Male idols and branding in Chinese luxury: fashion, cosmetics, and popular culture
"Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in the People's Republic of China, including the role of the female gaze. It examines idols in the more modern, pan-Asian sense of the wor...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ; New York
Bloomsbury Visual Arts, Bloomsbury Publishing Plc
2024
|
| Edition: | Paperback edition |
| Subjects: | |
| Summary: | "Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in the People's Republic of China, including the role of the female gaze. It examines idols in the more modern, pan-Asian sense of the word - as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols and Branding in Chinese Luxury focuses on their ability to arouse the consumer appetite to buy. In China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors, and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. Through considering the subtleties of branding and marketing in China, Korea, and Japan, and the relationship of Chinese idols to fans and consumers in other Asian countries, the authors delve into brand-idol collaborations, particularly through lenses of brand image and toxic fan culture" -- |
| Physical Description: | xvi, 248 pages Illustrationen, Diagramme 24 cm |
| ISBN: | 9781350286061 9781350283312 |
Staff View
MARC
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| 505 | 8 | 0 | |r Amanda Sikarskie |t Peacocks -- |t About this book -- |t Places and spaces of luxury capitalism in China -- |t A fine arts perspective -- |t Some notes about language and methodology -- |t Fans and idols : situating idol studies -- |t Roses only : the rise and fall (and rise) of Xiao Zhan -- |r Peng Liu and Lan Lan |t Introduction -- |t Male idols as brand ambassadors in marketing skincare and cosmetic products -- |t The practice of the power to name -- |t Case study : naming practices in the fashio brand-idol-fan relationship -- |t Conclusion -- |r Amanda Sikarskie |t Wang Yibo -- |t The importance of male idols in the marketing of cosmetics : Xiao Xian Rou (Little Fresh Meat) -- |t Kid, you're the best -- |r Peng Liu and Lan Lan |t Introduction -- |t BL/yaoi/danmei theories -- |t AO3 case study -- |t Conclusion -- |r Amanda Sikarskie |t Korean brand ambassadors in global markets -- |t The Korea craze and the hallyu ban in China -- |t The matter of military service -- |t Conclusion : successful idols, successful nation -- |r Amanda Sikarskie |r Amanda Sikarskie |
| 520 | 3 | |a "Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in the People's Republic of China, including the role of the female gaze. It examines idols in the more modern, pan-Asian sense of the word - as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols and Branding in Chinese Luxury focuses on their ability to arouse the consumer appetite to buy. In China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors, and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. Through considering the subtleties of branding and marketing in China, Korea, and Japan, and the relationship of Chinese idols to fans and consumers in other Asian countries, the authors delve into brand-idol collaborations, particularly through lenses of brand image and toxic fan culture" -- | |
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Record in the Search Index
| _version_ | 1828397862081265665 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Sikarskie, Amanda Grace 1982- |
| author_GND | (DE-588)1102229938 |
| author_additional | Amanda Sikarskie Peng Liu and Lan Lan |
| author_facet | Sikarskie, Amanda Grace 1982- |
| author_role | aut |
| author_sort | Sikarskie, Amanda Grace 1982- |
| author_variant | a g s ag ags |
| building | Verbundindex |
| bvnumber | BV050121270 |
| classification_rvk | LC 12440 LC 14440 LC 15440 |
| contents | Peacocks -- About this book -- Places and spaces of luxury capitalism in China -- A fine arts perspective -- Some notes about language and methodology -- Fans and idols : situating idol studies -- Roses only : the rise and fall (and rise) of Xiao Zhan -- Introduction -- Male idols as brand ambassadors in marketing skincare and cosmetic products -- The practice of the power to name -- Case study : naming practices in the fashio brand-idol-fan relationship -- Conclusion -- Wang Yibo -- The importance of male idols in the marketing of cosmetics : Xiao Xian Rou (Little Fresh Meat) -- Kid, you're the best -- BL/yaoi/danmei theories -- AO3 case study -- Korean brand ambassadors in global markets -- The Korea craze and the hallyu ban in China -- The matter of military service -- Conclusion : successful idols, successful nation -- |
| ctrlnum | (OCoLC)1510754144 (DE-599)BVBBV050121270 |
| discipline | Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft |
| edition | Paperback edition |
| format | Book |
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| geographic | China (DE-588)4009937-4 gnd |
| geographic_facet | China |
| id | DE-604.BV050121270 |
| illustrated | Illustrated |
| indexdate | 2025-04-03T16:01:21Z |
| institution | BVB |
| isbn | 9781350286061 9781350283312 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035458102 |
| oclc_num | 1510754144 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | xvi, 248 pages Illustrationen, Diagramme 24 cm |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Bloomsbury Visual Arts, Bloomsbury Publishing Plc |
| record_format | marc |
| spelling | Sikarskie, Amanda Grace 1982- Verfasser (DE-588)1102229938 aut Male idols and branding in Chinese luxury fashion, cosmetics, and popular culture Amanda Sikarskie, with Peng Liu and Lan Lan Paperback edition London ; New York Bloomsbury Visual Arts, Bloomsbury Publishing Plc 2024 xvi, 248 pages Illustrationen, Diagramme 24 cm txt rdacontent n rdamedia nc rdacarrier Amanda Sikarskie Peacocks -- About this book -- Places and spaces of luxury capitalism in China -- A fine arts perspective -- Some notes about language and methodology -- Fans and idols : situating idol studies -- Roses only : the rise and fall (and rise) of Xiao Zhan -- Peng Liu and Lan Lan Introduction -- Male idols as brand ambassadors in marketing skincare and cosmetic products -- The practice of the power to name -- Case study : naming practices in the fashio brand-idol-fan relationship -- Conclusion -- Amanda Sikarskie Wang Yibo -- The importance of male idols in the marketing of cosmetics : Xiao Xian Rou (Little Fresh Meat) -- Kid, you're the best -- Peng Liu and Lan Lan Introduction -- BL/yaoi/danmei theories -- AO3 case study -- Conclusion -- Amanda Sikarskie Korean brand ambassadors in global markets -- The Korea craze and the hallyu ban in China -- The matter of military service -- Conclusion : successful idols, successful nation -- Amanda Sikarskie Amanda Sikarskie "Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in the People's Republic of China, including the role of the female gaze. It examines idols in the more modern, pan-Asian sense of the word - as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols and Branding in Chinese Luxury focuses on their ability to arouse the consumer appetite to buy. In China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors, and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. Through considering the subtleties of branding and marketing in China, Korea, and Japan, and the relationship of Chinese idols to fans and consumers in other Asian countries, the authors delve into brand-idol collaborations, particularly through lenses of brand image and toxic fan culture" -- Popkultur (DE-588)4175361-6 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Mode (DE-588)4039792-0 gnd rswk-swf Kosmetik (DE-588)4032551-9 gnd rswk-swf Mann (DE-588)4037363-0 gnd rswk-swf Luxus (DE-588)4168354-7 gnd rswk-swf China (DE-588)4009937-4 gnd rswk-swf Fashion merchandising / China Men in advertising / China Branding (Marketing) Cosmetics / Marketing branding China Fashion merchandising Men in advertising China / https://id.oclc.org/worldcat/entity/E39PBJdCqh8h6hJY7PT6MQW4bd China (DE-588)4009937-4 g Kosmetik (DE-588)4032551-9 s Markenpolitik (DE-588)4144679-3 s Luxus (DE-588)4168354-7 s Popkultur (DE-588)4175361-6 s Mann (DE-588)4037363-0 s Mode (DE-588)4039792-0 s DE-604 Lan, Lan oth Liu, Peng oth Erscheint auch als Online-Ausgabe, PDF 978-1-3502-8333-6 Erscheint auch als Online-Ausgabe 978-1-3502-8332-9 |
| spellingShingle | Sikarskie, Amanda Grace 1982- Male idols and branding in Chinese luxury fashion, cosmetics, and popular culture Peacocks -- About this book -- Places and spaces of luxury capitalism in China -- A fine arts perspective -- Some notes about language and methodology -- Fans and idols : situating idol studies -- Roses only : the rise and fall (and rise) of Xiao Zhan -- Introduction -- Male idols as brand ambassadors in marketing skincare and cosmetic products -- The practice of the power to name -- Case study : naming practices in the fashio brand-idol-fan relationship -- Conclusion -- Wang Yibo -- The importance of male idols in the marketing of cosmetics : Xiao Xian Rou (Little Fresh Meat) -- Kid, you're the best -- BL/yaoi/danmei theories -- AO3 case study -- Korean brand ambassadors in global markets -- The Korea craze and the hallyu ban in China -- The matter of military service -- Conclusion : successful idols, successful nation -- Popkultur (DE-588)4175361-6 gnd Markenpolitik (DE-588)4144679-3 gnd Mode (DE-588)4039792-0 gnd Kosmetik (DE-588)4032551-9 gnd Mann (DE-588)4037363-0 gnd Luxus (DE-588)4168354-7 gnd |
| subject_GND | (DE-588)4175361-6 (DE-588)4144679-3 (DE-588)4039792-0 (DE-588)4032551-9 (DE-588)4037363-0 (DE-588)4168354-7 (DE-588)4009937-4 |
| title | Male idols and branding in Chinese luxury fashion, cosmetics, and popular culture |
| title_alt | Peacocks -- About this book -- Places and spaces of luxury capitalism in China -- A fine arts perspective -- Some notes about language and methodology -- Fans and idols : situating idol studies -- Roses only : the rise and fall (and rise) of Xiao Zhan -- Introduction -- Male idols as brand ambassadors in marketing skincare and cosmetic products -- The practice of the power to name -- Case study : naming practices in the fashio brand-idol-fan relationship -- Conclusion -- Wang Yibo -- The importance of male idols in the marketing of cosmetics : Xiao Xian Rou (Little Fresh Meat) -- Kid, you're the best -- BL/yaoi/danmei theories -- AO3 case study -- Korean brand ambassadors in global markets -- The Korea craze and the hallyu ban in China -- The matter of military service -- Conclusion : successful idols, successful nation -- |
| title_auth | Male idols and branding in Chinese luxury fashion, cosmetics, and popular culture |
| title_exact_search | Male idols and branding in Chinese luxury fashion, cosmetics, and popular culture |
| title_full | Male idols and branding in Chinese luxury fashion, cosmetics, and popular culture Amanda Sikarskie, with Peng Liu and Lan Lan |
| title_fullStr | Male idols and branding in Chinese luxury fashion, cosmetics, and popular culture Amanda Sikarskie, with Peng Liu and Lan Lan |
| title_full_unstemmed | Male idols and branding in Chinese luxury fashion, cosmetics, and popular culture Amanda Sikarskie, with Peng Liu and Lan Lan |
| title_short | Male idols and branding in Chinese luxury |
| title_sort | male idols and branding in chinese luxury fashion cosmetics and popular culture |
| title_sub | fashion, cosmetics, and popular culture |
| topic | Popkultur (DE-588)4175361-6 gnd Markenpolitik (DE-588)4144679-3 gnd Mode (DE-588)4039792-0 gnd Kosmetik (DE-588)4032551-9 gnd Mann (DE-588)4037363-0 gnd Luxus (DE-588)4168354-7 gnd |
| topic_facet | Popkultur Markenpolitik Mode Kosmetik Mann Luxus China |
| work_keys_str_mv | AT sikarskieamandagrace maleidolsandbrandinginchineseluxuryfashioncosmeticsandpopularculture AT lanlan maleidolsandbrandinginchineseluxuryfashioncosmeticsandpopularculture AT liupeng maleidolsandbrandinginchineseluxuryfashioncosmeticsandpopularculture |