Ahmed, Z. U., & Genc, O. F. (2024). Marketing Cases from Emerging Multinational Enterprises (eMNEs): National Brands Asserting Themselves on the Global Stage (1st ed. 2024.). Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-63394-2
Chicago-Zitierstil (17. Ausg.)Ahmed, Zafar U., und Omer F. Genc. Marketing Cases from Emerging Multinational Enterprises (eMNEs): National Brands Asserting Themselves on the Global Stage. 1st ed. 2024. Cham: Springer Nature Switzerland, 2024. https://doi.org/10.1007/978-3-031-63394-2.
MLA-Zitierstil (9. Ausg.)Ahmed, Zafar U., und Omer F. Genc. Marketing Cases from Emerging Multinational Enterprises (eMNEs): National Brands Asserting Themselves on the Global Stage. 1st ed. 2024. Springer Nature Switzerland, 2024. https://doi.org/10.1007/978-3-031-63394-2.