Marketing management: a customer-centric approach
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Sage
[2025]
|
| Schlagworte: | |
| Beschreibung: | xvi, 341 Seiten Illustrationen, Diagramme |
| ISBN: | 9781529624250 9781529624243 |
Internformat
MARC
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| 020 | |a 9781529624250 |c hardback |9 978-1-5296-2425-0 | ||
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| 040 | |a DE-604 |b ger |e rda | ||
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| 245 | 1 | 0 | |a Marketing management |b a customer-centric approach |c Fred Selnes & Even J. Lanseng |
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| 264 | 4 | |c © 2025 | |
| 300 | |a xvi, 341 Seiten |b Illustrationen, Diagramme | ||
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035466686 | |
Datensatz im Suchindex
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| author | Selnes, Fred Lanseng, Even J. 1968- |
| author_GND | (DE-588)170756459 (DE-588)1353043924 |
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| author_role | aut aut |
| author_sort | Selnes, Fred |
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| building | Verbundindex |
| bvnumber | BV050129991 |
| classification_rvk | QP 600 |
| ctrlnum | (DE-599)BVBBV050129991 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV050129991 |
| illustrated | Illustrated |
| indexdate | 2025-01-29T09:01:37Z |
| institution | BVB |
| isbn | 9781529624250 9781529624243 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035466686 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-945 |
| owner_facet | DE-355 DE-BY-UBR DE-945 |
| physical | xvi, 341 Seiten Illustrationen, Diagramme |
| publishDate | 2025 |
| publishDateSearch | 2025 |
| publishDateSort | 2025 |
| publisher | Sage |
| record_format | marc |
| spelling | Selnes, Fred Verfasser (DE-588)170756459 aut Marketing management a customer-centric approach Fred Selnes & Even J. Lanseng London Sage [2025] © 2025 xvi, 341 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s Kundenorientierung (DE-588)4316837-1 s Marktanalyse (DE-588)4037624-2 s DE-604 Lanseng, Even J. 1968- Verfasser (DE-588)1353043924 aut |
| spellingShingle | Selnes, Fred Lanseng, Even J. 1968- Marketing management a customer-centric approach Marketingmanagement (DE-588)4168907-0 gnd Kundenorientierung (DE-588)4316837-1 gnd Marktanalyse (DE-588)4037624-2 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4316837-1 (DE-588)4037624-2 |
| title | Marketing management a customer-centric approach |
| title_auth | Marketing management a customer-centric approach |
| title_exact_search | Marketing management a customer-centric approach |
| title_full | Marketing management a customer-centric approach Fred Selnes & Even J. Lanseng |
| title_fullStr | Marketing management a customer-centric approach Fred Selnes & Even J. Lanseng |
| title_full_unstemmed | Marketing management a customer-centric approach Fred Selnes & Even J. Lanseng |
| title_short | Marketing management |
| title_sort | marketing management a customer centric approach |
| title_sub | a customer-centric approach |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Kundenorientierung (DE-588)4316837-1 gnd Marktanalyse (DE-588)4037624-2 gnd |
| topic_facet | Marketingmanagement Kundenorientierung Marktanalyse |
| work_keys_str_mv | AT selnesfred marketingmanagementacustomercentricapproach AT lansengevenj marketingmanagementacustomercentricapproach |