Male idols and branding in Chinese luxury: fashion, cosmetics, and popular culture
"Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in the People's Republic of China, including the role of the female gaze. It examines idols in the more modern, pan-Asian sense of the wor...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Bloomsbury Visual Arts, Bloomsbury Publishing Plc
2024
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| Schlagworte: | |
| Zusammenfassung: | "Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in the People's Republic of China, including the role of the female gaze. It examines idols in the more modern, pan-Asian sense of the word - as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols and Branding in Chinese Luxury focuses on their ability to arouse the consumer appetite to buy. In China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors, and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. Through considering the subtleties of branding and marketing in China, Korea, and Japan, and the relationship of Chinese idols to fans and consumers in other Asian countries, the authors delve into brand-idol collaborations, particularly through lenses of brand image and toxic fan culture" -- |
| Beschreibung: | xvi, 248 pages illustrations 24 cm |
| ISBN: | 9781350286061 1350286060 |
Internformat
MARC
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| 100 | 1 | |a Sikarskie, Amanda Grace |d 1982- |e Verfasser |0 (DE-588)1102229938 |4 aut | |
| 245 | 1 | 0 | |a Male idols and branding in Chinese luxury |b fashion, cosmetics, and popular culture |c Amanda Sikarskie, with Peng Liu and Lan Lan |
| 264 | 1 | |a London ; New York |b Bloomsbury Visual Arts, Bloomsbury Publishing Plc |c 2024 | |
| 300 | |a xvi, 248 pages |b illustrations |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 336 | |b sti |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 505 | 8 | 0 | |r Amanda Sikarskie |t Peacocks -- |t About this book -- |t Places and spaces of luxury capitalism in China -- |t A fine arts perspective -- |t Some notes about language and methodology -- |t Fans and idols : situating idol studies -- |t Roses only : the rise and fall (and rise) of Xiao Zhan -- |r Peng Liu and Lan Lan |t Introduction -- |t Male idols as brand ambassadors in marketing skincare and cosmetic products -- |t The practice of the power to name -- |t Case study : naming practices in the fashio brand-idol-fan relationship -- |t Conclusion -- |r Amanda Sikarskie |t Wang Yibo -- |t The importance of male idols in the marketing of cosmetics : Xiao Xian Rou (Little Fresh Meat) -- |t Kid, you're the best -- |r Peng Liu and Lan Lan |t Introduction -- |t BL/yaoi/danmei theories -- |t AO3 case study -- |t Conclusion -- |r Amanda Sikarskie |t Korean brand ambassadors in global markets -- |t The Korea craze and the hallyu ban in China -- |t The matter of military service -- |t Conclusion : successful idols, successful nation -- |r Amanda Sikarskie |r Amanda Sikarskie |
| 520 | 3 | |a "Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in the People's Republic of China, including the role of the female gaze. It examines idols in the more modern, pan-Asian sense of the word - as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols and Branding in Chinese Luxury focuses on their ability to arouse the consumer appetite to buy. In China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors, and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. Through considering the subtleties of branding and marketing in China, Korea, and Japan, and the relationship of Chinese idols to fans and consumers in other Asian countries, the authors delve into brand-idol collaborations, particularly through lenses of brand image and toxic fan culture" -- | |
| 653 | 0 | |a Fashion merchandising / China | |
| 653 | 0 | |a Men in advertising / China | |
| 653 | 0 | |a Branding (Marketing) | |
| 653 | 0 | |a Cosmetics / Marketing | |
| 653 | 0 | |a branding | |
| 653 | 0 | |a Fashion merchandising / China | |
| 653 | 0 | |a Men in advertising / China | |
| 653 | 0 | |a Branding (Marketing) | |
| 653 | 0 | |a Cosmetics / Marketing | |
| 653 | 2 | |a China | |
| 653 | 0 | |a Branding (Marketing) | |
| 653 | 0 | |a Cosmetics / Marketing | |
| 653 | 0 | |a Fashion merchandising | |
| 653 | 0 | |a Men in advertising | |
| 653 | 2 | |a China / https://id.oclc.org/worldcat/entity/E39PBJdCqh8h6hJY7PT6MQW4bd | |
| 700 | 1 | |a Lan, Lan |e Sonstige |4 oth | |
| 700 | 1 | |a Liu, Peng |e Sonstige |4 oth | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035458102 | |
Datensatz im Suchindex
| _version_ | 1821236881641177088 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Sikarskie, Amanda Grace 1982- |
| author_GND | (DE-588)1102229938 |
| author_additional | Amanda Sikarskie Peng Liu and Lan Lan |
| author_facet | Sikarskie, Amanda Grace 1982- |
| author_role | aut |
| author_sort | Sikarskie, Amanda Grace 1982- |
| author_variant | a g s ag ags |
| building | Verbundindex |
| bvnumber | BV050121270 |
| classification_rvk | LC 12440 LC 14440 LC 15440 |
| contents | Peacocks -- About this book -- Places and spaces of luxury capitalism in China -- A fine arts perspective -- Some notes about language and methodology -- Fans and idols : situating idol studies -- Roses only : the rise and fall (and rise) of Xiao Zhan -- Introduction -- Male idols as brand ambassadors in marketing skincare and cosmetic products -- The practice of the power to name -- Case study : naming practices in the fashio brand-idol-fan relationship -- Conclusion -- Wang Yibo -- The importance of male idols in the marketing of cosmetics : Xiao Xian Rou (Little Fresh Meat) -- Kid, you're the best -- BL/yaoi/danmei theories -- AO3 case study -- Korean brand ambassadors in global markets -- The Korea craze and the hallyu ban in China -- The matter of military service -- Conclusion : successful idols, successful nation -- |
| ctrlnum | (DE-599)BVBBV050121270 |
| discipline | Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft |
| format | Book |
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| id | DE-604.BV050121270 |
| illustrated | Illustrated |
| indexdate | 2025-01-14T15:00:37Z |
| institution | BVB |
| isbn | 9781350286061 1350286060 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035458102 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | xvi, 248 pages illustrations 24 cm |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Bloomsbury Visual Arts, Bloomsbury Publishing Plc |
| record_format | marc |
| spelling | Sikarskie, Amanda Grace 1982- Verfasser (DE-588)1102229938 aut Male idols and branding in Chinese luxury fashion, cosmetics, and popular culture Amanda Sikarskie, with Peng Liu and Lan Lan London ; New York Bloomsbury Visual Arts, Bloomsbury Publishing Plc 2024 xvi, 248 pages illustrations 24 cm txt rdacontent sti rdacontent n rdamedia nc rdacarrier Amanda Sikarskie Peacocks -- About this book -- Places and spaces of luxury capitalism in China -- A fine arts perspective -- Some notes about language and methodology -- Fans and idols : situating idol studies -- Roses only : the rise and fall (and rise) of Xiao Zhan -- Peng Liu and Lan Lan Introduction -- Male idols as brand ambassadors in marketing skincare and cosmetic products -- The practice of the power to name -- Case study : naming practices in the fashio brand-idol-fan relationship -- Conclusion -- Amanda Sikarskie Wang Yibo -- The importance of male idols in the marketing of cosmetics : Xiao Xian Rou (Little Fresh Meat) -- Kid, you're the best -- Peng Liu and Lan Lan Introduction -- BL/yaoi/danmei theories -- AO3 case study -- Conclusion -- Amanda Sikarskie Korean brand ambassadors in global markets -- The Korea craze and the hallyu ban in China -- The matter of military service -- Conclusion : successful idols, successful nation -- Amanda Sikarskie Amanda Sikarskie "Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in the People's Republic of China, including the role of the female gaze. It examines idols in the more modern, pan-Asian sense of the word - as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols and Branding in Chinese Luxury focuses on their ability to arouse the consumer appetite to buy. In China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors, and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. Through considering the subtleties of branding and marketing in China, Korea, and Japan, and the relationship of Chinese idols to fans and consumers in other Asian countries, the authors delve into brand-idol collaborations, particularly through lenses of brand image and toxic fan culture" -- Fashion merchandising / China Men in advertising / China Branding (Marketing) Cosmetics / Marketing branding China Fashion merchandising Men in advertising China / https://id.oclc.org/worldcat/entity/E39PBJdCqh8h6hJY7PT6MQW4bd Lan, Lan Sonstige oth Liu, Peng Sonstige oth |
| spellingShingle | Sikarskie, Amanda Grace 1982- Male idols and branding in Chinese luxury fashion, cosmetics, and popular culture Peacocks -- About this book -- Places and spaces of luxury capitalism in China -- A fine arts perspective -- Some notes about language and methodology -- Fans and idols : situating idol studies -- Roses only : the rise and fall (and rise) of Xiao Zhan -- Introduction -- Male idols as brand ambassadors in marketing skincare and cosmetic products -- The practice of the power to name -- Case study : naming practices in the fashio brand-idol-fan relationship -- Conclusion -- Wang Yibo -- The importance of male idols in the marketing of cosmetics : Xiao Xian Rou (Little Fresh Meat) -- Kid, you're the best -- BL/yaoi/danmei theories -- AO3 case study -- Korean brand ambassadors in global markets -- The Korea craze and the hallyu ban in China -- The matter of military service -- Conclusion : successful idols, successful nation -- |
| title | Male idols and branding in Chinese luxury fashion, cosmetics, and popular culture |
| title_alt | Peacocks -- About this book -- Places and spaces of luxury capitalism in China -- A fine arts perspective -- Some notes about language and methodology -- Fans and idols : situating idol studies -- Roses only : the rise and fall (and rise) of Xiao Zhan -- Introduction -- Male idols as brand ambassadors in marketing skincare and cosmetic products -- The practice of the power to name -- Case study : naming practices in the fashio brand-idol-fan relationship -- Conclusion -- Wang Yibo -- The importance of male idols in the marketing of cosmetics : Xiao Xian Rou (Little Fresh Meat) -- Kid, you're the best -- BL/yaoi/danmei theories -- AO3 case study -- Korean brand ambassadors in global markets -- The Korea craze and the hallyu ban in China -- The matter of military service -- Conclusion : successful idols, successful nation -- |
| title_auth | Male idols and branding in Chinese luxury fashion, cosmetics, and popular culture |
| title_exact_search | Male idols and branding in Chinese luxury fashion, cosmetics, and popular culture |
| title_full | Male idols and branding in Chinese luxury fashion, cosmetics, and popular culture Amanda Sikarskie, with Peng Liu and Lan Lan |
| title_fullStr | Male idols and branding in Chinese luxury fashion, cosmetics, and popular culture Amanda Sikarskie, with Peng Liu and Lan Lan |
| title_full_unstemmed | Male idols and branding in Chinese luxury fashion, cosmetics, and popular culture Amanda Sikarskie, with Peng Liu and Lan Lan |
| title_short | Male idols and branding in Chinese luxury |
| title_sort | male idols and branding in chinese luxury fashion cosmetics and popular culture |
| title_sub | fashion, cosmetics, and popular culture |
| work_keys_str_mv | AT sikarskieamandagrace maleidolsandbrandinginchineseluxuryfashioncosmeticsandpopularculture AT lanlan maleidolsandbrandinginchineseluxuryfashioncosmeticsandpopularculture AT liupeng maleidolsandbrandinginchineseluxuryfashioncosmeticsandpopularculture |