Intoxicating pleasures: the reinvention of wine, beer, and whiskey after prohibition
"In popular memory the repeal of US Prohibition in 1933 signaled alcohol's decisive triumph in a decades-long culture war. But as Lisa Jacobson reveals, alcohol's respectability and mass market success were neither sudden nor assured. It took a world war and a battalion of public rela...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oakland, California
University of California Press
[2024]
|
| Schriftenreihe: | California studies in food and culture
83 |
| Schlagworte: | |
| Zusammenfassung: | "In popular memory the repeal of US Prohibition in 1933 signaled alcohol's decisive triumph in a decades-long culture war. But as Lisa Jacobson reveals, alcohol's respectability and mass market success were neither sudden nor assured. It took a world war and a battalion of public relations experts and tastemakers to transform wine, beer, and whiskey into emblems of the American good life. Alcohol producers and their allies-a group that included scientists, trade associations, restaurateurs, home economists, cookbook authors, and New Deal planners-powered a publicity machine that linked alcohol to wartime food crusades and new ideas about the place of pleasure in modern American life. In this deeply researched and engagingly written book, Jacobson shows how the yearnings of ordinary consumers and military personnel shaped alcohol's cultural reinvention and put intoxicating pleasures at the center of broader debates about the rights and obligations of citizens"-- |
| Beschreibung: | xiv, 379 pages illustrations 23 cm |
| ISBN: | 9780520401099 9780520401105 |
Internformat
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV050141928 | ||
| 003 | DE-604 | ||
| 007 | t| | ||
| 008 | 250129s2024 xx a||| b||| 00||| eng d | ||
| 020 | |a 9780520401099 |9 9780520401099 | ||
| 020 | |a 9780520401105 |9 9780520401105 | ||
| 035 | |a (DE-599)BVBBV050141928 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 | ||
| 100 | 1 | |a Jacobson, Lisa |d 1962- |e Verfasser |0 (DE-588)13868426X |4 aut | |
| 245 | 1 | 0 | |a Intoxicating pleasures |b the reinvention of wine, beer, and whiskey after prohibition |c Lisa Jacobson |
| 264 | 1 | |a Oakland, California |b University of California Press |c [2024] | |
| 300 | |a xiv, 379 pages |b illustrations |c 23 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a California studies in food and culture |v 83 | |
| 505 | 8 | |a The potent politics of weak brews -- A new deal for alcohol? -- Fermented beverages and the gospel of moderation -- Spiritous beverages and the muddled meanings of moderation -- Beer goes to war -- Whiskey, weapons, and the wartime state -- Wine and culinary innovation on the kitchen front -- Rank privilege : the politics of intoxicating pleasures in the US Military -- Epilogue : the power and limits of reinvention | |
| 520 | 3 | |a "In popular memory the repeal of US Prohibition in 1933 signaled alcohol's decisive triumph in a decades-long culture war. But as Lisa Jacobson reveals, alcohol's respectability and mass market success were neither sudden nor assured. It took a world war and a battalion of public relations experts and tastemakers to transform wine, beer, and whiskey into emblems of the American good life. Alcohol producers and their allies-a group that included scientists, trade associations, restaurateurs, home economists, cookbook authors, and New Deal planners-powered a publicity machine that linked alcohol to wartime food crusades and new ideas about the place of pleasure in modern American life. In this deeply researched and engagingly written book, Jacobson shows how the yearnings of ordinary consumers and military personnel shaped alcohol's cultural reinvention and put intoxicating pleasures at the center of broader debates about the rights and obligations of citizens"-- | |
| 653 | 0 | |a Alcoholic beverages / Social aspects / United States | |
| 653 | 0 | |a Alcoholic beverage industry / Social aspects / United States | |
| 653 | 0 | |a Drinking of alcoholic beverages / United States | |
| 653 | 0 | |a Prohibition / United States / History | |
| 653 | 0 | |a Boissons alcoolisées / Aspect social / États-Unis | |
| 653 | 0 | |a Boissons alcoolisées / Industrie / Aspect social / États-Unis | |
| 653 | 0 | |a Consommation d'alcool / États-Unis | |
| 830 | 0 | |a California studies in food and culture |v 83 |w (DE-604)BV014274066 |9 83 | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035478398 | |
Datensatz im Suchindex
| _version_ | 1822573217616756736 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Jacobson, Lisa 1962- |
| author_GND | (DE-588)13868426X |
| author_facet | Jacobson, Lisa 1962- |
| author_role | aut |
| author_sort | Jacobson, Lisa 1962- |
| author_variant | l j lj |
| building | Verbundindex |
| bvnumber | BV050141928 |
| contents | The potent politics of weak brews -- A new deal for alcohol? -- Fermented beverages and the gospel of moderation -- Spiritous beverages and the muddled meanings of moderation -- Beer goes to war -- Whiskey, weapons, and the wartime state -- Wine and culinary innovation on the kitchen front -- Rank privilege : the politics of intoxicating pleasures in the US Military -- Epilogue : the power and limits of reinvention |
| ctrlnum | (DE-599)BVBBV050141928 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 cb4500</leader><controlfield tag="001">BV050141928</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">250129s2024 xx a||| b||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780520401099</subfield><subfield code="9">9780520401099</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780520401105</subfield><subfield code="9">9780520401105</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV050141928</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Jacobson, Lisa</subfield><subfield code="d">1962-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)13868426X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Intoxicating pleasures</subfield><subfield code="b">the reinvention of wine, beer, and whiskey after prohibition</subfield><subfield code="c">Lisa Jacobson</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Oakland, California</subfield><subfield code="b">University of California Press</subfield><subfield code="c">[2024]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xiv, 379 pages</subfield><subfield code="b">illustrations</subfield><subfield code="c">23 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">California studies in food and culture</subfield><subfield code="v">83</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">The potent politics of weak brews -- A new deal for alcohol? -- Fermented beverages and the gospel of moderation -- Spiritous beverages and the muddled meanings of moderation -- Beer goes to war -- Whiskey, weapons, and the wartime state -- Wine and culinary innovation on the kitchen front -- Rank privilege : the politics of intoxicating pleasures in the US Military -- Epilogue : the power and limits of reinvention</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">"In popular memory the repeal of US Prohibition in 1933 signaled alcohol's decisive triumph in a decades-long culture war. But as Lisa Jacobson reveals, alcohol's respectability and mass market success were neither sudden nor assured. It took a world war and a battalion of public relations experts and tastemakers to transform wine, beer, and whiskey into emblems of the American good life. Alcohol producers and their allies-a group that included scientists, trade associations, restaurateurs, home economists, cookbook authors, and New Deal planners-powered a publicity machine that linked alcohol to wartime food crusades and new ideas about the place of pleasure in modern American life. In this deeply researched and engagingly written book, Jacobson shows how the yearnings of ordinary consumers and military personnel shaped alcohol's cultural reinvention and put intoxicating pleasures at the center of broader debates about the rights and obligations of citizens"--</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Alcoholic beverages / Social aspects / United States</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Alcoholic beverage industry / Social aspects / United States</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Drinking of alcoholic beverages / United States</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Prohibition / United States / History</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Boissons alcoolisées / Aspect social / États-Unis</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Boissons alcoolisées / Industrie / Aspect social / États-Unis</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Consommation d'alcool / États-Unis</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">California studies in food and culture</subfield><subfield code="v">83</subfield><subfield code="w">(DE-604)BV014274066</subfield><subfield code="9">83</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-035478398</subfield></datafield></record></collection> |
| id | DE-604.BV050141928 |
| illustrated | Illustrated |
| indexdate | 2025-01-29T09:01:07Z |
| institution | BVB |
| isbn | 9780520401099 9780520401105 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035478398 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | xiv, 379 pages illustrations 23 cm |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | University of California Press |
| record_format | marc |
| series | California studies in food and culture |
| series2 | California studies in food and culture |
| spelling | Jacobson, Lisa 1962- Verfasser (DE-588)13868426X aut Intoxicating pleasures the reinvention of wine, beer, and whiskey after prohibition Lisa Jacobson Oakland, California University of California Press [2024] xiv, 379 pages illustrations 23 cm txt rdacontent n rdamedia nc rdacarrier California studies in food and culture 83 The potent politics of weak brews -- A new deal for alcohol? -- Fermented beverages and the gospel of moderation -- Spiritous beverages and the muddled meanings of moderation -- Beer goes to war -- Whiskey, weapons, and the wartime state -- Wine and culinary innovation on the kitchen front -- Rank privilege : the politics of intoxicating pleasures in the US Military -- Epilogue : the power and limits of reinvention "In popular memory the repeal of US Prohibition in 1933 signaled alcohol's decisive triumph in a decades-long culture war. But as Lisa Jacobson reveals, alcohol's respectability and mass market success were neither sudden nor assured. It took a world war and a battalion of public relations experts and tastemakers to transform wine, beer, and whiskey into emblems of the American good life. Alcohol producers and their allies-a group that included scientists, trade associations, restaurateurs, home economists, cookbook authors, and New Deal planners-powered a publicity machine that linked alcohol to wartime food crusades and new ideas about the place of pleasure in modern American life. In this deeply researched and engagingly written book, Jacobson shows how the yearnings of ordinary consumers and military personnel shaped alcohol's cultural reinvention and put intoxicating pleasures at the center of broader debates about the rights and obligations of citizens"-- Alcoholic beverages / Social aspects / United States Alcoholic beverage industry / Social aspects / United States Drinking of alcoholic beverages / United States Prohibition / United States / History Boissons alcoolisées / Aspect social / États-Unis Boissons alcoolisées / Industrie / Aspect social / États-Unis Consommation d'alcool / États-Unis California studies in food and culture 83 (DE-604)BV014274066 83 |
| spellingShingle | Jacobson, Lisa 1962- Intoxicating pleasures the reinvention of wine, beer, and whiskey after prohibition California studies in food and culture The potent politics of weak brews -- A new deal for alcohol? -- Fermented beverages and the gospel of moderation -- Spiritous beverages and the muddled meanings of moderation -- Beer goes to war -- Whiskey, weapons, and the wartime state -- Wine and culinary innovation on the kitchen front -- Rank privilege : the politics of intoxicating pleasures in the US Military -- Epilogue : the power and limits of reinvention |
| title | Intoxicating pleasures the reinvention of wine, beer, and whiskey after prohibition |
| title_auth | Intoxicating pleasures the reinvention of wine, beer, and whiskey after prohibition |
| title_exact_search | Intoxicating pleasures the reinvention of wine, beer, and whiskey after prohibition |
| title_full | Intoxicating pleasures the reinvention of wine, beer, and whiskey after prohibition Lisa Jacobson |
| title_fullStr | Intoxicating pleasures the reinvention of wine, beer, and whiskey after prohibition Lisa Jacobson |
| title_full_unstemmed | Intoxicating pleasures the reinvention of wine, beer, and whiskey after prohibition Lisa Jacobson |
| title_short | Intoxicating pleasures |
| title_sort | intoxicating pleasures the reinvention of wine beer and whiskey after prohibition |
| title_sub | the reinvention of wine, beer, and whiskey after prohibition |
| volume_link | (DE-604)BV014274066 |
| work_keys_str_mv | AT jacobsonlisa intoxicatingpleasuresthereinventionofwinebeerandwhiskeyafterprohibition |