Loyalty Programs and the Currency Effect: A Comprehensive Guide to Realizing the Power of Points
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer Nature Switzerland
2025
Cham Palgrave Macmillan |
| Ausgabe: | 1st ed. 2025 |
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XXXIII, 206 p. 5 illus., 2 illus. in color) |
| ISBN: | 9783031788499 |
| DOI: | 10.1007/978-3-031-78849-9 |
Internformat
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Datensatz im Suchindex
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| author | de Boer, Evert Chin, Xiao Yao |
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| discipline | Wirtschaftswissenschaften |
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| physical | 1 Online-Ressource (XXXIII, 206 p. 5 illus., 2 illus. in color) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2025 |
| publishDate | 2025 |
| publishDateSearch | 2025 |
| publishDateSort | 2025 |
| publisher | Springer Nature Switzerland Palgrave Macmillan |
| record_format | marc |
| spelling | de Boer, Evert Verfasser aut Loyalty Programs and the Currency Effect A Comprehensive Guide to Realizing the Power of Points by Evert de Boer, Xiao Yao Chin 1st ed. 2025 Cham Springer Nature Switzerland 2025 Cham Palgrave Macmillan 1 Online-Ressource (XXXIII, 206 p. 5 illus., 2 illus. in color) txt rdacontent c rdamedia cr rdacarrier Business Strategy and Leadership Customer Relationship Management Strategic planning Leadership Customer relations / Management Chin, Xiao Yao aut Erscheint auch als Druck-Ausgabe 978-3-031-78848-2 Erscheint auch als Druck-Ausgabe 978-3-031-78850-5 Erscheint auch als Druck-Ausgabe 978-3-031-78851-2 https://doi.org/10.1007/978-3-031-78849-9 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | de Boer, Evert Chin, Xiao Yao Loyalty Programs and the Currency Effect A Comprehensive Guide to Realizing the Power of Points Business Strategy and Leadership Customer Relationship Management Strategic planning Leadership Customer relations / Management |
| title | Loyalty Programs and the Currency Effect A Comprehensive Guide to Realizing the Power of Points |
| title_auth | Loyalty Programs and the Currency Effect A Comprehensive Guide to Realizing the Power of Points |
| title_exact_search | Loyalty Programs and the Currency Effect A Comprehensive Guide to Realizing the Power of Points |
| title_full | Loyalty Programs and the Currency Effect A Comprehensive Guide to Realizing the Power of Points by Evert de Boer, Xiao Yao Chin |
| title_fullStr | Loyalty Programs and the Currency Effect A Comprehensive Guide to Realizing the Power of Points by Evert de Boer, Xiao Yao Chin |
| title_full_unstemmed | Loyalty Programs and the Currency Effect A Comprehensive Guide to Realizing the Power of Points by Evert de Boer, Xiao Yao Chin |
| title_short | Loyalty Programs and the Currency Effect |
| title_sort | loyalty programs and the currency effect a comprehensive guide to realizing the power of points |
| title_sub | A Comprehensive Guide to Realizing the Power of Points |
| topic | Business Strategy and Leadership Customer Relationship Management Strategic planning Leadership Customer relations / Management |
| topic_facet | Business Strategy and Leadership Customer Relationship Management Strategic planning Leadership Customer relations / Management |
| url | https://doi.org/10.1007/978-3-031-78849-9 |
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