Digital Marketing: Tools, Techniques and Best Practices for Graduate Students and Managers
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
[2024]
|
| Ausgabe: | 1st ed. 2024 |
| Schriftenreihe: | Springer Texts in Business and Economics
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xxix, 457 Seiten Illustrationen |
| ISBN: | 9783031695179 |
| ISSN: | 2192-4341 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV050130958 | ||
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| 020 | |a 9783031695179 |9 978-3-031-69517-9 | ||
| 035 | |a (DE-599)BVBBV050130958 | ||
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| 100 | 1 | |a Solberg Søilen, Klaus |d 1968- |e Verfasser |0 (DE-588)142810843 |4 aut | |
| 245 | 1 | 0 | |a Digital Marketing |b Tools, Techniques and Best Practices for Graduate Students and Managers |c Klaus Solberg Söilen |
| 264 | 1 | |a Cham |b Springer |c [2024] | |
| 300 | |a xxix, 457 Seiten |b Illustrationen | ||
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| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Springer Texts in Business and Economics |x 2192-4341 | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Consumer Behavior | |
| 650 | 4 | |a IT in Business | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Business information services | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-3-031-69518-6 |
| 856 | 4 | 2 | |m Digitalisierung UB Regensburg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035467638&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035467638 | |
Datensatz im Suchindex
| _version_ | 1826491524026728448 |
|---|---|
| adam_text |
Contents 1 Understanding the Digital Environment. 1 2 Big Data and Data Mining. 25 3 Data Quality. 53 4 Customer Analytics; Profiles, Personas, Personalization. 61 5 Monitoring Performance and Crushing the Numbers, KPIs. 69 6 Search Engine Optimization (SEO). 77 7 Click Analytics. 89 8 The Online Buying Process. 97 9 Checkout and Payment Options. 107 10 The E-Commerce Website and Mobile App. 117 11 Information Architecture. 129 12 Building an Attractive Site Structure. 141 13 Mobile Interface Is All. 161 14 The Role of Influencers, Celebrity Endorsements, and Identifying Opinion Leaders. 171 15 Storytelling in Marketing. 187 16 Stealth Marketing on Social
Media. 199 17 The Video-First World: How Everything Is Video and Evaluated in Seconds. 209 18 Why Music Matters in Digital Marketing.219 19 Drafting the Storyline; Expected Emotions. 227 20 Embedding. 21 Real-Time Video Editing. 239 233 XV
xvi Contents 22 Social CRM. 249 23 Personal Branding. 255 24 Building Brands Online and Brand Identity. 267 25 Online Partnerships. 273 26 Omnichannel Marketing. 279 27 Gamification Strategies. 283 28 Cross-Selling and Upselling. 291 29 AI and Marketing Automation. 301 30 Geolocation o£ Visitors. 307 31 Dropshipping. 313 32 Browsing and Purchasing Online. 321 33 B2B Digital Marketing. 327 34 Impact on Employment. 357 35 The Evolution of PR and Communications in the Digital Age. 365 36 The Art and Science of Copywriting. 37 Ethics in
Digital Marketing. 383 38 Banner and Native Advertising, Display Campaigns. 393 39 Digital Cultures. 401 40 Strategies and Business Models in Digital Marketing. 405 41 Cookies and Privacy Concerns. 411 42 Using Google Ads in Digital Marketing. 373 417 43 . 427 44 Social Networks and E-learning.435 45 Digital Healthcare.443 Index. 449 |
| any_adam_object | 1 |
| author | Solberg Søilen, Klaus 1968- |
| author_GND | (DE-588)142810843 |
| author_facet | Solberg Søilen, Klaus 1968- |
| author_role | aut |
| author_sort | Solberg Søilen, Klaus 1968- |
| author_variant | s k s sk sks |
| building | Verbundindex |
| bvnumber | BV050130958 |
| classification_rvk | QP 650 |
| ctrlnum | (DE-599)BVBBV050130958 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed. 2024 |
| format | Book |
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| id | DE-604.BV050130958 |
| illustrated | Illustrated |
| indexdate | 2025-03-13T15:00:55Z |
| institution | BVB |
| isbn | 9783031695179 |
| issn | 2192-4341 |
| language | English |
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| owner_facet | DE-355 DE-BY-UBR |
| physical | xxix, 457 Seiten Illustrationen |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Springer |
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| series2 | Springer Texts in Business and Economics |
| spelling | Solberg Søilen, Klaus 1968- Verfasser (DE-588)142810843 aut Digital Marketing Tools, Techniques and Best Practices for Graduate Students and Managers Klaus Solberg Söilen Cham Springer [2024] xxix, 457 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Springer Texts in Business and Economics 2192-4341 Marketing Consumer Behavior IT in Business Consumer behavior Business information services Erscheint auch als Online-Ausgabe 978-3-031-69518-6 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035467638&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Solberg Søilen, Klaus 1968- Digital Marketing Tools, Techniques and Best Practices for Graduate Students and Managers Marketing Consumer Behavior IT in Business Consumer behavior Business information services |
| title | Digital Marketing Tools, Techniques and Best Practices for Graduate Students and Managers |
| title_auth | Digital Marketing Tools, Techniques and Best Practices for Graduate Students and Managers |
| title_exact_search | Digital Marketing Tools, Techniques and Best Practices for Graduate Students and Managers |
| title_full | Digital Marketing Tools, Techniques and Best Practices for Graduate Students and Managers Klaus Solberg Söilen |
| title_fullStr | Digital Marketing Tools, Techniques and Best Practices for Graduate Students and Managers Klaus Solberg Söilen |
| title_full_unstemmed | Digital Marketing Tools, Techniques and Best Practices for Graduate Students and Managers Klaus Solberg Söilen |
| title_short | Digital Marketing |
| title_sort | digital marketing tools techniques and best practices for graduate students and managers |
| title_sub | Tools, Techniques and Best Practices for Graduate Students and Managers |
| topic | Marketing Consumer Behavior IT in Business Consumer behavior Business information services |
| topic_facet | Marketing Consumer Behavior IT in Business Consumer behavior Business information services |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035467638&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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