Marketing communications: fame, influencers and agility
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England ; London
Pearson
2023
|
| Ausgabe: | Ninth edition |
| Schlagworte: | |
| Online-Zugang: | DE-706 URL des Erstveröffentlichers |
| Beschreibung: | 1 Online-Ressource (xxvii, 628 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781292400303 |
Internformat
MARC
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| 250 | |a Ninth edition | ||
| 264 | 1 | |a Harlow, England ; London |b Pearson |c 2023 | |
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Datensatz im Suchindex
| _version_ | 1822595949106561024 |
|---|---|
| adam_text | |
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| author | Fill, Chris 1953- Turnbull, Sarah |
| author_GND | (DE-588)17306549X (DE-588)1136152067 |
| author_facet | Fill, Chris 1953- Turnbull, Sarah |
| author_role | aut aut |
| author_sort | Fill, Chris 1953- |
| author_variant | c f cf s t st |
| building | Verbundindex |
| bvnumber | BV050144704 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.123 |
| callnumber-search | HF5415.123 |
| callnumber-sort | HF 45415.123 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| collection | ZDB-150-PEB |
| ctrlnum | (ZDB-150-PEB)9781292400303 (DE-599)BVBBV050144704 |
| dewey-full | 658.8 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 658.8/02 |
| dewey-search | 658.8 658.8/02 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Ninth edition |
| format | Electronic eBook |
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| genre_facet | Lehrbuch |
| id | DE-604.BV050144704 |
| illustrated | Illustrated |
| indexdate | 2025-01-29T15:02:25Z |
| institution | BVB |
| isbn | 9781292400303 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035481156 |
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| owner | DE-706 |
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| physical | 1 Online-Ressource (xxvii, 628 Seiten) Illustrationen, Diagramme |
| psigel | ZDB-150-PEB ZDB-150-PEB UBY_PDA_PEB_Kauf25 |
| publishDate | 2023 |
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| publisher | Pearson |
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| spelling | Fill, Chris 1953- Verfasser (DE-588)17306549X aut Marketing communications fame, influencers and agility Chris Fill and Sarah Turnbull Ninth edition Harlow, England ; London Pearson 2023 1 Online-Ressource (xxvii, 628 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Kommunikationsmodell (DE-588)4140666-7 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kommunikationsstrategie (DE-588)4201794-4 s Kommunikationsmodell (DE-588)4140666-7 s DE-604 Marktkommunikation (DE-588)4131075-5 s 1\p DE-604 Turnbull, Sarah Verfasser (DE-588)1136152067 aut Erscheint auch als Online-Ausgabe, EPUB 978-1-292-40031-0 Erscheint auch als Druck-Ausgabe 978-1-292-40032-7 https://elibrary.pearson.de/book/99.150005/9781292400303 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Fill, Chris 1953- Turnbull, Sarah Marketing communications fame, influencers and agility Kommunikationsstrategie (DE-588)4201794-4 gnd Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikationsmodell (DE-588)4140666-7 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| subject_GND | (DE-588)4201794-4 (DE-588)4037589-4 (DE-588)4061963-1 (DE-588)4140666-7 (DE-588)4131075-5 (DE-588)4123623-3 |
| title | Marketing communications fame, influencers and agility |
| title_auth | Marketing communications fame, influencers and agility |
| title_exact_search | Marketing communications fame, influencers and agility |
| title_full | Marketing communications fame, influencers and agility Chris Fill and Sarah Turnbull |
| title_fullStr | Marketing communications fame, influencers and agility Chris Fill and Sarah Turnbull |
| title_full_unstemmed | Marketing communications fame, influencers and agility Chris Fill and Sarah Turnbull |
| title_short | Marketing communications |
| title_sort | marketing communications fame influencers and agility |
| title_sub | fame, influencers and agility |
| topic | Kommunikationsstrategie (DE-588)4201794-4 gnd Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikationsmodell (DE-588)4140666-7 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| topic_facet | Kommunikationsstrategie Marketing Unternehmen Kommunikationsmodell Marktkommunikation Lehrbuch |
| url | https://elibrary.pearson.de/book/99.150005/9781292400303 |
| work_keys_str_mv | AT fillchris marketingcommunicationsfameinfluencersandagility AT turnbullsarah marketingcommunicationsfameinfluencersandagility |