The Personal Branding Playbook: Turn Your Personality into Your Competitive Advantage
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Newark
John Wiley & Sons, Incorporated
2024
|
| Ausgabe: | 1st ed |
| Online-Zugang: | DE-2070s |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (237 Seiten) |
| ISBN: | 9780857089854 |
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| 245 | 1 | 0 | |a The Personal Branding Playbook |b Turn Your Personality into Your Competitive Advantage |
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| 505 | 8 | |a Cover -- Title Page -- Copyright Page -- Note from the Author -- Praise for The Personal Branding Playbook -- Contents -- Acknowledgements -- Introduction -- Putting myself out there -- A new door opens -- Sparking my entrepreneurial spirit -- All change -- Going from strength to strength -- It's time to take control of your life, starting with your personal brand -- 1 Reputation at scale -- Back to basics: what is a personal brand? -- Constructive interference -- Control your value -- It's never too late to leave a legacy -- Amelia's words to live by -- Click moments -- 2 Defining your why -- Get clear on your goals -- Differentiating your 'why' from your goals -- Exercise: writing your mission statement -- Get out of your own way -- Click moments -- 3 What is a good brand strategy? -- Reverse-engineering your strategy -- The influencer effect -- Content is king -- Seek friends, not followers -- Just be yourself -- The heart of your personal brand -- Stick to your strategy -- Click moments -- 4 Challenge the norm -- If you're adding flavour, make sure people can taste it -- Create a 'no-fly' list -- Finding the balance between personal and private -- Fatal flaws for a personal brand -- Overthinking it -- Thinking you have to be 'smart' to be valuable -- Not knowing who your audience is -- Not knowing which channel(s) to post on -- Not engaging with others -- Inconsistency -- Trying to talk about everything -- Click moments -- 5 Finding friends not followers -- Come back to your why -- Find the right niche -- Tips for finding your niche -- Levelling up when building your audience -- Don't limit yourself to your content -- Click moments -- 6 What are you known for? -- Your core content pillars -- Focus on expertise, not being an expert -- Steal my content strategy playbook: leverage your expertise -- Finding value in every piece of content | |
| 505 | 8 | |a From my content strategy playbook: getting personal -- Using your expertise and value to create audience resonance -- How to use your content pillars to create never-ending content -- Repeat your core message without becoming repetitive -- Repetition pays off -- Click moments -- 7 Content -- The attraction of authenticity -- Understanding content channels -- How to create content with Klowt -- #1 Know your core pillars -- #2 Give your knowledge away for free -- #3 Valuable content comes in many forms -- #4 Write your posts for 12-year-olds -- #5 Get to the point -- #6 Use calls to conversation, not calls to action -- Practice makes perfect -- Identifying your tone of voice -- Talk like you've had an espresso -- Sell with emotion, back it up with facts -- Follow the engagement loop -- Click moments -- 8 Creating your visual brand -- Building your authentic visual brand -- The evolution of your personal brand -- Don't get stuck in a rut -- Click moments -- 9 Building a community, not a following -- Start small -- Emotion before logic -- Focus on actual engagement -- Engage to be engaging -- Give back -- Mirror your community -- Click moments -- 10 Building systems -- Create a cornerstone -- Atomise your content -- Consume content to create it -- A system for content distribution -- Monday: post a personal post -- Tuesday: post related to your expertise -- Wednesday: post related to your expertise, but more in depth -- Thursday: post a results post -- Friday: post a personal post, again -- Comments are content, too -- Repurpose, recycle, remix -- The metrics that matter -- Measurement tools -- Signs your system is working -- Click moments -- 11 Building brand equity -- Personal brands create stronger business brands -- Know your worth -- Influencer or thought leader? -- Give to get -- Stay humble -- Have fun -- Click moments | |
| 505 | 8 | |a 12 The future of branding is personal -- You can't outsource your personality to AI -- The only way is up -- Conclusion: just f**king post it! -- About the author -- Notes -- Index -- EULA. | |
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Datensatz im Suchindex
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| author | Sordell, Amelia |
| author_facet | Sordell, Amelia |
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| building | Verbundindex |
| bvnumber | BV050103194 |
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| contents | Cover -- Title Page -- Copyright Page -- Note from the Author -- Praise for The Personal Branding Playbook -- Contents -- Acknowledgements -- Introduction -- Putting myself out there -- A new door opens -- Sparking my entrepreneurial spirit -- All change -- Going from strength to strength -- It's time to take control of your life, starting with your personal brand -- 1 Reputation at scale -- Back to basics: what is a personal brand? -- Constructive interference -- Control your value -- It's never too late to leave a legacy -- Amelia's words to live by -- Click moments -- 2 Defining your why -- Get clear on your goals -- Differentiating your 'why' from your goals -- Exercise: writing your mission statement -- Get out of your own way -- Click moments -- 3 What is a good brand strategy? -- Reverse-engineering your strategy -- The influencer effect -- Content is king -- Seek friends, not followers -- Just be yourself -- The heart of your personal brand -- Stick to your strategy -- Click moments -- 4 Challenge the norm -- If you're adding flavour, make sure people can taste it -- Create a 'no-fly' list -- Finding the balance between personal and private -- Fatal flaws for a personal brand -- Overthinking it -- Thinking you have to be 'smart' to be valuable -- Not knowing who your audience is -- Not knowing which channel(s) to post on -- Not engaging with others -- Inconsistency -- Trying to talk about everything -- Click moments -- 5 Finding friends not followers -- Come back to your why -- Find the right niche -- Tips for finding your niche -- Levelling up when building your audience -- Don't limit yourself to your content -- Click moments -- 6 What are you known for? -- Your core content pillars -- Focus on expertise, not being an expert -- Steal my content strategy playbook: leverage your expertise -- Finding value in every piece of content From my content strategy playbook: getting personal -- Using your expertise and value to create audience resonance -- How to use your content pillars to create never-ending content -- Repeat your core message without becoming repetitive -- Repetition pays off -- Click moments -- 7 Content -- The attraction of authenticity -- Understanding content channels -- How to create content with Klowt -- #1 Know your core pillars -- #2 Give your knowledge away for free -- #3 Valuable content comes in many forms -- #4 Write your posts for 12-year-olds -- #5 Get to the point -- #6 Use calls to conversation, not calls to action -- Practice makes perfect -- Identifying your tone of voice -- Talk like you've had an espresso -- Sell with emotion, back it up with facts -- Follow the engagement loop -- Click moments -- 8 Creating your visual brand -- Building your authentic visual brand -- The evolution of your personal brand -- Don't get stuck in a rut -- Click moments -- 9 Building a community, not a following -- Start small -- Emotion before logic -- Focus on actual engagement -- Engage to be engaging -- Give back -- Mirror your community -- Click moments -- 10 Building systems -- Create a cornerstone -- Atomise your content -- Consume content to create it -- A system for content distribution -- Monday: post a personal post -- Tuesday: post related to your expertise -- Wednesday: post related to your expertise, but more in depth -- Thursday: post a results post -- Friday: post a personal post, again -- Comments are content, too -- Repurpose, recycle, remix -- The metrics that matter -- Measurement tools -- Signs your system is working -- Click moments -- 11 Building brand equity -- Personal brands create stronger business brands -- Know your worth -- Influencer or thought leader? -- Give to get -- Stay humble -- Have fun -- Click moments 12 The future of branding is personal -- You can't outsource your personality to AI -- The only way is up -- Conclusion: just f**king post it! -- About the author -- Notes -- Index -- EULA. |
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| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV050103194 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-18T19:05:08Z |
| institution | BVB |
| isbn | 9780857089854 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035440356 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 Online-Ressource (237 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | John Wiley & Sons, Incorporated |
| record_format | marc |
| spelling | Sordell, Amelia Verfasser aut The Personal Branding Playbook Turn Your Personality into Your Competitive Advantage 1st ed Newark John Wiley & Sons, Incorporated 2024 ©2025 1 Online-Ressource (237 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Cover -- Title Page -- Copyright Page -- Note from the Author -- Praise for The Personal Branding Playbook -- Contents -- Acknowledgements -- Introduction -- Putting myself out there -- A new door opens -- Sparking my entrepreneurial spirit -- All change -- Going from strength to strength -- It's time to take control of your life, starting with your personal brand -- 1 Reputation at scale -- Back to basics: what is a personal brand? -- Constructive interference -- Control your value -- It's never too late to leave a legacy -- Amelia's words to live by -- Click moments -- 2 Defining your why -- Get clear on your goals -- Differentiating your 'why' from your goals -- Exercise: writing your mission statement -- Get out of your own way -- Click moments -- 3 What is a good brand strategy? -- Reverse-engineering your strategy -- The influencer effect -- Content is king -- Seek friends, not followers -- Just be yourself -- The heart of your personal brand -- Stick to your strategy -- Click moments -- 4 Challenge the norm -- If you're adding flavour, make sure people can taste it -- Create a 'no-fly' list -- Finding the balance between personal and private -- Fatal flaws for a personal brand -- Overthinking it -- Thinking you have to be 'smart' to be valuable -- Not knowing who your audience is -- Not knowing which channel(s) to post on -- Not engaging with others -- Inconsistency -- Trying to talk about everything -- Click moments -- 5 Finding friends not followers -- Come back to your why -- Find the right niche -- Tips for finding your niche -- Levelling up when building your audience -- Don't limit yourself to your content -- Click moments -- 6 What are you known for? -- Your core content pillars -- Focus on expertise, not being an expert -- Steal my content strategy playbook: leverage your expertise -- Finding value in every piece of content From my content strategy playbook: getting personal -- Using your expertise and value to create audience resonance -- How to use your content pillars to create never-ending content -- Repeat your core message without becoming repetitive -- Repetition pays off -- Click moments -- 7 Content -- The attraction of authenticity -- Understanding content channels -- How to create content with Klowt -- #1 Know your core pillars -- #2 Give your knowledge away for free -- #3 Valuable content comes in many forms -- #4 Write your posts for 12-year-olds -- #5 Get to the point -- #6 Use calls to conversation, not calls to action -- Practice makes perfect -- Identifying your tone of voice -- Talk like you've had an espresso -- Sell with emotion, back it up with facts -- Follow the engagement loop -- Click moments -- 8 Creating your visual brand -- Building your authentic visual brand -- The evolution of your personal brand -- Don't get stuck in a rut -- Click moments -- 9 Building a community, not a following -- Start small -- Emotion before logic -- Focus on actual engagement -- Engage to be engaging -- Give back -- Mirror your community -- Click moments -- 10 Building systems -- Create a cornerstone -- Atomise your content -- Consume content to create it -- A system for content distribution -- Monday: post a personal post -- Tuesday: post related to your expertise -- Wednesday: post related to your expertise, but more in depth -- Thursday: post a results post -- Friday: post a personal post, again -- Comments are content, too -- Repurpose, recycle, remix -- The metrics that matter -- Measurement tools -- Signs your system is working -- Click moments -- 11 Building brand equity -- Personal brands create stronger business brands -- Know your worth -- Influencer or thought leader? -- Give to get -- Stay humble -- Have fun -- Click moments 12 The future of branding is personal -- You can't outsource your personality to AI -- The only way is up -- Conclusion: just f**king post it! -- About the author -- Notes -- Index -- EULA. Erscheint auch als Druck-Ausgabe Sordell, Amelia The Personal Branding Playbook Newark : John Wiley & Sons, Incorporated,c2024 9780857089830 |
| spellingShingle | Sordell, Amelia The Personal Branding Playbook Turn Your Personality into Your Competitive Advantage Cover -- Title Page -- Copyright Page -- Note from the Author -- Praise for The Personal Branding Playbook -- Contents -- Acknowledgements -- Introduction -- Putting myself out there -- A new door opens -- Sparking my entrepreneurial spirit -- All change -- Going from strength to strength -- It's time to take control of your life, starting with your personal brand -- 1 Reputation at scale -- Back to basics: what is a personal brand? -- Constructive interference -- Control your value -- It's never too late to leave a legacy -- Amelia's words to live by -- Click moments -- 2 Defining your why -- Get clear on your goals -- Differentiating your 'why' from your goals -- Exercise: writing your mission statement -- Get out of your own way -- Click moments -- 3 What is a good brand strategy? -- Reverse-engineering your strategy -- The influencer effect -- Content is king -- Seek friends, not followers -- Just be yourself -- The heart of your personal brand -- Stick to your strategy -- Click moments -- 4 Challenge the norm -- If you're adding flavour, make sure people can taste it -- Create a 'no-fly' list -- Finding the balance between personal and private -- Fatal flaws for a personal brand -- Overthinking it -- Thinking you have to be 'smart' to be valuable -- Not knowing who your audience is -- Not knowing which channel(s) to post on -- Not engaging with others -- Inconsistency -- Trying to talk about everything -- Click moments -- 5 Finding friends not followers -- Come back to your why -- Find the right niche -- Tips for finding your niche -- Levelling up when building your audience -- Don't limit yourself to your content -- Click moments -- 6 What are you known for? -- Your core content pillars -- Focus on expertise, not being an expert -- Steal my content strategy playbook: leverage your expertise -- Finding value in every piece of content From my content strategy playbook: getting personal -- Using your expertise and value to create audience resonance -- How to use your content pillars to create never-ending content -- Repeat your core message without becoming repetitive -- Repetition pays off -- Click moments -- 7 Content -- The attraction of authenticity -- Understanding content channels -- How to create content with Klowt -- #1 Know your core pillars -- #2 Give your knowledge away for free -- #3 Valuable content comes in many forms -- #4 Write your posts for 12-year-olds -- #5 Get to the point -- #6 Use calls to conversation, not calls to action -- Practice makes perfect -- Identifying your tone of voice -- Talk like you've had an espresso -- Sell with emotion, back it up with facts -- Follow the engagement loop -- Click moments -- 8 Creating your visual brand -- Building your authentic visual brand -- The evolution of your personal brand -- Don't get stuck in a rut -- Click moments -- 9 Building a community, not a following -- Start small -- Emotion before logic -- Focus on actual engagement -- Engage to be engaging -- Give back -- Mirror your community -- Click moments -- 10 Building systems -- Create a cornerstone -- Atomise your content -- Consume content to create it -- A system for content distribution -- Monday: post a personal post -- Tuesday: post related to your expertise -- Wednesday: post related to your expertise, but more in depth -- Thursday: post a results post -- Friday: post a personal post, again -- Comments are content, too -- Repurpose, recycle, remix -- The metrics that matter -- Measurement tools -- Signs your system is working -- Click moments -- 11 Building brand equity -- Personal brands create stronger business brands -- Know your worth -- Influencer or thought leader? -- Give to get -- Stay humble -- Have fun -- Click moments 12 The future of branding is personal -- You can't outsource your personality to AI -- The only way is up -- Conclusion: just f**king post it! -- About the author -- Notes -- Index -- EULA. |
| title | The Personal Branding Playbook Turn Your Personality into Your Competitive Advantage |
| title_auth | The Personal Branding Playbook Turn Your Personality into Your Competitive Advantage |
| title_exact_search | The Personal Branding Playbook Turn Your Personality into Your Competitive Advantage |
| title_full | The Personal Branding Playbook Turn Your Personality into Your Competitive Advantage |
| title_fullStr | The Personal Branding Playbook Turn Your Personality into Your Competitive Advantage |
| title_full_unstemmed | The Personal Branding Playbook Turn Your Personality into Your Competitive Advantage |
| title_short | The Personal Branding Playbook |
| title_sort | the personal branding playbook turn your personality into your competitive advantage |
| title_sub | Turn Your Personality into Your Competitive Advantage |
| work_keys_str_mv | AT sordellamelia thepersonalbrandingplaybookturnyourpersonalityintoyourcompetitiveadvantage |