Marketing Cases from Emerging Multinational Enterprises (eMNEs): National Brands Asserting Themselves on the Global Stage
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer Nature Switzerland
2024
Cham Springer |
| Ausgabe: | 1st ed. 2024 |
| Schriftenreihe: | Springer Business Cases
|
| Schlagworte: | |
| Online-Zugang: | DE-522 DE-B768 DE-634 DE-1043 DE-1102 DE-1046 DE-858 DE-Aug4 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-860 DE-1049 DE-861 DE-863 DE-862 DE-523 DE-2070s DE-91 DE-19 DE-703 DE-706 DE-824 DE-739 Volltext |
| Beschreibung: | 1 Online-Ressource (VIII, 435 p. 132 illus., 126 illus. in color) |
| ISBN: | 9783031633942 |
| ISSN: | 2662-544X |
| DOI: | 10.1007/978-3-031-63394-2 |
Internformat
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Datensatz im Suchindex
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| adam_text | |
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| author2 | Ahmed, Zafar U. Genc, Omer F. |
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| author_facet | Ahmed, Zafar U. Genc, Omer F. |
| building | Verbundindex |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-031-63394-2 |
| edition | 1st ed. 2024 |
| format | Electronic eBook |
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| owner_facet | DE-860 DE-706 DE-573 DE-92 DE-1043 DE-898 DE-BY-UBR DE-634 DE-739 DE-Aug4 DE-19 DE-BY-UBM DE-858 DE-824 DE-M347 DE-91 DE-BY-TUM DE-83 DE-861 DE-523 DE-863 DE-BY-FWS DE-703 DE-B768 DE-522 DE-1102 DE-862 DE-BY-FWS DE-1049 DE-1046 DE-2070s DE-1051 |
| physical | 1 Online-Ressource (VIII, 435 p. 132 illus., 126 illus. in color) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2024 |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Springer Nature Switzerland Springer |
| record_format | marc |
| series2 | Springer Business Cases |
| spellingShingle | Marketing Cases from Emerging Multinational Enterprises (eMNEs) National Brands Asserting Themselves on the Global Stage Marketing Emerging Markets and Globalization International economic integration Globalization |
| title | Marketing Cases from Emerging Multinational Enterprises (eMNEs) National Brands Asserting Themselves on the Global Stage |
| title_auth | Marketing Cases from Emerging Multinational Enterprises (eMNEs) National Brands Asserting Themselves on the Global Stage |
| title_exact_search | Marketing Cases from Emerging Multinational Enterprises (eMNEs) National Brands Asserting Themselves on the Global Stage |
| title_full | Marketing Cases from Emerging Multinational Enterprises (eMNEs) National Brands Asserting Themselves on the Global Stage edited by Zafar U. Ahmed, Omer F. Genc |
| title_fullStr | Marketing Cases from Emerging Multinational Enterprises (eMNEs) National Brands Asserting Themselves on the Global Stage edited by Zafar U. Ahmed, Omer F. Genc |
| title_full_unstemmed | Marketing Cases from Emerging Multinational Enterprises (eMNEs) National Brands Asserting Themselves on the Global Stage edited by Zafar U. Ahmed, Omer F. Genc |
| title_short | Marketing Cases from Emerging Multinational Enterprises (eMNEs) |
| title_sort | marketing cases from emerging multinational enterprises emnes national brands asserting themselves on the global stage |
| title_sub | National Brands Asserting Themselves on the Global Stage |
| topic | Marketing Emerging Markets and Globalization International economic integration Globalization |
| topic_facet | Marketing Emerging Markets and Globalization International economic integration Globalization |
| url | https://doi.org/10.1007/978-3-031-63394-2 |
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