From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer Nature Switzerland
2024
Cham Palgrave Macmillan |
| Ausgabe: | 1st ed. 2024 |
| Schriftenreihe: | Palgrave Studies in Marketing, Organizations and Society
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| Schlagworte: | |
| Online-Zugang: | DE-522 DE-B768 DE-634 DE-1043 DE-1102 DE-1046 DE-858 DE-Aug4 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-860 DE-1049 DE-861 DE-863 DE-862 DE-523 DE-2070s DE-91 DE-19 DE-703 DE-706 DE-824 DE-739 URL des Erstveröffentlichers |
| Beschreibung: | 1 Online-Ressource (XV, 174 p. 33 illus., 25 illus. in color) |
| ISBN: | 9783031767784 |
| ISSN: | 2661-8621 |
| DOI: | 10.1007/978-3-031-76778-4 |
Internformat
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Datensatz im Suchindex
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| adam_text | |
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| author | Petty, Ross D. |
| author_facet | Petty, Ross D. |
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| author_sort | Petty, Ross D. |
| author_variant | r d p rd rdp |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-031-76778-4 |
| edition | 1st ed. 2024 |
| format | Electronic eBook |
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| id | DE-604.BV050150829 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-04T07:00:25Z |
| institution | BVB |
| isbn | 9783031767784 |
| issn | 2661-8621 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035487160 |
| open_access_boolean | |
| owner | DE-858 DE-824 DE-Aug4 DE-1102 DE-1051 DE-1046 DE-91 DE-BY-TUM DE-83 DE-92 DE-2070s DE-706 DE-573 DE-860 DE-863 DE-BY-FWS DE-19 DE-BY-UBM DE-634 DE-522 DE-898 DE-BY-UBR DE-M347 DE-703 DE-523 DE-739 DE-1049 DE-861 DE-1043 DE-B768 DE-862 DE-BY-FWS |
| owner_facet | DE-858 DE-824 DE-Aug4 DE-1102 DE-1051 DE-1046 DE-91 DE-BY-TUM DE-83 DE-92 DE-2070s DE-706 DE-573 DE-860 DE-863 DE-BY-FWS DE-19 DE-BY-UBM DE-634 DE-522 DE-898 DE-BY-UBR DE-M347 DE-703 DE-523 DE-739 DE-1049 DE-861 DE-1043 DE-B768 DE-862 DE-BY-FWS |
| physical | 1 Online-Ressource (XV, 174 p. 33 illus., 25 illus. in color) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2024 |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Springer Nature Switzerland Palgrave Macmillan |
| record_format | marc |
| series2 | Palgrave Studies in Marketing, Organizations and Society |
| spelling | Petty, Ross D. Verfasser aut From Marking Products to Marketing Brands A Legal Perspective on the History of Brand Marketing by Ross D. Petty 1st ed. 2024 Cham Springer Nature Switzerland 2024 Cham Palgrave Macmillan 1 Online-Ressource (XV, 174 p. 33 illus., 25 illus. in color) txt rdacontent c rdamedia cr rdacarrier Palgrave Studies in Marketing, Organizations and Society 2661-8621 Marketing Branding Digital Marketing Theories of Law, Philosophy of Law, Legal History Advertising Branding (Marketing) Telemarketing Internet marketing Law / Philosophy Law / History Erscheint auch als Druck-Ausgabe 978-3-031-76777-7 Erscheint auch als Druck-Ausgabe 978-3-031-76779-1 Erscheint auch als Druck-Ausgabe 978-3-031-76780-7 https://doi.org/10.1007/978-3-031-76778-4 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Petty, Ross D. From Marking Products to Marketing Brands A Legal Perspective on the History of Brand Marketing Marketing Branding Digital Marketing Theories of Law, Philosophy of Law, Legal History Advertising Branding (Marketing) Telemarketing Internet marketing Law / Philosophy Law / History |
| title | From Marking Products to Marketing Brands A Legal Perspective on the History of Brand Marketing |
| title_auth | From Marking Products to Marketing Brands A Legal Perspective on the History of Brand Marketing |
| title_exact_search | From Marking Products to Marketing Brands A Legal Perspective on the History of Brand Marketing |
| title_full | From Marking Products to Marketing Brands A Legal Perspective on the History of Brand Marketing by Ross D. Petty |
| title_fullStr | From Marking Products to Marketing Brands A Legal Perspective on the History of Brand Marketing by Ross D. Petty |
| title_full_unstemmed | From Marking Products to Marketing Brands A Legal Perspective on the History of Brand Marketing by Ross D. Petty |
| title_short | From Marking Products to Marketing Brands |
| title_sort | from marking products to marketing brands a legal perspective on the history of brand marketing |
| title_sub | A Legal Perspective on the History of Brand Marketing |
| topic | Marketing Branding Digital Marketing Theories of Law, Philosophy of Law, Legal History Advertising Branding (Marketing) Telemarketing Internet marketing Law / Philosophy Law / History |
| topic_facet | Marketing Branding Digital Marketing Theories of Law, Philosophy of Law, Legal History Advertising Branding (Marketing) Telemarketing Internet marketing Law / Philosophy Law / History |
| url | https://doi.org/10.1007/978-3-031-76778-4 |
| work_keys_str_mv | AT pettyrossd frommarkingproductstomarketingbrandsalegalperspectiveonthehistoryofbrandmarketing |