APA (7th ed.) Citation

Ahmed, Z. U., & Genc, O. F. (2024). Marketing Cases from Emerging Multinational Enterprises (eMNEs): National Brands Asserting Themselves on the Global Stage (1st ed. 2024.). Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-63394-2

Chicago Style (17th ed.) Citation

Ahmed, Zafar U., and Omer F. Genc. Marketing Cases from Emerging Multinational Enterprises (eMNEs): National Brands Asserting Themselves on the Global Stage. 1st ed. 2024. Cham: Springer Nature Switzerland, 2024. https://doi.org/10.1007/978-3-031-63394-2.

MLA (9th ed.) Citation

Ahmed, Zafar U., and Omer F. Genc. Marketing Cases from Emerging Multinational Enterprises (eMNEs): National Brands Asserting Themselves on the Global Stage. 1st ed. 2024. Springer Nature Switzerland, 2024. https://doi.org/10.1007/978-3-031-63394-2.