.3.3.2 Verifying your answer -- 7.4 Calculating the break-even point in terms of monetary sales volume -- 7.5 Using a graph to explain the break-even point -- 7.5.1 Indirect costs -- 7.5.2 Direct costs -- 7.5.3 The complete graphical break-even point -- 7.6 Advantages and disadvantages of the break-even analysis -- 7.7 Changes to the three critical factors -- 7.7.1 If the selling price per unit changes -- 7.7.2 If indirect costs change -- 7.7.3 If the direct costs per unit change 7.8 The business intent is to continuously make a profit! |
| title | Entrepreneurship An African Perspective |
| title_auth | Entrepreneurship An African Perspective |
| title_exact_search | Entrepreneurship An African Perspective |
| title_full | Entrepreneurship An African Perspective |
| title_fullStr | Entrepreneurship An African Perspective |
| title_full_unstemmed | Entrepreneurship An African Perspective |
| title_short | Entrepreneurship |
| title_sort | entrepreneurship an african perspective |
| title_sub | An African Perspective |
| work_keys_str_mv | AT nieuwenhuizenc entrepreneurshipanafricanperspective |