Airport Marketing Strategies: Aviation and Tourism Perspectives
Strategies: Aviation and Tourism Perspectivesoffers a contemporary global vision of airport marketing strategies in the context of the aviation and tourism sectors
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Leeds
Emerald Publishing Limited
2024
|
| Ausgabe: | 1st ed |
| Schlagworte: | |
| Online-Zugang: | DE-2070s |
| Zusammenfassung: | Strategies: Aviation and Tourism Perspectivesoffers a contemporary global vision of airport marketing strategies in the context of the aviation and tourism sectors |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (217 Seiten) |
| ISBN: | 9781836080824 |
Internformat
MARC
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| 245 | 1 | 0 | |a Airport Marketing Strategies |b Aviation and Tourism Perspectives |
| 250 | |a 1st ed | ||
| 264 | 1 | |a Leeds |b Emerald Publishing Limited |c 2024 | |
| 264 | 4 | |c ©2024 | |
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| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 505 | 8 | |a Cover -- Airport Marketing Strategies -- Airport Marketing Strategies: Aviation and Tourism Perspectives -- Copyright Page -- Dedication -- Contents -- List of Figures and Tables -- List of Abbreviations -- About the Author -- Preface -- Acknowledgements -- 1. Introduction -- Abstract -- 1.1 When Airport Operators Were Reluctant to Implement Marketing Tools -- 1.2 There Is a World Full of Opportunities Between the Aviation and Marketing Sectors -- 1.3 Airports in the Digital Innovation Era -- References -- 2. Marketing Activity and Its Relationship With Airports -- Abstract -- 2.1 Marketing Approaches and Alternatives -- 2.2 Airports Are an Integral Part of the Success of Destination Marketing -- 2.3 Airport Marketing Conceptualisation -- 2.4 Mobile Marketing as a Tool to Increase Passengers' Satisfaction and Experience Levels -- 2.5 Social Media Is a Tool to Share Airports' Content and Passengers' Experiences -- 2.6 Customer Loyalty Programmes Are Added Value for Airports and Airlines -- 2.7 Airport Operators Need to Adapt Their Marketing Strategies to Changing Customer Needs -- 2.8 Regional Airports Need to Increase Revenue Through Corporate Aviation -- References -- 3. Airport Costs and Revenues to Consider by Airport Operators -- Abstract -- 3.1 The Main Cost Structure at Airports -- 3.2 The Importance of Airport Revenues in the 21st Century -- 3.3 Airport Pricing After the COVID-19 Pandemic -- References -- 4. Airport Business Portfolio -- Abstract -- 4.1 Traditional Business at Airports -- 4.2 Tangible and Intangible Elements at the Airport -- 4.3 Airport's Business Portfolio to Enhance Their Profitability -- References -- 5. Airport Marketing Strategy -- Abstract -- 5.1 The Concept of Strategy as a Business and Marketing Tool at Airports -- 5.2 An Overview of the Marketing Strategy Definition in the Aviation Sector | |
| 505 | 8 | |a 5.3 Airport Marketing Strategy: Role and Scope of Business Activity -- 5.4 How Important Are Airport Marketing Strategies for the Tourism Sector? -- References -- 6. Diversification of Airport Marketing Strategies -- Abstract -- 6.1 Airport's Own Marketing Strategies -- 6.2 Airport Strategic Alliances -- 6.3 Diversification of Strategies and Alliances in the Aviation and Tourism Industries -- References -- 7. Digital Channels Improve Promotion and Communication Campaigns -- Abstract -- 7.1 Digital Channels: An Improvement Tool for Marketing Activities for Airports and Companies -- 7.2 Neuromarketing for a Better Understanding Between Consumers' Needs and Organisations -- 7.3 Joint Promotion and Communication Campaigns -- 7.4 Examples of Airports and Airlines Joint Promotion Campaigns With Other Partners -- 7.5 Mobile Marketing as a Promotion Tool -- 7.6 Encourage Promotion and Communication Campaigns at Air Cargo Industry -- 7.7 A Brief Overview of Promotion and Communication Campaigns at Free International Trade -- References -- 8. Airport and Aviation International Awards as a Promotion Marketing Tool -- Abstract -- 8.1 Brand Image of Airports -- 8.2 The Positioning of the Airport's Brand Image Through Marketing International Award Organisations -- References -- 9. The Importance of Cybersecurity for Airports in Marketing Activities -- Abstract -- 9.1 Exploring Cybersecurity Threats in Airport Marketing Activities -- References | |
| 520 | |a Strategies: Aviation and Tourism Perspectivesoffers a contemporary global vision of airport marketing strategies in the context of the aviation and tourism sectors | ||
| 650 | 4 | |a Airports-Economic aspects | |
| 650 | 4 | |a Airports-Management | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Florido-Benítez, Lázaro |t Airport Marketing Strategies |d Leeds : Emerald Publishing Limited,c2024 |z 9781836080831 |
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Datensatz im Suchindex
| _version_ | 1818806145131741184 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Florido-Benítez, Lázaro |
| author_facet | Florido-Benítez, Lázaro |
| author_role | aut |
| author_sort | Florido-Benítez, Lázaro |
| author_variant | l f b lfb |
| building | Verbundindex |
| bvnumber | BV050102331 |
| collection | ZDB-30-PQE |
| contents | Cover -- Airport Marketing Strategies -- Airport Marketing Strategies: Aviation and Tourism Perspectives -- Copyright Page -- Dedication -- Contents -- List of Figures and Tables -- List of Abbreviations -- About the Author -- Preface -- Acknowledgements -- 1. Introduction -- Abstract -- 1.1 When Airport Operators Were Reluctant to Implement Marketing Tools -- 1.2 There Is a World Full of Opportunities Between the Aviation and Marketing Sectors -- 1.3 Airports in the Digital Innovation Era -- References -- 2. Marketing Activity and Its Relationship With Airports -- Abstract -- 2.1 Marketing Approaches and Alternatives -- 2.2 Airports Are an Integral Part of the Success of Destination Marketing -- 2.3 Airport Marketing Conceptualisation -- 2.4 Mobile Marketing as a Tool to Increase Passengers' Satisfaction and Experience Levels -- 2.5 Social Media Is a Tool to Share Airports' Content and Passengers' Experiences -- 2.6 Customer Loyalty Programmes Are Added Value for Airports and Airlines -- 2.7 Airport Operators Need to Adapt Their Marketing Strategies to Changing Customer Needs -- 2.8 Regional Airports Need to Increase Revenue Through Corporate Aviation -- References -- 3. Airport Costs and Revenues to Consider by Airport Operators -- Abstract -- 3.1 The Main Cost Structure at Airports -- 3.2 The Importance of Airport Revenues in the 21st Century -- 3.3 Airport Pricing After the COVID-19 Pandemic -- References -- 4. Airport Business Portfolio -- Abstract -- 4.1 Traditional Business at Airports -- 4.2 Tangible and Intangible Elements at the Airport -- 4.3 Airport's Business Portfolio to Enhance Their Profitability -- References -- 5. Airport Marketing Strategy -- Abstract -- 5.1 The Concept of Strategy as a Business and Marketing Tool at Airports -- 5.2 An Overview of the Marketing Strategy Definition in the Aviation Sector 5.3 Airport Marketing Strategy: Role and Scope of Business Activity -- 5.4 How Important Are Airport Marketing Strategies for the Tourism Sector? -- References -- 6. Diversification of Airport Marketing Strategies -- Abstract -- 6.1 Airport's Own Marketing Strategies -- 6.2 Airport Strategic Alliances -- 6.3 Diversification of Strategies and Alliances in the Aviation and Tourism Industries -- References -- 7. Digital Channels Improve Promotion and Communication Campaigns -- Abstract -- 7.1 Digital Channels: An Improvement Tool for Marketing Activities for Airports and Companies -- 7.2 Neuromarketing for a Better Understanding Between Consumers' Needs and Organisations -- 7.3 Joint Promotion and Communication Campaigns -- 7.4 Examples of Airports and Airlines Joint Promotion Campaigns With Other Partners -- 7.5 Mobile Marketing as a Promotion Tool -- 7.6 Encourage Promotion and Communication Campaigns at Air Cargo Industry -- 7.7 A Brief Overview of Promotion and Communication Campaigns at Free International Trade -- References -- 8. Airport and Aviation International Awards as a Promotion Marketing Tool -- Abstract -- 8.1 Brand Image of Airports -- 8.2 The Positioning of the Airport's Brand Image Through Marketing International Award Organisations -- References -- 9. The Importance of Cybersecurity for Airports in Marketing Activities -- Abstract -- 9.1 Exploring Cybersecurity Threats in Airport Marketing Activities -- References |
| ctrlnum | (ZDB-30-PQE)EBC31354861 (ZDB-30-PAD)EBC31354861 (ZDB-89-EBL)EBL31354861 (OCoLC)1461011407 (DE-599)BVBBV050102331 |
| dewey-full | 382 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 382 - International commerce (Foreign trade) |
| dewey-raw | 382 |
| dewey-search | 382 |
| dewey-sort | 3382 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV050102331 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-18T19:05:07Z |
| institution | BVB |
| isbn | 9781836080824 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035439493 |
| oclc_num | 1461011407 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 Online-Ressource (217 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Emerald Publishing Limited |
| record_format | marc |
| spelling | Florido-Benítez, Lázaro Verfasser aut Airport Marketing Strategies Aviation and Tourism Perspectives 1st ed Leeds Emerald Publishing Limited 2024 ©2024 1 Online-Ressource (217 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Cover -- Airport Marketing Strategies -- Airport Marketing Strategies: Aviation and Tourism Perspectives -- Copyright Page -- Dedication -- Contents -- List of Figures and Tables -- List of Abbreviations -- About the Author -- Preface -- Acknowledgements -- 1. Introduction -- Abstract -- 1.1 When Airport Operators Were Reluctant to Implement Marketing Tools -- 1.2 There Is a World Full of Opportunities Between the Aviation and Marketing Sectors -- 1.3 Airports in the Digital Innovation Era -- References -- 2. Marketing Activity and Its Relationship With Airports -- Abstract -- 2.1 Marketing Approaches and Alternatives -- 2.2 Airports Are an Integral Part of the Success of Destination Marketing -- 2.3 Airport Marketing Conceptualisation -- 2.4 Mobile Marketing as a Tool to Increase Passengers' Satisfaction and Experience Levels -- 2.5 Social Media Is a Tool to Share Airports' Content and Passengers' Experiences -- 2.6 Customer Loyalty Programmes Are Added Value for Airports and Airlines -- 2.7 Airport Operators Need to Adapt Their Marketing Strategies to Changing Customer Needs -- 2.8 Regional Airports Need to Increase Revenue Through Corporate Aviation -- References -- 3. Airport Costs and Revenues to Consider by Airport Operators -- Abstract -- 3.1 The Main Cost Structure at Airports -- 3.2 The Importance of Airport Revenues in the 21st Century -- 3.3 Airport Pricing After the COVID-19 Pandemic -- References -- 4. Airport Business Portfolio -- Abstract -- 4.1 Traditional Business at Airports -- 4.2 Tangible and Intangible Elements at the Airport -- 4.3 Airport's Business Portfolio to Enhance Their Profitability -- References -- 5. Airport Marketing Strategy -- Abstract -- 5.1 The Concept of Strategy as a Business and Marketing Tool at Airports -- 5.2 An Overview of the Marketing Strategy Definition in the Aviation Sector 5.3 Airport Marketing Strategy: Role and Scope of Business Activity -- 5.4 How Important Are Airport Marketing Strategies for the Tourism Sector? -- References -- 6. Diversification of Airport Marketing Strategies -- Abstract -- 6.1 Airport's Own Marketing Strategies -- 6.2 Airport Strategic Alliances -- 6.3 Diversification of Strategies and Alliances in the Aviation and Tourism Industries -- References -- 7. Digital Channels Improve Promotion and Communication Campaigns -- Abstract -- 7.1 Digital Channels: An Improvement Tool for Marketing Activities for Airports and Companies -- 7.2 Neuromarketing for a Better Understanding Between Consumers' Needs and Organisations -- 7.3 Joint Promotion and Communication Campaigns -- 7.4 Examples of Airports and Airlines Joint Promotion Campaigns With Other Partners -- 7.5 Mobile Marketing as a Promotion Tool -- 7.6 Encourage Promotion and Communication Campaigns at Air Cargo Industry -- 7.7 A Brief Overview of Promotion and Communication Campaigns at Free International Trade -- References -- 8. Airport and Aviation International Awards as a Promotion Marketing Tool -- Abstract -- 8.1 Brand Image of Airports -- 8.2 The Positioning of the Airport's Brand Image Through Marketing International Award Organisations -- References -- 9. The Importance of Cybersecurity for Airports in Marketing Activities -- Abstract -- 9.1 Exploring Cybersecurity Threats in Airport Marketing Activities -- References Strategies: Aviation and Tourism Perspectivesoffers a contemporary global vision of airport marketing strategies in the context of the aviation and tourism sectors Airports-Economic aspects Airports-Management Erscheint auch als Druck-Ausgabe Florido-Benítez, Lázaro Airport Marketing Strategies Leeds : Emerald Publishing Limited,c2024 9781836080831 |
| spellingShingle | Florido-Benítez, Lázaro Airport Marketing Strategies Aviation and Tourism Perspectives Cover -- Airport Marketing Strategies -- Airport Marketing Strategies: Aviation and Tourism Perspectives -- Copyright Page -- Dedication -- Contents -- List of Figures and Tables -- List of Abbreviations -- About the Author -- Preface -- Acknowledgements -- 1. Introduction -- Abstract -- 1.1 When Airport Operators Were Reluctant to Implement Marketing Tools -- 1.2 There Is a World Full of Opportunities Between the Aviation and Marketing Sectors -- 1.3 Airports in the Digital Innovation Era -- References -- 2. Marketing Activity and Its Relationship With Airports -- Abstract -- 2.1 Marketing Approaches and Alternatives -- 2.2 Airports Are an Integral Part of the Success of Destination Marketing -- 2.3 Airport Marketing Conceptualisation -- 2.4 Mobile Marketing as a Tool to Increase Passengers' Satisfaction and Experience Levels -- 2.5 Social Media Is a Tool to Share Airports' Content and Passengers' Experiences -- 2.6 Customer Loyalty Programmes Are Added Value for Airports and Airlines -- 2.7 Airport Operators Need to Adapt Their Marketing Strategies to Changing Customer Needs -- 2.8 Regional Airports Need to Increase Revenue Through Corporate Aviation -- References -- 3. Airport Costs and Revenues to Consider by Airport Operators -- Abstract -- 3.1 The Main Cost Structure at Airports -- 3.2 The Importance of Airport Revenues in the 21st Century -- 3.3 Airport Pricing After the COVID-19 Pandemic -- References -- 4. Airport Business Portfolio -- Abstract -- 4.1 Traditional Business at Airports -- 4.2 Tangible and Intangible Elements at the Airport -- 4.3 Airport's Business Portfolio to Enhance Their Profitability -- References -- 5. Airport Marketing Strategy -- Abstract -- 5.1 The Concept of Strategy as a Business and Marketing Tool at Airports -- 5.2 An Overview of the Marketing Strategy Definition in the Aviation Sector 5.3 Airport Marketing Strategy: Role and Scope of Business Activity -- 5.4 How Important Are Airport Marketing Strategies for the Tourism Sector? -- References -- 6. Diversification of Airport Marketing Strategies -- Abstract -- 6.1 Airport's Own Marketing Strategies -- 6.2 Airport Strategic Alliances -- 6.3 Diversification of Strategies and Alliances in the Aviation and Tourism Industries -- References -- 7. Digital Channels Improve Promotion and Communication Campaigns -- Abstract -- 7.1 Digital Channels: An Improvement Tool for Marketing Activities for Airports and Companies -- 7.2 Neuromarketing for a Better Understanding Between Consumers' Needs and Organisations -- 7.3 Joint Promotion and Communication Campaigns -- 7.4 Examples of Airports and Airlines Joint Promotion Campaigns With Other Partners -- 7.5 Mobile Marketing as a Promotion Tool -- 7.6 Encourage Promotion and Communication Campaigns at Air Cargo Industry -- 7.7 A Brief Overview of Promotion and Communication Campaigns at Free International Trade -- References -- 8. Airport and Aviation International Awards as a Promotion Marketing Tool -- Abstract -- 8.1 Brand Image of Airports -- 8.2 The Positioning of the Airport's Brand Image Through Marketing International Award Organisations -- References -- 9. The Importance of Cybersecurity for Airports in Marketing Activities -- Abstract -- 9.1 Exploring Cybersecurity Threats in Airport Marketing Activities -- References Airports-Economic aspects Airports-Management |
| title | Airport Marketing Strategies Aviation and Tourism Perspectives |
| title_auth | Airport Marketing Strategies Aviation and Tourism Perspectives |
| title_exact_search | Airport Marketing Strategies Aviation and Tourism Perspectives |
| title_full | Airport Marketing Strategies Aviation and Tourism Perspectives |
| title_fullStr | Airport Marketing Strategies Aviation and Tourism Perspectives |
| title_full_unstemmed | Airport Marketing Strategies Aviation and Tourism Perspectives |
| title_short | Airport Marketing Strategies |
| title_sort | airport marketing strategies aviation and tourism perspectives |
| title_sub | Aviation and Tourism Perspectives |
| topic | Airports-Economic aspects Airports-Management |
| topic_facet | Airports-Economic aspects Airports-Management |
| work_keys_str_mv | AT floridobenitezlazaro airportmarketingstrategiesaviationandtourismperspectives |