What makes one sentence easy to read and another a slog that demands rereading? Where do you put information you want readers to recall? What about details you need to reveal but want readers to forget? Drawing on cognitive neuroscience, psychology, and psycholinguistics, this book provides a practi...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Douglas, J. Yellowlees 1962- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Cambridge ; New York, NY Cambridge University Press 2025
Schlagworte:	English language / Rhetoric English language / Composition and exercises Rhetoric and psychology Reading, Psychology of
Online-Zugang:	DE-12 DE-473 Volltext
Zusammenfassung:	What makes one sentence easy to read and another a slog that demands rereading? Where do you put information you want readers to recall? What about details you need to reveal but want readers to forget? Drawing on cognitive neuroscience, psychology, and psycholinguistics, this book provides a practical guide on how to write for your reader. Its chapters introduce the five 'Cs' of writing - clarity, continuity, coherence, concision, and cadence - and demonstrate how to use these features to bring your writing to life. This science-based guide also shows you how to improve your writing while also making the writing process speedier and more efficient. Brimming with examples, this humorous, surprisingly irreverent book provides writers with the tools they need to master everything from an email to a research project. If you believe good writers are simply born that way, Writing for the Reader's Brain will change your mind - and, quite possibly, your life
Beschreibung:	Title from publisher's bibliographic system (viewed on 13 Dec 2024)
Beschreibung:	1 Online-Ressource (286 Seiten)
ISBN:	9781009221818
DOI:	10.1017/9781009221818