Cross-Cultural Perspectives on Luxury Marketing:
As luxury brands become commonplace, businesses must incorporate more sustainable practices to handle the brands continuous growth. To achieve short-term financial goals, luxury brands employ mass marketing techniques that result in the creation of ""masstige"" (mass prestige) br...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hershey
IGI Global
2024
|
| Zusammenfassung: | As luxury brands become commonplace, businesses must incorporate more sustainable practices to handle the brands continuous growth. To achieve short-term financial goals, luxury brands employ mass marketing techniques that result in the creation of ""masstige"" (mass prestige) brands. Sustainable luxury marketing through a cross-cultural perspective requires tailored marketing strategies for luxury brands that emphasize the exclusivity and high quality of thei |
| Beschreibung: | Description based upon print version of record |
| ISBN: | 9798369375358 |
Internformat
MARC
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| 500 | |a Description based upon print version of record | ||
| 505 | 8 | |a Title Page -- Copyright Page -- Editorial Advisory Board -- Table of Contents -- Detailed Table of Contents -- Preface -- Acknowledgment -- Chapter 1: Exploring Motivations for Pre-Loved Luxury Handbag Purchases -- Chapter 2: Factors Influencing Buying Behaviour for Green Cosmetic Products -- Chapter 3: Understanding Cross-Cultural Marketing Dynamics -- Chapter 4: Identifying Masstige Marketing Trends Through an Extensive Bibliographic Review Using R Analytics -- Chapter 5: Influence of an "Indian Aesthetic" vs. "East Asian Aesthetic" on Buying Behaviour | |
| 505 | 8 | |a Chapter 6: Industry Evolution, Current Trends, and Future Perspectives -- Chapter 7: Preliminary Analysis of the Relationship Between Brand and Customer Loyalty -- Chapter 8: Luxury Fashion Consumption and Branding in the Affluent Market -- Chapter 9: Crafting Tomorrow's Elegance Through the Evolution of Luxury Marketing in a Digital World -- Chapter 10: A Holistic Perspective -- Chapter 11: Luxury Brands in a Dynamic Global Market -- Chapter 12: Is It a Dilemma? -- Chapter 13: Navigating Cultural Nuances and Masstige Challenges -- Chapter 14: Evolution and Challenges in the Luxury Sector | |
| 505 | 8 | |a Compilation of References -- About the Contributors -- Index | |
| 520 | 3 | |a As luxury brands become commonplace, businesses must incorporate more sustainable practices to handle the brands continuous growth. To achieve short-term financial goals, luxury brands employ mass marketing techniques that result in the creation of ""masstige"" (mass prestige) brands. Sustainable luxury marketing through a cross-cultural perspective requires tailored marketing strategies for luxury brands that emphasize the exclusivity and high quality of thei | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 9798369375389 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035489217 | |
Datensatz im Suchindex
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| author | Tarnanidis, Theodore K. |
| author_facet | Tarnanidis, Theodore K. |
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| author_sort | Tarnanidis, Theodore K. |
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| contents | Title Page -- Copyright Page -- Editorial Advisory Board -- Table of Contents -- Detailed Table of Contents -- Preface -- Acknowledgment -- Chapter 1: Exploring Motivations for Pre-Loved Luxury Handbag Purchases -- Chapter 2: Factors Influencing Buying Behaviour for Green Cosmetic Products -- Chapter 3: Understanding Cross-Cultural Marketing Dynamics -- Chapter 4: Identifying Masstige Marketing Trends Through an Extensive Bibliographic Review Using R Analytics -- Chapter 5: Influence of an "Indian Aesthetic" vs. "East Asian Aesthetic" on Buying Behaviour Chapter 6: Industry Evolution, Current Trends, and Future Perspectives -- Chapter 7: Preliminary Analysis of the Relationship Between Brand and Customer Loyalty -- Chapter 8: Luxury Fashion Consumption and Branding in the Affluent Market -- Chapter 9: Crafting Tomorrow's Elegance Through the Evolution of Luxury Marketing in a Digital World -- Chapter 10: A Holistic Perspective -- Chapter 11: Luxury Brands in a Dynamic Global Market -- Chapter 12: Is It a Dilemma? -- Chapter 13: Navigating Cultural Nuances and Masstige Challenges -- Chapter 14: Evolution and Challenges in the Luxury Sector Compilation of References -- About the Contributors -- Index |
| ctrlnum | (DE-599)BVBBV050152941 |
| format | Book |
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| spelling | Tarnanidis, Theodore K. Verfasser aut Cross-Cultural Perspectives on Luxury Marketing Hershey IGI Global 2024 txt rdacontent n rdamedia nc rdacarrier Description based upon print version of record Title Page -- Copyright Page -- Editorial Advisory Board -- Table of Contents -- Detailed Table of Contents -- Preface -- Acknowledgment -- Chapter 1: Exploring Motivations for Pre-Loved Luxury Handbag Purchases -- Chapter 2: Factors Influencing Buying Behaviour for Green Cosmetic Products -- Chapter 3: Understanding Cross-Cultural Marketing Dynamics -- Chapter 4: Identifying Masstige Marketing Trends Through an Extensive Bibliographic Review Using R Analytics -- Chapter 5: Influence of an "Indian Aesthetic" vs. "East Asian Aesthetic" on Buying Behaviour Chapter 6: Industry Evolution, Current Trends, and Future Perspectives -- Chapter 7: Preliminary Analysis of the Relationship Between Brand and Customer Loyalty -- Chapter 8: Luxury Fashion Consumption and Branding in the Affluent Market -- Chapter 9: Crafting Tomorrow's Elegance Through the Evolution of Luxury Marketing in a Digital World -- Chapter 10: A Holistic Perspective -- Chapter 11: Luxury Brands in a Dynamic Global Market -- Chapter 12: Is It a Dilemma? -- Chapter 13: Navigating Cultural Nuances and Masstige Challenges -- Chapter 14: Evolution and Challenges in the Luxury Sector Compilation of References -- About the Contributors -- Index As luxury brands become commonplace, businesses must incorporate more sustainable practices to handle the brands continuous growth. To achieve short-term financial goals, luxury brands employ mass marketing techniques that result in the creation of ""masstige"" (mass prestige) brands. Sustainable luxury marketing through a cross-cultural perspective requires tailored marketing strategies for luxury brands that emphasize the exclusivity and high quality of thei Erscheint auch als Online-Ausgabe 9798369375389 |
| spellingShingle | Tarnanidis, Theodore K. Cross-Cultural Perspectives on Luxury Marketing Title Page -- Copyright Page -- Editorial Advisory Board -- Table of Contents -- Detailed Table of Contents -- Preface -- Acknowledgment -- Chapter 1: Exploring Motivations for Pre-Loved Luxury Handbag Purchases -- Chapter 2: Factors Influencing Buying Behaviour for Green Cosmetic Products -- Chapter 3: Understanding Cross-Cultural Marketing Dynamics -- Chapter 4: Identifying Masstige Marketing Trends Through an Extensive Bibliographic Review Using R Analytics -- Chapter 5: Influence of an "Indian Aesthetic" vs. "East Asian Aesthetic" on Buying Behaviour Chapter 6: Industry Evolution, Current Trends, and Future Perspectives -- Chapter 7: Preliminary Analysis of the Relationship Between Brand and Customer Loyalty -- Chapter 8: Luxury Fashion Consumption and Branding in the Affluent Market -- Chapter 9: Crafting Tomorrow's Elegance Through the Evolution of Luxury Marketing in a Digital World -- Chapter 10: A Holistic Perspective -- Chapter 11: Luxury Brands in a Dynamic Global Market -- Chapter 12: Is It a Dilemma? -- Chapter 13: Navigating Cultural Nuances and Masstige Challenges -- Chapter 14: Evolution and Challenges in the Luxury Sector Compilation of References -- About the Contributors -- Index |
| title | Cross-Cultural Perspectives on Luxury Marketing |
| title_auth | Cross-Cultural Perspectives on Luxury Marketing |
| title_exact_search | Cross-Cultural Perspectives on Luxury Marketing |
| title_full | Cross-Cultural Perspectives on Luxury Marketing |
| title_fullStr | Cross-Cultural Perspectives on Luxury Marketing |
| title_full_unstemmed | Cross-Cultural Perspectives on Luxury Marketing |
| title_short | Cross-Cultural Perspectives on Luxury Marketing |
| title_sort | cross cultural perspectives on luxury marketing |
| work_keys_str_mv | AT tarnanidistheodorek crossculturalperspectivesonluxurymarketing |