Persuasive effects of instagram typographic advertisements among the millenials:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Glienicke
Galda Verlag
2018
|
| Schriftenreihe: | Philippine research colloquium
volume 10 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | 82 Seiten Illustrationen 23 cm |
| ISBN: | 9783962030391 |
Internformat
MARC
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| 245 | 1 | 0 | |a Persuasive effects of instagram typographic advertisements among the millenials |c Yvonne Bariuad [und 5 weitere] |
| 264 | 1 | |a Glienicke |b Galda Verlag |c 2018 | |
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| 650 | 0 | 7 | |a Instagram |0 (DE-588)1064778283 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1822407132153118720 |
|---|---|
| adam_text |
TABLE OF CONTENTS
ACKNOWLEDGEMENTS V
ABSTRACT XI
1 THE PROBLEM AND ITS BACKGROUND
INTRODUCTION.
1
BACKGROUND OF THE STUDY
.
2
STATEMENT OF THE PROBLEM
.
5
OBJECTIVES.5
ASSUMPTIONS.
5
THEORETICAL
FRAMEWORK.
6
CONCEPTUAL
FRAMEWORK.
9
SCOPE AND LIMITATIONS OF THE
STUDY.12
DEFINITION OF TERMS
12
TYPOGRAPHY IN ONLINE
ADVERTISING. 15
M ILLENNIAL AND ITS
CHARACTERISTICS.
17
INSTAGRAM AS A
PLATFORM.
18
ON THEORY
.
20
TYPOGRAPHY AND NEW WAVE TYPOGRAPHY
.
24
SYNTHESIS.
25
3 METHODOLOGY
RESEARCH DESIGN PAGE
.
29
THE DATA GENERATION METHODS
.
30
THE PARTICIPANTS AND KEY INFORMANTS
AND THE SELECTION OF
TECHNIQUES.31
INSTRUMENTATION 32
COMPILATION OF KEY POINTS FROM THE PARTICIPANTS
.
36
ON INSTAGRAM TYPOGRAPHIC ADVERTISEMENTS IN PERSUADING THE
MILLENNIAL TO PURCHASE FROM CONSUMER
BRANDS.47
ON INSTAGRAM AS AN EFFECTIVE
PLATFORM.53
ON PERSUASIVE
EFFECTS.
65
SUMMARY PROFILE OF THE
PARTICIPANTS.77
5 SUMMARY OF FINDINGS, CONCLUSIONS AND
RECOMMENDATIONS
ON INSTAGRAM TYPOGRAPHIC ADVERTISEMENTS AS A BASIS IN PURCHASING
CONSUMER
BRANDS.79
ON INSTAGRAM AS AN EFFECTIVE
PLATFORM.80
ON PERSUASIVE
EFFECTS.
80
CONCLUSION.
81
RECOMMENDATIONS.81
APPENDICES.
83
BIBLIOGRAPHY 144 |
| any_adam_object | 1 |
| author | Bariuad, Yvonne |
| author_facet | Bariuad, Yvonne |
| author_role | aut |
| author_sort | Bariuad, Yvonne |
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| building | Verbundindex |
| bvnumber | BV050121535 |
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| ctrlnum | (DE-599)DNB1168600189 |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.872 |
| dewey-search | 658.872 |
| dewey-sort | 3658.872 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2025-01-27T13:01:15Z |
| institution | BVB |
| isbn | 9783962030391 |
| language | English |
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| physical | 82 Seiten Illustrationen 23 cm |
| publishDate | 2018 |
| publishDateSearch | 2018 |
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| publisher | Galda Verlag |
| record_format | marc |
| series | Philippine research colloquium |
| series2 | Philippine research colloquium |
| spelling | Bariuad, Yvonne Verfasser aut Persuasive effects of instagram typographic advertisements among the millenials Yvonne Bariuad [und 5 weitere] Glienicke Galda Verlag 2018 82 Seiten Illustrationen 23 cm txt rdacontent n rdamedia nc rdacarrier Philippine research colloquium volume 10 Typografie (DE-588)4136341-3 gnd rswk-swf Instagram (DE-588)1064778283 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Online-Werbung (DE-588)7636951-1 gnd rswk-swf Instagram (DE-588)1064778283 s Online-Werbung (DE-588)7636951-1 s Typografie (DE-588)4136341-3 s Markenpolitik (DE-588)4144679-3 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Philippine research colloquium volume 10 (DE-604)BV050138900 volume 10 B:DE-101 application/pdf https://d-nb.info/1168600189/04 Inhaltsverzeichnis DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035458362&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p dnb 20181115 DE-101 https://d-nb.info/provenance/plan#dnb |
| spellingShingle | Bariuad, Yvonne Persuasive effects of instagram typographic advertisements among the millenials Typografie (DE-588)4136341-3 gnd Instagram (DE-588)1064778283 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Markenpolitik (DE-588)4144679-3 gnd Online-Werbung (DE-588)7636951-1 gnd Philippine research colloquium |
| subject_GND | (DE-588)4136341-3 (DE-588)1064778283 (DE-588)4062644-1 (DE-588)4144679-3 (DE-588)7636951-1 |
| title | Persuasive effects of instagram typographic advertisements among the millenials |
| title_auth | Persuasive effects of instagram typographic advertisements among the millenials |
| title_exact_search | Persuasive effects of instagram typographic advertisements among the millenials |
| title_full | Persuasive effects of instagram typographic advertisements among the millenials Yvonne Bariuad [und 5 weitere] |
| title_fullStr | Persuasive effects of instagram typographic advertisements among the millenials Yvonne Bariuad [und 5 weitere] |
| title_full_unstemmed | Persuasive effects of instagram typographic advertisements among the millenials Yvonne Bariuad [und 5 weitere] |
| title_short | Persuasive effects of instagram typographic advertisements among the millenials |
| title_sort | persuasive effects of instagram typographic advertisements among the millenials |
| topic | Typografie (DE-588)4136341-3 gnd Instagram (DE-588)1064778283 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Markenpolitik (DE-588)4144679-3 gnd Online-Werbung (DE-588)7636951-1 gnd |
| topic_facet | Typografie Verbraucherverhalten Markenpolitik Online-Werbung |
| url | https://d-nb.info/1168600189/04 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035458362&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV050138900 |
| work_keys_str_mv | AT bariuadyvonne persuasiveeffectsofinstagramtypographicadvertisementsamongthemillenials |
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